Analysis of Leadership and Trends in Hospitality: JRC Global Buffet

This report delves into the emerging trends and leadership dynamics within the hospitality industry, focusing on the case of JRC Global Buffet. It examines various leadership styles, with a particular emphasis on the participative approach and its application to technology integration, destination promotion, and sustainability practices. The report analyzes the importance of organizational responsibility and responsible leadership in fostering competitive advantages, highlighting the benefits of corporate social responsibility (CSR) for both the organization and the wider community. Furthermore, it explores the advantages and risks associated with social media in the hospitality sector. The report concludes by emphasizing the significance of adapting to industry trends and making informed decisions to achieve success and growth within the competitive hospitality market.

EMERGING TRENDS IN THE HOSPITALITY INDUSTRY
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Table of Contents
INTRODUCTION ..........................................................................................................................3
1. Analyse and examine the leadership style in relevance with chosen organisation and justify.
.....................................................................................................................................................3
2. Analyse how organisational responsibility & responsible leadership to corporate leadership
systems to facilitate competitive advantage................................................................................5
3. Explain how corporate social responsibility is beneficial for organisation & wider
community...................................................................................................................................7
4. Benefits of Social Media and related risks in relevance with organization............................8
CONCLUSION..............................................................................................................................10
REFERENCES...............................................................................................................................11
Books & Journal:.......................................................................................................................11
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INTRODUCTION
Hospitality industry is determined as a process in which the business firm offer wide variety
of services to its customer. Due to increase in level of competition, it is necessary for entity is to
offer innovative and unique services to its buyer. In addition to this, there are different strategies,
policies and procedures which are made but company in order to cope up with changing need
and wants of customer in an effective manner. Therefore, it is important to adopt changes and
trends within hospitality sector in order to gain competitive advantage over rival firm. This
report is carried on JRC Global Buffet; it is one of the biggest restaurants which are located in
London, United Kingdom. This company was founded by Tom Chan in the year of 2003.
Therefore, it is important to follow the trends and offer high quality food to its customer. Apart
from this, in this report, there are different style of leadership is given. And also assess how
responsibility of organisation as well as responsible leader makes strategies for gaining
competitive benefits at marketplace. Beside form this; there are various benefits of corporate
social responsibility as well as social media and risk connected with it (Hughes, 2018)
Analyse and examine the leadership style in relevance with chosen organisation and justify.
Hospitality industry is using innovative methods of providing effective services to its
buyer. The manager focuses on different activities and function which is performed in an
appropriate manner within hospitality sector. Apart from this, the main purpose of superior is to
build good relationship with its guests. In addition to this, the manager plan, organise, provide
direction and controlling the various operations at workplace. They motivate the subordinate in
such a manner that helps them in increasing their level of performance at hospitality industry. In
context of JRC Global Buffet, the manager focuses on different style of leadership for achieving
goal and objective in short span of time. It helps in coordinating various task and work in an
effective manner. Therefore, the leader adopts style of leadership as per their attitude and
behaviour (Popescu and Popescu, 2016). There are different kinds of style of leadership like
directive, supportive, participative as well as achievement style. The leader of different
organisation adopts the style of leadership according to the condition and situation of business
organisation. In addition to this, it is necessary for leader to encourage subordinate that helps in
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boosting the productivity as well as profitability level at hospitality industry. The manager of
JRC Global Buffet focuses on adopting appropriate leadership style in order to grab opportunity
at workplace. It helps them in achieving goal and objective of organisation in stipulated period of
time. And also, it helps in increasing sales as well as profitability level in upcoming time period.
Therefore, the manager of JRC Global Buffet adopts participative leadership style which is going
to be mentioned below:
Participative leadership style: In this style, the supervisor provides opportunities to
employees to take part in decision making process which will be advantageous for business
organisation. Therefore, the subordinates express their opinion and view in order to resolve
issues which arise at workplace. In addition to this, by adopting participative style of leadership,
the manager tackles the issues and problems in an appropriate manner. In context of JRC Global
Buffet, the superior adopt this style for understanding the views and opinion of employees in an
effective manner. It encourages them towards achieving goal and objective of business in
stipulate period of time. And also coordinate their work in such a manner that leads to boosting
productivity and profitability level at workplace. Therefore, it is necessary to adopt effective
style of leadership that helps in taking decision that increase sales as well as profit within
hospitality sector (Butler and Read, 2017). For instance, JRC Global Buffet adopts the effective
leadership style in order to take decision regarding emerging trends which is going to be
discussed below:
Technology/robot service: Technology plays an important role the success and growth
of business organisation. Due to emerging trend, it is necessary to implement advanced
technology in order to provide superior quality food services to its customer. In reference of JRC
Global Buffet, the manager adopts technology for online management system as well as
reservation and many more. Apart from this, the manager will use robot services for attracting
ample of customer at restaurant that helps in increasing sales as well as profitability level in
future period of time. It also provides protection of data and information of audience so that is
not misused by others. Thus, participative leadership style is adopted to introduce the innovative
technology within business organisation in an effective manner (King, 2017).
Destination Promotion: Social media is used to promote the business organisation at
domestic and global level. In context of JRC Global Buffet, the manager use advertising,
publicity, event, sponsorship in order to promote their hotel within hospitality sector. It helps
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them in increasing brand image as well as reputation of firm in front of customer. In addition to
this, due to emerging trend, there is different organisation use promotional technique that helps
in increasing sales as well as profitability level in upcoming period of time. Through
participative leadership style, the supervisor adopts promotional technique in order to take
effective decision within hospitality sector.
Sustainability rules: Herein, there are different environmental factor which imposes
direct impact on business organisation. Therefore, previously client was check out deprived of
switching off lights as well as fans which increases the cost for hotels. Due to emerging trend,
the manager of JRC Global Buffet decides to adopt latest technology ad solar panel that helps
them in switch off the lights and fan spontaneously before the guest checked out form hotel. This
is quite expensive but it helps in increasing sales as well as profitability level in future time
period (Haneef, 2017).
International visitors: The hospitality industry is well known for its services when
international visitors choose these hotels. For instance, there are different kinds of hotel who run
their branches at airport in order to boost their business rapidly. In context of JRC Global Buffet,
the manager adopts participative style of leadership for building effective strategies, policies and
procedures in order to boost their business at marketplace. Therefore, it is necessary for entity to
make a good relationship with its guest that helps in increasing sales as well as profitability level
in future period of time. And also, it assists in boosting brand image as well as goodwill the
increases their reliability at marketplace.
There are different emerging trends which are adopted by innovative business firm within
market. It helps in building effective strategies and policies or survival as well as maintenance at
marketplace. Therefore, these trends encourages business firm to alter their management in
timely manner.
On the basis of above mentioned topics, it has been analysed that participative leadership
style is advantageous for both subordinates and business firm, if applied in precise manner.
There are different style of leadership is used to coordinate the team member as well as also
maintain relationship among employees. It helps in accomplishing sales as well as profitability
level in future period of time. Due to emerging trends, it is necessary to assess the need and
wants of consumer in order to satisfy them (Franzoni, and Pelizzari, 2019). Therefore, it is vital
to take an appropriate decision by resolving various conflict and grievances at hospitality
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industry. It leads to optimum utilisation of resources which helps in success and growth in future
period of time.
Analyse how organisations responsibility & responsible leadership to corporate leadership
systems to facilities competitive advantages
The organisational responsibility and responsible leadership is very important for
demonstrate association leadership system. Further, organisational responsibility enhances for
personnel and a community. Further, every organisation has the rules and responsibility that is
carried out in an appropriate way. In assistance to this, the attainment of goals and objectives
could not examine and recognise responsibility which did not possible of an organisation within
a specified given period of time and without any circumstances. In context to JRC global buffet,
the manager has the rules and responsibility is in the hand of customers by providing highest
quality of products and services for themselves (Song and Ko, 2017).
A leadership responsible is described as the interconnection of management with
community and people to examine the conversion that are required to be executed. Further, a
leader which is influenced and activities which is needed and gain profits for development of
natural environment and community. In reference to JRC global buffet, the manager is being
alert to the society and presently within a market. The responsible leadership and organizational
responsibility are very important for the success, future growth and management of an business
organisation. In assistance to this, there are two techniques of high level such as skills &
knowledge which is needed. Further, it is a consumption procedure and situations, problems and
conflicts which are to be happening. Every organisation has the high authority to take decisions
in an organisation. It is essential to evaluate corporate leadership when the business has attained
to its targets, goals and objectives in an efficient and effective way. The corporate leadership
system involves skills and knowledge that helps in achieving goal and objective in short span of
time. The management focuses on achieving by mission, vision and procedure.
The organisational responsibility differs from the responsibility leadership which is handling
and functioned verified. In assistance to this, it is essential for JRC global buffet which is
suitable for the organisation that took right decisions according to their measures which is done
in an appropriate manner. The various roles and responsibilities of a manager that is utilised
leadership in a suitable way. It is also necessary for a manager to examine this kind of style that
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is appropriate for their team members. This could results in a leader and a manager that is
accountable for the personnel.
Competitive advantages are as follows:
 The corporate leadership system utilise a manager to benefit new knowledge and skills
and opinions which is being utilised in a firm and also allocate to their employees for
attaining the work which is given to them.
 CLS advantage indicated as the new opinions and ideas and also procedure for returning
good results in an organisation.
 Moreover, various strategies which is being evaluated by the managers of any
organisation while taking better decisions in the procedure.
 While evaluating this process new personnel express their ideas that influence them for
giving more efforts for targeting the mission (Hung and Lu, 2016)
3. Explain how corporate social responsibility is beneficial for organisation & wider community
The main motive of business organisation is to gain more and more profit. In addition to
this, it is necessary to uplift the living standard which is important for business firm. It is
necessary to use corporate social responsibility that helps in increasing revenue in future period
of time.
Corporate Social Responsibility: CSR is considered as a process in which the business
firm focuses on providing high quality services to its customer by increasing living standard of
people in society. It helps in boosting brand image of goodwill of business firm within business
organisation. Apart from this, it encourages employee’s morale that helps in increasing
productivity as well as profitability level at marketplace. In Addition to this, the main purpose of
manager is to motivate employees towards social responsibility and that leads to success and
growth of society at wider level. In context of JRC Global Buffet, the supervisor focuses on
protecting the environment that helps them in increasing goodwill of business firm in front of
customer. Therefore, it is necessary for business firm to make contribution towards society that
helps in attracting more and more customer within hospitality sector (Bandyopadhyay, 2016).
Benefits to organisation
Organisational Growth: The manager of business firm use different strategies, policies
and procedures for success as well as growth at marketplace. Therefore, it is important to
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perform different business activities and functions that help in increasing productivity as well as
profitability level. In discourse of JRC Global Buffet, the manager of this restaurant adopts
corporate social responsibility in proper way which assists in growth and development of the
company.
Fund Raising: Herein, the finance plays an important role for operating business
activities and functions in an effective manner. There is different financial institution, creditor as
well as bank that offer finance to the business firm. But, due to increase in level of competition,
it is not possible for entity to get finance from various sources. In relation of JRC Global Buffet,
the manager raises finance in order to perform business activities and functions in an effective
manner (Nusair, 2020).
Efficient and retaining staff: In order to contributions made in society, it helps the
business firm retaining talented and capable employees for a longer period of time. It helps them
in reducing hiring as well as training cost. It also boosts the performance level of employees
within hospitality sector. By using Corporate Social responsibility, it is easy for JRC Global
Buffet to sustain staff member for a longer time period. It increases productivity as well as
profitability level in future period of time (Zheng and Forgacs, 2017).
Brand recognition: When the business firm contribute their efforts towards social
responsibility that helps them in spontaneously promoting the brand at marketplace. Therefore, it
helps the JRC Global Buffet to achieve a leading position around the world. It helps them in
attracting large number of customer for increasing sales as well as profitability level in future
period of time. Thus, the manager of hotel focuses on recognition of brand at marketplace in
order to attract more and more customer. And also, the business firm focuses on contribution
towards society that helps in building brand image and reputation of business firm.
On the basis of above mentioned topics, it has been assess the Corporate social responsibility is
essential for business firm to develop and progress at broad level. Through CSR, it is easy for
entity to optimum utilisation use of resources in order to access the market in an effective
manner. It helps in increasing brand image and reputation of business firm in front of customer at
marketplace. Further, it also motivates community to express positive behaviour and attitude in
society (Hua, 2016).
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4. Benefits of social media and its related risks that could affect a company
In hospitality firm, the management of company use social media to engage consumers and
find out the needs of their customers. In JRC Global Buffet, the administration utilises these
kinds of tools for advertising of its new and existing products and creating awareness about them
so that people familiar with them and take the advantages of their products and services (Willer
and Lernoud, 2019). The description of some social media benefits in context of JRC Global
Buffet which is going to be mentioned below.
Advertisement ad offers platform- It is the first and foremost advantage that gain by the
company like JRC Global Buffet. Because with the help of different social media tools and
channels like Facebook, Instagram, Twitter and others, the firm can promote of publish its new
and existing products. They can pot images and videos on Instagram and also create a page on
Facebook which will help in getting attention of individual and provide the advantage of
maximization in customer base and enhance productivity.
Customer review and service platform- Social media play an effective role as a
powerful review platform. With the use of social media tools the administration of respective
firm can also get review and feedback about their customers. It will help in providing
information about their products and services that they are good or need more improvement.
Because before taking the services of a company, individuals visit company website and also go
through its review. Favourable response helps in increasing consumer base and sales of the firm.
Apart for this, it also helps in making development in commodities as per consumers’
requirements.
Competition monitoring platform- One of the benefits of social media to hospitality
firm is not only determines the needs and demands of customers but also analyse the competition
in particular business sector. By reviewing customer’s feedback on social media platforms and
different review websites, the company can frame effective counter mechanisms to tackle
competitive moves (Sanjeev and Birdie, 2019). With the help of social media tools can make
comparison with competitor’s capabilities and weaknesses. It will help in maintain an edge over
them at all times.
Virtual market- It is another important advantage of social media, currently almost half
of the world is on social media with Facebook, Instagram, Twitter and Pinterest. This presence of
so many individual online creates a virtual market for brands to sell their products and services.
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JRC Global Buffet can also use this tool to create online market which helps in offering benefits
in form of improving profits and increasing sales of the company.
Customer service and customer support- With the help of social media tools, the
management of the company can offer effective services and support its target audiences. For
example, in JRC Global Buffet, the management can resolve customer queries regarding
commodities and services that are offered by the venture. Twitter work as virtual concierge
service to which people can tweet issues and queries and expect response within the hour (Goh
and Lee, 2018). It also permits employees to initiate conversations with consumers and can
provide information about goods or services in detailed manner so that they can get accurate and
detailed information about the firm and its products.
Social media is beneficial for a hospitality origination not only for promoting its goods &
services and getting customers feedbacks but also help in resolving consumers issues and
problems so that they can be loyal and retain with the firm till long term duration. Apart from
this there are some risk and threats that are faced by company cause of social media. The
explanation of those risks in reference to JRC Global Buffet is as beneath:
Time and cost consuming- It the main drawback and threat of this tool because it is a
time and cost consuming. When a company like JRC Global Buffet started using social media
tools then it invest its time in creating advertising and other activities which are also cost
consuming. The company also pay for their ads and time also that is set for their ads time is also
not absolutely free.
Create negative impact over brand image- It also affects the brand image of the firm in
negative manner. If some customers of the company post negative review and response in
business website then it creates unfavourable impact upon venture. This generates risk of
decrement in customer base and sales of the company which also affect profitability of firm in
adverse manner (Kim and Malek, 2018).
Security and privacy issue- It is another threat that can be suffered by business venture
due to highly dependency on social media. Due to lack of security and safety, the risk of data and
information leakage is high which unfavourably affect the business (Seal, 2019). When the
respective firm use social media platforms for advertising, the enterprise basically need to
surrender information of business both public and personal, in order to get the most out of
business marketing effort.
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These are some issues and threats that affect the business of respective company in
negative manner in term of decreeing sales, profits and customer base. To deal with this risk the
management of JRC Global Buffet can consider some strategies. The description of them as
under:
Acknowledge the issues- When the company get negative feedback, its best to
acknowledge their problems and cancers. It also apologizes for the failure on the part to have not
able to meet their expectations (Boella and Goss-Turner, 2019). By paying attention on feedback
and reviews so that necessary actions can be taken to correct the future experience for others.
Secure business account- By using effective and strong password or protection, the
company can minimise the issue of information theft and leakage. It will help JRC Global Buffet
in securing its business information from illegal activities.
Create a social media policy- By creating and generating policies and laws the company
can prevent its business from social media crisis. It should provide clear guidelines for
appropriate utilisation, outline expectations for branded accounts and explain how workforce can
talk about the business on their personal channels. For this they can consider some polices like
copyright, privacy, confidentiality guidelines and many others.
CONCLUSION
On the basis of above mentioned report, it has been analysed that hospitality sector plays an
important role for providing high quality food services to its customer. It is necessary to adopt
market trends in order to organise different task and activities in an effective manner. The
manager adopts the changes according to need and wants of customer. In addition to this, it is
necessary to consider evolving trend in order to take effective decision which will be
advantageous for business organisation. In this report, the supervisor adopts participative
leadership style in order to give opportunities to subordinate to express their views and opinion
in better way. And also, it is vital to adopt corporate social responsibility in order to grab
opportunities at marketplace. Moreover, social media is adopted to promote the market around
the world. Therefore, it is necessary to adopt emerging trends in order to make revolution of
business organisation in wider manner.
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REFERENCES
Books & Journal
Bandyopadhyay, R., 2016. Challenges to implement innovative ideas and practices. Worldwide
Hospitality and Tourism Themes.
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industry: A guide to best practice. Routledge.
Breda, Z., Pacheco, C. and Dinis, G., 2019. FUTURE TRENDS IN THE HOSPITALITY
INDUSTRY: AN ANALYSIS FROM THE CONSUMERS'POINT OF VIEW. Tourism in South
East Europe.... 5. pp.139-162.
Butler, D. and Read, D., 2017. Unravelling & Strategic Disclosure: Evidence from the
Hospitality Industry. Available at SSRN 3068601.
Franzoni, S. and Pelizzari, C., 2019. Rainfall financial risk assessment in the hospitality
industry. International Journal of Contemporary Hospitality Management.
Goh, E. and Lee, C., 2018. A workforce to be reckoned with: The emerging pivotal Generation Z
hospitality workforce. International Journal of Hospitality Management. 73. pp.20-28.
Haneef, S. K., 2017. An exploratory study of the Digital Marketing trends in Dubai tourism
industry. Journal of Tourism Challenges and Trends. 10. pp.25-43.
Hua, N., 2016. E-commerce performance in hospitality and tourism. International Journal of
Contemporary Hospitality Management.
Hughes, J. C., 2018. The changing tourism and hospitality context: Implications for human
resource management in an age of disruption and growth. In Handbook of Human Resource
Management in the Tourism and Hospitality Industries. Edward Elgar Publishing.
Hung, K. and Lu, J., 2016. Active living in later life: An overview of aging studies in hospitality
and tourism journals. International Journal of Hospitality Management, 53, pp.133-144.
Kim, W.H. and Malek, K., 2018. Forecasting casino revenue by incorporating Google
trends. International Journal of Tourism Research, 20(4), pp.424-432.
King, N.M., 2017. Generational diversity: Organizational commitment between Generation X
employee s and Generation Y employees in the hospitality industry (Doctoral dissertation,
Capella University).
Nusair, K., 2020. Developing a comprehensive life cycle framework for social media research in
hospitality and tourism. International Journal of Contemporary Hospitality Management.
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