Richard Branson: Leadership and Organisational Behaviour Analysis

This presentation explores the leadership style of Richard Branson, the owner of Virgin Group, within the context of organisational behaviour. It highlights key decisions made by Branson, such as launching Virgin Records and Virgin Airlines, and examines his approach to managing employees, which includes treating them like family, communicating effectively, and providing performance-based rewards. The presentation also touches upon Branson's direct involvement in the recruitment process, focusing on identifying leadership traits in potential candidates. Ultimately, it concludes that effective leadership, communication, motivation, and rewards are crucial for organisational success, as exemplified by Richard Branson's leadership at Virgin Group. Desklib provides access to similar solved assignments and past papers for students.

Organisational
Behaviour

Introduction
 Leadership aspect is considered as an
important aspect for an organisation as it
motivates the employees of the organisation
towards improved performance.
 An effective leader is responsible for
increasing the overall efficiency of the
organisation and to help the organisation in
accomplishing its organisational goals.
 The focus of the presentation is on a
successful leader, Richard Branson, who is the
owner of Virgin Group.

Important Decisions Made by
the Leader
 Richard Branson is a successful
leader of Virgin Group, who has
taken many important
decisions.
 First decision was to leave
school at the age of 16 and
launch his business student
magazine.
 Second decision was to launch
Virgin record studio in the year
1971.
 Lastly, Richard launched Virgin
Airlines in the year 1985, which
is the major decision taken by
the leader for the success of
Virgin Group.

Dealing with Managers and
Employees
 Richard Branson deals with his
employees equally and treats them as
family member. He also communicates
with the employees and guides them
towards performance improvement.
 Another method is rewarding the
employees on the basis of their
performance and motivating them.

Sources/area for Leader to Find
Employees for Organisation
 Due to expansion of
business into many areas,
Richard Branson requires
leaders in the organisation
that can help in motivating
the employees.
 Richard Branson directly
involves into recruitment
process, for which he
analyses the personality of
an individual, in order to
identify leadership traits.

Conclusion
 Leadership helps an organisation to
motivate its employees towards
improved performance.
 Richard Branson took many important
decisions that helped him in
succeeding.
 The major aspects focused by Richard
includes communication, motivation
and providing rewards to the
employees.

References
 Branson, R. 2014a. The Virgin Way: How to Listen,
Learn, Laugh and Lead. Random House.
 Branson, R. 2014b. The Virgin Way: Everything I
Know About Leadership. Penguin Publishing Group.
 Dearlove, D. 2007. Business the Richard Branson
Way: 10 Secrets of the World's Greatest Brand
Builder. New Jersey: John Wiley & Sons.
 O'Neill, A. 2011. Manager to Leader: Skills and
Insights for a Successful Transition. CCH Australia
Limited.
 Pardey, D. 2016. Introducing Leadership. London:
Routledge.