Leadership Vision in Generics Group: A Detailed Case Study Analysis

This discussion post critically examines the 'Visionary Leadership at the Generics Group' case study, addressing key questions about the nature of vision, stakeholder engagement, organizational commitment, and the attainability of vision. It differentiates between vision and dreams, emphasizing the importance of clarity and control in visionary thinking. The analysis explores how to create a shared vision by clarifying purpose, understanding stakeholder perceptions, and fostering transparency. It also discusses strategies for ensuring employee engagement through goal setting, recognition, and cultural alignment. The post further investigates the necessity of attainable visions for fostering growth and motivation, contrasting them with the demotivating effects of unrealistic goals. Finally, it assesses how the Generics Group sustained its vision through commitment, judgment, and continuous innovation, highlighting the role of interdisciplinary culture and strategic initiatives in maintaining market share and fostering trust.

Running head: LEADERSHIP THEORY
LEADERSHIP THEORY
Name of the student
Name of the university
Author note

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Table of contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Question 1........................................................................................................................................3
Question 2........................................................................................................................................4
Question 3........................................................................................................................................5
Question 4........................................................................................................................................6
Question 5........................................................................................................................................6
Conclusion.......................................................................................................................................7
Reference list and bibliography.......................................................................................................8

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Introduction
In order to make people understand regarding the company vision, it is important for the
organization to promote vision in proper manner, so that transparency regarding the
organizational values as well as core development strategies can ensure the trust of people in the
company (Bititci, Cocca and Ates 2016). The purpose of this study is to critically analyze the case
example of ‘visionary leadership at the generics group’ and describe the importance of vision
and its attainability.
Discussion
Question 1
Visionary approaches are being considered as the effective process in which by creating
and recreating the empowerment, opportunities are being introduced in the firm (Network 2016).
Analyzing the case study, it has been identified that vision without action can be considered as
just a dream. By continuing this, it can also be said that there are huge differences between
vision and dreams. In case of a visionary leader, the person gets highly aware of the thinking
process and the consequences of the thinking process are quite clear for the person who is
making the vision. On the other hand, in case of dream, the person does not have any control on
the thought process. Therefore, it can be said that the major difference between dram and vision
is, dreams depend on the prediction process of individuals, in which the person may not be
aware. On the other hand, vision can be considered as the part of dream, however, in this process
the predictions are being made by the person, when he is awake (Bititci, Cocca and Ates 2016). In
the case study, visionary approaches have been mentioned as the innovation turning point in
which, technological innovation as well as new ideas are being introduced. As per the study,

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visionary approaches have been mentioned as the process in which intangible ideas are being
converted into tangible ideas. In the visionary process, creative ideas are being introduced and
implemented. Based on the reliability of the idea, the vision is being developed. Based on the
analysis, it can be said that vision is just not a dream it is the process for encouraging individuals
towards achieving the goals.
Question 2
The process of creating shared vision can be considered as one of the complex process, in
which the engagement of individuals are being introduced. In order to create shared vision and
increase the involvement of the stakeholders, significant purpose of creating the vision needs to
be clarified with the individuals’ (Walter et al. 2016). It is very important for the visionary leader
needs to create a compelling vision for the team. By understanding the interrelationship between
the three elements of vision, the engagement of individuals can be increased. In the initial stage it
is very important for the leader to clarify the purpose for developing vision. In this process, the
values as well as emerging situational analysis can be done by the individuals. Current reality
needs to be honestly described by the leader so that development plan can be properly introduced
by analyzing the perceptions of the stakeholders. Understanding the significance of creative
tension not only help to develop the key strategies for structural integrity, but also it can play an
influential role for motivating individuals. An effective visionary leader also focuses on making
effective interaction ion the organization so that the involvement of individuals can be increased
in the case of achieving the organizational goals and objectives (Bititci, Cocca and Ates 2016). In
order to create and share vision, the personal commitment towards achieving the goals can play
an effective role (Scully 2015). Therefore, it can be said that in order to create vision and share it
with the stakeholders, a visionary leader needs to focus on maintaining the transparency with the

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team members. If the proper issue and well as development concerns will be shared with the
stakeholders honestly, it can play an important t role for increasing their engagement in the
towards the implementation process of the vision.
Question 3
The development of effective vision approach cannot be beneficial until the employees
will be involved in the implementation process. In order to ensure the people engagement
throughout the development process it is very important for reinforcing the vision of the
company by trying to set individual and team goals. Based on the day to day experience, the
company vision can be framed in effective manner (Henry and Henry 2017). The vision statements
needs to be developed based on the capabilities of the employees, so that their interest towards
the organizational growth can be maintained. Employees should be provided recognition against
accomplishing the particular goal, which is aligned with the vision. Acknowledgement can be
done through the performance appreciation. It can be assumed that based on this initiative, it will
be easier for the visionary leader to motivate individuals. By providing culture centered
experience to the customers, their involvement can be ensured throughout the implementation
process.
In order to make people understand regarding the company vision, it is important for the
organization to promote vision in proper manner, so that transparency regarding the
organizational values as well as core development strategies can ensure the trust of people in the
company. Hence, it can be said that the vision statement of the company needs a continuous
focal point for that better understanding of people can be done. In order to ensure the
engagement of individuals and getting their commitment throughout the company vision
development can be managed based sharing stories with the people, so that they can realize the

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vision properly. In case of ensuring their commitment, feedbacks from the people needs to be
collected. It is true that if the individuals will be involved in the decision making process, in that
case needs of individuals can be analyzed by the organization.
Question 4
In order to maintain the growth consistency and engagement of stakeholders, attainable
vision needs to be introduced by the organization. By continuing this, it can be said that vision
should have the clear direction. It cannot be denied that setting an effective vision can bot ensure
the company success. By continuing this, it can be said that by setting the fixed target, business
direction can be developed. In the competitive business environment, attainable vision has
become necessary so that adoption ability of changes can be analyzed (Bititci, Cocca and Ates
2016). If the vision approach will not be attainable, in that case the unrealistic approaches creates
barrier for implementing progressive decisions. On the other hand, unrealistic vision also play an
influential role for creating demotivating environment in the organization. Non attainable vision
approach not only creates the barrier for attending the organizational goals but also it impacts on
bringing the changes in behavior of individuals. Therefore, influencing the motivational factors
in the organization, the attainable vision needs to be developed. Multiple dimension of vision
plays the positive role so that the organizational barriers can be reduced. Based on the attainable
characteristics of the visionary approach, not only the people engagement can be ensured, but
also it helps to maintain the benefit consistency. Based on solid strategy, the attainable vision can
be developed. It is true that vision can be considered as the day dreaming strategy, in which the
guidance of achieving strategic goals by bringing the innovation are being involved. Hence, it
can be said that vision always needs to be based on attainability characteristics so that its

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reliability as well as authenticity can encourage others towards contributing in the
implementation process.
Question 5
Analyzing the Generic group vision approach, it has been identified that based on the
clear demonstration, commitment and judgment, the vision statement the group has been
developed. by introducing the clear vision regarding making wealth through technology, the
ideas have been launched. Analyzing the record of the company from 1886, it has been identified
that maintaining the continuous investment in different telecommunication sectors, the values as
well as vision of the Generic group has been promoted to the individuals. Based on its
authenticity as well as transparency, the company has ensured people engagement in its
development process. Based on the interdisciplinary culture in the workplace the company has
maintained its continuous creative innovation practices in the workplace. The innovation
processes of the Generic group has been introduced through the Innovation exploitation Board,
the technological business opportunities have been introduced in the company. Analyzing its
vision sustainability factors, it can be said that due to its unchanged organizational culture as
well as strong strategic innovation initiatives, the company has gained the trust of individuals. By
continuing this, it can be said that based on continuous review from the peer groups, the creative
performance has been assured by the company. The creativity and innovation initiatives of the
company has played an influential role for maintaining its market share consistency. Therefore, it
can be said that innovation and creative initiatives of Generic group has maintained the growth in
controllable situation. Hence, based on the analysis, it can be said that strong market strategy,
contribution on innovation, clear strategic initiatives have played influential role for making the
sustainable innovation process.

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Conclusion
In the above analysis it can be concluded that vision is the controllable process in which
attainable growth initiatives are being introduced with the individuals. Based on the transparency
of vision approach, the visionary leader can ensure public engagement towards the
implementation process.

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Reference list and bibliography
Bititci, U., Cocca, P. and Ates, A., 2016. Impact of visual performance management systems on
the performance management practices of organisations. International Journal of Production
Research, 54(6), pp.1571-1593.
Francis, C., 2019. Creating futures that matter today: facilitating change through shared vision.
Henry, T.D. and Henry, C.R., 2017. The importance of vision.
Network, R.C.A., 2016. Vision Statement.
Scully, N.J., 2015. Leadership in nursing: The importance of recognising inherent values and
attributes to secure a positive future for the profession. Collegian, 22(4), pp.439-444.
Terezinha Angeloni, M., Zimmermann Homma, R., Athayde Filho, L.A.P. and Cosentino, A.,
2016. THE IMPORTANCE OF COMMUNICATION IN THE TRANSFER OF KNOWLEDGE
AND IN THE CREATION OF A SHARED VISION: A CASE STUDY. Revista Eletrônica de
Estratégia & Negócios, 9(3).
Terrier, P. and Reynard, F., 2017. Importance of vision for minimizing postural sway evidenced
through a battery of simple standing balance tasks and a chest-worn accelerometer. Age
(year), 44, p.14.
Walter, J., van Hoorn, A., Koziolek, H., Okanovic, D. and Kounev, S., 2016, March. Asking
what?, Automating the how?: The vision of declarative performance engineering. In Proceedings
of the 7th ACM/SPEC on International Conference on Performance Engineering (pp. 91-94).
ACM.