Leading Business Organizations Report: Starbucks and Leadership

This report provides a comprehensive analysis of leadership within business organizations, exploring various leadership styles, with a particular focus on servant leadership. It delves into the challenges posed by the VUCA (volatile, uncertain, complex, and ambiguous) business environment and examines how leaders can navigate these complexities. The report includes a detailed case study on Starbucks and its CEO, Kelvin Johnson, analyzing his leadership style, the company's financial performance, and ethical considerations. It assesses the strengths and weaknesses of Johnson's approach, considering the impact of servant leadership principles within the context of Starbucks' operations and market position. The report also provides recommendations for maintaining the company's success and achieving a competitive advantage in the market. Furthermore, it explores the concept of a strong personal brand in effective leadership.

LEADING BUSINESS
ORGANIZATIONS
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Table of Contents
PART A...........................................................................................................................................3
PART B...........................................................................................................................................6
INTRODUCTION...........................................................................................................................6
Servant's leadership style overview.............................................................................................6
Challenges associated with VUCA (volatile, uncertain, complex and ambiguous) business
environment.................................................................................................................................6
As an effective global leader and strong personal brand of kelvin............................................9
Recommendation.......................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12
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PART A
A) The two fundamental questions are
 Do I possess effective leadership characteristics?
 Why I want to become a leader ?
B) in my view the aspect of leadership are Outstanding self awareness as well as honesty and
integrity.
C) Leadership theory is considered as an approach that focuses commonly on the aspects that
can be believed to defines the leaders most such as Trait theory, great man theory
D) I think that situational leadership and autocratic leadership styles are suitable for vuca.
E) Effective leadership identifies leadership styles .It also increase the ability for giving as well
as receiving ,authentic and meaningful feedback (Sousa and Rocha, 2019)
2 a) Mission defines the business of the firm such as its objectives as well as its framework to
reach those kinds of objectives. While vision explains the required future position of the
firm (Schaltegger, Burritt. and Peterse, 2017).
b) Individuals contribution towards the execution of the mission and vision is first one is
capacity for stamina, organization ,belief, focus ,responsibility and discipline.
c) The job of the leaders is to create the vision for the enterprises within a way ,they can manifest
within actions, beliefs, goals ,values . They share a dream as well as direction that the other
workers want to share as well as follow.
d) Stakeholders gives the strategic direction to the firm's members, they are the persons who
perform their responsibilities within an effective as well as efficient way in order to increase
the productivity level and competitiveness of the firm
e) By evaluating the above, leaders focuses on the business management or personal leadership,
it able to tells about the strength as well as challenges that need to learn new challenges. It is
considered as a detailed assessment that provides the guidelines in the leadership management
training and experiences that needed to accomplish career goals (Powers, 2019).
3a) it is a framework that refers to their potential of the manger to express a strategic vision for
the firm. It can also be defined as utilizing strategy within the management of the staff
members.
b) It is the capacity to impact as well as enthuse others by vision, personal advocacy as well as
drive to access resources to build a solid platform regarding change .
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C) Some firms are more productive than other as because of the firm offers a high productivity
that can be realized within the process, procedures and work systems that can be organized in a
way that the employees can be motivated and empowered ( Jiménez, Martos, and Jiménez,
2015).
D) Business context is considered as a context that can be understanding the factors that
influences the business from different perspective, involves that how the decisions are
made as well as what a business can trying to accomplish, it can be utilized by an IT to
recognizes key implications regarding executions of initiatives called strategic initiatives.
E) The leaders require to understand the leadership strategies that can able to implemented
within various business context so that leaders can improves the firm's health that will vary
as per the starting point of the firm
4a) Motivation theory can be considered as how the motivation happens as well as what kind of
the process that impacted motivation (Berraies and El Abidine, 2019).
B) The content theories such as Maslow's hierarchy ,Herzberg two factor theory, Alderfer's
ERG theory as well as McClellan's achievements ,second one is Process theories such as
Skinner's reinforcement, Adam's equity theory and victor vroom expectancy.
C) The employee motivation can be done by learning and training by providing tools and
opportunities, Monterrey incentives, other incentives such as performance appraisal as well
as personal gestures, free to express their innovation and creativity
d) It is considered as a strength based positive framework regarding leadership development as
well as change within the organization. Appreciate inquiry can be utilize by the firms, teams
within each case as it aids people to achieve a shared vision for the future through
occupying others within the innovation called strategic innovation.
e) Motivation theories can be analysis by the leaders so that they make workers to perform better
as it gives employees to motivate staff members and assist in realizing how the employees
can be managed better (Olins, 2017).
5a) leadership potential style is assessing the skills that are related to the professional
advancement and career growth . It involves the degree at which workers learn to solve
problems, new concepts as well as spots various trends within an accurate as well as
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efficient manner. Majorly it measures numerical reasoning, verbal reasoning and abstract
reasoning (Maritz. and Donovan, 2015).
B) Strength of a potential leader are as they are good n communication skills.
 They have to be good listeners as well as need to organize an effective team that can be
productive for organization and foe themselves as well.
 They look for new frameworks regarding old ideas as they can think out of the box ,by
considering the old issues from the new angles ,also they allow to new idea to flow
freely.
 They are also passionate about their values as well as ideas. They are the one who aids
people abroad as well as inspires people to follow them (Lozano, 2015 ).
 C) Challenges of leadership are given below
 The challenges of the leadership is to develop the relevant skills for example strategic
thinking ,time management, decision-making as well as getting up their speed within
work to be more effective.
 The challenges regarding motivating as well as inspiring others to assure as they are
satisfied with their works as well as working smarter.
 Team building, team management and team development are also considered as the
challenges as these include how to give support, how to instil pride.
 d) in order to develop leadership strategy, a leader must be well-disciplined within
professional and personal life
 Take more responsibilities as steeping out their comfort zone
They are able to see the bigger picture as well as anticipated issues ,they call also able to
identifies the opportunities that will earn their recognition (Mills and Nelson, 2019) .
 Always have tendency to learn
 new things and keep their mind sharp.
 Instead of avoiding personal conflicts tries to solve them privately .
 Always be a good listener about the suggestions, ideas as well as feedback from others.
PART B
INTRODUCTION
Starbucks is considered as the American coffee firm known for its quality products across
the world. The firm faces a huge level of ethical as well as financial challenges that can be
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improved Starbucks position by the kelvin Joseph (Wood. and Logsdon, 2017). He takes the
effective steps regarding effective leadership. In the year 2016 Firms was under pressure with
the enhancing coffee market as it achieved 5% larger growth within the United states and miss
its targets as it was an outcome regarding acceleration of openings of the new stores through high
end of the coffee shops as well as offers lower prices rivals with better quality (Jiang and Luo,
2019). Present report focuses on the servant leadership styles and challenges regarding in VUCA
environment. It also focuses on the critical analysis of kelvin Johnson's leadership style focusing
on the financial performance of Starbucks as its ethical as well as view are challenged by some
of its existing and former employees. It can provide a proper level of recommendation to
maintain the existing success with the suitable as well as competitive advantage within market.
Furthermore, report also focuses about the strong personal brand regarding effective leadership
of kelvin Johnson
Servant's leadership style overview
There are certain principles of servant leadership style which is followed in VUCA
environment. In this listening, empathy, self awareness, foresight, etc. thus, in VUCA
environment, if there occurs any change then leader have to listen to staff. They have to lead
team with vision. Besides that, it is necessary for leader to be aware about business situation.
There is a proper level of communication in this leadership styles among the others and
individuals. It is considered as a set of practices that highlights the lives of individuals and also
builds to creates a world that is more caring. Here the leaders can focus on the fulfilling the
needs of the highest priority of others (Kelly and MacDonald, 2019). These leaders have a
strong sense regarding empathy towards employees. They have the ability to prioritize personal
as well as professional developments by assuring their professional skills and knowledge base.
This style of leadership have various levels of frameworks as according the situation within the
firm as per the context of the first servant accompanied by the proper level of addressing the
needs as well as propensity at a more significant level (Maritz. and Donovan, 2015).
Challenges associated with VUCA (volatile, uncertain, complex and ambiguous) business
environment
An acronym that was coined through the U.S army as per the idea of the VUCA within
all sectors to determine the nature of the world where they are able to operate such as lack of
uncertainty, accelerating rate regarding volatility, causes as well as effects of the forces and also
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in more over accelerating changes along with lack of predictability and inter correctness which
can have the strong potentials' ability of misreading (Gashgari, Walters, and Wills,2017). These
are the kinds of the elements that possesses the best level of the firm's values within the existing
and future state. Also, there is huge level of policy and planning management. This distinguishes
kinds of challenges that has been faced by various firms is having the appropriate level of
development.
The challenges are mention below
Uncertainty- In terms of measure level of problems as Uncertainty is considered regarding
lacks of predictability accompanied by various events as well as prospectuses regarding surprise.
Volatility is a kind of the modification that are in nature speed accompanied volume, dynamic
and magnitude of change that is considered as efficient to the business within different of sub-
sensible aspects regarding development (Alloubani and Almatari, 2019)
Ambiguity is known as along with having mixed meaning of various consolidation to the
haziness of reality that can be affected better level of multitude forces that ca be considered as
out of control.
Complexity is concerned about various level of forces accompanied particular level of confusion
that is having the surrounding within a particular level of organisation.
Kevin Johnson’s leadership style's Critical analysis
Kelvin Johnson is a passionate servant leaders as he is the chief executive officer as well
as president of the Starbucks (Howard, Ulferts and Hannon, 2019) The firm has huge level of
maintaining the relationship with human. Kelvin himself proudly being carrying the firm as the
passionate leader who has driving forces while maintaining the human relationship elements.
The firm is also served the more than 330,000 partners who can wear green apron, in addition to
this serving the better quality of services regarding their potential consumers. Kelvin graduated
from the Mexico state university ad also spans his 30 years, such as 16 years within Microsoft as
well as five years of Junipesxteenr Networks and many more (Wood. and Logsdon, 2017). The
firm has also the appropriate level of applying the leadership called servant leadership that have
the synthesis having a particular desire to have the better level of serving themselves within more
particular manner associated with the meeting. The particular requirements of the firm
accompanied by the mission and vision within more specific manner. According to the
interview, Kelvin also introduced himself majorly revitalized. the level of the financial
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performance of firm, and he also different from predecessors associated. the huge level of the
ethical challenges in terms of various level of business perspective (Park and Park, 2019). It has
been analyzed that Kevin leadership theory was autocratic one. He did take decisions on its own
without consulting group members. Moreover, he focused on its own growth rather than
business. The servant leadership style was not considered by Kevin. He thought that it was just
time waste.
But with help of autocratic leadership style, he led to bring effectiveness with business. It can be
evaluated that there were manty changes made. Thus, this leadership style was successful for
Kevin to be followed (Berraies and El Abidine, 2019). Within the two years tenure the CEO
has taken their firm up to a level where they can open ability six to ten stores that can have more
stability and scaler understanding by returns large level of cash and financial discipline and also
provides cash to the shareholders. Starbucks trying to improve the level regarding improvisation
of the consumers services accompanied by the large section of the unique and innovative ideas
that can be come under the unrest in cash within more particular manner. Kevin always portrays
himself as a data driven with the predecessor known as analytical predecessor (Sehar and Alwi,
2019). By enhancing the customer level of transparency kelvin identifying the proper supports
regarding the food items that are included within the food time. There is almost around 25 % as
well as enhancing level of the healthy option to have the proper level regarding communication.
Appreciate inquiry is highly focuses on the framework that can be majorly focusing on the
recognizing as well as evaluating the appropriate level of management in more appropriate
manner. It aids to move within their respective direction as well as focuses on their particular
direction. Kelvin also quickly respond regarding apology as in the year 2019 two black man
were waiting for a friend within the Starbucks as employees of the Starbucks became doubtful
as they didn't order anything and later arrested by the police but also they released after the 8
hours of custody as they told that they are asked to leave the cafe. As this is a racial
discrimination that could have taken place within Starbucks (Mills and Nelson, 2019). They
have the appropriate level of instruction regarding the firm and also having deliveries regarding
proper management of this kind of consideration that cannot be taken place within environment.
While on the other hand there s also negative influences of the servant leadership within
Starbucks that can be recognized as per the context of the employee. Staff members also feels
crucial for the firm. Autocratic leadership theory is no having have the proper level of the
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development regarding the existing level of the policies accompanied by the lack of the
motivation to the staff members (Jiang and Luo, 2019). Kelvin himself majorly revitalized
level of the financial performance associated huge level of the ethical challenges have more
stability and scaler understanding improvisation of the consumers service .The firm is having
the major influence such that the major level of the staff members are possess literal meaning to
create the fair and clear understanding within business. Also, from recent years there is about
majorly reduction regarding the usage of the sugar such as about 25% as well as enhancing level
of healthy option regarding the proper level of communication. Within the year 2018 , by the
fortune Starbucks is considered as the most admired firm all over the world. There are various
reasons why it can be considered as a great place to work. Such as around 70 % of the employees
of the Starbucks are the students, they also provide the part-time or full tuition coverage to the
staff members
As an effective global leader and strong personal brand of kelvin
Kelvin is the most predominating leader and also consider the huge level of maintaining
the relationship with human. The autocratic leadership theory suits him in this type of situation.
To being the authentic leader, he prided himself. There are various ways makes him different
from other leaders he is the one who can priorities their staff workers as he encouraged staff
members to be a part of their success of the firm. He minded the approach where he boosts the
professionals to be more collaborative and innovative (Kelly and MacDonald, 2019). The firm is
highly focuses on maintaining the relationship with the humans as it is considered as the core
strategies within growth as well as technology that can be required by the firm to have the
effective as well as productive leadership. The kelvin has found that besides his roles in sales
and marketing involved within closely working with the higher technology as well as showed
him that how the crucial technology is able to enhance the growth. Kelvin felt responsible to
innovate as well as create new products as well as technologies to his team members. Such as it
becomes the major issues within the stores as pick up from the mobile orders as it able to creates
the discouragement of some consumers to be entering. As it is major issues that can be tackle the
technology of voice ordering as it allows consumers to order Starbucks by the Amazon Alex and
Apple 's Siri. The coffee shops face a lot of challenges such as social trends, competition,
imitation that able to oppose the international as well as competitors. It consists major level of
movement regarding interdependence coffee -cups and low cost sellers. The next step is mention
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above the firm has the more aggressive level of product development within the area (Axelsson.
and Easton, 2016). Also the firm have to faces a lot more difficulty within the imitation within
a more significant way. The things hat us beneficial for the global leaders is having the
appropriate level regarding development though taking the attitude that is crucial for a leader.
Kelvin has been recognized as the high level of the contribution with the developing the business
in more productive as well as effective way. It has setting up of suitable that is aiding focusing
pain which is being caused within specific situational (Alloubani and Almatari, 2019)
Recommendation
There are several recommendation that can be followed by Starbucks that are as
follows :-
 They must set proper and effective strategic plans so that goals are attained in less time.
Also, it will be easy for company to compare outcomes with set standards. By this the
staff can be involved in decision-making process. However, both short and long terms
goals can be set in strategic plan (Lozano,, 2015)
 The organisation can bring in some internal change in their culture. They can motivate
staff by offering them more benefits. It will result in bringing positive changes in culture.
Alongside, some other leadership style can also be followed in firm. It will led to change
in performance of staff. Here, participative leadership style can be followed. It will
enable employees to engage in decision making and changing their behaviour.
 Moreover, innovation can be applied that will enable them to provide better and high
quality services. It will result in gaining satisfaction of customers and providing them
unique and distinct services at reasonable cost. The firm has also enhanced within the
level of the loyalty through the level regarding benefits the costumer called potential
costumers within the more appropriate level that it can be taken as the problematic within
the nature (Olins, 2017).
 Technology advancement is also necessary by taking the proper ethical as well as social
consideration within a firm. Also, the firm have the suitable level of the development
across the perspective of the business. The firm also have the suitable level regarding the
concern that are in terms of the management called strategic management such as product
as associated through the major level in the threats of competitors and limitation.
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 The next suitable recommendation is having the proper level of implementation of the
creative level of marketing along with more level of branding strategies in order to have
incorporation corporate images in more specific order which is being considered to be
having more level of contribution in community level of development (Wood and
Logsdon, 2017)
 It is also recommended that the firm have it has the kind of the pricing strategies that can
attract the consumers. As it assist the firm to have the large level regarding bundle
pricing to attract the consumers. It can bale to address the threats that are regarding the
composition accompanied by the more involvements within the sellers called low cost
sellers. The recommendation is appropriate level of the strategies that are known as the
branding strategies in more appropriate order that can be considered to have one more
level of the development
CONCLUSION
From the above report it had been concluded that Starbucks known for its quality
products faces a huge level of ethical challenges achieved 5% larger growth. Servant's leadership
styles a proper level of communication that highlights the lives of individuals can focuses on
the fulfilling have a strong sense and caring employees by assuring their professional skills
leadership have various levels of frameworks accompanied by the proper level of addressing at
a more significant level. VUCA determine the nature of the world where they are able to
operate along with lack of predictability the best level of the firm's values huge level of policy
management Uncertainty is accompanied by various events regarding surprise. Ambiguity
having mixed meaning of various consolidation Complexity about various level of forces
surrounding within a particular level . Kelvin Johnson president of the Starbucks maintaining the
human relationship elements, graduated from the Mexico state university. always portrays
himself as a data driven By enhancing the customer level of transparency identifying the proper
supports enhancing level of the healthy option highly focuses suitable level regarding
management . Kelvin also boosts the professionals to be more collaborative as it is considered as
the core strategies technology that can be required effective as well as productive leadership.
Furthermore it highlights on the Kelvin felt responsible to innovate shops faces a lot of
challenges such as social trends, consists major level of movement regarding low cost seller lot
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more difficulty beneficial for the global leaders and around 70 % of the staff members of the
Starbucks are the students enhancing level of healthy option regarding the proper level of
communication.
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