Leadership Development for Strategic Management at ABC Travels Report

This report provides a comprehensive analysis of strategic management and leadership development within ABC Travels, a full-service travel agency. The report begins by examining the company's strategic direction, mission, and vision, followed by an assessment of the strategic skills required for leaders operating in a complex environment. It identifies crucial skills such as self-improvement, strategic reasoning, ethical practice, and innovation. The report then evaluates the relationship between existing, required, and future skills to achieve strategic ambitions, utilizing the Skill-Gap Analysis model. Opportunities for leadership development are discussed, including the design and implementation of a personal development plan. The report also critically evaluates the outcomes of the plan against original objectives, assessing the impact of leadership style on strategic ambitions across different organizational settings. Finally, it explores the impact of corporate commitment to employee welfare on strategic organizational objectives, discussing how an employee welfare environment can affect the achievement of these objectives and influence the development of organizational values.

Development as a
Strategic Manager

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................4
Critically Analyse the Strategic Direction of the Organisation .................................................4
Critically Evaluate the Strategic Skills Required of the Leader Operating in a Complex
Environment to Achieve Personal and Organisational Strategic Ambitions..............................4
Assess the Relationship between Existing, Required and Future Skills to Achieve the Strategic
Ambitions....................................................................................................................................5
Task 2...............................................................................................................................................6
Critically Discuss the Opportunities to Support Leadership Development................................6
Design a Personal Development Plan to Direct Leadership Development in a Complex
Environment................................................................................................................................6
Devise an Implementation Process to Underpin the Success of the Development Plan that Can
Realise Substantial Changes in Leadership Style.......................................................................8
Task 3...............................................................................................................................................8
Critically Evaluate the Achievement of Outcomes of the Plan Against Original Objectives.....8
Evaluate the Impact of Leadership Style and the Achievement of Objectives on Strategic
Ambitions in Different Organisational Settings..........................................................................8
Critically Review and Update the Leadership Development Plan..............................................9
Task 4...............................................................................................................................................9
Critically Evaluate the Impact of Corporate Commitment to Employee Welfare on Strategic
Organisational Objectives...........................................................................................................9
Discuss How an Employee Welfare Environment Can Effect Achievement of Strategic
Organisational Objectives.........................................................................................................10
Determine the Influence of Corporate Commitment to Employee Welfare on the Development
of Organisational Values that will Realise Strategic Ambitions...............................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The strategic manager of an organisation is the one who is accountable to the senior
management for undertaking all the important decisions associated with the tactics as well as
strategies of the entity in the long term. There are various tools as well as techniques that can be
leveraged by the strategic manager of an enterprise to be able to determine the personal skills
which are considered as being necessary and essential for the accomplishment of the strategic
ambitions of the enterprise. This is done by virtue of taking into account the strategic direction of
the entity in the global landscape that is changing at a rapid pace. Within an enterprise, an
individual can be said to achieve success only when the organisational culture and organisational
value are supportive enough to facilitate their learning as well as development in the long term.
The strategic manager of an enterprise needs to have certain key skills to be able to take
important decisions on the part of the company and execute the same within the organisational
premises. These skills are acknowledged to be communication, analytical, observatory,
interpersonal, and tactical skills.
In this relation, the current project demonstrates the development of the strategic manager
of a company by adopting the right set of tools and techniques. The organisation selected for
carrying out this project is ABC Travels. This is a renowned private owned full service travel
agency corporation that has its headquarters situated within the bounds of Houston, TX, United
States. Over the course of time, this organisation has grown under the guidance and supervision
of its leader who has driven the workforce with the communication of vision of ABC Travels for
the long term. Existing in the tourism industry for a time span of almost 42 years, this company
has impeccably evolved and grown into a complete guide for travelling. Now, the current project
consists of strategic direction of the company and strategic skills required by a leader in a
complex corporate scenario. Furthermore, the opportunities for supporting the development of
leadership are explored in the report. In addition to this, personal development plan is developed
for the leader of the company and its implementation is discussed. Moreover, the comparison of
outcomes of the plan is done with the actual objectives. At the last, the effect of corporate
commitment as well as employee welfare environment upon the achievement of organisational
objectives is explored.
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Task 1
Critically Analyse the Strategic Direction of the Organisation
The strategic direction of ABC Travels can be depicted as the association's activities to
accomplish its technique's objectives. The organization uses the vision and mission statement to
characterize where it expects to be later on. This statement tend to act as a path for the
organization to set the direction the organization needs to follow and characterize what it plans to
become later on.
Along these lines, ABC Travels' strategic direction includes the activities and plans set up
to pursue the vision of the organization's future. The vision of the respective enterprise is to
arrive at the pinnacle with regards to offering the best types of assistance and encountering
quality upon the forefront of their client base. The vision of this association paints a picture of its
future. The association can use the vision explanation to organize current arranging and
spending. The association's mission explanation is to give the best blend to amusement, quality
administrations, and brilliant client support. Besides, the organization expects to offer fun,
sheltered and obliging travel where the clients and colleagues are eager to participate in
aggregate social communication. This mission offers reason to ABC Travels, and it gives the
organization, a long run strategic direction for organizing the fulfilment of clients.
Ans. Off Model
This model is necessary to do strategic planning related to marketing where it is
implemented to look opportunities to serve the purpose of revenue growth through developing
various new services and product and try to enter into new competitive market so it is also
known as product market matrix in place of Ansoff matrix. Their main focus is on growth so that
is most commonly used model for marketing. To evaluate opportunities for organisation it is
used as to raise their sales through alternative combinations for new market. For this four
strategies are offer for product and services.
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 Market penetration:Existing market & existing product- It is regarding winning
of new market share along with existing product. The organisation is try to sell
more of their products to already existing customer and new as well as
competitor customers. The main objective of this strategy is to capture large
market share. It involves less risk but small opportunities to grow. It is inversely
related as lower market penetration , greater the growth potential for firm with
strategy of market penetration.
 Market development: new market & existing productive- second strategy is to
create new market along with existing product. New countries can be new
market. It need to do minor changes in the product to adapt new market.
 Product development and modification of product: existing market as well as
new market: It involves the case when existing product is to be replace the
product range. Benefit of product development is that market and audience are
known already to organisation.
 Innovation and diversification: new market , new product.- diversification offers
great potential to grow and also involve great failure risk. As per level of risk ,
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the strategy of diversification is broken down into three parts as vertical , lateral
and vertical diversification .
Critically Evaluate the Strategic Skills Required of the Leader Operating in a Complex
Environment to Achieve Personal and Organisational Strategic Ambitions.
Executing the responsibilities in the domain of leadership within an intricate climate
requires having skills that will guarantee successful tackling of issues that might be experienced
by the workers to accomplish individual and authoritative desire. The skill-gap investigation
model has been utilized to recognize the leader's skills to convey the strategic course. Right off
the bat, a leader working in a perplexing climate will require skills in self-advancement.
Organizations in the contemporary world work at fast and leaders must organize a break to zero
in on them. Basically, this implies gaining some new useful knowledge or preparing. A leader
may look for speedy learning encounters to get bits of knowledge on the best way to work with
muddled people, handle troublesome discussions, and rouse representatives who appear hard to
get persuaded. Self-advancement skills help a leader to turn out to be more purposeful. Besides, a
leader must have skills in strategic reasoning.
An association in the current society must be responsive and spry to change to stay
powerful. A strategic methodology in leadership is basic to the idea of adequacy. A strategic
reasoning leader takes a long-reach and expansive methodology when tackling issues and settling
on choices that include arranging, examining destinations, and thinking ahead. Thirdly, skills in
moral practice and civic-mindedness are fundamental for a leader. An association normally plots
morals and civic-mindedness as composed techniques and policies which leaders should learn. A
leader must acquaint themselves with the policies and strategies to get ready on the off chance
that a moral circumstance emerges. At last, innovation skills are vital for a leader, particularly in
the present serious market. The advancement of innovation skills must be a priority of the
association, and the way of life must beginning with the leader. Imaginative skills are a decent
path for a leader to change things and attempt other new ones. Remarkably, this could prompt
extraordinary thoughts and astounding techniques, particularly in a difficult organisational
scenario.
Effective leader must possess two skills
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 Good communication skills: It is need in every leader who perform the task of
leadership as if an individual has goods skills of communication it become easy for them
to convey the message . If message is properly understand by their team member , the
chances of goal achievement is increase because there is no communication gap.
 Having skills of motivation: Every leader should have this skill because it improves the
morale of candidates and if team member develop confidence than they work with with
great effort with out having confusion which indirectly leads to achievement of goal on
time and increase the chances of business growth and survival.
Assess the Relationship between Existing, Required and Future Skills to Achieve the Strategic
Ambitions
The accomplishment of an association's strategic aspirations requires a viable connection
between the current, required and future skills within the domain of leadership. The Skill-Gap
Analysis model will be fundamental in estimating the current skills, creating skill profile,
recognizing the gap in skills, building up an arrangement to close the gap, building up a vision,
and assessing future skills. Relating the current, required, and future skills will guarantee that the
association viably finishes its undertakings and works as indicated by its strategic bearing.
Basically, this infers that the association will be working per its strategic objectives and targets
with the direction of its mission and vision statements. As indicated by the skills examination,
there are three skills that the association needs to improve in the following 3 to 5 years to achieve
its strategic desire. Initially, the pioneer must have the skills to perform explore and get
information that will help in making solid proof to the association's partners with respect to the
issues being knowledgeable about the association. Besides, the pioneer must have viable
correspondence with the right informing and outlining focused to the right crowd. Prominently,
this will help fabricate mindfulness, change the staff's recognition, and move them energetically.
At last, the pioneer will be needed to have skills in building a solid, drawn in, and diverse
organization base, which will intensify their impact. A pioneer can be a proficient backer, yet
with bound together networks and coalitions, there is a higher possibility of effectively
actualizing approaches that will upgrade the association to accomplish strategic desire. Making a
relationship with accomplices and deciding how the affiliation can be commonly gainful will
help in presenting accomplices to reinforce the messages used to impact the way toward
improving the specially unit.
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Styles of Leadership
 Democrative style- It is a leadership style in which employees have a say and input
decisions which make impact on business as it allow workforce highly participate in
decision making process and must use employer and employee open c communication
channel.
 Participative style- In all the members of the team are working together to take
decisions. It is also called democratic style of leadership because in this each and every
person is force to take particiption.
Task 2
Critically Discuss the Opportunities to Support Leadership Development
As of now, the business associations work in a changing business climate that is portrayed
by vulnerability, vagueness, unpredictability, and intricacy. To guarantee leadership
development in such a scenario, it is necessary that pioneers must establish an open climate that
tends to give importance to aspects such as variety, disclosure, and experimentation. Pioneers
should likewise do iterative discoursed that give thoughts on the association's work, fortify nice
dynamic, unload business challenges, and recognize powerless signs that identify changes in
client dedication or innovation. Also, the authoritative climate can be influenced by the passage
of new generations into the labour force, accordingly unfavourably influencing leadership
development. There is a requirement for the old generation to change for the newcomers. The
most recent generation of labour force is globally centred, visually drew in, socially
characterized, and educationally changed. Accordingly, to permit integration into the work
environment and to guarantee constant leadership development, abilities must be created that can
ensure the development of productive and collaborative groups within the bounds of the business
association.
Changes require in leadership style are that the decision must be taken quickly by
team leaders as well by members of team so that it save times and also to improve their
personality.
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Design a Personal Development Plan to Direct Leadership Development in a Complex
Environment
The personal development plan can be said to be the written documentation of the
measures and course of action that are undertaken by an individual for the purpose of developing
or enriching their personality. The development of this plan leads an individual to incorporate
changes within their personality so that they can execute the duties within their job role in an
effective manner as required by the company. Now the Personal Development Plan as prepared
by the leader or the strategic manager of ABC Travels is as follows:-
Developmen
t Action
Objective Resources
Needed
Measurement Target
Date
Certify as a
professional
senior
manager.
Complete senior
management regime
training in
preparation for the
certification.
Training
Time
Money
Training completed
successfully.
2nd
Quarter
Gain
experience in
the
management
of a complex
organisational
environment.
Successfully lead the
business unit in
solving a complex
organisational
problem
Assignment to
organisational
management
responsibilitie
s.
Feedback from
stakeholders.
Experienced positive
outcomes in the
organisation.
4th
Quarter
Improve
public
speaking
skills.
Prepare and deliver
a minimum of seven
presentations to a
large audience.
Time.
Opportunities
to present.
Presentations
completed
successfully and
feedback obtained
from participants.
4th
Quarter
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Read books
on leading
change and
leading in a
complex
environment.
Lead the business
unit towards positive
change in the
underlying
environment
Time.
Finances.
Books.
Completing reading
the books and
obtaining an analysis
to show an
understanding of the
concepts.
1st
Quarter
Take a course
in leading
strategic
change.
Successfully obtain
strategic insights to
help in leading the
organisation.
Time
Finances.
Successful
completion of the
course with
certification.
2nd
Quarter
Devise an Implementation Process to Underpin the Success of the Development Plan that Can
Realise Substantial Changes in Leadership Style
Effective execution of the development plan will need an adherence to a specific procedure
in a bid to guarantee that considerable changes are incorporated within the style of leadership
adopted by the pioneer of an organisation. Certain things should be placed into thought to
guarantee the effective execution of the development plan. These incorporate putting time aside
to reflect and avoid distractions, being methodical, building up a plan, looking into it routinely
over the span of the year, and finding a person who will be unbiased while examining the
development plan.
Task 3
Critically Evaluate the Achievement of Outcomes of the Plan Against Original Objectives
The development plan has enormously added to the exhibition of my capacity as the
ranking director of the specialty unit just as the vital aspirations of the association. The
development plan has assumed a key function in guaranteeing that my expert and self-
improvement is focused on and sorted out. Strikingly, this, consequently, has empowered me to
arrive at my short and long haul profession objectives just as fortifying execution through the
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arrangement of an organized methodology. Furthermore, it has given a system that has
empowered me to distinguish my qualities and shortcomings, consequently controlling the
capitalisation of existing abilities and capacities. Because of the development plan, I have
improved my leadership abilities. The entire group is more propelled to accomplish the focused
on objectives and improve the specialty unit's exhibition paying little heed to the intricate
scenario encompassing the association.
Evaluate the Impact of Leadership Style and the Achievement of Objectives on Strategic
Ambitions in Different Organisational Settings
The style of leadership adopted by an organisation tends to have a direct cause and effect
relation with the company and its overall success and progress in the long term. In addition to
this, it has been analysed that a pioneer is held answerable for deciding the way of life, values,
representative inspiration, and risk resistance. The leadership style decides the institutional key
targets, including their execution and adequacy. An effective leadership style assumes a basic
part in accomplishing an association's vital goals by impacting upon the individuals pertinent to
the company in receiving the extreme rewards from the resources available within the bounds of
the business association.
Critically Review and Update the Leadership Development Plan
It is important for the leader of an organisation to ensure that they take measures by way of
which their progress and development can duly take place in the organisational premises. In this
relation, it has been analysed that the leadership development plan is an effective of doing so in a
bid to achieve the favourable outcomes. Now, when a leadership development plan is made, it is
not necessary that the plan is suitably developed. This means that there are chances which
indicate that there may be the need to review the plan such that the need for incorporating
changes can be duly recognised. In this regard, the current leadership development plan has
made a more noteworthy commitment to driving strategic change inside a mind boggling climate
and improving public talking abilities. Notwithstanding, the commitment has been not exactly
expected in increasing administrative involvement with a complex authoritative climate just as
picking up accreditation for senior administration. The changes have come about because of an
absence of appropriate planning of the development plan. Remarkably, this might be stayed
away from in future by defining objectives for the development plan, making a course of events,
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