Report on Working and Leading People: Leadership and Management

This report delves into the crucial aspects of working with and leading people, focusing on leadership and management within an organizational context, using Virgin Media as a case study. It begins by examining the recruitment process, including job descriptions, legal and ethical considerations, and the selection procedures for a store manager position. The report then transitions to the role of leadership, exploring essential leadership qualities like communication, motivation, and strategic planning. It contrasts leadership with management, highlighting their distinct purposes and focuses. Furthermore, the report analyzes various leadership styles, such as autocratic, coordinating, coaching, laissez-faire, and teamwork leadership, and how these styles can be adapted to different situations. The importance of employee motivation is emphasized, with examples of how Virgin Media can boost employee engagement. The report emphasizes the role of a leader in motivating employees and driving the organization towards its goals.

WORKING WITH AND
LEADING PEOPLE

TABLE OF CONTENTS
INTRODUCTION....................................................................................................................................................3
TASK 1.....................................................................................................................................................................3
1.1.......................................................................................................................................................................3
1.2 ......................................................................................................................................................................4
1.3.......................................................................................................................................................................5
1.4.......................................................................................................................................................................5
TASK 2.....................................................................................................................................................................6
2.1.......................................................................................................................................................................6
2.2.......................................................................................................................................................................7
2.3.......................................................................................................................................................................8
2.4.......................................................................................................................................................................9
TASK 3...................................................................................................................................................................10
3.1.....................................................................................................................................................................10
3.2.....................................................................................................................................................................11
3.3.....................................................................................................................................................................12
TASK 4 ..................................................................................................................................................................13
4.1.....................................................................................................................................................................13
4.2.....................................................................................................................................................................13
4.3 ....................................................................................................................................................................14
CONCLUSION......................................................................................................................................................15
REFERENCES.......................................................................................................................................................15

INTRODUCTION
Every organisation need to recruit right person for a job. Virgin Media may appoint
worker on the basis of their skills and knowledge. Companies have their own recruitment
process, they use it at the time of recruitment. Virgin Media is the fastest growing concern
which needs to appoint worker for promoting their product in the London's market. Team
working and good management motive employees towards their job and assist the company
to meet its objective.
TASK 1
1.1
Appointment of right person for a right job is the important factor in every
organisation. Creative ideas, skills, knowledge are the key element of worker which company
needs in every person at the time recruitment. Virgin Media has its own recruitment
procedures which it follow at the time of selection. Firstly, HR conducting aptitude test just
to check their basic knowledge.(Offstein and et.al, 2010) In last documentation round if
person is selected. Virgin Media is going to recruit Store manager for promoting its product
in the market. Organisation is planning to appoint 10 new store managers to develop their
product in a world wide. Position description for new hiring are as follows:
Job description for store manager-
Walk in date: 25 and 26 February 2017
Job location: London
Salary package: $2000 per annum
Vacancy: 10
Experience: 0 – 2 years
Skills and knowledge-
 Good communication: spoken and written
 Team work skills
 Better management skills
 Self motivated
Responsibilities-
 Assist company to promote its product in a London's market

 Compulsory to work in a team
 Help Virgin Media in decision making process
 Support in planning and making strategies related to company
1.2
Government frame some rules and regulation for the recruitment of person. At the
time of appointment of candidates for a particular job profile Marketing Manager of Virgin
Media need to follow those rules and regulation. It may reduce risk of company. Some
various types of laws are like Equal pay act, Equal employment act etc. In equal pay act
organisation needs to pay equal salary to male and female candidates. In other side, they
should provide equal employment to both. Discrimination is not possible on the basis of sex.
(WestBow Press.Stubbs and et.al, 2014) Give equal benefit to all age group member. Impact
of legal, regulatory and ethical consideration to recruitment are as align below:
 Equal pay act- Virgin Media is bound to follow rules and regulation of this act.
According to this act company have to pay equal remuneration to both male and
female workers as a store manager. If job profile, location, qualification, experience,
efforts all are same then company must pay same salary to both of them(Flint Jr, B.B,
2011).
 Equal employment act- In this act, organisation should not discrimination on the basis
of sex. Virgin Media must allot same work to them if they have same qualification
and knowledge(Peterson, 2011).
 Equality regulation- Virgin Media provide equal benefit to every person working in it
whether young or old citizen employee. If company not follow rules of this act it may
cause bad effect on its existence. At the time of recruitment as a store manager give
equal benefit to them.
1.3
After completing all task, Marketing manager start selection procedure. In selection
process, firstly the firm may short the eligible candidates on the basis of their qualification
and experiences. Then conducting final interviews to check their confidence level,
communication skills and know about their likes or dislikes(Chen and et.al, 2014). After
completing documentation round selection process is complete and give joining letter to them
as store manager. Selection process of store manager in a Virgin Media is defined below:

 Conducted aptitude test- After receiving resumes, manager will be conducting
aptitude test for them. It include written test, MCQs, their qualification background
related question and basic question to check their general knowledge
 Shortlisted- On the basis of their qualification and experience, the company may
short the candidate and call them for a further process.
 Interviews- After this, Virgin Media conducts interviews. This process will help in
checking the communication skills, confidence level, way of talking and smart
thinking which are necessary to have in a store manager. In this, the Marketing
Manager will ask question about them, family background, personal likes or dislikes,
higher qualification and their previous job profile.
 Select or appoint right person- Virgin Media need to select right person for the
organisation. Provide offer and appointment letter to them(Heath, 2012).
1.4
As a marketing manager in a company I have made planning and strategies to appoint
new staff. In order to promote product of Virgin Media in London's market, i need to recruit
new members as a store manager because there is only two staff members for the same
profile. Firstly, I collected documents of a candidates and shortlisted them on the basis of
their performance in a previous company and higher qualification. After receiving resumes I
conducted a aptitude test for them including written test, MCQ based questions and some
general knowledge based. Then I send these candidates in front of senior staff for a final
interview. Receiving feedback from senior member for each and select if they are capable. I
engaged in sales promotion programme of Virgin Media, so that I have a responsibility to
manage development of new product in a London's local market with help of store managers.
Without any procedure company may appoint wrong person. Some reasons are like resume
not checked, qualification not mention clearly, candidates not perform well in aptitude test
but selected for the final interview by mistake and communication skills. It my responsibly to
cross check these things after this select employees(Beeley, 2012).

TASK 2
2.1
Leader plays an important role in an organisation. Manager of the company must have
leadership quality. The main aim of the leader is motivate employees to meet goals or
objective of the company. It has different phases which effect positive as well as negative.
Virgin Media needs new innovation and creative ideas for producing goods and promoting
them in a London's local market(Wm. B. Eerdmans Publishing.Winn, 2013). In this, the
leader helps the organisation by motivating employees toward job. Some skills important to
have in leader are as aligned below:
 Communication skills- Through these skills, he can easily interact with worker and
improve his relation with other team members. Leader provide proper guidance to
their employees for achieving goals of the company and put it on a profitable
position.
 Responsible for new division- Virgin Media uses new division to maintain its
performance in market for which company need leadership quality in a person. If
person plays role in a company as a manager only he never achieved target and
reduce performance of the company.
 Motivates employees- He must have a quality to motivates other its a big
responsibility as a leader. Worker wants motivation towards work at the time of
employment because they plays a important role in production process of the
company. It gives support to workers to increase level of production capacity and
improves performance.
 Planning and strategies- It is forecasting concept which help company to attain its
objective. If leader make plans and strategies surely he will complete his work in a
efficient and timely manner. Virgin Media make plans for promote its product in a
London's local market. Make strategies in a time table format and try to follow it
during the course promotion(Godfray and et.al, 2010).
2.2
Basis Leadership Management
Definition Leader must have a quality to It assist company to organise

leading other member. things in a timely and efficient
manner.
Purpose Main purpose is motivate
employees.
Maintain good management in a
company.
Basis It influencing working during their
employment in order to attain goals
or objective.
It is a set of rules and regulation
which are followed by member of
the company to maintain good
working condition in a company.
Performance In which leaders perform their duty
to guide worker and encourage them
towards completing their work in
efficient and timely manner.
Management of the company is
controlled by manager or
supervisors.
Change and
stability
Leadership may brings changes in
the working condition and
performance of the company.
It maintain stability which help to
perform well and maintain its
condition in a market.
Main focus It main focus is inspire other. It gives proper guideline to
employees in order to complete
work.
Persons involve Manager who have a leadership
quality
Manager and supervisor with
management quality.
Nature It is a proactive in nature through
which employees improve their
work quality and help Virgin Media
to meet its desired goals.
Due to reactive in nature it can be
increase its performance and
production efficiency.
2.3
Leadership style of leader may be change in different sets of situations. It majorly
support workers to perform their task in a efficient manner. Also it motives employees which
leads to improve their work quality during the course of employment. Marketing Manager of

Virgin Media have to act as a leader which gives strength to the company to perform well.
Leadership skills may be change in every situation through which organisation can attained
appropriate outcomes. When manager wants to create coordination between other then he use
coordinating leadership(Morgan and et.al, 2014). Also it improves teamwork among
members of the company. Some important types of leaderships which manager use in various
condition are as follows:
 Autocratic- It refers make planning and motivate workers to meet objective. Manager
make plans and strategies to complete work or perform their task in a timely manner.
Whenever, he pre assume that workers are able to perform their task on their own
capability or a mind set and need some motivation and encouragement that time
leader use this style. It motivate staff members of a company towards work and
encourage it on time. It gives proper guidance how and what to perform or in how
much time needs to be complete. Autocratic leadership give suggestion to their
member but not entertain them.
 Coordinating- Whenever manager thinks that coordination is need to be established
among workers of the company then he use this type of leadership which is necessary
for every worker to complete their task on time.
 Coaching- As a word define sometime manager becomes coach or teacher for their
worker to teach them how to perform work and try to complete it on time. In this type
of leadership he provides proper guidance(Ang, 2012).
 Laissez- In this workers can perform without guidance of their manager. Leadership
defines that members can complete task on their own capabilities. Managers not need
to give any advice or suggestion to them . It is a opposite situation with autocratic.
 Team work leadership- In this type of leadership manager distribute work among
team. He try to improve team work in a company.
2.4
Motivation is like a strength provided to workers for increase their interest towards
job. Virgin Media motivates its employees by offering good salary package to them,
incentives, healthcare services and proper guidance. It may increase performance or quality
of work of their employees if they get motivated by managers. Polite behaviour towards them
and after understand their problem provide proper advice to them. Manager or supervisor try

to interact or communicate more with worker in order to improve interpersonal relationship.
Also employer and employee relationship need to be maintain in every organisation.
Whenever, workers are stuck in a big problem and some need help then company have to stay
for them in every situation(Bauer and et.al, 2014). Because motivated employees perform
well and help to meet their objective or goals. Various ways to motivate staff to achieve its
objectives or goals by Virgin Media are as defined below:
 Offering good salary package
 Give incentives to motives them in order to achieve its objectives
 Provide good working condition during course of employment
 Provide health care benefits
 At the time of production provide safety equipment to them
 Fulfil their basic necessities of life like water, medical benefits etc.
 Show polite nature towards them
 Try to interact or communicate more
 Improve interpersonal relationship
According to Maslow’s hierarchy of needs theory for motivation are as follows:
 Physical needs- Virgin Media needs to provide shelter, warmth, food and proper
drinking facility to their worker in order to stay with them for a long time.
 Safety needs- Security and structure are also important element to provide safety
needs to them(Urhuogo and Williams, 2011).
 Esteem needs- Manager needs to boost up their confidence in order to complete their
task on time. Create a working condition in which they maintain their respect within
the company. Virgin Media allot work in which they maintain reputation as well as
status.
 Self actualisation- Virgin Media gives opportunity to grow to their staff. Continuous
growth is motivates more to their member(Cushman, 2011).
TASK 3
3.1
If work of the company distribute among team result it complete work on time. Team
work create coordination between members and improve performance of the company.

Virgin Media support team work to complete their work on time and improve relationship
between members. Some important benefits of team work are as follows:
 Improves creative ideas- Every member has different skills and knowledge so that
team work gives an opportunities to share their ideas with each other. Brainstorming
views and ideas sharing with other team member it helps to attain outstanding
outcomes. Creativity provides a strength to the company. Virgin Media wants to ideas
in their production of goods and assist it in their product promotion activities.
 Increase trust- Team work builds a trust among member for others. If they can't trust
each other they never maintain coordination and relationship. When member puts
trust in their co-worker they may reduce the level of conflict. Through which worker
can remove uncertainties and future contingencies.
 Promote wider sense of ownership- Team projects gives power to improve their
performance and after completing task they feel proud and happy. It provides long
term benefits to their workers. Through which employees who are directly connected
with company and their work they continuously stay with a company for a long time.
It allows members to complete work on time and perform in a efficient manner and
add to create a bigger picture.
 Confidence- Team work boost up the confidence of employees for completing their
task. Whenever, they loose their confidence manger can motivates them in order to
perform well and improve their performance in a company(Shaw, 2011).
 Encourages healthy risk taking- When a single person perform alone he not able to
that much confident to take a risk but in team jointly they will manage the situation
and able to handle the risk taking situation. Working in a team allows to each and
every team member to take risk as much as possible in order to put Virgin Media
company in a profitable and beneficial position.
 Become strengths- Team working is becoming strength for every member of the team.
It may improves the performance of every person. Also it increase skills and
knowledge of them. As a team they perform together and able to take more risk and
complete them on time.

3.2
In order to complete work on time, It is necessary to maintain good relation with
leader and member. It motivates to both worker as well leader. He has a responsibility to
complete task on time and put company in a profitable situation. For complete task on time
he may distribute work in team. Every team member distribute their work equally and wants
to improve their performance regarding fulfil desired goals or objectives. Whenever, conflict
is arising between the member it may solve by the m,manager only. In this context, leader
have to hear problem of every person and try to give best possible advice on that. He uses
approach to reduce conflict between them and manage his team.
On the other hand, workers also have to cooperate with their leader and follow the
instruction as provided by them. Further suggestion must be provided by leader in order to
improve the working condition. Through the team working Virgin Media can attain its
desired objective. Whenever, conflict arises between team as a store manager of Virgin
Media select best possible solution for it. I receive 2 application as interviewing but I have to
select for a company and I select the best between them. I need to promote product of the
organisation in a London's local market. Usually, I choose best option or activity to promote
goods. I have a responsibility to develop new product of a entity in a market. The promotion
activity may help to famous its good among people and increase sale for a particular product.
I have to select best option for the interest of other team member. Team working gives a
strength to my work and help me to perform well in a organisation. I need to pay attention to
development of the team member as well a team as a whole. As a store manager of the
organisation try to reduce conflict arises between members and after giving best possible
solution to them. Also try to make planning or strategies in order to decrease future
contingencies and problem.
3.3
For completing the common goals, company need to distribute its work in a team.
Team working reduce burden of stress of individuals and divide it in a various people(Basset
and et.al, 2010). In order to attaining common objective company make plans and try execute
them properly. Some important factor on which manager or members needs to be focused
during the course of employment are as follows:

 Sale increase- Virgin Media recruit candidates for promote its product in a
London's local market to increase its sales. Production level is based on sales. If
sales of a particular product is high results increase production but in case, it is
going to reduce it cause reduce production also. The main aim of a organisation
earn more profit and try to achieve its desired objectives.
 High coordination- In this, there must be a high level coordination is necessary
among team member and completing on time with the sharing of work and stress.
It reduce work load of individuals and distribute it in a different heads.
 Freely communicate with each other- In a working it is necessary for every
member can communicate easily with anyone. They must be use direct methods of
its for interact more with other members. Organisation must be ensure that their
will be two way communication so that creative ideas and views are clearly
communicated. Through which company can easily taking their decision regarding
achieve its objective. In order to meet goals it is compulsory to interact with other
people more and more.
 Maintain performance- In order to maintain performance of Virgin Media
company in a London's local market it may increase team work and motivates
each and every employee. Every person understand their responsibilities and try to
avoid mistake and put entity in a profitable position. Manager have to improves its
leadership skills and motivates its employees in order to meet goals like increase
sale of a particular good and production. Also they help in a decision making
process.
TASK 4
4.1
Planning is the forecasting concept which management is need to be make for
maintain working performance in the company(Machery, 2010). Manager of Virgin Media
must ensure that performance of the organisation in London's local market keep increases on
a daily basis. Some factor which to be to follow by management are as given below:
 Learning style of employees- For the purpose of fulfil objective of the company
leader must be provide proper training to their worker through which they continue

their learning. Worker need proper guidelines and motivation in order to complete
their task on time. Leader use easy step to trained their worker through which they
understand things easily and fast.
 Resources- Management need to be identify resources through which they keep
increases their performance in the company. Further, resources like modern
technology, upgraded version etc. which increase production with performance.
However, supervisor of any individual worker must be identify the resources, as they
daily monitoring the performance.
 Identify skills- Leaders must be monitoring the skills of the members in order to
improve the performance of organisation. Through which management can find the
weaknesses also and work it on to improve them.
 Stranded of company- Further, supervisor need to be evaluate the stranded of Virgin
Media. For this if it is below the required level then he have to improve it any cost.
 Increase staff- Member of the company plays a important in it. Individuals manage
their work in order to improve performance and production process.
4.2
Virgin Media recruit person for a different job profile. Every worker have a different
skills. Knowledge and level of understanding. Company will have to identify their needs and
try to fulfil them in a course of employment. Leader have to provide proper training to them
which may improve performance and save time, resource and reduce cost. Various step
adapted by Virgin Media in order to identify development needs:
 Review every members' job description- Further, for the development of needs of
every worker manager should take a look on their skills and performance.
 Held meeting- Supervisor need to held staff meeting for identify their problem or
any conflict arises during the employment. In a meeting all members interact with
each other and easily communicate. Through this step manager need to meet one
by one with each workers and find out that any worker needs training or not for
develop their performance.
 Observing them at work- Leader must noticed every employee at work and take a
view of their performance in order to meet goals.

 Preparing sheet- On the basis of above mentioned points manager must prepare
sheet of each worker highlighted their development needs. Provide training to
them.
 Take a necessary step- After identified development needs Virgin Media provide
training to their store manager. And guide them for promote its product in a
market.
4.3
A organisational assessment is the continuous process in which leaders needs to
identifies the actual performance of the company and also factors that effect their production
or working quality. Organisations are need to continuously try to improve its performance,
survive and complete tasks on time. They have to understand points which need to improve.
However, Companies are not perform well all the time but understand their weak point.
Managers have to provide proper training to their employees in order to maintain
performance of the company and production process. Virgin Media provide training and
guidelines for promote its product in London's local market according to their skills,
knowledge, performance and quality of work. Based on this, company must take decision
regarding training which provide to their member and boosting up the efficiency and
confidence. For this, inputs on the workers and output get by the company must be match. If
they match it means effectively improve performance and production on Virgin Media.
CONCLUSION
From this report, Virgin Media use its management skills in order to maintain relation
with their employees. Manager have to use their leadership styles for provide motivation or
guidelines to workers. Making planning and strategies for maintain performance for the
company in a London's local market. Organisations need to interact with their employees or
try to find out their development needs. Manager always try to boost up the confidence to
their worker and give motivation to them. Leaders use different types of leadership in various
condition or according to situation. Government framed some rules and regulation for
recruitment process so that, at the time of appointment organisation have to follow them
otherwise badly effect to their existence.

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