Leadership Strategies: Leading Business Organisation Report Analysis
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This report provides a comprehensive analysis of leadership within a business context. It begins by addressing fundamental questions about leadership and explores various leadership theories and styles, including situational and transformational leadership. The report then examines an organization's mission and vision, the contributions of leaders and stakeholders, and the evaluation of these contributions. It delves into leadership strategies, organizational potential, and the business context. The report further investigates motivation theories, including intrinsic and extrinsic theories, and the application of techniques like appreciative inquiry. A self-assessment of leadership style is also included, along with strengths, challenges, and personal development plans. The second part of the report focuses on servant leadership, providing an overview, examples of good practice, and challenges. It concludes with a critical evaluation of a specific leader's style, stakeholder identification, personal branding, and recommendations.
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LEADING
BUSINESS
ORGANISTION
BUSINESS
ORGANISTION
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Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Fundamental Questions..........................................................................................................1
Leadership Theory..................................................................................................................1
Leadership Styles....................................................................................................................2
TASK 2............................................................................................................................................2
Organisation's Mission and Vision.........................................................................................2
Contribution towards Mission and Vision..............................................................................2
Contribution of Leaders..........................................................................................................2
Evaluation of Contributions...................................................................................................3
TASK 3............................................................................................................................................3
Leadership Strategy................................................................................................................3
Organisational Potential.........................................................................................................3
Business Context....................................................................................................................3
TASK 4............................................................................................................................................4
Motivation Theory..................................................................................................................4
Categories of Motivational Theories......................................................................................4
Contemporary Term for Employee Motivation......................................................................4
Appreciative Inquiry Technique.............................................................................................4
Critical Evaluation of Motivational Theories.........................................................................5
TASK 5............................................................................................................................................5
Potential Leadership Style......................................................................................................5
Strength...................................................................................................................................5
Challenges..............................................................................................................................5
Personal Development............................................................................................................6
CONCLUSION................................................................................................................................6
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Fundamental Questions..........................................................................................................1
Leadership Theory..................................................................................................................1
Leadership Styles....................................................................................................................2
TASK 2............................................................................................................................................2
Organisation's Mission and Vision.........................................................................................2
Contribution towards Mission and Vision..............................................................................2
Contribution of Leaders..........................................................................................................2
Evaluation of Contributions...................................................................................................3
TASK 3............................................................................................................................................3
Leadership Strategy................................................................................................................3
Organisational Potential.........................................................................................................3
Business Context....................................................................................................................3
TASK 4............................................................................................................................................4
Motivation Theory..................................................................................................................4
Categories of Motivational Theories......................................................................................4
Contemporary Term for Employee Motivation......................................................................4
Appreciative Inquiry Technique.............................................................................................4
Critical Evaluation of Motivational Theories.........................................................................5
TASK 5............................................................................................................................................5
Potential Leadership Style......................................................................................................5
Strength...................................................................................................................................5
Challenges..............................................................................................................................5
Personal Development............................................................................................................6
CONCLUSION................................................................................................................................6

PART 2............................................................................................................................................7
SERVANT LEADERSHIP..............................................................................................................7
Overview................................................................................................................................7
Examples of good practice.....................................................................................................7
Difficulties and challenges.....................................................................................................7
CRITICAL EVALUATION OF KJ's LEADERSHIP.....................................................................8
Identification of leadership style............................................................................................8
Positive elements....................................................................................................................8
Negative elements..................................................................................................................9
Identification of Key Stakeholders of Starbucks..................................................................10
KJ'S PERSONAL BRAND...........................................................................................................10
RECOMMENDATIONS...............................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13
SERVANT LEADERSHIP..............................................................................................................7
Overview................................................................................................................................7
Examples of good practice.....................................................................................................7
Difficulties and challenges.....................................................................................................7
CRITICAL EVALUATION OF KJ's LEADERSHIP.....................................................................8
Identification of leadership style............................................................................................8
Positive elements....................................................................................................................8
Negative elements..................................................................................................................9
Identification of Key Stakeholders of Starbucks..................................................................10
KJ'S PERSONAL BRAND...........................................................................................................10
RECOMMENDATIONS...............................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

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INTRODUCTION
Leadership is the ability to achieve individual, group or company goals through leading.
It is basically the tendency to guide, motivate, inspire the individuals of a company by which all
can achieve there goals and set there aim as well as business objectives as well. It is an ability of
an managers to manage and lead their team to accomplish the goals and provides positive
strength and zeal by which everyone gets motivated and perform their task with full
commitment. It is the potential of one to influence and motivates other to do their work. This
report shows the reflection of leadership to inspired others, which includes the formative learning
of leadership theories and the benefit of leaders in the organisation, as leader emphasis the
performance of individual, group or company and set a clear vision in everyone's mind towards
the company (Aljuwaiber, 2016). This includes the strategies of a leader and their analysis and
evaluation of motivational theories.
TASK 1
Fundamental Questions
Different question which is been asked to the leader, some of them are follows as:
The basis requirement to the company to improvised it further?
The best preparation of a company to anticipate the future?
Key Aspects
The major features of leadership's relation are as follows: Vision: It is an ability to plan and imagine the future for long term purpose and set an
goals which an individual or a company wants to accomplish.
Integrity: It is a quality which reflect the truthfulness, morale and honesty of a leader.
Leadership Theory
It is a theory which reflects the best of one who can perform their duties well and other
will follow them. It is an ability of individual or group who influenced other to perform better
and accomplish their set goals. This theory reflects the performance of a leadership that they
apply in the company for its growth. This theory builds the effective leader who leads the
company and perform several task in effective manner.
1
Leadership is the ability to achieve individual, group or company goals through leading.
It is basically the tendency to guide, motivate, inspire the individuals of a company by which all
can achieve there goals and set there aim as well as business objectives as well. It is an ability of
an managers to manage and lead their team to accomplish the goals and provides positive
strength and zeal by which everyone gets motivated and perform their task with full
commitment. It is the potential of one to influence and motivates other to do their work. This
report shows the reflection of leadership to inspired others, which includes the formative learning
of leadership theories and the benefit of leaders in the organisation, as leader emphasis the
performance of individual, group or company and set a clear vision in everyone's mind towards
the company (Aljuwaiber, 2016). This includes the strategies of a leader and their analysis and
evaluation of motivational theories.
TASK 1
Fundamental Questions
Different question which is been asked to the leader, some of them are follows as:
The basis requirement to the company to improvised it further?
The best preparation of a company to anticipate the future?
Key Aspects
The major features of leadership's relation are as follows: Vision: It is an ability to plan and imagine the future for long term purpose and set an
goals which an individual or a company wants to accomplish.
Integrity: It is a quality which reflect the truthfulness, morale and honesty of a leader.
Leadership Theory
It is a theory which reflects the best of one who can perform their duties well and other
will follow them. It is an ability of individual or group who influenced other to perform better
and accomplish their set goals. This theory reflects the performance of a leadership that they
apply in the company for its growth. This theory builds the effective leader who leads the
company and perform several task in effective manner.
1

Leadership Styles
There are various leadership styles which is required by a leader to motivate others, to
implement the plan in better way, provides focus to other by which they lead the business
environment. Some of these are follows as: Situational Leadership Style: This is a style which is needed to lead an individual by a
manager to set the development of those who follows them (Antony, 2015).
Transformational Leadership Style: This is a style where leader work for the team and
identifies the required changes and creates the healthy atmosphere.
Understanding of Leadership Approaches
Leadership is a quality of one who can lead the others and create an negotiable situation
for others and understand the working criterion's and changes the approach as per the
requirement i.e. lead according to the conditions.
TASK 2
Organisation's Mission and Vision
Mission of an organisation is the set goals or objectives of a company and its approach to
achieve that set goals and objectives of a company where vision is the future desire of a
company which promotes the growth of the company.
Contribution towards Mission and Vision
All the individual plays a vital role in an organisation towards mission and vision. for
example, each individual set the the goals and set an strategies to follow them or to achieve that
goals. And that is an effective result of each individual to accomplish to vision and mission of
the company.
Contribution of Leaders
Leader gave the biggest contribution as they set the different strategies and plan to guide
the employee of an organisation to accomplish the vision and mission of the company (Davies,
2016). Leaders also motivates the other not just to fulfil the goals but also set the high standard
for them by which there personnel growth is also affected.
Contribution of Stakeholders
Stakeholders are the members of the group and their participation support the
organisation performance as the workforce of the company also influenced by the stakeholder.
2
There are various leadership styles which is required by a leader to motivate others, to
implement the plan in better way, provides focus to other by which they lead the business
environment. Some of these are follows as: Situational Leadership Style: This is a style which is needed to lead an individual by a
manager to set the development of those who follows them (Antony, 2015).
Transformational Leadership Style: This is a style where leader work for the team and
identifies the required changes and creates the healthy atmosphere.
Understanding of Leadership Approaches
Leadership is a quality of one who can lead the others and create an negotiable situation
for others and understand the working criterion's and changes the approach as per the
requirement i.e. lead according to the conditions.
TASK 2
Organisation's Mission and Vision
Mission of an organisation is the set goals or objectives of a company and its approach to
achieve that set goals and objectives of a company where vision is the future desire of a
company which promotes the growth of the company.
Contribution towards Mission and Vision
All the individual plays a vital role in an organisation towards mission and vision. for
example, each individual set the the goals and set an strategies to follow them or to achieve that
goals. And that is an effective result of each individual to accomplish to vision and mission of
the company.
Contribution of Leaders
Leader gave the biggest contribution as they set the different strategies and plan to guide
the employee of an organisation to accomplish the vision and mission of the company (Davies,
2016). Leaders also motivates the other not just to fulfil the goals but also set the high standard
for them by which there personnel growth is also affected.
Contribution of Stakeholders
Stakeholders are the members of the group and their participation support the
organisation performance as the workforce of the company also influenced by the stakeholder.
2

Thus they are also responsible for an effective policies of an organisation and that is important
to achieve the mission and vision of the company.
Evaluation of Contributions
Evaluation is the systematic formation or approach by which leader find the worth of
employee's work in an organisation. It is most important factor for the leader as by this there is
an exact assessment of the individual's performance based on their work, and it is required as it
reflects the encouragement in the company and raises the company performance (Doppelt, 2017).
TASK 3
Leadership Strategy
Leadership strategy are the strategies which is adapted by the leader to control the
different situations and get the effected result from that and that is performed at start of the task
or may be in between the task. It leads to an effective and efficient performance of all and builds
and competition in the market.
Change Leadership
It refer to the abilities of the leader as they can change or switch the style of leadership or
it is an ability to influence the each individual of a company that build an effective and efficient
structure of an organisation. Changed leadership achieved the vision, support and
communication in company (Enquist, Johnson and Rönnbäck, 2015).
Organisational Potential
It refers to the capacity of an organisation as how they can achieve their goals and
objectives suitable. It includes the ability of each individual which collectively result in a better
and effective outcomes which is beneficial for the company in terms of it sgrowtha nd
development.
Business Context
The different circumstances under which the company performs and there is an effective
learning and knowing of different factors that shows the powerful effect in perspective of the
company. That shows the strength of decision making and vision and mission of the company.
3
to achieve the mission and vision of the company.
Evaluation of Contributions
Evaluation is the systematic formation or approach by which leader find the worth of
employee's work in an organisation. It is most important factor for the leader as by this there is
an exact assessment of the individual's performance based on their work, and it is required as it
reflects the encouragement in the company and raises the company performance (Doppelt, 2017).
TASK 3
Leadership Strategy
Leadership strategy are the strategies which is adapted by the leader to control the
different situations and get the effected result from that and that is performed at start of the task
or may be in between the task. It leads to an effective and efficient performance of all and builds
and competition in the market.
Change Leadership
It refer to the abilities of the leader as they can change or switch the style of leadership or
it is an ability to influence the each individual of a company that build an effective and efficient
structure of an organisation. Changed leadership achieved the vision, support and
communication in company (Enquist, Johnson and Rönnbäck, 2015).
Organisational Potential
It refers to the capacity of an organisation as how they can achieve their goals and
objectives suitable. It includes the ability of each individual which collectively result in a better
and effective outcomes which is beneficial for the company in terms of it sgrowtha nd
development.
Business Context
The different circumstances under which the company performs and there is an effective
learning and knowing of different factors that shows the powerful effect in perspective of the
company. That shows the strength of decision making and vision and mission of the company.
3
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Broad Range of Leadership Strategies
Leadership strategies is the most required factor under which the leader leads its
company and there is a broad and wide range of it, as there are so many different condition
which is been occurred on daily basis and a leader have to deal and thus there is change in the
strategies which enhance the scope of work, according to the varied conditions as the business is
dynamic in nature (French and Rees, 2016).
TASK 4
Motivation Theory
The motivational theory is a theory which is adopted by an individual, manager or the
higher authority to motivate the employee or themselves to keep achieve their goals in a specific
period of time.
Categories of Motivational Theories
The motivational theory have two effective concepts these are as follows as: Intrinsic Theories: These theories has main focus on the internal factors which motivates
the individual and satisfied the basic need of an individual.
Extrinsic Theories: These theory has main focus on the external factor which can
satisfied the secondary need of the personal like power, authority, money, better lifestyle
etc.
Contemporary Term for Employee Motivation
The term inspiration work as an important aspect that is used to motivate employee for
satisfying all factors that lead employee’s to perform their work with more skill and capabilities.
Appreciative Inquiry Technique
The technique for appreciative injury works as an approach that is used for changing the
aspect which is currently working in organisation. Along with this it also help to recognise
those methods that improve further process (Millar, Lockett and Mahon, 2016). In the
present scenario, with proper attention of individuals it is easy to play major role towards
focusing goals and objectives of organisation.
4
Leadership strategies is the most required factor under which the leader leads its
company and there is a broad and wide range of it, as there are so many different condition
which is been occurred on daily basis and a leader have to deal and thus there is change in the
strategies which enhance the scope of work, according to the varied conditions as the business is
dynamic in nature (French and Rees, 2016).
TASK 4
Motivation Theory
The motivational theory is a theory which is adopted by an individual, manager or the
higher authority to motivate the employee or themselves to keep achieve their goals in a specific
period of time.
Categories of Motivational Theories
The motivational theory have two effective concepts these are as follows as: Intrinsic Theories: These theories has main focus on the internal factors which motivates
the individual and satisfied the basic need of an individual.
Extrinsic Theories: These theory has main focus on the external factor which can
satisfied the secondary need of the personal like power, authority, money, better lifestyle
etc.
Contemporary Term for Employee Motivation
The term inspiration work as an important aspect that is used to motivate employee for
satisfying all factors that lead employee’s to perform their work with more skill and capabilities.
Appreciative Inquiry Technique
The technique for appreciative injury works as an approach that is used for changing the
aspect which is currently working in organisation. Along with this it also help to recognise
those methods that improve further process (Millar, Lockett and Mahon, 2016). In the
present scenario, with proper attention of individuals it is easy to play major role towards
focusing goals and objectives of organisation.
4

Critical Evaluation of Motivational Theories
In the large or multinational organisation such as Starbucks there are large number of
organisation are performing their work within different departments. Therefore, it is mandatory
for management to implement and adopt right motivation by evaluating them on essential
aspects.
TASK 5
Potential Leadership Style
As per my style, democratic leadership style is an effective way to perform the work. The
main reason to adopt this type of style is because it helps to perform the work by considering
aspects to perform the work as per situation basis (Aljuwaiber, 2016). Moreover, by engaging
workforce in the decision making process it is easy to adopt innovative things for performing
work effectively. So this leadership style is effective for organisation.
Strength
Some strength of my leadership styles are mention as underneath. Morality- The major or prime strength of my leadership is that, I perform my work with
proper ethics and morality. Due to which it is easy for me to adopt morality with my
subordinates that ensure loyalty of them towards work.
Problem Solving- By observing the behaviour it is easy to promote items that tends to be
very effective and helps other persons to solve organisational problems. Further, with my
creative skill it is easy to approach new methods of performing work.
Challenges
Several challenges that impacts on my leadership style are mention as below: Persuasion- It is complex to convenience other team members and subordinates for
performing or explaining work as per my viewpoint due to which leadership style will
become ineffective (Antony, 2015).
Conflict Management- Several times my decision are biased towards my personal
desires. So it generates complexity in ethical stance and conflict management inside
organisational premises.
5
In the large or multinational organisation such as Starbucks there are large number of
organisation are performing their work within different departments. Therefore, it is mandatory
for management to implement and adopt right motivation by evaluating them on essential
aspects.
TASK 5
Potential Leadership Style
As per my style, democratic leadership style is an effective way to perform the work. The
main reason to adopt this type of style is because it helps to perform the work by considering
aspects to perform the work as per situation basis (Aljuwaiber, 2016). Moreover, by engaging
workforce in the decision making process it is easy to adopt innovative things for performing
work effectively. So this leadership style is effective for organisation.
Strength
Some strength of my leadership styles are mention as underneath. Morality- The major or prime strength of my leadership is that, I perform my work with
proper ethics and morality. Due to which it is easy for me to adopt morality with my
subordinates that ensure loyalty of them towards work.
Problem Solving- By observing the behaviour it is easy to promote items that tends to be
very effective and helps other persons to solve organisational problems. Further, with my
creative skill it is easy to approach new methods of performing work.
Challenges
Several challenges that impacts on my leadership style are mention as below: Persuasion- It is complex to convenience other team members and subordinates for
performing or explaining work as per my viewpoint due to which leadership style will
become ineffective (Antony, 2015).
Conflict Management- Several times my decision are biased towards my personal
desires. So it generates complexity in ethical stance and conflict management inside
organisational premises.
5

Personal Development
This is mandatory for me to perform the work in effective manner if my organisational
activities are focused organisational objectives and personal development. Some methods to
enhance my skills and abilities are mention as follow:
Training- With the better training practices it is easy to perform the work by
understanding working modules that is enhancing work performance through increasing
skills as per current scenario.
Seminars- By attending seminars it is easy to gain experience from different leaders in
order to guide other persons and perform my work in more effective manner within
upcoming future.
CONCLUSION
With the above report it is monitored and concluded that adoption of leadership style is an
important aspects for organisation and their performance. Therefore, with the proper key aspects
and theories analysis it is easy to achieve organisational vision and mission by understanding
concept as well as roles of leaders in order to achieve organisational goals and objective within
specified time period. In the last, with motivational theories and self-evaluation it is easy to
recognise professional development and to become successful leader in organisation.
6
This is mandatory for me to perform the work in effective manner if my organisational
activities are focused organisational objectives and personal development. Some methods to
enhance my skills and abilities are mention as follow:
Training- With the better training practices it is easy to perform the work by
understanding working modules that is enhancing work performance through increasing
skills as per current scenario.
Seminars- By attending seminars it is easy to gain experience from different leaders in
order to guide other persons and perform my work in more effective manner within
upcoming future.
CONCLUSION
With the above report it is monitored and concluded that adoption of leadership style is an
important aspects for organisation and their performance. Therefore, with the proper key aspects
and theories analysis it is easy to achieve organisational vision and mission by understanding
concept as well as roles of leaders in order to achieve organisational goals and objective within
specified time period. In the last, with motivational theories and self-evaluation it is easy to
recognise professional development and to become successful leader in organisation.
6
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PART 2
SERVANT LEADERSHIP
Overview
In this kind of leadership the main aim of the leader is to serve to the company rather than
taking steps that will help it in becoming successful in the market. The leaders focus on utilizing
the skills of employees so that their efficiency can be improved which will help the company to
achieve its timely goals and objectives along with remaining competitive in the marketplace. The
main traits of such leaders are they are active listeners, they have empathy towards others, they
are foresighted, they are aware about the business activities, they are committed towards the
growth and development of the company etc. They thus implement such strategies in the
company which help them in enhancing the working potential of employees thereby encouraging
them to improve their performance (Davies, 2016).
Examples of good practice
Servant leadership is being applied in various organisations which help them in
appropriate structuring and functioning of the organisation so that all the members can be
managed in such a manner that they contribute towards the growth of company in the market.
Marriott International is a prominent hotel chain which also administers servant leadership in its
organisation which helps it in providing world class services to the customers through employee
engagement and customer relationship management. The company works on the principle of
'Spirit to serve' which itself is related to giving services to all the stakeholders that are connected
with the company. The company runs many training and development programmes which helps
it in making its employees highly professional so that better services can be given to customers
hence enhancing the customer experience (Doppelt, 2017). The company thus follows good
practices which helps it in fulfilling the needs and wants of all the stakeholders which improves
its brand image in the market.
Difficulties and challenges
The implementation of servant leadership in the company might have certain challenges
in the current scenario like volatility, uncertainty, complexity and ambiguity present in the
business environment. Some of the difficulties are mentioned below:
7
SERVANT LEADERSHIP
Overview
In this kind of leadership the main aim of the leader is to serve to the company rather than
taking steps that will help it in becoming successful in the market. The leaders focus on utilizing
the skills of employees so that their efficiency can be improved which will help the company to
achieve its timely goals and objectives along with remaining competitive in the marketplace. The
main traits of such leaders are they are active listeners, they have empathy towards others, they
are foresighted, they are aware about the business activities, they are committed towards the
growth and development of the company etc. They thus implement such strategies in the
company which help them in enhancing the working potential of employees thereby encouraging
them to improve their performance (Davies, 2016).
Examples of good practice
Servant leadership is being applied in various organisations which help them in
appropriate structuring and functioning of the organisation so that all the members can be
managed in such a manner that they contribute towards the growth of company in the market.
Marriott International is a prominent hotel chain which also administers servant leadership in its
organisation which helps it in providing world class services to the customers through employee
engagement and customer relationship management. The company works on the principle of
'Spirit to serve' which itself is related to giving services to all the stakeholders that are connected
with the company. The company runs many training and development programmes which helps
it in making its employees highly professional so that better services can be given to customers
hence enhancing the customer experience (Doppelt, 2017). The company thus follows good
practices which helps it in fulfilling the needs and wants of all the stakeholders which improves
its brand image in the market.
Difficulties and challenges
The implementation of servant leadership in the company might have certain challenges
in the current scenario like volatility, uncertainty, complexity and ambiguity present in the
business environment. Some of the difficulties are mentioned below:
7

Motivation Issues: Lack of motivation in the organisation can affect the implementation of
servant leadership as the employees will not be encouraged to perform the work which is
allotted to them. This will lower their efficiency level and their performance will get
reduced. Authoritative leadership if followed by the leaders can further deteriorate the
motivation levels of employees which will affect their productivity. This challenge thus
needs to be dealt with by applying democratic leadership so that the employees can be
motivated to improve their work performance so that the objectives of company can be
achieved in the manner desired (Greenwood, 2016).
Inward Implementation: It is a challenge while implementing the servant leadership in the
company as the employees might not be able to enhance their work relationship as the
factors of the outward environment might affect the organisation. It is important to thus
encourage the employees so that their practices can be enhanced which will help in
effectively enhancing their efficiency.
CRITICAL EVALUATION OF KJ's LEADERSHIP
Identification of leadership style
The leadership style that is followed in Starbucks is servant leadership which helps in
enhancing the efficiency of the organisation so that the competitiveness of the company in
market can increase. Kevin Johnson tries to apply this kind of leadership in Starbucks as it helps
in making all the employees and leaders responsible towards the growth of company and also
improving the work environment of the company.
Positive elements
As per the case study it can be seen that the efforts of Kevin Johnson are appreciated by
the previous CEO of Starbucks Howard Schultz in leading the company in an efficient manner
by implementing such strategies and business models which can help in making the company
perform its work in the most efficacious manner in the market (Küpers, 2016). Following are the
other positive elements of KJ's leadership style: Focus upon Student Employees: The leadership style of KJ that is followed in Starbucks
gives importance to the employees who are still studying as the company has many
student employees. This leadership style helps in making the working environment in the
company convenient for all the employees which help them in focusing ion their studies
8
servant leadership as the employees will not be encouraged to perform the work which is
allotted to them. This will lower their efficiency level and their performance will get
reduced. Authoritative leadership if followed by the leaders can further deteriorate the
motivation levels of employees which will affect their productivity. This challenge thus
needs to be dealt with by applying democratic leadership so that the employees can be
motivated to improve their work performance so that the objectives of company can be
achieved in the manner desired (Greenwood, 2016).
Inward Implementation: It is a challenge while implementing the servant leadership in the
company as the employees might not be able to enhance their work relationship as the
factors of the outward environment might affect the organisation. It is important to thus
encourage the employees so that their practices can be enhanced which will help in
effectively enhancing their efficiency.
CRITICAL EVALUATION OF KJ's LEADERSHIP
Identification of leadership style
The leadership style that is followed in Starbucks is servant leadership which helps in
enhancing the efficiency of the organisation so that the competitiveness of the company in
market can increase. Kevin Johnson tries to apply this kind of leadership in Starbucks as it helps
in making all the employees and leaders responsible towards the growth of company and also
improving the work environment of the company.
Positive elements
As per the case study it can be seen that the efforts of Kevin Johnson are appreciated by
the previous CEO of Starbucks Howard Schultz in leading the company in an efficient manner
by implementing such strategies and business models which can help in making the company
perform its work in the most efficacious manner in the market (Küpers, 2016). Following are the
other positive elements of KJ's leadership style: Focus upon Student Employees: The leadership style of KJ that is followed in Starbucks
gives importance to the employees who are still studying as the company has many
student employees. This leadership style helps in making the working environment in the
company convenient for all the employees which help them in focusing ion their studies
8

along with giving them the opportunity to work in the company. This helps in their
personal professional and academic development thereby making them economically,
psychologically and emotionally strong in the society. Starbucks has also introduced
Starbucks College Achievement Plan (SCAP) which helps the company in giving full
support to the students. This is a positive element of this kind of leadership style as this
includes all the employees which helps in enhancing their performance. Customer Centric Approach: This leadership style help the employees in treating their
customers in such a manner that their needs and demands are efficiently fulfilled. The
servant leadership helps the company in building an environment in the company where
all the employees are well trained so that hey can perform their duties in an efficient
manner and also make good customer relations. This helps in improving the customer
experience which help the company in building a strong brand image in the market. The
company has reduced usage of sugar and artificial ingredients and flavours, simplified
the way in which food items are made, diversified the number of choices in menu. All
these approaches are focused on improving the customer experience so they can be
retained in the company (Moxen and Strachan, 2017).
Diversification: The company encourages equality and diversity by social inclusion and
training practices so that all the employees can work together which helps the company
in working efficiently in the marketplace. After the incidence of two of the company
employees getting arrested due to different cultural orientation, the company encouraged
the implementation of servant leadership so that all the employees can be encouraged to
work efficiently. This helped the company to open about 8,000 stores across the globe
having 175,000 employees belonging to various religions and cultures.
Negative elements
Apart from the positive elements related to the servant leadership, there are also some
negative elements of the KJ's leadership style which are mentioned as follows: Employee engagement: The problem with this type of leadership is that it mainly focuses
on the leaders and do not enhance the involvement of the employees in decision-making
process. The employees are mainly students which means that they cannot be present in
the company premises all the time which does not increase their engagement in the
company activities. This also lead to increase in demotivation of employees which affects
9
personal professional and academic development thereby making them economically,
psychologically and emotionally strong in the society. Starbucks has also introduced
Starbucks College Achievement Plan (SCAP) which helps the company in giving full
support to the students. This is a positive element of this kind of leadership style as this
includes all the employees which helps in enhancing their performance. Customer Centric Approach: This leadership style help the employees in treating their
customers in such a manner that their needs and demands are efficiently fulfilled. The
servant leadership helps the company in building an environment in the company where
all the employees are well trained so that hey can perform their duties in an efficient
manner and also make good customer relations. This helps in improving the customer
experience which help the company in building a strong brand image in the market. The
company has reduced usage of sugar and artificial ingredients and flavours, simplified
the way in which food items are made, diversified the number of choices in menu. All
these approaches are focused on improving the customer experience so they can be
retained in the company (Moxen and Strachan, 2017).
Diversification: The company encourages equality and diversity by social inclusion and
training practices so that all the employees can work together which helps the company
in working efficiently in the marketplace. After the incidence of two of the company
employees getting arrested due to different cultural orientation, the company encouraged
the implementation of servant leadership so that all the employees can be encouraged to
work efficiently. This helped the company to open about 8,000 stores across the globe
having 175,000 employees belonging to various religions and cultures.
Negative elements
Apart from the positive elements related to the servant leadership, there are also some
negative elements of the KJ's leadership style which are mentioned as follows: Employee engagement: The problem with this type of leadership is that it mainly focuses
on the leaders and do not enhance the involvement of the employees in decision-making
process. The employees are mainly students which means that they cannot be present in
the company premises all the time which does not increase their engagement in the
company activities. This also lead to increase in demotivation of employees which affects
9
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their productivity. This also means that the decisions made by managers are not always in
the favour of employees which affects their integrity and efficiency. Time: Another big problem related with this method of leadership is that it takes a lot of
time to install the values of this leadership style in the organisation so that the leaders and
employees can accommodate with this style. This can be seen that the rate of earning per
share reduced from 20% to 10% due to the implementation of new model in the
company. Therefore it is important to carefully implement this kind of leadership which
does not consume much time and increases the efficiency of workers.
Identification of Key Stakeholders of Starbucks
One of the most important and essential element for Starbucks is their stakeholders. These
types of individuals are related with most business operations and functions of management. In
context of Starbucks some stakeholders are mention as below: Business Analysts- Analytic of business are most important stakeholder of organisation
that leads management to perform their work with more efficiency it result this is easy for
management to complete work with more efficiency as it leads to develop better
strategies for organisation that leads to gain huge success in market. (Davies, 2016).
Employees- Human resources and workforce are important part but Kevin Johnson’s
style of leadership determines different task due to which it is complex to manage work.
This determines employees are multi-tasking but not too productive. So it develop
ineffective leadership to perform work.
KJ'S PERSONAL BRAND
This is mandatory to monitor leadership style and methods which is used to generate
appropriate results that enhances business performance and leads management to complete task
with in effective manner. Some reflectiveness of Kevin leadership style is mention as below:
Transformation:
One of the most important aspect that is reflected as per case study is that most of the
leaders are transforming organisation and its strategies which is used to perform the work in
effective manner. Like, Starbucks is offering their products that are healthy and filled with
nutrients. So it is easy for user to complete the task in effective manner. It results products are
offered with customer centric approach..
10
the favour of employees which affects their integrity and efficiency. Time: Another big problem related with this method of leadership is that it takes a lot of
time to install the values of this leadership style in the organisation so that the leaders and
employees can accommodate with this style. This can be seen that the rate of earning per
share reduced from 20% to 10% due to the implementation of new model in the
company. Therefore it is important to carefully implement this kind of leadership which
does not consume much time and increases the efficiency of workers.
Identification of Key Stakeholders of Starbucks
One of the most important and essential element for Starbucks is their stakeholders. These
types of individuals are related with most business operations and functions of management. In
context of Starbucks some stakeholders are mention as below: Business Analysts- Analytic of business are most important stakeholder of organisation
that leads management to perform their work with more efficiency it result this is easy for
management to complete work with more efficiency as it leads to develop better
strategies for organisation that leads to gain huge success in market. (Davies, 2016).
Employees- Human resources and workforce are important part but Kevin Johnson’s
style of leadership determines different task due to which it is complex to manage work.
This determines employees are multi-tasking but not too productive. So it develop
ineffective leadership to perform work.
KJ'S PERSONAL BRAND
This is mandatory to monitor leadership style and methods which is used to generate
appropriate results that enhances business performance and leads management to complete task
with in effective manner. Some reflectiveness of Kevin leadership style is mention as below:
Transformation:
One of the most important aspect that is reflected as per case study is that most of the
leaders are transforming organisation and its strategies which is used to perform the work in
effective manner. Like, Starbucks is offering their products that are healthy and filled with
nutrients. So it is easy for user to complete the task in effective manner. It results products are
offered with customer centric approach..
10

Calculative Approach:
Another aspect which contributes as per Kevin Johnson is to become a personal brand
that is used to approach different projects in appropriate manner. On the other side, when it
comes towards risk it is essential to develop effective business strategy. It results to ensure that
organisation is earning better scope and sustainability in their work. (Antony, 2015).
RECOMMENDATIONS
Feedback from employee’s- One of the most appropriate recommendation that is related
with Kevin Johnson relates with acquiring employee’s feedback that are linked with subjected
issue and grievances of business operations functions. It leads to overcome from different issue
of organisation.
To monitor the performance- Another aspect which is related with leader is to improve
the leadership approach that is used for consistent monitoring and operations with-in
organisation. If management monitors regular performance that it is easy for organisation to
boost their performance as well as to get better results from further operations. (Aljuwaiber,
2016).
CONCLUSION
In the last, from the above report it is concluded that business companies are one of the
most prominent aspects that is adopted by leader. Along, with this the analysis within different
scope and challenges relates with leadership that is used to determine those aspects which could
serve to overcome from negative barrier and its implementation. Along with this positive and
negative elements also influence leaders to select the design which leads towards success of
organisation. Further, stakeholders perspective are also required to make right recommendation
that enhance the scope of leadership implementation in organisational work.
11
Another aspect which contributes as per Kevin Johnson is to become a personal brand
that is used to approach different projects in appropriate manner. On the other side, when it
comes towards risk it is essential to develop effective business strategy. It results to ensure that
organisation is earning better scope and sustainability in their work. (Antony, 2015).
RECOMMENDATIONS
Feedback from employee’s- One of the most appropriate recommendation that is related
with Kevin Johnson relates with acquiring employee’s feedback that are linked with subjected
issue and grievances of business operations functions. It leads to overcome from different issue
of organisation.
To monitor the performance- Another aspect which is related with leader is to improve
the leadership approach that is used for consistent monitoring and operations with-in
organisation. If management monitors regular performance that it is easy for organisation to
boost their performance as well as to get better results from further operations. (Aljuwaiber,
2016).
CONCLUSION
In the last, from the above report it is concluded that business companies are one of the
most prominent aspects that is adopted by leader. Along, with this the analysis within different
scope and challenges relates with leadership that is used to determine those aspects which could
serve to overcome from negative barrier and its implementation. Along with this positive and
negative elements also influence leaders to select the design which leads towards success of
organisation. Further, stakeholders perspective are also required to make right recommendation
that enhance the scope of leadership implementation in organisational work.
11

REFERENCES
Books and Journals
Aljuwaiber, A., 2016. Communities of practice as an initiative for knowledge sharing in business
organisations: a literature review. Journal of Knowledge Management. 20(4). pp.731-
748.
Antony, J., 2015. Challenges in the deployment of LSS in the higher education sector:
viewpoints from leading academics and practitioners. International Journal of
Productivity and Performance Management. 64(6). pp.893-899.
Davies, P.W., 2016. Current issues in business ethics. Routledge.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Enquist, B., Johnson, M. and Rönnbäck, Å., 2015. The paradigm shift to Business Excellence
2.0. International Journal of Quality and Service Sciences. 7(2/3). pp.321-333.
French, R. and Rees, G. eds., 2016. Leading, managing and developing people. Kogan Page
Publishers.
Millar, C.C., Lockett, M. and Mahon, J.F., 2016. Guest editorial: Knowledge intensive
organisations: on the frontiers of knowledge management. Journal of knowledge
management. 20(5). pp.845-857.
Aljuwaiber, A., 2016. Communities of practice as an initiative for knowledge sharing in business
organisations: a literature review. Journal of Knowledge Management. 20(4). pp.731-
748.
Antony, J., 2015. Challenges in the deployment of LSS in the higher education sector:
viewpoints from leading academics and practitioners. International Journal of
Productivity and Performance Management. 64(6). pp.893-899.
Davies, P. W., 2016. Current issues in business ethics. Routledge.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Greenwood, J. ed., 2016. The effectiveness of EU business associations. Springer.
Jenkins, W. and Williamson, D., 2015. Strategic management and business analysis. Routledge.
Küpers, W., 2016. A handbook of practical wisdom: Leadership, organization and integral
business practice. Routledge.
Moxen, J. and Strachan, P., 2017. Managing green teams: environmental change in
organisations and networks. Routledge.
Wellin, M., 2016. Managing the psychological contract: Using the personal deal to increase
business performance. Routledge.
Millar, C. C., Chen, S. and Waller, L., 2017. Leadership, knowledge and people in knowledge-
intensive organisations: implications for HRM theory and practice.
Scallon, M. and Sten, M. J., 2017. Environmental Positioning for the Future: A Review of 36
Leading Companies in the Pacific Northwest Region of the United States of America.
In Greening the Boardroom (pp. 145-163). Routledge.
Online
Define the Business Context. 2019. [Online] Available Through:
https://www.businesswire.com/news/home/20180201006534/en/Define-Business-
Context-Needed-Complete-Strategic-Initiatives
12
Books and Journals
Aljuwaiber, A., 2016. Communities of practice as an initiative for knowledge sharing in business
organisations: a literature review. Journal of Knowledge Management. 20(4). pp.731-
748.
Antony, J., 2015. Challenges in the deployment of LSS in the higher education sector:
viewpoints from leading academics and practitioners. International Journal of
Productivity and Performance Management. 64(6). pp.893-899.
Davies, P.W., 2016. Current issues in business ethics. Routledge.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Enquist, B., Johnson, M. and Rönnbäck, Å., 2015. The paradigm shift to Business Excellence
2.0. International Journal of Quality and Service Sciences. 7(2/3). pp.321-333.
French, R. and Rees, G. eds., 2016. Leading, managing and developing people. Kogan Page
Publishers.
Millar, C.C., Lockett, M. and Mahon, J.F., 2016. Guest editorial: Knowledge intensive
organisations: on the frontiers of knowledge management. Journal of knowledge
management. 20(5). pp.845-857.
Aljuwaiber, A., 2016. Communities of practice as an initiative for knowledge sharing in business
organisations: a literature review. Journal of Knowledge Management. 20(4). pp.731-
748.
Antony, J., 2015. Challenges in the deployment of LSS in the higher education sector:
viewpoints from leading academics and practitioners. International Journal of
Productivity and Performance Management. 64(6). pp.893-899.
Davies, P. W., 2016. Current issues in business ethics. Routledge.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Greenwood, J. ed., 2016. The effectiveness of EU business associations. Springer.
Jenkins, W. and Williamson, D., 2015. Strategic management and business analysis. Routledge.
Küpers, W., 2016. A handbook of practical wisdom: Leadership, organization and integral
business practice. Routledge.
Moxen, J. and Strachan, P., 2017. Managing green teams: environmental change in
organisations and networks. Routledge.
Wellin, M., 2016. Managing the psychological contract: Using the personal deal to increase
business performance. Routledge.
Millar, C. C., Chen, S. and Waller, L., 2017. Leadership, knowledge and people in knowledge-
intensive organisations: implications for HRM theory and practice.
Scallon, M. and Sten, M. J., 2017. Environmental Positioning for the Future: A Review of 36
Leading Companies in the Pacific Northwest Region of the United States of America.
In Greening the Boardroom (pp. 145-163). Routledge.
Online
Define the Business Context. 2019. [Online] Available Through:
https://www.businesswire.com/news/home/20180201006534/en/Define-Business-
Context-Needed-Complete-Strategic-Initiatives
12
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5 Companies That Embrace Servant Leadership. 2019. [Online] Available Through:
https://ideas.bkconnection.com/five-surprising-companies-that-embrace-servant-
leadership
13
https://ideas.bkconnection.com/five-surprising-companies-that-embrace-servant-
leadership
13

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