Leading Change Report: Impact of Change on Airline Management

This report examines the application of leading change principles within the context of British Airways and Virgin Atlantic airlines. It begins by providing examples of organizational changes and their impact on operations and strategies. The report then analyzes the effects of internal and external change drivers on leadership, team dynamics, and individual behavior, utilizing tools like PESTLE and SWOT analysis. It proceeds to evaluate measures that can minimize the negative impacts of change on organizational behavior, such as communication strategies, training programs, and employee incentives. Furthermore, the report explores barriers to change management and their influence on leadership decision-making. Finally, it applies various leadership approaches to address the challenges of change within the airline industry, offering a comprehensive overview of change management practices.

Understanding and
Leading Change

Table of Contents
INTRODUCTION...........................................................................................................................3
P1 – Two examples of organization where has been an impact of change on their operations
and strategy.............................................................................................................................3
TASK 2............................................................................................................................................5
P2 Impact of internal and external change drivers on leadership, team and the individual
behaviour................................................................................................................................5
P3-Evaluating the measures which can minimize negative impact on organizational behaviour
................................................................................................................................................7
TASK 3............................................................................................................................................8
P4- barriers to the change management and how it can affect on decision-making of
leadership................................................................................................................................8
TASK 4..........................................................................................................................................10
P5 Leadership approaches during change management.......................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Leading change refers an ability of leadership which makes several changes in an
efficient manner in order to accelerate changes initiatives. An effective leading change requires
to have an active participation of the entire company in sustaining important changes.
This report will take British Airways & Virgin Atlantic airlines for this case study. It is
an airline in the UK. It is considered the 2nd largest airline in the UK as per its fleet size which is
approximate 281. This report will compare some examples of different organization where there
has been an impact of changes on their strategies and operations. It will also analyse different
ways in which external and internal drivers of the change effect the team, leadership, individual
behaviour in a company. This report will conclude some measures that can be taken to minimize
negative impacts of change on an organizational behaviour. This report will explain some
different types of barriers to the change and also determine how they influence leadership
decision-making in the company. At the end of this report, it will apply different leadership
approaches to dealing with the changes in company.
MAIN BODY
P1 – Two examples of organization where has been an impact of change on their operations and
strategy
Changes British Airways Virgin Atlantic airlines
Structural change British airlines was suffering from a
large amount of losses. This is because
of poor marketing participation which
impact on their image in market. The
company have undergone various level
of changes between the year of 1980's
to bulid string level of realization.
Company bring the structure changes in
their workplace because their
management wanted to come up with
strategies which can ensure
The company Virgin Atlantic
airlines have brought the
changes in structure to have
proper level of enchanting f
coordination among the staff
members. They bring change in
their organizational structures.
It was very complicated
structures and also a barrier of
communication. It was affecting
of both low level and higher

maintenance of momentum as well as
recapture focus which can enable. This
helps the In such condition compansy
to have proper level o planning to make
it flat structure where all level of
employees can coordinate with each
other effectively.
The company have the effectiveness
that the senior can have the easy level
of communication with middle and
lower level of management. This helps
in circulation the information s in more
level of systematic manner . On the
other hand this also have the Creation
of respective level of issues. In such the
case company have implemented the
flats which make employees more level
of easy in order to have the
coordination with each other in
effective manner.
Now the for is trying to increase the
level f motivation among employee by
providing them appropriate level
participation decision making process.
level departments of this
company. Company has been
brought change in their
organizational structure to over
come from this barrier.
Company change their structure
and make simple structure for
company so employees can
receive information properly,
and they can talk with their
company superiors and share
their problems in task (Alavi
and Gill, 2017). This effect
companies strategy and their
operations. The company have
moved in flats structure which
is effecting the productivity of
company in more positive way.
The company have the
providence of the incentives to
the employee which is turning
out to be motivation to improve
either preponderance in more
respective manner.
Technological
changes
The British airlines in facing major
level of issues in have proper level of
management of the professional work
records. This has resulted in the failure
in delivery of services in more
potential consumer with effectiveness
and efficiency.
The virgin airlines have faced
the failure due to have
inappropriateness level of
customer base. The company
was able to have effective
development of promotional
strategy which can helps in over

The company have properly identifies
the issues and have started using
advance level of technologies which is
helping in maintaining records in more
effective manner.
Now the company is bale to have the
increase in contacts to potential
customer with the maximization in use
of the online level of promotions As
now it is able to deal with each
consumer directly and resolve their
quarries quickly. By this way
profitability of the company is
increasing at increasing rates and the
operation can be performed in more
systematic manner.
all developing the suitableness
operation. The company is
along facsimileing the issues in
employee slays payments. The
company have implemented the
ERP system, this system
changes has helped company in
minimizing over allocation or
over costing problems. The
company is nor having happy
employee which is having
major contribution in increasing
the coampsies productivity.
TASK 2
P2 Impact of internal and external change drivers on leadership, team and the individual
behaviour
There some internal and external drivers which can have huge impact on both companies
British Airways & Virgin (Atlantic airlinesNguyen and et.al., 2019). There are 2 main tools by
which both internal and external factors can be identified such as PESTLE and SWOT.
SWOT analysis of British Airways & Virgin Atlantic airlines
Change driver can be identified as the several levels of elements which have providence
of encouragement which will have effect of the team changes along with organisatuon
performances.
Internal drivers
These are such forces that are already present in firm and these forces impact on
management of the business-

Culture is considered as the one of important factor that is considered to be their of
changes at workplace. The situation at which the company don't have the following of good
cultures it will directly is indirect effect the team performance and productivity. The British
airways also way have major concern regards the existing level of business cultures in order to
its effectiveness. But there is major need for British airway to make certain level of changes in
companies preexistence culture to have increase in level of efficiency. The company should have
developed the strict policies against nuisance happening in premises. Apart from this, this
culture helps in improving team performance because people coordinate with each other
effectively. Hence culture gives desires result to organizational in order to have gaining the
competitive market.
Employee moral in considered to another internal forces which have the driving of
changes in the development of business operation. If employees are not committed then it will
affect their performance and team behavior a well. In this situation the employee will not make
nay level of efforts to have contribution in developing the companies' productivity at more
appropriates level. The customer will not be satisfies with company performance of services. In
order to have the enhancing increase in employee moral the British airway is trying to have
increase in existing level of training sessions to increase their efficiency and workplace
performance of firm gets increased. High moral raise their individual and team performance
both.
External drivers
Political - Political change has huge impact on British Airways (Koerner and Douglas.,
2017). Leaders of the company have to make new strategy for company. It can effect on
their leadership style to lead their team during political changes. Practical change such as
changes in Tax can affect on Virgin Atlantic airlines. It will also affect on leaders and
mangers of the company.
Economical Increment in the labour rates have positive effect on the British Airways because
they can get cheap labours who can run their operations.When labour rates decrease in the
country then workers get better salaries, so they can improve their personal lifestyle.
Social- Cultural change have huge impact on the employees and leaders of the company because
they can work in better environment. Leaders of the Virgin Atlantic airlines should have

knowledge to understand the social changes because it can affect on their and other employees of
the company.
Technological - Leaders of this company can use technology to improve their team efficiency.
Environmental - Changes in the environment can affect on the employee's efficiency (Espedal.,
2017). Leaders of company should provide them proper shifty or security to fight environmental
changes in company's workplace. Change in working environment of company is beneficial for
the company. They should provide better environment on their workplace so employees can
work effectively.
Legal -British Airways company is following all legal rules of the government and providing
equal rights to the employees. British Airways company is following all legal rules of
government and providing equal rights to the employees
P3-Evaluating the measures which can minimize negative impact on organizational behaviour
Change management helps the British airways to have the increase in level of efficiency.
This help company to have increase the support over smooth level of transaction along with
guiding the employees through the change of journeys. On the other hand large of change stage-
management that about 60% fails dues to having negativism level of towards and unproductive
behaviours of management. More way of using professional services have the professional level
of change management which is about consulting the assurance over the British airways which
are not considered to be effective.
Develop communication strategy
The company should have the appropriate level of communicate strategies to have increase in
effective level of communication to motivate the employees which are demotivated with such
level of changes. Leaders and mangers of the company should communicate with the employees
and ensure that employees should not fear from the changes why it is necessary to improve
process and activities of the company. This will helps the company employees to give the
increase in level of motivations along with accepting all level o changes which will occur in
company.
Provide training
It is importance for company to have proper providence the training to employee to increase the
level of performances of employee by making theme understand the task the have to perform.

Most the of employee in company are demonstratives due to lack of focus in task they are
assigned to perform. Training will help in employee to have increase the underrating over
different task along with skills and able to have acceptance to various challenges . This will
create confidence and motivation in performing different jobs.
Rewards to employee- the change process have the negativism impacts of employee at the time
of productivity. They are major facing of financial problems so the company have decided to
provide the financial incentive to employee in order to motivate and increase financial potion.
This will employee to give there 100% to achieve companies set goals and objectives. Reward
will provide them a change to earn extra money which can be used for their personal life style
and their family.
Encourage employees to participate in change
Provide support structure is considered as the essential parts which will provide them support at
both emotionalism and practical level in order to have the adjustments in the process of changes.
This will also help in making increasing in level of proficiency behaviours and technique skills
needed to achieve effective results Some changes may result restructures provide proper support
like counselling services to helps people navigate the situations.
TASK 3
P4- Barriers to the change management and how it can affect on decision-making of leadership
There are 5 barriers to change which can affect decision-making of leaders. It is
important for the British airline company to understand some barriers to the change management
which can help their leaders to make new strategies for identifying and implementing
Organizational change (Chappell and et. al., 2016).
Lack of employees involvement
This is perhaps the most common barriers to the change management. Not every
employees of this British airline company will support them for making changes. Employees
always fear from making changes, unless they are involved in the change process. It is more
likely that even the most loyal employees of this British airline company can refuse all changes
in an organization (Lam., 2017). It is important for company to encourage them to take

participation in the change process and their leaders can play important role in this process.
Leaders can communicate to employees to participate in the change process. In this case, it can
be said that they should make an effective use of leadership style which can increase morale of
employees and make them feel respects. For example: With the help of using democratic
leadership style and by giving opportunities to employees to take participate in decision-making
process, company can make changes in an efficient manner (Neumann, James and Vince., 2019).
It is also necessary for them to make them understand why change is important and how it will
provide befit to the company. Employees have right to know about what changes are taking place
in the company and leaders are responsible to provide information to all employees.
Lack of effective communication strategy
If leaders of the British airline company does not have effective communication skills or
strategies then it will create a barrier for this company. As per some leadership style, leaders bind
to employees to adapt changes which decreases morale of employees and make them feel
disrespected. It is called the worst way to introduce new changes in an organization, Hence is
just like they are forcing their employees to accept changes and what they are doing is good.
When leaders do not use an effective communication strategy and communicate all policies and
objectives which employees require getting, it creates miscommunication situation. This lack of
effective communication create conflicts and staff turnover situation. For example: Leader does
not communicate policies and goals to employees and employees do not concentrate on their
work and just focus on accomplishing their work then it may hurt the company and delay in
accomplishing goals.
A bad cultural shifting planning
Sometimes leaders of a company do not know, or they do not have any idea that how it
will affect on their employees. It is important for leaders to concentrate on the planning
administrative structure, work area responsibility, job responsibility as well as the work reporting
structure for making an effective planning. Leaders and planning team of the company always
fails to make decisions if it relies upon the institution and feelings. It is important for them to
understand how employees feel after making changes, reason hence barriers to change (Devecchi
and et.al., 2018). Company requires taking effective steps to prevent deep resentments, which
usually occurs because of the disrespect of the taboos and employees tradition in the company's

workplace. Cultural shift bind employees to make changes in ways of performing which they are
using since long. It can decrease their productivity as well as consume time.
Unknown Current state
Change management can be difficult for the British airline company that lack of idea of
their current state. Trying to introduce and implement changes without the conducting an
assessment and understanding the current blueprint of the company is a common habit by many
entities. The only way to get around this is to analyse it is important for them to fully understand
the current blueprint of the British airline company before attempting to introduce or suggest any
change. Once you go through the blueprint and understand it clearly so, it becomes easier for
them to plan and transition to a future state.

TASK 4
P5 Leadership approaches during change management
Leaders of company play important role during change in organization. There are some
approaches that aids to implement the changes within working of British airline company.
Therefore, the approaches to the leadership change management are outlined in below
contexted manner as are-
Democratic leadership
In Democratic leadership leaders of company makes decisions based on input of each
team members (Turner and et.al., 2019). This is one of the most effective approach which can
help British airline company to implement changes in their workplace. This leadership style
allow employees to take part in decision making process of company, and they can also put their
opinion and ideas on change management. Employees can openly ask about question they have
in their mind about changes. Leaders give them a proper answer of their question. This can help
British airline company to run their change process effectively and employees will also able to
take decisions. In result, employees will be motivated, and they will get proper information about
changes in company's workplace.
Situational leadership
This is one of best and proper leadership style for British airline company because in this
leadership style, leaders of company change their leadership style according to company's
situation. They can apply any kind of leadership which can be beneficial during change. It is
totally based on situation on that time. Leaders will change their leadership styles and help
company to Implement changes in their workplace successfully. They can choose of leadership
styles such as democratic , transformational, coach style leadership etc. It is totally depended on
the company's situation during change management.
Strategic leadership
Strategic leaders has the ability to influence the enterprise to make the decision
voluntarily and also helps to enhance the prospectus of the enterprise to build long term success.
Thus, Leaders of British airline company accepts burden of executive interests while
ensuring that current working conditions remain stable for everyone else (Main., 2017). This
is a desirable leadership style in many companies because strategic thinking supports multiple
types of employees at same time. This will be effective leadership style because leaders can

communicate with group of employees. They will communicate with their employees before
change take place in organization. They will try to make their employees understand that how it
affect and profitable for company and why it is necessary of British airline company to
implement changes in workplace. This defined the manager capability to develop the strategic
foresight for the enterprise. Also, the strategic leader to the enterprise take the initiatives to
undertake the process of formation, allocation of the resources and to articulate the strategic
vision.
Transactional leadership
Transactional leaders are fairly common for organization and most or companies are
using this leadership approach. In this leadership, managers reward their employees for
undertaking the better performance and this results into enhance brand image of the enterprise.
(Cameron and Green, 2019). this will be beneficial for British airline company to bring change in
workplace. This will be effective for company because leaders of company will provide reward
to employees for their work. It will motivate them to give their best and accept changes in
organization. British airline company should use these strategies to implement changes in their
workplace. It is the style of leadership that promotes the compliance of the followers and this
motivates the followers to carry out the organisation performance effectively.
CONCLUSION
From the above report this can be summarized that leading change is termed out as team
activity that helps to undertake the activities that assist in developing high performing teams and
high performance task that leads to undertake change. The present report is based on business
activities of British Airways & Virgin Atlantic airlines to promote the better airline services to
customers by undertaking changes. Furthermore, report has outlined the task as to provide the
examples of different organization over the strategies and operations to lead the changes
successfully. Also, study has analysed the various external and internal drivers of the change that
has huge impact on team leadership, individual behaviour within the enterprise. Also, report has
covered the PASTEL and SWOT analysis of the British Airways & Virgin Atlantic airlines to
determine the external and internal working condition to the enterprise. Also, report has
highlighted different barriers that leads to change and also determined how they influence
leadership decision-making within entity. Lastly, assignment has outlined the leadership
approaches that aids to develop and lead the organisation changes successfully.