Analyzing Change Barriers and Leadership in Amazon - University Report

This report examines the challenges and leadership strategies involved in implementing change within Amazon. It identifies issues related to supply chain management, decreased profit margins, inadequate training programs, and an unsupportive organizational culture as key areas requiring change. The analysis delves into barriers such as competition in the fresh food market, ineffective communication, high management expectations, and a lack of employee involvement. To address these challenges, the report suggests employing authoritative and situational leadership styles, emphasizing determination and motivation from managers, and considering transformational leadership to navigate the turbulent corporate environment. The report concludes by referencing relevant academic sources and practical leadership frameworks for effective change management in Amazon. This assignment solution is available on Desklib, a platform which provides all the necessary AI based study tools for students.

Understanding and Leading Change in Amazon
Name of the University:
Name of the Student:
Authors Note:

Understanding Required Change
• Issues in relation to its supply chain
management
• Decreased profit margin
• Adequate training and development schemes
that have hindered the progress of staff
growth (Al-Haddad and Kotnour 2015)
• Unsupportive culture in Amazon not
supporting change

Analyse the Barriers and Resistance to the
Change
• Amazon faces the fresh food barriers against its
competitors
• Lack of effective communication strategy
• Unknown current state
• Management behaviour of setting unreasonably high
standards and expectations (Alvesson and Sveningsson
2015)
• Non-involvement of the employees within the change
process, Amazon is not successful to implement
people-centred change management

Change Leadership Approaches
• In the case of Amazon, authoritative
leadership styles needs to be applied for
dealing with the aforementioned barriers and
issues (Amazon.com 2019).
• with the help of Situational leadership
(Hershey and Blanchard) leadership style,
there would be improvement in the corporate
culture of Amazon

Change leadership approaches
• It is necessary for the managers of Amazon to
show determination so that the staffs receive
proper guidance and motivation to achieve a
particular goal through implementing
Framework for leadership (Fullan) (Peterlin,
Pearse and Dimovski 2015).
• In case of Amazon, transformational leadership
would be more suitable, since the corporate
environment is observed to be turbulent

References
• Al-Haddad, S. and Kotnour, T., 2015. Integrating the organizational
change literature: a model for successful change. Journal of
Organizational Change Management, 28(2), pp.234-262.
• Alvesson, M. and Sveningsson, S., 2015. Changing organizational
culture: Cultural change work in progress. Routledge.
• Amazon.com, Inc. - IR., 2019. Annual reports, proxies and shareholder
letters | Amazon.com, Inc. - IR. [online] Available at:
https://ir.aboutamazon.com/annual-reports [Accessed 21 Mar. 2019].
• Peterlin, J., Pearse, N.J. and Dimovski, V., 2015. Strategic Decision
Making For Organizational Sustainability: The Implications Of Servant
Leadership And Sustainable Leadership Approaches. Economic &
Business Review, 17(3).