Report on Understanding and Leading Change in ASDA and Morrison
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AI Summary
This report examines the change management strategies employed by the supermarket chains ASDA and Morrison, focusing on their responses to internal and external factors. It begins with an introduction to change management, outlining key stages and applying PEST and SWOT analyses to assess the companies' environments. The report then explores the impact of change on team, leadership, and individual behaviors within both organizations, considering elements such as technological advancements and market competition. It further analyzes the similarities and differences in the companies' strategic approaches, particularly in relation to service quality and marketing. The report also discusses the use of various leadership models and frameworks to effectively manage organizational change and concludes with an evaluation of their effectiveness.

Understanding and Leading Change
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TABLE OF CONTENTS
Introduction......................................................................................................................................1
Task 1 (Part A): Act in response to Change....................................................................................2
Task 1 (Part B): The Impact of Change...........................................................................................6
Apply appropriate theories and models in order to critically evaluate organizational response
to change......................................................................................................................................9
Task 2.............................................................................................................................................11
Introduction................................................................................................................................11
Explain different barriers for change and determine how they influence leadership decision
making in a given organizational context..................................................................................11
Conclusion.................................................................................................................................14
Task 3.............................................................................................................................................15
Apply different leadership approaches to dealing with change in the range of organizational
context........................................................................................................................................15
Evaluate the extent to which leadership approaches can deliver organizational change
effectively applying appropriate models and frameworks.........................................................20
Conclusion.....................................................................................................................................22
References......................................................................................................................................23
LIST OF FIGURES
Figure 1: Burke- Litwin model........................................................................................................8
Figure 2: situational leadership model...........................................................................................15
Figure 3: Lewin change management model.................................................................................16
Introduction......................................................................................................................................1
Task 1 (Part A): Act in response to Change....................................................................................2
Task 1 (Part B): The Impact of Change...........................................................................................6
Apply appropriate theories and models in order to critically evaluate organizational response
to change......................................................................................................................................9
Task 2.............................................................................................................................................11
Introduction................................................................................................................................11
Explain different barriers for change and determine how they influence leadership decision
making in a given organizational context..................................................................................11
Conclusion.................................................................................................................................14
Task 3.............................................................................................................................................15
Apply different leadership approaches to dealing with change in the range of organizational
context........................................................................................................................................15
Evaluate the extent to which leadership approaches can deliver organizational change
effectively applying appropriate models and frameworks.........................................................20
Conclusion.....................................................................................................................................22
References......................................................................................................................................23
LIST OF FIGURES
Figure 1: Burke- Litwin model........................................................................................................8
Figure 2: situational leadership model...........................................................................................15
Figure 3: Lewin change management model.................................................................................16

Introduction
The report is conducted mainly on understanding issues the companies are facing regarding
change management and then find solutions to it. Further, the report will state the executions of
those solutions and look out for the results. The paper aims in planning, bringing new changes,
and implementing the same as per the requirements of the companies. Here, the companies taken
are the top companies of the United Kingdom which are Morrison and ASDA.
Furthermore, this will provide a concise picture of predefined and timely findings, increasing the
advantages while also eliminating organizational adjustments. The report will also primarily
focus on internal and external changes as a result of steps made to eliminate negative effects.
As a result, the study will also focus on the hurdles that arise when it comes to implementing the
modifications, as well as their value while taking decisions. Finally, the study will focus on many
leadership styles that will aid in the implementation of various changes in the company.
1
The report is conducted mainly on understanding issues the companies are facing regarding
change management and then find solutions to it. Further, the report will state the executions of
those solutions and look out for the results. The paper aims in planning, bringing new changes,
and implementing the same as per the requirements of the companies. Here, the companies taken
are the top companies of the United Kingdom which are Morrison and ASDA.
Furthermore, this will provide a concise picture of predefined and timely findings, increasing the
advantages while also eliminating organizational adjustments. The report will also primarily
focus on internal and external changes as a result of steps made to eliminate negative effects.
As a result, the study will also focus on the hurdles that arise when it comes to implementing the
modifications, as well as their value while taking decisions. Finally, the study will focus on many
leadership styles that will aid in the implementation of various changes in the company.
1
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Task 1 (Part A): Act in response to Change
The transformation of any of the companies is based on the number of developments it has made
to become successful. Once there is a number of changes taking place, it will then help the
business to grow more and reorganize itself in the market. Companies like ASDA and Morrison
are very famous and largest supermarket chains in the United Kingdom and they have undergone
different organizational changes in recent years. This is also crucial for an organization in terms
of developing many plans and policies as this will aid in mitigating the threat that happens when
the business environment fluctuates or changes.
Stages of the Change Management
Change management is important for every company as the trends and technology in the market
keep on changing, so it helps the company to get along with the trends. There are four stages of
change management, i.e. preparation, planning, implementing, and sustainability of the change.
Here the first stage changes preparation which is important for any team as it helps in conducting
research in the market and assessing the necessary changes. Next comes the planning to bring
change, here planning is all about arranging required resources. After planning it's time to
execute the plan and bring in certain changes decided by the company. At last, in order to control
the sustainability of the change monitoring and managing the plan is to be done by the company.
Few of the elements that bring change for ASDA
Analysis of ASDA through PEST
Political Factors:
The ASDA company is directly affected by the national, international, and EU rules and
regulations which therefore bring impact on its taxes, legislation, rights to consumers, and
employment. The companies stores are all over the world and hence its decisions get affected
directly from instability and economic wars.
Economic Factors:
2
The transformation of any of the companies is based on the number of developments it has made
to become successful. Once there is a number of changes taking place, it will then help the
business to grow more and reorganize itself in the market. Companies like ASDA and Morrison
are very famous and largest supermarket chains in the United Kingdom and they have undergone
different organizational changes in recent years. This is also crucial for an organization in terms
of developing many plans and policies as this will aid in mitigating the threat that happens when
the business environment fluctuates or changes.
Stages of the Change Management
Change management is important for every company as the trends and technology in the market
keep on changing, so it helps the company to get along with the trends. There are four stages of
change management, i.e. preparation, planning, implementing, and sustainability of the change.
Here the first stage changes preparation which is important for any team as it helps in conducting
research in the market and assessing the necessary changes. Next comes the planning to bring
change, here planning is all about arranging required resources. After planning it's time to
execute the plan and bring in certain changes decided by the company. At last, in order to control
the sustainability of the change monitoring and managing the plan is to be done by the company.
Few of the elements that bring change for ASDA
Analysis of ASDA through PEST
Political Factors:
The ASDA company is directly affected by the national, international, and EU rules and
regulations which therefore bring impact on its taxes, legislation, rights to consumers, and
employment. The companies stores are all over the world and hence its decisions get affected
directly from instability and economic wars.
Economic Factors:
2
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The economic factors will showcase a few of the rules and regulations which are to be accepted
by the employee. The welfare of labor helps the company and nation to improve the living
standards as well as the GDP. The ASDA is required to pay attention mainly to credit cost, labor
cost, and the pay level, thus this, in turn, will directly affect the strategies of pricing as well.
Social Factor:
The social factor includes the changes in the taste and preferences of the customers in the
market, and this is changing continuously as they are demanding more flexibility on the online
sites such as easy return and exchange policies and also free and fast shipping. The main motive
of ASDA is to attract customers of all ages and bring changes in their lifestyle too.
Technological Factor:
The technological factor includes modernization and digital computing. The ASDA give out
services to its customers which is highly modern and easy to communicate. Thus the company
has accepted many systems of IT and IS, as it will aid in reaching and attracting a large number
of customers and bring on the necessary changes in their products and services.
Analysis of ASDA through SWOT
Strengths :
• The ASDA runs its business operation on an innovative culture.
• They also have expert and strong personnel in the management department.
• They are also very superior in terms of technology and economic sales.
Weaknesses:
• They have low-quality items in comparison to other brands.
• The company do not offer any type of membership card and also they don’t have mini-stores to
attract more customers
Opportunities :
3
by the employee. The welfare of labor helps the company and nation to improve the living
standards as well as the GDP. The ASDA is required to pay attention mainly to credit cost, labor
cost, and the pay level, thus this, in turn, will directly affect the strategies of pricing as well.
Social Factor:
The social factor includes the changes in the taste and preferences of the customers in the
market, and this is changing continuously as they are demanding more flexibility on the online
sites such as easy return and exchange policies and also free and fast shipping. The main motive
of ASDA is to attract customers of all ages and bring changes in their lifestyle too.
Technological Factor:
The technological factor includes modernization and digital computing. The ASDA give out
services to its customers which is highly modern and easy to communicate. Thus the company
has accepted many systems of IT and IS, as it will aid in reaching and attracting a large number
of customers and bring on the necessary changes in their products and services.
Analysis of ASDA through SWOT
Strengths :
• The ASDA runs its business operation on an innovative culture.
• They also have expert and strong personnel in the management department.
• They are also very superior in terms of technology and economic sales.
Weaknesses:
• They have low-quality items in comparison to other brands.
• The company do not offer any type of membership card and also they don’t have mini-stores to
attract more customers
Opportunities :
3

• The company has a plan to launch 17 new supermarkets all around the globe.
• Also they are going to introduce all the products on their online web portal to make it easy for
customers to buy it.
Threats:
• Many of the self-financing retailers are growing to increase competition for the company.
• Tesco has a price cut policy which it keeps on using now and then.
• The competition is very tough between LIDL and ALDI.
Changes done in strategies on the basis of above assessment
As per the above mentioned assessment of both internal and external factors of the ASDA
company, it has been determined that the organization has to improve the quality of its services
and products in order to increase its client base. The organization may use technological
applications to focus more on online marketing and selling, allowing them to quickly reach out to
targeted clients.
Factors which bring changes for Morrison
Analysis of Morrison through PEST
Political:
The functioning of Morrison is being affected by the political elements, as they are based upon
the rules and regulations made by the government. There are many compulsory rules such as
taxation policies, legal framework, and wage legislation made by the government of the United
Kingdom which also affect the internal functioning of Morrison.
Economic:
Morrison has faced a lot of changes due to some of the economic factors such as interest rate,
saving rate, exchange rate, inflation rate, and the cycle of the economy. Also, the pricing
strategies of Morrison get affected by the efficiency of the financial market along with the host
stability of the country.
4
• Also they are going to introduce all the products on their online web portal to make it easy for
customers to buy it.
Threats:
• Many of the self-financing retailers are growing to increase competition for the company.
• Tesco has a price cut policy which it keeps on using now and then.
• The competition is very tough between LIDL and ALDI.
Changes done in strategies on the basis of above assessment
As per the above mentioned assessment of both internal and external factors of the ASDA
company, it has been determined that the organization has to improve the quality of its services
and products in order to increase its client base. The organization may use technological
applications to focus more on online marketing and selling, allowing them to quickly reach out to
targeted clients.
Factors which bring changes for Morrison
Analysis of Morrison through PEST
Political:
The functioning of Morrison is being affected by the political elements, as they are based upon
the rules and regulations made by the government. There are many compulsory rules such as
taxation policies, legal framework, and wage legislation made by the government of the United
Kingdom which also affect the internal functioning of Morrison.
Economic:
Morrison has faced a lot of changes due to some of the economic factors such as interest rate,
saving rate, exchange rate, inflation rate, and the cycle of the economy. Also, the pricing
strategies of Morrison get affected by the efficiency of the financial market along with the host
stability of the country.
4
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Social:
Morrison maintains the quality of its services in accordance with the needs of its targeted
consumers by including social variables into the market's geographic and demographic analyses.
The trends going on in the market related to culture and other variables also affect the
organization's decision to adopt some modifications in their business process.
Technological:
The current up-gradation in the technologies has made it compulsory for Morrison to also update
its digital techniques and tools, so it can execute those changes and fasten its process of
delivering services.
Analysis of Morrison through SWOT
Strengths
• Morrison company operates systematically in the current market.
• They have a very strong brand portfolio.
• The company has a proper and accurate network for distributing its products.
• The cash flow of the company is also very strong.
Weaknesses:
• The company does not have a proper marketing plan to promote its products.
• The forecasting of demand in the market is also not very efficient.
• The company also lacks knowledge about the new technologies and their execution.
• The financial planning of Morrison is also not up to the mark.
Opportunites:
• The company can improve its marketing plan so as to achieve competitive advantages in the
market.
5
Morrison maintains the quality of its services in accordance with the needs of its targeted
consumers by including social variables into the market's geographic and demographic analyses.
The trends going on in the market related to culture and other variables also affect the
organization's decision to adopt some modifications in their business process.
Technological:
The current up-gradation in the technologies has made it compulsory for Morrison to also update
its digital techniques and tools, so it can execute those changes and fasten its process of
delivering services.
Analysis of Morrison through SWOT
Strengths
• Morrison company operates systematically in the current market.
• They have a very strong brand portfolio.
• The company has a proper and accurate network for distributing its products.
• The cash flow of the company is also very strong.
Weaknesses:
• The company does not have a proper marketing plan to promote its products.
• The forecasting of demand in the market is also not very efficient.
• The company also lacks knowledge about the new technologies and their execution.
• The financial planning of Morrison is also not up to the mark.
Opportunites:
• The company can improve its marketing plan so as to achieve competitive advantages in the
market.
5
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• It can also improve its customer base by launching its products on the online portal.
Threats
• It has huge competition from rivals such as LIDL, ASDA, and ALDI.
• The company faces many legal obligations on itself.
Changes in policies of Morrison on the basis of above execution
According to the aforementioned research, Morrison has to focus more on its client base in order
to improve its number of customers in this challenging market. They may influence their
customers' decisions by employing internet marketing and promotion platforms.
Similarities between both companies on the basis of strategies.
Both the organisations are connected to each other as they both want to improve their
technological aspects. ASDA and Morrison both have a similar objective which is to increase the
use of technology in the functioning of the companies. ASDA aims to enhance the quality of
delivering services and Morrison wants to expand their client base through online platforms. The
goal and mission of both the companies are similar as they both want to enhance their brand
reputation and goodwill in the market so that they can attain competitive benefits from it.
Comparison of both companies on the basis of strategies
The differences between the two organizations are connected to the execution of change methods
because the aims of the changes in both organizations is extremely different. ASDA's goal is to
improve the quality of service, while Morrison's goal is to increase its client base. ASDA's
primary goal is service growth, whereas Morrison's primary goal is marketing development.
Task 1 (Part B): The Impact of Change
Elements of change affecting team behaviour, leadership behaviour and individual
behaviour of ASDA.
Impact on behavior of team:
6
Threats
• It has huge competition from rivals such as LIDL, ASDA, and ALDI.
• The company faces many legal obligations on itself.
Changes in policies of Morrison on the basis of above execution
According to the aforementioned research, Morrison has to focus more on its client base in order
to improve its number of customers in this challenging market. They may influence their
customers' decisions by employing internet marketing and promotion platforms.
Similarities between both companies on the basis of strategies.
Both the organisations are connected to each other as they both want to improve their
technological aspects. ASDA and Morrison both have a similar objective which is to increase the
use of technology in the functioning of the companies. ASDA aims to enhance the quality of
delivering services and Morrison wants to expand their client base through online platforms. The
goal and mission of both the companies are similar as they both want to enhance their brand
reputation and goodwill in the market so that they can attain competitive benefits from it.
Comparison of both companies on the basis of strategies
The differences between the two organizations are connected to the execution of change methods
because the aims of the changes in both organizations is extremely different. ASDA's goal is to
improve the quality of service, while Morrison's goal is to increase its client base. ASDA's
primary goal is service growth, whereas Morrison's primary goal is marketing development.
Task 1 (Part B): The Impact of Change
Elements of change affecting team behaviour, leadership behaviour and individual
behaviour of ASDA.
Impact on behavior of team:
6

The technical modifications that have been chosen to be implemented in the ASDA will have an
influence on the team's performance. The changes in technical terminology increase the team's
work pressure to embrace new technologies and learnings. The team must work together in order
to successfully execute technical improvements.
Impact on behavior of leadership:
Changes in external and internal variables put pressure on leaders to modify their style of
leadership and concepts in order to meet market demands. Because of the external variables,
leaders must employ a participatory approach in which they must include team members in order
to get a competitive advantage.
Impact on behavior of individual:
Individual behavior was influenced by policies relating to work and labor. Policies affecting
employees or workers have an impact on job satisfaction. The political and social variables
influenced individual behavior and possibilities in the organization.
Elements of change affecting team behavior, leadership behavior, and individual behavior
of Morrison.
Impact on behavior of team:
Changes in the organization have an impact on team performance, and there are internal disputes
some of the times as a result of differing beliefs and points of view. The coss-cultural in the
company influences the team performance, which in turn affects the organization's performance.
Impact on behaviour of leadership:
Morrison's improvements are connected to the usage of internet platforms for enhancing
strategies of marketing and that further expands the role and duties of leaders. It is critical for
leaders to supply and guide team members about the use of digital technologies or online
platforms in order to sponsor their services and goods in the market.
Impact on behaviour of individual:
7
influence on the team's performance. The changes in technical terminology increase the team's
work pressure to embrace new technologies and learnings. The team must work together in order
to successfully execute technical improvements.
Impact on behavior of leadership:
Changes in external and internal variables put pressure on leaders to modify their style of
leadership and concepts in order to meet market demands. Because of the external variables,
leaders must employ a participatory approach in which they must include team members in order
to get a competitive advantage.
Impact on behavior of individual:
Individual behavior was influenced by policies relating to work and labor. Policies affecting
employees or workers have an impact on job satisfaction. The political and social variables
influenced individual behavior and possibilities in the organization.
Elements of change affecting team behavior, leadership behavior, and individual behavior
of Morrison.
Impact on behavior of team:
Changes in the organization have an impact on team performance, and there are internal disputes
some of the times as a result of differing beliefs and points of view. The coss-cultural in the
company influences the team performance, which in turn affects the organization's performance.
Impact on behaviour of leadership:
Morrison's improvements are connected to the usage of internet platforms for enhancing
strategies of marketing and that further expands the role and duties of leaders. It is critical for
leaders to supply and guide team members about the use of digital technologies or online
platforms in order to sponsor their services and goods in the market.
Impact on behaviour of individual:
7
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The impact of the selected shift has significantly influenced current individual performance and
behavior, which raises dissatisfaction of job among them as most of the staff do not know how to
operate the online portal. Managers and leaders must help their staff by giving adequate training
and instruction for using internet platforms.
Assessment of the measures used to minimize the impacts of change on the behavior of
organization.
ASDA and Morrison are focused on bringing new ideas and tactics to the market in order to give
huge satisfaction to the customers by executing the necessary adjustments. To make a difference
in an organization, it is necessary to effectively measure and manage its operations in a variety of
ways. There are various measures which can be taken into consideration in order to lessen the
negative impact of change in the organisation, they are as follows:
Boosting the level of motivation of employees:
Increasing employee motivation will also help the ASDA and Morrison organizations mitigate
the negative impact of the change. Organizations can give incentives, bonus,es and rewards
advantages to their employees in order to boost morale and encourage them to embrace the
changes.
Enhancing the culture of organisation:
It is the core duty of the top management to reduce the negative effects of the change by
reinforcing the internal workings of the company. By concentrating on the causes of internal
disputes, the organization will be able to enhance team and individual behavior. Both
organizations must embrace a person-oriented rather than a task-oriented culture.
Understanding the need of individuals:
Organizational leaders and managers must devote greater attention to analyzing the requirements
and demands of their workers. This sort of leadership assistance for employees will enhance
cooperation between leaders and teams. Proper communication among employees will aid in the
implementation of the change in accordance with the organization's expectations
8
behavior, which raises dissatisfaction of job among them as most of the staff do not know how to
operate the online portal. Managers and leaders must help their staff by giving adequate training
and instruction for using internet platforms.
Assessment of the measures used to minimize the impacts of change on the behavior of
organization.
ASDA and Morrison are focused on bringing new ideas and tactics to the market in order to give
huge satisfaction to the customers by executing the necessary adjustments. To make a difference
in an organization, it is necessary to effectively measure and manage its operations in a variety of
ways. There are various measures which can be taken into consideration in order to lessen the
negative impact of change in the organisation, they are as follows:
Boosting the level of motivation of employees:
Increasing employee motivation will also help the ASDA and Morrison organizations mitigate
the negative impact of the change. Organizations can give incentives, bonus,es and rewards
advantages to their employees in order to boost morale and encourage them to embrace the
changes.
Enhancing the culture of organisation:
It is the core duty of the top management to reduce the negative effects of the change by
reinforcing the internal workings of the company. By concentrating on the causes of internal
disputes, the organization will be able to enhance team and individual behavior. Both
organizations must embrace a person-oriented rather than a task-oriented culture.
Understanding the need of individuals:
Organizational leaders and managers must devote greater attention to analyzing the requirements
and demands of their workers. This sort of leadership assistance for employees will enhance
cooperation between leaders and teams. Proper communication among employees will aid in the
implementation of the change in accordance with the organization's expectations
8
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Evaluation of reaction of organisation towards change with the help of models and
theories.
Burke-Litwin Change Model
Figure 1: Burke- Litwin model
(Source: www.toolshero.com, 2019)
The Burke-Litwin model is mostly focused on environmental variables and analyzed the
organization which may use to ensure the effectiveness of the change. This model also addresses
issues like structure, strategy, mission, culture and, the external environment.
The term "external environment" refers to some of the rules and regulations enacted by the
government, by adopting this the company can easily execute economic and political changes.
The executives or managers of ASDA and Morrison can conduct audits to analyze the issues of
business and their influence on performance.
9
theories.
Burke-Litwin Change Model
Figure 1: Burke- Litwin model
(Source: www.toolshero.com, 2019)
The Burke-Litwin model is mostly focused on environmental variables and analyzed the
organization which may use to ensure the effectiveness of the change. This model also addresses
issues like structure, strategy, mission, culture and, the external environment.
The term "external environment" refers to some of the rules and regulations enacted by the
government, by adopting this the company can easily execute economic and political changes.
The executives or managers of ASDA and Morrison can conduct audits to analyze the issues of
business and their influence on performance.
9

In addition, leadership skills are utilized to successfully execute change and help them in
managing company operations and activities. Both organizations' principles are that they both
support their customers and workers, and allow them to work effectively without having any
internal difficulties.
Task 2
Introduction
The present report is about various barriers to change and their impact on the decision-making
and leadership of the company. ASDA and Morrison supermarkets have been chosen for this
discussion and comprehension of the present challenge.
Kotter’s 8 Steps Model
The ASDA and Morrison is the largest supermarket where they have a huge number of
employees, shareholders, and customers. They both enjoy many benefits in the market and gain a
huge amount of profit from it. Both these companies can have an effective change within them
by adhering to Kotter’s 8 step model. The steps are as follows:
1. Boost urgency: ASDA considers technological development to be an urgent matter, whereas
Morrison considers the change in their marketing strategy to be an urgent one. Because of
shifting marketing trends, rising demand, and more market rivalry, these businesses must
implement these adjustments.
2. Building teams: the companies must build efficient and effective teams which will lead, guide,
and execute the changes in the company.
3. Developing a vision: the companies are supposed to build a vision in accordance with the
change process, as to execute the change successfully.
4. Communicating the vision: it is important for the company to communicate the decided vision
to all of its team members and employees who are going to be part of the change process.
10
managing company operations and activities. Both organizations' principles are that they both
support their customers and workers, and allow them to work effectively without having any
internal difficulties.
Task 2
Introduction
The present report is about various barriers to change and their impact on the decision-making
and leadership of the company. ASDA and Morrison supermarkets have been chosen for this
discussion and comprehension of the present challenge.
Kotter’s 8 Steps Model
The ASDA and Morrison is the largest supermarket where they have a huge number of
employees, shareholders, and customers. They both enjoy many benefits in the market and gain a
huge amount of profit from it. Both these companies can have an effective change within them
by adhering to Kotter’s 8 step model. The steps are as follows:
1. Boost urgency: ASDA considers technological development to be an urgent matter, whereas
Morrison considers the change in their marketing strategy to be an urgent one. Because of
shifting marketing trends, rising demand, and more market rivalry, these businesses must
implement these adjustments.
2. Building teams: the companies must build efficient and effective teams which will lead, guide,
and execute the changes in the company.
3. Developing a vision: the companies are supposed to build a vision in accordance with the
change process, as to execute the change successfully.
4. Communicating the vision: it is important for the company to communicate the decided vision
to all of its team members and employees who are going to be part of the change process.
10
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