Leading and Managing Change Report - BUS301, Semester 2, 2024

This report delves into the critical aspects of leading and managing change within organizations, using Enterprise Rent-a-Car and Northgate Vehicle Hire as case studies. It begins by introducing the drivers and impacts of change on organizational strategy, differentiating between internal and external factors. The report then examines how these drivers affect leadership, teams, and overall organizational changes, including the use of SWOT and PEST analyses. It proceeds to explore measures to mitigate the negative impacts of change, identifies barriers to change and their influence on leadership decision-making, and concludes by applying different leadership approaches to effectively deal with change. The analysis covers strategic, operational, and remedial changes, providing a comprehensive understanding of change management principles and practices.

Leading and Managing
Change

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Introduction to the drivers and impacts of change and how it affects organizational
strategy........................................................................................................................................1
P2. Effects of internal and external drivers of change affect leadership, team and changes......3
TASK 2............................................................................................................................................6
P3. Measures that can be taken to minimise negative impacts of change...................................6
TASK 3............................................................................................................................................7
P4. Different barriers for change and how they impact the leadership decision-making...........7
TASK 4............................................................................................................................................9
P5. Application of different leadership approaches to deal with changes..................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Change is considered as the invariant factor that takes place in the business environment
and considered as the process from the existing situation for the company. Business world is
rapidly changing and various changes are inevitable undertaking significant factors in terms of
brining changes in company. Furthermore, changed outcome is undertaken as the prominent
issue and other opportunities that are faced by the company on the grounds of both internal and
external factors (Cowne, Frankl and Gerschel, 2018). Existing business environment need
companies considering all the sectors that should be adaptive, progressive and dynamic in nature
considering the perspective of understanding and leading change. The below report is based on
Enterprise Rent-a-car and Northgate vehicle hire both are America based rental organisation and
biggest competitor of each other. Enterprise Rent-a-car is developed in 1957 and headquartered
in Missouri, U.S. Along with this, report is going to cover the the prominent changes that should
be done in organisation and environmental analysis is also organised that leads to influence the
change in organisational behaviour. Along with this, report tends to identify the prominent
barriers of change that has significant impact on decision making that helps in the application of
various leadership approaches in order to deal with change.
TASK 1
P1. Introduction to the drivers and impacts of change and how it affects organizational strategy
Change is the constant factors within the business world and organisation deals in various
dynamic market that has unique factors and also impact the business organisation. Change is
undertaken as the most significant factor that influences the business running and also takes
place various business strategies regarding its operations (Iles, 2017). In this part various
changes are discussed that takes place in business environment of Rent-a-car and Northgate
vehicle hire regarding various operations and strategy for the company.
Basis Enterprise Rent-a-car Northgate Vehicle Hire
Kind of change In this organisation, remedial
change is introduced that leads
to influence both strategies and
operations. This change takes
As per the concerning
organisation, transformation
change takes place in order to
target company on direct basis
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place in terms of addressing
any kind of defect from the
business or from market. Rent-
a-car deals in one market by
virtual means and seeks the
requirement to be more
accessible. In terms of
eliminating the defects or
improving overall
performance, company need to
expand into new market with
the help of acquisition and also
tends to develop their presence
in physical environment in
terms of executing remedial
change strategy.
that is easily adaptable
regarding the rapid change that
is quite effectual in order to
make significant modification
in plans that is important as per
the prominent variations.
Strategic change For this, the strategical change
takes place in respective
company regarding their own
expansion which is by
acquiring the other enterprise
that is known as Brunt Tree
vehicle rental and also develop
their value in the new market
through innovative products.
By this, acquisition strategy
leads to change working and
company has to consolidated
their plans and ideas in terms
of earning profitability and
revenues that is acquired by
The strategic change takes
place in respective company
regarding the business
expansion at the international
level and also moved their
operations in new market area.
It leads to develop the
requirement for Northgate
vehicle hire regarding change
and also tends to integrate
current strategies regarding the
need for operational region.
For this, company tends to
develop various strategies of
working for the new working
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the company (Donald, 2019). region by considering plans
and strategies.
Operational change Because of the strategical
change that take place in Rent-
a-car by overtaking another
business enterprise that
changes the operations for
company and work together in
terms of achieving common
objectives. Moreover,
organisation shift its
operations in new areas and
market in terms of developing
the presence in physical
market that create the
requirement of incorporated
operations as per the market
for the effective operations of
Brunt Tree Vehicle rental that
render competitive advantage
for company in business area.
As per this, change company
tends to expand its operations
in new market that leads to
create the requirement for the
company and also become
more flexible as the market
conditions. For this, the
operations should be adaptable
and also permit easy changes
within the internal and external
environment of company
(Lumbers, 2018).
Hence, by undertaking the above changes it is identified that rent-a-car bring significant
changes in the business conditions in terms of developing and improving its business functioning
according to their plans. Moreover, specialist need to develop effective strategies and plans that
are helpful in terms of effective execution of changes.
P2. Effects of internal and external drivers of change affect leadership, team and changes
Internal driver with its impacts
SWOT Analysis:
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It is one of the major key factor that is used by the organisation to examine the strength
and weaknesses and the opportunities and threats that was place due to the dynamic business
environment. It is the bets way for the manager of the Rent a car to understand the impact of the
change within the organisation by knowing the individual behaviour, leadership style etc. This
analysis can be shown below.
Strengths Weaknesses
 The major strength of Rent a car is
acquiring the firms for longer
sustainability within the competitive
market place. Its distribution and
accessibility of brands is very effective
that helps in exploring their market into
the international level (Bjørkelo, 2018).
This helps in enhancing the customer
base because of acquiring quality
businesses. This helps in earns a high
growth and profits.
 The biggest weakness of the Enterprise
Rent a car is there slow marketing
research due to this there development
is also very slow and it will affect the
overall operations of the business unit.
It is also very critical for the leaders to
follow the updated strategies according
to the situation occur so that acquiring
other successful business is show their
profits effectively.
Opportunities Threats
 It is one of the major opportunity for a
Enterprise rent a car is the use of social
media tool or a online mode for
offering renting and the wine services
to the large number of customers in all
over the world where it is operated. IT
also helps in making the new
customers. It is the advances
technology that is adopted by the
company for gaining larger profits and
revenues. As technology is the
essential part of the people due to this
 The major threats of the Enterprise
Rent a car is that large number of
competitors are present in the
marketplace due to the use of advanced
technology that is social media where
rival firms are presented with their
power of products and suppliers. It
shows the major competition on the
domestic and global level (Rees and
French, 2016).
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it shows the best opportunity for the
company to develop their market and
gain more market share. It also helps in
accepting change by the employees due
to this productive work can be shown
by the workers side.
External factors and its implications
PEST Analysis:
It refers to a strategic tool that is used by the organisations for evaluate the impact of
macro factors on the business in present and future terms. For Rent a car this tool is very
effective and can be shown below. Political factor: It is a prominent aspects that place a major impact on the operations and
function of the business. It involves rules, political condition, regulations etc. that was
imposed by the government which majorly affect the every department of the
organisation. In case of Rent-a-car, this factors majorly affect the nation and firm because
of Brexit occur in the European country. Due to this business enterprise can make
changes in the policies that negatively affect the behaviours of employees and the current
leadership style (Popovic and Plank, 2016). It also place an positive impact because it set
the mind of employees to working in a dynamic business environment due to which they
work productively. Economical factor: It shows the economic condition of the country and company that
helps in their sustainability. Due to Brexit occur in the UK, Enterprise rent a car is facing
major decreasing in the economic resource. It shows the shortage of financial resources in
the country and company due to this unemployment is increasing. In terms of the leaders
of the organisation it is very essential for them to properly follow the policies and
regulations regarding the employees pay so that consistency should be maintains and
workers are work effectively (Kniffin, Detert and Leroy, 2019). Social factor: This factor is related to the values, perceptions, needs and behaviour of the
people in the society and for the organisation it is quite complex to analyse the regular
changing demands and needs of the customers. In context of Rent a Car, leader can adopts
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the customer centred application in their regular activities and in a very effective way so
that they can work with full focus on the basis of customer interest. But because of
constantly changes the demand of the people of society company can face the issue in the
understanding task by the employees due to this conflicts may arise and to remove this
firm will adopts the motivation tools so that they cannot resist change.
 Technological factor: In dynamic business environment changes is technology is placing
rapidly and due to this organisation can adopts the technological advancements to sustain
in the competitive marketplace. For example- in an organisation i.e. Rent a Car, here
manager can focus on the regular changes in the technologies so that they can effectively
fulfils the market demands. To adopts this changes company can spend more financial
resources and it also demotivated the employees because of not getting the proper
knowledge regarding the latest technology (Olins, 2017).
By analysing the above discussion that is based on the external and internal sources
where company can examine the changes that was taken place within the operations and
functions of the business firm. Here, macro environment plays an major role on running and
operating the business but it is control and managed by the experienced person.
Hence, after analysing the prominent discussion and effective frameworks, prominent
changes occur considering the operational activities for company which is planned and also tends
to majorly impact the external business environment. For this, the external environment is one of
the effective factor that has major influence on the running and functioning of company and
those things which are out of control from the business. In regard of considering the effective
changes, respective company need to opt various strategies to examine their market area that
helps in making things under control. Along with this, the internal factors are also helpful and
controlled by the business in terms of remaining things under control with the help of expertise.
For instance, in terms of Enterprise Rent-a-car if company tends to face major changes in social
factors then they need to consider various strategies and tactics in terms of overcoming them like
organising effective market research. For instance, if Northgate Vehicle company tends to have
major impact on economical factor considering the impact of Brexit on the suitable policies and
norms of company and also tends to opt effective strategies to overcome them.
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TASK 2
P3. Measures that can be taken to minimise negative impacts of change
There are various measures that are considered in terms of reducing the negative impact
of change. For this, various factors are helpful in terms of adopting significant tools and
techniques that leads to protect them from the harmful change. Furthermore, these measures are
beneficial to accomplish prominent sustainable growth for business. Along with this, in order to
reduce the negative impact, rent-a-car consider PDCA model of change management for the
effective execution of change in positive way and trends to eliminate negative impact. Plan: Rent-a-car need to perform effective market research for prominently analysing the
whole market and consider significant situation for considering the effective
opportunities. In terms of this, Rent-a-car need to develop effective strategies in terms of
making sure about the prominent opportunities for an organisation (Doppelt, 2017). For
instance, respective company need to conduct effective research regarding the dynamic
technological and political conditions for the effective development of plans. Do: Rent-a-car need to identify the prominent strategies in effective way that is essential
to develop probable strategies against the rivals. For example, organisation need to
develop effective and new policies in order to offer effective services at the low cost due
to the influence of Brexit. For this, it is also important for company to organise deep
analysis to forecast the significant result. Check: In this stage, respective company need to prominently measure the plans for the
effective execution of change which is for the betterment of company. In terms of
respective company, it is required to make effective comparison for the result from the
desired result and also analyse the corrective deviations to take corrective actions to
effectively measure (Richardson, 2017). Therefore, deviated results are required for the
prominent change in strategies to achieve significant standards.
 Act: As per this stage, organisation need to identify the significant plan for the effective
execution as per the prominent evaluation. In relation with Rent-a-car, they offer
significant training and development to their workforce in order to enhance their success
and scope of company considering the effective future of company.
Hence, Enterprise Rent-a-car tends to opt several methods in terms of measuring and
identifying the prominent changes that occur within the business environment. In terms of
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company, they tends to opt effective frameworks in terms of measuring the influence of negative
factors which is helpful in reducing the risk for the expansion and growth of Enterprise Rent-a-
car considering various segments. Furthermore, organisation also tends to organise effective
planning which is reliable in terms of executing the prominent strategies for effective safety
elements in terms of reducing the negative impact of both internal and external factors.
TASK 3
P4. Different barriers for change and how they impact the leadership decision-making
Changes are significant in an organisation for the effective functioning and operation as it
is helpful in getting the complex situations that tends towards the development of effective
strategies regarding the achievement of organisational goals (Ansari, 2019). In terms of this
changes leads to impact an organisation in positive and negative way and can become hurdle for
the company. Few barriers are discussed below:
Ineffective communication: While executing change it is significant to effectively
communicate with the employees regarding change as it helps in reducing the resistance of
employees. Along with this ineffective communication develop various problems like
dissatisfaction among employees that leads to generate conflict among them which impact the
decision making process of company. In terms of managing these barriers the leaders of Rent-a-
car have effective communication skill by which we can permanently clarify the queries of
employees and communicate regarding the change for the betterment of company and
developing healthy working environment (Bell, 2019). In terms of leaders they need to take
prominent decisions in order to develop more transparency in the organisation with the help of
proper communication which is useful in achieving growth and success for the company and
eliminate upcoming barriers.
Resistance to change: It refers to the resistance of employees in terms of implementing
any change within the organisation that can become significant barrier for the execution of
change. It impact Rent-a-car in an effective way as by this company face difficulty for the
implementation of effective decision making. For this changes also bring resistance by which
company try to help their employees by involving them that are against of change as it leads to
develop positive environment. Hence in terms of leaders prospective organization need to
consider Their employees at the time of decision making and executing change as by this
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employees feel that they are important for the company and give their best in order to adopt
change (Middlewood, 2019). The leaders of Rent-a-car need to opt participative leadership style
as it is useful in terms of reducing the resistance of employees at the time of change.
By undertaking the above discussion regarding the change barriers that has huge impact
on rent a car and its decision making. In terms of this force field analysis is executed to ensure
that organisation can prominently identify the challenges that become easy to execute the
effective the Seasons considering the forces for and against.
Force Field Analysis
Driving forces:
New technology: For the effective success of company technological factor is important
as it Foster the prominent change within the existing technology and make it convenient for the
effective use of customers. In terms of this rent a car develop its own website and application
which is easy for the customers in order to book their vehicles through online as per their choice.
By undertaking which change organisation can develop their service quality and also accomplish
competitive advantage within the dynamic environment(Cowne, Frankl and Gerschel, 2018).
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Effective customer support service: Rent-a-car is more concerned regarding the customer
relationship and also do lot of efforts in order to maintain healthy relations with customers as it
helps in achieving competitive advantage for company (Donald, 2019). Along with this, in order
to achieve high productivity, Rent-a-car need to constantly update its website and applications
and also fill the prominent gap among the customer support service and current information
system.
Restraining forces
Cost: In terms of considering new technology organisation acquire effective amount of
investment that helps in prominently running business and also enhances the productivity. For
this cost factor need to identify the competitive market for the managers and does not give
effective training to workforce that reduces the efficiency of work.
Organisational culture: Every organisation reaches towards the significant point in
which they need effective culture for the smooth execution of change in an organisation. For this
complexity represent the overall system of change and hurdles that are challenging for their
employees to understand (Uohara and et. al., 2019). In regard with this Rent-a-car face less
engagement of employees that negatively influence the success of company.
By undertaking the above discussion it is identified that force field analysis is effective
for the management of Rent-a-car and also helps in identifying significant challenges that can
become barrier in the part of business procedure and eliminate various forces from the external
environment. It also influences the overall functioning and decision making of company
including both internal and external environment factors.
TASK 4
P5. Application of different leadership approaches to deal with changes
It is important for both leaders and managers to effectively implement the approaches in
order to deal with changes. Brexit has huge impact on the functioning of an organisation
undertaking the changes with the policies of Rent-a-car as per the government policies by which
company provides its services at the cheap prices. Various approaches are discussed below in
order to deal with changes.
Autocratic: In terms of dealing with changes in effective way this leadership approach is
widely used by the organisation regarding the effective decision making authority which is in the
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