Organizational Change and Leadership Strategies Report

This report delves into the critical aspects of understanding and leading change within organizations, using the Thomas Cook Group as a case study. It begins by comparing organizational operations before and after implementing changes, highlighting structural, strategic, people, and process changes. The report then evaluates internal and external drivers of change, such as organizational culture, financial management, stakeholders, mission/vision, resources, technological factors, and environmental influences, and their impact on leadership, teams, and individual employees. Furthermore, it examines how to minimize the negative impacts of change within an organization. The report also identifies barriers that affect change and leadership decision-making strategies, along with various leadership approaches to effectively deal with change, ultimately aiming to provide insights into fostering organizational adaptability and success in a dynamic environment.

UNDERSTANDING
AND
LEADING CHANGE

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Comparison between different organisational operations after adopting changes............1
M1...........................................................................................................................................4
TASK 2 ...........................................................................................................................................4
P2 Evaluate internal and external drivers of change affect leadership, team and individual. 4
M2...........................................................................................................................................7
D1...........................................................................................................................................7
P3 Evaluation of changes to minimize negative impact in organisation................................7
TASK 3 ...........................................................................................................................................9
P4 Barriers which impacts on changes and affect leadership decision making strategies.....9
M3.........................................................................................................................................11
D2.........................................................................................................................................11
TASK 4..........................................................................................................................................11
P5 Leadership approaches to dealing with change...............................................................11
M4.........................................................................................................................................12
D3.........................................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
An organisation is required to effective strategies and policies to understand the changing
trends of market to lead the change and maintain productivity as well as profitability. It is
important top enhance culture of company to perform in better way for attaining desired targets
on regular basis basis. Understanding organisational changes may refers to that criteria through
which different threats or problems can be determined and make appropriate technique to sort
out them. It will facilitate to carrying out various types of events and procedures of an
organisation to gain more profits (Brundrett and Duncan, 2011). It also provides support to
achieve better growth in personal as well as professional career. This report is based on Thomas
Cook Group that deals in travel industry to render proper services to tourists. It owns a number
of tour operators along with airlines based in several countries such as United Kingdom,
Germany, Belgium and Scandinavia. Main products of this company are charter and scheduled
passenger airlines, package holidays, cruise lines, hotels, resorts etc. This assignment will
discussed about comparison between different organisation operations after adopting changes.
Inter and external drivers of modifications and evaluation by identifying barriers. Various
leadership approaches which are beneficial while dealing with change.
TASK 1
P1 Comparison between different organisational operations after adopting changes
There are various kind of activities and tasks which are required to be conducted in more
effective as well as efficient manner to gain desired outcomes. In current scenario, trends are
regularly changing by introducing a new or innovative concept to fulfil expectations of
organisation in appropriate manner. As per these changes, clients also modify their wants and
demands because they want themselves up to date by following present fashion of market. In this
case, firms have to implement several changes in strategies and policies to maintain their brand
image strong in front of people (Doppelt, 2017). This will facilitate that they will be able to
attract new clients along with retaining the current ones.
Thomas Cook Group and Trail finders company
There are different types of strategies and techniques are adopted by Thomas Cook and
Trail finders but they have similar business of providing better services to customers who want
to travel across the world. These both organisations deals in travel and tourism industry to
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provide effective services for their customers so that they can easily reach their tourist
destination and enjoy comfortably. It is important for them to make regular modifications into
products or services to complete trendy desires of people to gain better outputs. Thomas Cook
Group appoint well qualified and experienced employees to render appropriate service to clients
including essential techniques to take precautions for by chance incidents for safety of tourists.
Trail finders have their unique policy of providing proper favours to customers as per neds,
wants and demands of them along with attaining their satisfaction.
Organisational changes
 Structural change:- After adopting change, various kind of structural modifications are
observed such as Hierarchy of authority and features of organisation like business units
as well as internal groups (Feldman, Hart and Milosevic, 2017).
 Strategic change :- It entails changes in organisational strategies and policies so as to
gain high competitive edge.
 People change:- There are several activities wh9ichare planned to influence rules,
norms, roles assumptions and leadership styles that facilitates to make culture to align
mission and vision. It is important to communicate and encourage employees to working
right direction on projects of long term.
 Process change:- There is a specific system of an organisation thorough which
employees perform their task.
There are various kind of techniques and methods to conduct different operational
activities to render products and services in correct manner to complete several desires to
consumers (Fullan, 2014). It will facilitate to improve productivity as well as profitability.
Comparative discussion about innovative strategies and techniques between Thomas Cook
Group and Trail finders company are given below:
Strategies Thomas Cook Group Trail Finders
Innovation of product and
service
 They build such
innovative products
and services that are
based on flexibility an
trust as per feedbacks
of people and changes
 This firm focus on
various kind of holiday
packages that rendered
by Trail Finders as per
different kind of
products an services
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of trends in market. In
this case, this agency
had introduced several
creative holiday
packages like winter
sun, a portfolio of
dynamic packaged
holidays, budget
quality hotels with
better design and smart
traveller.
associated with them.
They try to make them
available for each
person so that every
one can purchase their
services which may
results into increase in
customers for an
organisation to boost
up profits.
Single customer gate way  This agency
concentrate on
different types of
feedbacks and
suggestions of every
single clients to work
on them effectively
(Hallinger and Bryant,
2013). The term
customer relationship
is very essential and
they put efforts to
maintain it so that new
clients can attracted
along with retaining
present ones.
 The criteria of
customer relation
management is also
fulfilled bi this firm but
in collective manner. It
means they make
records of every person
in order to their
feedbacks an
suggestions but
implement
modifications in only
those which has major
impact on company.
Execution supported by brand
and technology
 They considers to build
trust through
completing their
 Trail finders mostly
tries to implement
better technology to
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commitments to
customers in order to
improved quality of
products and services.
It will done through
implementing
appropriate
technological aspects
to make better goods so
that they become
capable to gain strong
brand image amongst
people to boost
productivity as well as
profitability.
more quality of
products or services for
gaining satisfaction of
clients. They believe
that improving features
to goods as per needs
and desires of people
are mandatory to make
repeated purchasing of
services from same
company. It will
results into attaining
more loyal customers
which facilitate
boosting up brand
image automatically.
M1
There are different types of drives which are facilitating changes or modifications in an
organisation that are necessary to be implemented to generate better outcomes on regular basis. It
is mandatory to determine actual needs of customers as per current trends of market and prepare
innovative techniques to fulfil desires of consumers properly along with attaining improved
productivity as well as profitability.
TASK 2
P2 Evaluate internal and external drivers of change affect leadership, team and individual
There are various kind of driving factors that impacts in strong way to make changes into
operational techniques and strategies to gain better results. In this case, major modifications are
due to changing trends of markets and they become different in several conditions of market
place in regular period of time. It is also possible that various legal rules and regulations are
mandatory to be followed by organisations for running their business successfully (Hallinger and
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Bryant, 2013). And several changes in their policies impacts on every enterprise to make
modifications into strategies in order to follow their rules.
Leadership:- The term leadership can be defined as to hire some of better persons who
works as leaders to make innovative strategies and policies. These techniques render support to
carrying out all desired activities as well as procedures in effective manner to attain desirable
outcomes for an organisation. They have different roles and responsibilities like to create clear
vision and share its detailed information with sub ordinates so that they will work on more
interestingly to generate better outputs. Thomas Cook Group have to hire well educated and
experienced leaders that may facilitate to build some of innovative techniques and inspire staff
members to perform together to create single objectives of an enterprise in appropriate way.
Performing tasks or projects with mutual coordination and cooperation is helpful to achieve
desired results of company. Employees of an organisation belongs from different departments to
work together on dissimilar tasks to achieve single vision collectively.
Internal drivers
 Organisational culture:- Every organisation has its own culture which is established by
authorities of company through various important rules an d regulations. These norms
must be followed by each and every staff members s that constant environment of an
enterprise can be maintained. Thomas Cook Group can also build a healthy and peaceful
culture of their firm to provide comfortable environment to employees so that they
become able to perform well and generate better results from their efforts (Harding,
2012).
 Financial management:- The term finance refers to various elements relevant to money
and funds which is an essential factor to take an initiate for conducting different types of
activities as well as procedures to complete desired mission. The debits and credits of
funds must be recorded and maintain them for future purpose. These are sufficient tom
make an idea of implementation of specific amount of money for particular project.
Thomas Cook Group is a large organisation having various money transfer events which
are necessary to be collected in records to build more appropriate plan of action in future.
 Stake holders:- There are several stakeholders of company that are creditors, directors,
employees, owners, suppliers, unions and community (Jones and Harris, 2014). Profits of
these people is relevant to overall outcomes of organisation. Thomas Cook Group is
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required to enhance their capabilities to gain better results so that they can satisfy heir
stakeholders by providing desired benefits.
 Mission and vision:- Every company has its mission and vision statement which is
required top be fulfilled by them through building innovative and effective strategies to
achieve them. Thomas Cook Group has mission statement to become best travel agency
al global level by investing and performing appropriately. Their vision is to take
responsibility of people to provide excellent services with delivery at correct time as per
needs of customers.
 Resources and capabilities:- There are various kind resources available in an
organisation should be evaluated in proper manner for gaining better outputs. Capabilities
of company is defined by abilities or skills or employees because they will put efforts to
attain desired results. Thomas Cook Group have to make sure that optimum utilisation of
resources must be done to generate maximum outcomes in an enterprises. They have to
analyse needs of learning procedures to improve abilities so that they can increase
regular productivity of an individual worker (Kotb and Roberts, 2011).
External drivers Technological factors:- There are various kind of soft-wares and techniques are
introduced in current scenario of digitalisation. And every organisation had implemented
different types of technologies to make their performance faster to create more outcomes
because these methods are able to render facility of working easily. Thomas Cook Group
also required to apply several effective techniques to compete with competitive agencies
and build their brand image to make it strong amongst customers. Environmental factors:- The term environment refers to several elements associated with
nature. There are different organisations are running all over the world which are using
various procedures to complete their daily tasks. These activities are probably generate
some wastage which may be harmful for natural environment. Government becomes little
bit conscious about it so that companies have to take care of this and use things that are
ozone friendly in nature. In case of Thomas Cook Group has different vehicles to render
travel service and they have to utilise that fuels which never harm environment. Government:- There are various kind of rules and legislation that are made by
government of country for various organisations which must be followed by them
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(Krahmann, 2013). Several changes can be done in these regulations by legal authorities
then Thomas Cook Group is required to build certain modifications in order to fulfil
them.
 Clients and competitors:- Different competitive firms are regularly preparing innovative
strategies to enhance their productivity to compete in market competition. Thomas Cook
Group need to take care of these policies of competitors so that they can build appropriate
plan of action to maintain their position amongst competitors. They also required to take
care of demands of customers by preparing effectively as well as efficiently to gain their
satisfaction.
M2
There are different types of theories or models that can be utilise effectively to deal with
introduced changes and respond to them in an accurate manner. It is necessary to observe and
analyse particular situation efficiently and then apply more appropriate theory to tackle specific
condition properly. It is helpful to deal with certain risk which are introduced due to changes and
grab beneficial opportunities to boost up profitability as well.
D1
The changes and modifications are necessary to be implemented in company to maintain
their productivity of an organisation. It is recommended that changes must be thoroughly
observed, analysed and evaluated to respond properly. It is necessary to apply certain effective as
well as efficient techniques to reduce negative impacts of changing fashion of market.
P3 Evaluation of changes to minimize negative impact in organisation
There are different types of changes and modifications that are necessary to be
implemented in an organisation. But the important factors is to analyse and evaluate the various
kind of negative and positive impacts of these changes into company (Simons and MacKian,
2013). Strong points are important because they facilitates several opportunities to grab them at
correct time for improving desired outcomes. Threats are mandatory to be determined before
applying an innovative and creative strategy for reducing various issues or problems.
Employee resistance:- When an organisation want to implement something innovative
or unique then employees usually refuse to work on that new concept. It is due to basic human
nature according to which they are comfortable with their daily work habits and environment of
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company. In case of Thomas Cook Group, they have to first motivate their employees so that
they are will easily accept fresh concepts and policies to reduce employee resistance.
Expenses:- There are various kinds of activities and procedures that are mandatory to
carrying out but necessary amount of funds and equipments are required. Similarly, different
types of innovative and creative strategies can be applied through investing suitable investments
of capital to gain better results of it. Thomas Cook Group have to maintain funds and capital in
such manner so that it can be utilised for implementing some of fresh regulations.
Lack of support failure:- This term described about the factor of conveying incorrect
information and miscommunication (Peters, 2012). It is important for superiors of an enterprise
to provide an essential as well as appropriate knowledge about the new implemented strategies
and policies to gain better outcomes for company. Thomas Cook group have to ensure that they
have to render correct knowledge along with suitable techniques for completing several projects
properly.
Creation of direction:- Performance of employees must in correct direction which is
necessary to be direct in accurate way to attain desirable results. If efforts to people are in wring
direction and it may considered as waste and there is no meaning of it. Thomas Cook Group
superiors have to make sure that correct direction will be conveyed to staff members and regular
evaluation of performance should be done to achieve more outcomes.
Describe about plans:- Plan of action plays an important role to conduct various desired
procedures in correct manner for gaining outputs. Appropriate planning should be done for
carrying out different kind of procedures and activities to obtain desirable results. Thomas Cook
Group have to prepare an effective as well as efficient design to conduct essential processes in
correct manner to make strong brand image and increase more clients. Such designs must be
explained properly to workers so that they become capable to work in right manner (Suchman,
Sluyter and Williamson, 2011).
Involvement in meetings and conference groups:- There are several meetings and
conferences are conducted in different organisations to discuss about some new aspects or facing
issues to solve them. It seems to be essential to involve employees of company in meetings and
8

ask them for their suggestions. Thomas Cook Group can involve their staff members in such
conferences which make them feel valuable. This will facilitate to render proper information to
employees through which they can perform well and it may help to reduce employee turnover as
well.
Execution of way with appropriate goals and objectives:- Preparing various plan of
actions are necessary to carrying out a successful business. But these designs of activities and
procedures must be executed in correct manner in right sequence. Setting of goals and objectives
and building an effective plan is not enough but to implement to in appropriate way is mandatory
in order to generate better outcomes.
The Thomas Cook Group have to observe and analyse all these components to evaluate
their impacts on organisational operational processes. They can be determine all negative and
positive aspects of various factors for gaining better results from it. It will help to enhance
opportunities and reduce threats of company.
TASK 3
P4 Barriers which impacts on changes and affect leadership decision making strategies
There are different types of barriers which impacts on changes and affect leadership
decision making strategies. These are important to be identified before applying any new concept
in organisation, leadership decision making is an important aspect that are essential to carrying
out different activities or procedures. Thomas Cook need to be onser5ve and analyse several
factors in this context which are given below:
Complexities:- There are various kind of complexities are existing or arising in an
organisation due to several factors. Sometimes, it is observed that structure and culture of
company is established in such a manner that is very difficult to understand then employees are
unable to work according to it. Thomas Cook have to make their organisational structure and
policies in that way which is easy to followed by staff members of an enterprise.
Lack of information:- It is mandatory to render appropriate information about every
specific task as well as event so that workers become able to work on it more effectively and
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efficiently. Superiors of a company like managers and leaders have to make sure that they
required to build proper plan of action and render accurate information about that specific task
(Whitney and Cooperrider, 2011). This will facilitate to employees for performing correct job
and put their efforts into correct direction which is necessary for achieving desired targets.
Thomas Cook Group have to consider all these aspects carefully.
Costs and budgets:- There are different changes and modifications that are important to
apply within organisation operations and it requires desired amount of capital for investment. It
is necessary to make budget for every task and a master budget of a business including margin to
complete several targets. Thomas Cook Group is large business empire then it becomes more
essential to prepare budget of everything to implement several attractive strategies. If company
does not have necessary funds then it is difficult to make decision by leaders properly.
Lack of employee involvement:- Employee involvement seems to be beneficial in case of
effective suggestions to improve productivity as well as profitability in an enterprise. It is
important to involve staff members in some of meetings or conferences relevant to their work
field because they can learn many things and provide number of alternative choices to make
more efficient decisions. But lack of involvement of workers make them demoralise with
impacts on their performance and increase employee turnover. Thomas Cook group can invite
their work force into several meetings which improves abilities of workers along with attaining
their loyalty towards company.
Lack of communicating strategy:- Regular and effective communication is mandatory
for different types of organisation between their work force. Superiors are require to make
effective strategies and discuss it to workers of relevant department so that they become able to
perform in correct way. Thomas Cook Group have to make regular conversation to staff
members in order to provide appropriate knowledge about policies which are prepared. This will
facilitate to make better techniques to be applied. It is also helpful observe willingness and
interest of employees in order to acceptance of it.
The above mentioned factors are important to be analysed and evaluated by organisation
so that they can prepare effective as well as efficiency strategies or policies. They are mandatory
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