Tourist Destinations Report - Destination Appeal Analysis

This report provides a comprehensive analysis of global tourist destinations, focusing on their features, trends, and appeal. It begins with an overview of major tourist destinations and their economic contributions, highlighting the significance of the travel and tourism industry. The report then delves into the social, physical, and cultural features that attract tourists, comparing leading destinations like the United Kingdom with developing destinations such as Nepal. It examines statistical data to determine tourism trends and discusses the characteristics of tourist destinations that affect their popularity. Furthermore, the report explores issues that can impact the popularity of tourist destinations, such as economic factors, infrastructure, and social considerations. The report emphasizes the importance of responsible tourism in enhancing the host community and concludes with a summary of key findings and recommendations for future development. The report uses data and examples from the UK and Nepal to illustrate the concepts discussed.

TOURSIT DESTINATION

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Main tourist destination and generators of the world............................................................1
1.2 Statics to determine tourism destination trends....................................................................2
TASK 2............................................................................................................................................3
2.1 Social, physical and cultural features of tourist destinations................................................3
2.2 Features of developing and leading destination of tourists...................................................4
TASK 3............................................................................................................................................6
3.1 Comparing the appeal of current leading destination of tourist with developing tourist
destinations..................................................................................................................................6
3.2 Characteristics of a tourist destination which affect its appeal.............................................6
TASK 4............................................................................................................................................7
4.1 Issues that likely affect the popularity of tourist destinations...............................................7
4.2 Responsible tourism to enhance host community................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
With the change in course of time travel and tourism has gained much popularity, many
of the people now have started travelling to different places so as to show their status. An
increase in travel and tourism company can be seen in these days and they are attracting more
and more people by providing them offers along with different schemes (Content Marketing for
Travel, Tourism and Hospitality. 2017). Travel and tourism is playing some part in increasing
the revenues of the nation. The report will mainly focus on various locations and famous
destinations that are helping the country in generating ample amount revenues are included in
this assignments. Other than this, different features of tourist destination in terms of cultural,
physical and social aspect is mentioned in this report. Along with this, features of developing
destination is included in this assignment.
TASK 1
1.1 Main tourist destination and generators of the world
Travel and tourism has gained much popularity after the recession of 2009, and they
started considering all the factors through which they can generate maximum amount of money
so that nations can eliminate the problem of recession and any other issues. Travel and tourism is
helping the nation in providing a lot if employment to people and this increasing the economic
state of the country (Ahmad, 2013). It has been evaluated with the help of collected information
by UNESCO that the industry of travel and tourism will reach out to the estimated amount of
around 200 billion GBP till the year of 2020.
Issues France United Kingdom
Contribution in economy In recent times it has been
evaluated that France has
become the most favourable
place for everybody because of
which a large number of
people are travelling this place
for spending some time from
the busy schedule so that they
United Kingdom is going
through a difficult phase after
the European countries and
UK gets separated form each
other. A decrease in economy
has been seen because of
which the rate of travel
tourism has reduced. This
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can spend some time with their
family members. Although the
place is very expensive to
visit but it doesn't hamper in
economy of France much.
Therefore, for attracting more
and more people Government
is spending a huge amount of
money in promoting their top
destinations.
sector contributes about 4.5%
in the economy and
approximately £ 72.8 billion is
earn through travel and
tourism. After the period of
Brexit now this industry is
growing with the rapid speed
of 7% that is considered as a
respectable rate of
development. Apart from this,
the government of United
Kingdom is promoting night
tourism of their popular
destinations and most of the
travellers are favouring this
because of the less crowd.
Number of travellers Around 70 million people are
travelling to these places and
approximately 1325.50 of
expenditure per person has
been recorded.
In United Kingdom number of
travellers who are visiting
these places are around 37.114
million per year and for
travelling they spend around
£235.1 for different
destinations.
Major tourist places France is a beautiful place and
there are many popular
destinations like French
Riviera, Viexport, Eiffel
Tower and many more.
People who are travelling to
United Kingdom mostly prefer
to visit Royal Mile shops,
Buckingham Palace,
Kelvingrove gallery etc.,
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1.2 Statics to determine tourism destination trends
Virgin holiday is a leading organisation in united Kingdom and they are offering best
services and facilities to its customers. Therefore, it is increasing their sales and profitability and
helping them in sustaining the better position in market area (Armenski and et.al., 2011). Thus,
they are operating their business in an effective manner by working according to the trends that
are present in the current market situations. Henceforth, form the last few decades, travel and
tourism has become much popular in every countries and United Kingdom has become one of
the favourable countries and most of the people are going their to visit. They constitute a more
than a share of 50 percent of £130 billion.
In United Kingdom almost one fourth of the population are dealing in this sector of travel
and tourism, an increase in this field will be seen in the next few years. Brexit has affected the
business because of which a negative growth was recorded. Eduction and medical tourism is also
other types of tourism that are mostly preferred by many of the travellers. Therefore, around 3.5
million people are working in this field of travel and tourism and in coming years this will rise to
4.5 million. Along with travel and tourism there the other sectors like transport and
communication has also grown.
TASK 2
2.1 Social, physical and cultural features of tourist destinations
The role of trip advisor has increased and because of which it is their prime responsibility
to identify the famous places and must have related information so that they can give proper
knowledge of the destinations. Therefore, it is essential that they know every aspect of the places
whether negative or positive (Beritelli, 2011). The two places in comparison to prices where
most of the people prefer to visit are United Kingdom and Nepal. As mentioned above UK has
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become popular amongst travellers, Nepal is also giving best quality services at a reasonable
cost.
Asia is considered is now emerging as a trending places for visiting amongst travellers,
Nepal is one of them as it is a developing country but it is providing better services in terms of
experiences and facilities whereas United Kingdom it is most popular destinations. Purpose of
visit may depends upon the preferences whether they want to visit for spending their leisure time
or for any business purpose (Crouch, 2011). Therefore, most of the travellers choose those places
where they can get excellent facilities, thus, most of the travel agency tries to work according to
the facilities by which they can gain maximum benefits. Other than this, cultural, social and
physical aspects is also considered and according to the report it has been evaluated that Britain
gain maximum amount of revenues from this sector and this is afterwards in global economy.
Some of the features are mentioned below for attracting more and more travellers are given
below:
Cultural: This is an important aspect that is considered by most of the travellers because
most of the people are very keen to know cultures of others. Therefore, in United Kingdom there
are many places that tell the visitors about their glorious past for example: Park and Albert
Museum. Nepal has also some of the most attracting places to visit for but because of the
earthquake that came in the year 2014, decrease in economy has been seen but it is the handwork
of the people living there that they overcome with this situation and now they have started
providing the services. Thus, as compare to both the nations UK is far way better in providing
the facilities in a effective way.
Social: This factor is considered as one of the most important element in tourism sector,
as society gives some of its contribution in order to work for the welfare of the society. Travel
and tourism has opened up doors for employment and providing job to large number of people.
Other than this, regulatory bodies of nations are introducing various attractive monument and
museums so that they are grab the attention of maximum number of people (Pandža Bajs, 2015).
As per the report around 3.5 million people were given job opportunities were given to people in
this travel and tourism.
Physical features: United Kingdom is very pleasant place to visit and weather and
natural environment is very good. There are different variety of resources are available and
attract a number of travellers.
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2.2 Features of developing and leading destination of tourists
Trip advisor, for providing excellent services they must go through the features that can
help them in developing as per the current market situations. It is assisting them in formulating
the policies so that company can increase the number of visitors. Other than this, company must
know the difference between leading and developing destinations in terms of culture, social and
physical aspects etc., the regulatory bodies of United Kingdom are working on this and they are
giving proper infrastructure and services to travellers. Below differences of developing and
leading tourist destinations are given so as to understand it in an effective manner.
Leading destination of tourist Developing destination of tourist
UK is most popular destination in recent times
and people travel their in order to visit beaches
and different monuments just to know their
warrior history. This has increased in number
and as compared to previous years.
As Nepal is a developing nation and they are
gradually enhancing themselves. Other than
this, the nation is facing many problems like
natural disaster and economical issues.
Government of United Kingdom is doing
every possible things for promoting their top
destinations. Apart form this, they are making
appropriate infrastructure so as to attract
maximum number of travellers towards their
nation. UK is also maintaining a healthy
relation with other countries as well so that
they can get help in any situations (Prayag and
Ryan, 2011).
As Nepal is growing nation, the country is not
as rich as others it is hard for the regulatory
bodies to adopt latest tools and technologies.
United Kingdom provides a lot of varieties
options to visitors so that they can select what
places travellers wants to visit.
As compared to UK, Nepal constitutes only
natural tourist places.
In term of transportation United Kingdom is
very good in this and all the roads are well
connected with different places. Therefore,
Their road facilities are also good but due to
natural disaster prone areas they are facing
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government is also working for the same. difficulties in managing the situations.
Local community also help the government in
providing suitable facilities in order to give
best services.
As Nepal is economically weak country they
sometimes find it difficult in give effective
services as compared to United Kingdom.
Therefore, all the elements that are mentioned above must be considered in order to give
appropriate services to the travellers. For Nepal it will take around 15 years to become as popular
as United Kingdom. Basically, both the nations are providing adequate services to its travellers at
their places. Therefore, they are giving their maximum efforts in attracting a large number of
visitors.
TASK 3
3.1 Comparing the appeal of current leading destination of tourist with developing tourist
destinations
With the change in course of time and the trends has also changed as they are selecting
destinations as per their choices. United Kingdom is a leading tourist destination and Nepal is
still a developing nation. Some of the factors on which most of the tourist spots and destination
are mentioned below:
Economical characteristics: This factor plays a crucial role for the nation, travel and
tourism helps them in doing so. As compared to other countries places in United Kingdom are
more fascinating and attractive. 50 percent of the revenues that are generated by this sector are
incorporated in governmental economic status. As UK Is growing nation in which number of
individuals operate their business in hospitality sectors with the aim of attaining better success.
Along with this it is also helps in enhancing the economic condition of the nation. Basically it is
not depend on the another country but on the other hand Nepal is less developed because many
natural hazards are there. In addition of this, this country depend on another nation for
implementing technological equipment which may leads in make destination is successful.
Physical Characteristics: As UK is developing country in which they also provide better
support to the local community in order to invite larger market share by attracting number of
customers over there. Along with this, having proper fund is also helps in handling all issues and
complex situation. On the other side, Nepal is also face various natural hazards in past year. In
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addition of this transportation facilities are also effective in UK for tourist in which they
effectively serve their services in effective manner.
3.2 Characteristics of a tourist destination which affect its appeal
There is huge contribution of characteristics of tourist destinations regarding attraction of the
large number of tourists. Such different characteristics are defined below:
 Weather: The weather of UK is god for travelling which helps in attraction of large number
of visitors.
 Accessibility: In UK, large number of facilities are present which helps attraction of more
number of visitors. As good facilities are available like transportation and communication,
hotels etc.
 Availability of products and services: There are large number of products and services are
available in UK because more large number of business operation are continue there which
contributes in satisfaction of the different demands of customer.
 Marketing campaign: Promotion of the different tourists destinations in UK helps in
attraction of large number of visitors. It provides the opportunity to bring awareness among
the individuals of society.
TASK 4
4.1 Issues that likely affect the popularity of tourist destinations
Virgin holidays Ltd. Is a hotel which provides their activities in UK. It is observed that there are
many issues which affects the popularity of tourist destinations (Prebensen, And et.al., 2013). Such
different aspects are defined below:
 Lack of transportation and communication: One of the important aspect which helps in
attraction of the large number of customers. Customers have the desire that whenever they
go for holidays always be on comfort and no trouble is going to be faced on trip. If there is
lack of transportation and communication facilities in a country then this will have direct
impact upon their number of tourists.
 Ineffective manpower: If there is lack of educated manpower in country then it has direct
impact upon the different services which are provided under travel and tourism sector. This
will creates large number of issues regarding communication and behavioural issues. It will
affects the attraction power of destination.
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 Lack of quality hotels and infrastructure: There is huge impact of infrastructure and
quality of hotels upon the number of visitors. The tourists feel happy to visit such destination
where infrastructure is developed and all the facilities are easily available to them. If there is
lack of quality among the hotel then this will also negative impact upon the behaviour of
tourists.
 Lack of facilities and services: If the facilities which are present in country is low in level
then it has negative impact regarding satisfaction of the different preferences of customers.
This will reduces number of visitors.
4.2 Responsible tourism to enhance host community
There are many efforts are need to make the tourism activities profound which helps in
attraction of the large number of visitors. In this regard, many efforts are taken which contributes
to make the destinations safe, secure and liveable for local individuals and tourists. This concept
is known as responsible tourism where different steps are taken for improve the features of
destination. This will helps in attraction of the large number of individuals to visit there. Also
need to reduce the negative impact of tourism activities upon environment and social. This will
provides the opportunity regarding taking the support of society in different activities.
Responsible tourism includes three different principles which is need to understand by the
visitors. First, culture of tourist destination. It helps them to be treat the individuals of society
according to their norms, try to keep the environment safe and secure and give respect to others.
The main aim of UK, in this regard that motivate the activities of responsible tourism to ascertain
the positive impact upon the economy (Saraniemi and Kylänen, 2011). There is large number of
contribution provided by this sectors in the development of country. It will helps in generation of
employment, high flow of cash, improvement in the standard of living, development of society
etc. The different types of benefit which are gathered by UK from these activities are defined
below:
 Reduction of the negative impact of tourism activities
 Helps to satisfy the different demands of customers
 Providence of economic benefit to local citizens
 Making the destinations more secure and safe.
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CONCLUSION
From the above mentioned report, it can be concluded that travel and tourism industry
play vital role in developing economic growth of the nation. The main advantage of this is to
improving living standard of the people.
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