Comparative Analysis: Developing and Leading Tourist Destinations

This report compares and contrasts the features of leading and developing tourist destinations, using the United Kingdom and Bulgaria as case studies. The report begins by defining tourism and its various forms, including domestic, outbound, and inbound tourism. It then provides an overview of the United Kingdom as a leading tourist destination, highlighting its cultural mix, rich heritage, and entertainment factors. Subsequently, the report examines Bulgaria as a developing tourist destination, focusing on its historical culture, seaside and winter resorts, and contribution to GDP. The comparison details the attractions, tourist demographics, economic contributions, and government initiatives of both destinations, concluding with a summary of the key differences and similarities. References from tourism management research are also included to support the analysis.

TASK 2.2
COMPARE FEATURES OF DEVELOPING AND LEADING
TOURIST DESTINATION

Tourism is movement of people from their normal place of residence to the
different destination for relaxation and enjoyment purpose. According to
United Nations report, they suggested three forms of tourism: Domestic,
Outbound and Inbound (Matzler and et.al. 2016). Domestic tourism
includes local citizens traveling within the same country. Outbound tourism
can be stated as when the citizens cross national boundary of the country
and visits another country. Inbound tourism includes Nonresidents
traveling to the country.

Leading Tourist destination Appeal- United Kingdom
 United Kingdom is regarded as among the top 10 list of world's most
popular tourist destinations. It stands 8th position in the whole world in
terms of the biggest area in the world. The biggest area in the world is
a deciding factor to determine popularity among huge audiences in the
whole nation. By providing certain different features to the visitors like
cultural mix environment, rich heritage, entertainment factors, Cultural
events organized in the country to promote different cultures.

Developing Tourist destination Appeal- Bulgaria
 Bulgaria is famous for many attractions and historical culture
associated with the country. It significantly contributes in the overall
economy of the whole nation. It is located at crossroads of East and
West (Qu and Hsu, 2016). It has been home of several civilizations such
as Greek, Romans, Slavs, Bulgarians and Ottomans. The country is rich
in heritage tourist’s sights and historical artifacts structures.

Comparison of both
leading and developing
tourists’ destination

Developing tourists destination
 Bulgaria is emerging and developing tourist destination in the world.
 It is known for its seaside and winter resorts.
 It attracts tourists from Greece, Romania, Turkey and Russia.
 It contributes 15% to GDP
 The indifferent quality of Bulgaria is to promote Rural tourism.

 It celebrates several types of festivals like ROZHEN National Folklore
Fair, Festival of rose, Spirit of BURGAS, Rock Fest, July Morning.
 The main attraction of Bulgaria is its unique lakes and seaside resorts
(Weidenfeld and Butler, 2016).
 climatic conditions of Bulgaria is stable (Whang and Yong 2016).
 Another vital feature is Hiking and Skiing, National and Natural parks,
caves and waterfalls.
 The high number of tourists come from United Kingdom. .

Leading tourists destination
 The United Kingdom is Renowned leading tourist destination in the
world.
 It is recognized for numerous museums.
 The tourists usually come from United States of the America (Lee and
Bai, 2016).
 It contributes 12% to GDP
 The government of United Kingdom organized Olympic games in the
country to promote the tourism of the nation.

 The festivals are celebrated in United Kingdom to promote different
cultures of the society such as New year day, Burns night, Chinese new
year, pancake day, valentine's day, mother's day, father's day.
 special attraction that steals the interests of the visitor is the heritage
property of the country.
 Average climatic conditions
 Adventurous and sporty venues to boost up experience of the visitors.
 Bulgaria is not among the visitor's list.

REFERENCES
 Pike, S., 2016. Destination Marketing: Essentials. Routledge.
 Qu, H. and Hsu, M. K., 2016. Toward an integrated model of tourist
expectation formation and gender difference. Tourism Management. 54.
pp.58-71.
 R. and Heo, C. Y., 2016. Shopping destinations and trust–Tourist
attitudes: Scale development and validation.Tourism Management. 54.
pp.490-501.
 Robinson, M. and Picard, D., 2016. Emotion in Motion: Tourism, Affect
and Transformation. Routledge.