Leading Through Digital Transformation: Case for The Fat Duck

This report presents a case study on the digital transformation of The Fat Duck, a UK-based restaurant. The introduction highlights the benefits of digital disruption, including innovation, cost savings, and competitive advantages. The main body details the case for change, emphasizing the importance of digital transformation for enhancing customer experience, increasing productivity, and overcoming competition in the food and beverage industry. It discusses strategies for capturing business insights, such as analyzing customer data and competitor strategies, and emphasizes the importance of fast decision-making through cost-benefit analysis and inclusive decision-making processes. The conclusion summarizes the key findings, reiterating the benefits of adopting digital technologies for operational changes and business success. The report incorporates references to academic sources and provides a comprehensive analysis of digital transformation strategies.

Leading to Digital
Transformation

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
The case for change.....................................................................................................................1
Capture insight.............................................................................................................................2
Make fast decision:......................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Digital disruption is one refers to transformation introduced in business with use of digital
technologies (Card and Nelson, 2019). It provides various benefit to business including
introduction of innovation, saves cost and helps to overcome of competition. This project report
includes study of The Fat Duck which is a UK based organisation providing restaurant service to
their customer. Organisation is providing their service in food and beverage industry. This
project report include case for change in business and also customer insights. It also includes
benefit of fast decision making in business.
MAIN BODY
The case for change
Digital transformation is important for any organisation with point of meeting expectation of
their customers as well as to compete with other marketing players in industry (Crittenden and
Peterson, 2019. Digital transformation refers to a proves in which business access technology in
their organisation that change way of operation and provide value to their customers. Digital
transformation which can be adopted by The Fat Duck is use of software to manage order of
their customers and also use of roots for purpose of delivery. Digital transformation is important
for organisation of The Fat Duck for various reason which are as follows:
 Enhance experience of customers: Digital transformation in organisation of The Fat
Duck is important as it helps them to enhance experience of their customers. This can be
done through providing them fast delivery of food with contact less serving and also
managing their order effectively. This experience increases value of service provided by
enterprise. This value ensures revisit of customers in their restaurant.
 Increase productivity and profit: Digital transformation helps business to reduce their
cost and helps them to increase their productivity. As this digital transformation reduce
manual work and include use of technologies instead of them (Larkin, 2017). This proves
speed up activity conducted in organisation of The Fat Duck. This will also result in
increased profit of enterprise with increased productivity.
 Overcome competition: There is increase competition in food and beverage industry as
it is easy to enter in this type of industry. This increase competition in industry and to
overcome competitor, competitors are adopting various strategies to increase their market
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share. Digital transformation is one of strategy which helps business of The Fat Duck to
overcome this competition present in this industry.
Vision: Vision of this type of digital transformation in business of The Fat Duck is to create
differentiation of their service form those of competitors and to brig innovation to their services.
Organisation is also focusing on enhancing of values and experience of their customers to
increase their loyalty towards business.
Capture insight
Business insights: Business insights refers to collection of data which helps to understand
situation, competitors, partners and customers of business (Mack and Veil, 2017). This business
insights helps enterprise of The Fat Duck to collect data of their customers, competitors and
partners which helps them to provide deep understanding of situation. This insight is important
for business as it allow them to build various strategies and planning related to business
organisation. There are various types of insights including cultural insights, audience insights as
well as competitor insights. The Fat Duck should use competition insights as it provides them
complete understanding of their competitors and helps to compete them in market place.
Business awareness: Business awareness refers to various skills and competencies related to
business activities. These skills and capabilities of business include commercial awareness,
decision making, market awareness, project management (Productivity Commission, 2016).
There are various technologies used by business of The Fat Duck to increase their business
awareness. Business of The Fat Duck can use software which customers to take their orders by
scanning barcode of business. In this technology, message of order place by customers is directly
delivered to kitchen staff of restaurants. It reduces work and efforts of waiters. They can also use
robots to increase skills and capabilities of their business as it reduces human touch which is
good to maintain heath.
Make fast decisions:
There are various approaches to make decision for business that helps to improve decisions of
organisation. Organisation can use cost benefit analysis approaches which helps them in making
efficient decisions. This cost benefit analysis allows The Fat Duck business to identify cost of
implementing this digital transformation. It also includes identification of benefit received by
organisation form this type of technology. After these analyses, they can compare both cost as
well as benefit of this type of technology. This helps business to take decision whether
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technology is suitable for their business. To make informed decision, managers of business
should also include other members of organisation like employees. It helps them to participate
them indecision making and also increase their loyalty level. It also ensures that decision taken
by managers of business are inclusive and data driven. There are various technologies which can
used by business to make informed decision making (Ternes, Peterlin and Reinardy, 2018).
These technologies include zoom meeting which allow to connect every members of business at
same time. It saves efforts of business to provide information to each members of organisation
about meeting. It also does not require much space for every one ot present at one place. It even
also ensures presence of employees who are not present at work place. Other methods they can
use is to write a mail for all employees about meeting in which they can discuss about decisions
related to business. It is important for business to make quick decision as before competitors
adopt that idea. If competitors adopt that idea before business of The Fat Duck, it can create
negative impact on their business as it provides benefit of differentiation to their competitors.
CONCLUSION
From above mentioned project repost it can be concluded that digital disruption refers to process
in which business use digital technologies for their business to make changes in their operation
process. There is various reason for which business adopt this digital transformation which
include overcome of competition. It also increases profit as well productivity of business. It also
reduces cost of business and also manage their work effectively. Business also use various
method of business insights which helps them to collect data of their customers.
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REFERENCES
Books and journals
Card, D. and Nelson, C., 2019. How automation and digital disruption are shaping the workforce
of the future. Strategic HR Review.
Crittenden, V.L. and Peterson, R.A., 2019. Keeping the marketing curriculum current in an era of
digital disruption.
Larkin, J., 2017. HR digital disruption: the biggest wave of transformation in decades. Strategic
HR review.
Mack, O. and Veil, P., 2017. Platform business models and internet of things as complementary
concepts for digital disruption. In Phantom Ex Machina (pp. 71-85). Springer, Cham.
Productivity Commission, 2016. Digital Disruption: What do governments need to do?.
Ternes, B., Peterlin, L.J. and Reinardy, S., 2018. Newsroom workers’ job satisfaction contingent
on position and adaptation to digital disruption. Journalism Practice, 12(4), pp.497-508.
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