Leading Innovation and Culture Change at Sainsbury's: A Report

This report critically evaluates the current processes for innovation and change at Sainsbury's, the second-largest supermarket chain in the UK. It examines the company's response to environmental changes, particularly the impact of COVID-19, and assesses its innovation culture. The report analyzes the stages of innovation, including idea generation, advocacy, experimentation, commercialization, and implementation. It also identifies factors affecting change, such as technological advancements, employee understanding, teamwork, leadership, and competition. Furthermore, the report applies Kurt Lewin's change model to recommend strategies for managing change within Sainsbury's, focusing on unfreezing, changing, and refreezing stages, with a key recommendation to develop an online shopping app to adapt to changing consumer behaviors. The report concludes with recommendations for Sainsbury's to lead and manage innovation and change effectively.

Leading innovation
and
culture change.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Critically evaluation of the current process for innovation and change present within the
organization.................................................................................................................................3
Critical evaluation and awareness of any current or potential environmental changes, detailed
recommendations on the subject organization should lead and manage innovation and change.
.....................................................................................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Innovation can only develop in the culture of innovation which is help to promote
creativity. Leading changes in the company is more important and effective think through
company can easily get hire growth at market place. Innovation culture is describes a specific
form of the corporate culture which means primarily intended to promote development of
innovations within the company. The positive innovation culture creates incentives for the
employees in order lead innovative strength for the business means. Innovation comes with great
changes into the business by creating specific growth. The present report is based on the
“Sainsbury” which is the supermarket store at United Kingdom. This is the second largest chain
in the state. Presently company have 116400 employees with 219 million new income. Company
is listed into the London stock exchange and is a constituent to FTSE 100 index. Company is
generally affected by the COVID which is just going into the market. The report will critically
evaluate the current process for innovation and change present within the organization. After,
this critically evaluation and awareness of any current or potential environmental changes which
will included with detailed recommendations on the subject organization should be leaded and
manage innovations and changes in 2021.
MAIN BODY
Critically evaluation of the current process for innovation and change present within the
organization.
Innovation is an idea, action, objective and practices as new by an individual or for other
unit of adoption. This includes the original invention and creative use of work as well as defines
the generation, admission and realization of new ideas and things into the product and services
by using processes in effective manner. On the other side, creativity is the act of turning new and
imaginative ideas into reality. This is characterized by ability to perceive in the world in new
ways which are hidden from the business (Al-Ali and et.al., 2017). Changes implies when
making either an essential difference often amounting to the loss of original identify or
substitution of one thing for the another perspective in effective manner. Other, culture is the
characteristics and knowledge of the particular group of people which are encompassing the
language, religion and social habits. This is applicable when make something new into the
business for getting profits. On the other side, leadership is the art of getting things to be done
with people to act towards achieving a common goal. In that, business have directly means

worker and colleagues with a strategy to meet with the company needs by follow group of people
at workplace in respective manner.
This creates more effectiveness for business in order to gather higher customers by
innovating things in proper manner. This can refer with something new novel and useful about
the staying relevant to the business growth. With the help of innovation company should be
made various effective changes into the business and for its growth prospective. Every
innovation is consisted and go through the best possible process which is help to made effective
changes for in innovation (Altamony and et.al., 2016). Like when Sainsbury need to innovate
something then company have need to follow proper process of analysis which is included
internal environment and external market place. This analysis help to make proper cultural
changes into the business. Here is going to complete discussion the process of innovation are as
followed:
Idea generation and mobilization:
Mostly, new ideas are created through the idea generation. On the other side mobilization
occurs when the idea is moved to the different physical as well as logical locations, like from the
out the firm. Sainsbury need to manage things by mobilizing the work and its process in effective
manner. This creates effectiveness for the business. Sainsbury have need work on it as per the
current situation which can be happened in the world COVID-19. This is really affected to
business in negative manner for that business need to thin outside from the box by coming into
the market place. Idea is online portal and app of company help to customer to bring needed
products.
Advocacy and screening:
Not all the ideas are worth it and implemented. For that, this stage is highly helpful to
evaluate an idea and measure its potential benefits and problems in respective manner. This is the
second and effective stage where company is screen their idea which is run able or not (Cameron
and Green, 2019). Online marketing app is the best solution for Sainsbury because now day’s
customers are not ready to come out the house, but they have requirement of necessary products.
This creates better advantage for business which is refinement. Study in innovation is help to
take decision about the idea is correct or not.
Experimentation:

This stage is the great stage to be tested an idea, such as with a prototype test. This is
very important and effective place where company take better decision for innovation and make
more innovative things at the workplace. That gives extra worth to the business with hire grease.
Here, management is Sainsbury take decision to experiment the innovation at market place by
running and open at business in effective manner. This help to analysis the idea at market place it
is runnable or not. Idea is must and effective which is created business on growth if it get higher
success into the business.
Commercialization:
This has aim to create market value for the business and for the idea by making complete
focus on its potential impact. This is the step where makes the great idea which is appealing to
the audience such as by packaging idea with other ideas. This is the stage where company have
need to build idea about their innovation is get success at market place. It creates higher success
point for the business in order to need it one (Doppelt, 2017). Here business gets the complete
idea about the work with management perspective. At this stage, management of Sainsbury get
idea about their innovative decision is get success at market place or not. Like if it is fails then
company need to think from the first stage or get success then company need to make business
plan. As per that, here management need to make business plan about this innovative idea
working and make possible changes as well as organize training and development session for
employee in order to work on it.
Diffusion and implementation:
That are the two side of same coin, researchers write about the innovation management.
Diffusion means that company widely accepted the innovative idea, on the other side,
implementation sets up everything needed to develop and utilize the produce the innovation
moves in effective manner. This creates highly effectiveness for the work and its great work
management. This creates more things for the business in respective manner (Hayes, 2018).
Those should be often at all the level of organization doe the business and innovation process. As
per that Sainsbury need to work on it and applicable online portal at the market place which is
more helpful for business and its growth prospects.
As per the above discussion, management have need to make online portal for business
which is helpful for business. With the help of online app growth and sales of company never
stopped in any situation. In that management need to take care of product price which is always

affordable for customer otherwise, they can move towards other stores and that is not good for
company. Sainsbury has great chance to achieve goals and objectives through Online Shopping
App. Through that customer can easily purchase their products and services easily in any
situation by online and which are deliverable to customers. There are various factors which can
affect to the changes into the business and organization which are as follows:
Technological change:
There are various changes which are affecting to the technological changes at the market
place. Technological changes affect to business because that are increases day to day at market
place (Matthews and et.al., 2018). Like if company use online app for shop the business then
technology affect to Sainsbury in order to that management need to under the feature of apps
which will be build in app first.
Lack of employees understanding:
This is another aspect which is can create issues for company. In that management need
to organize professional training and development session which is help trained employee for
building and selling products online and use of this at market place in effective manner. This can
affect to change because employee is not able to understand that.
Teamwork:
The lack of teamwork is also affected to Sainsbury because in order to work on online
app need to do teamwork. In this system required complete teamwork like one is taking order,
second will be completed order, packaging and another one for delivering products to others.
Lack of leadership:
Leadership is the one best think which is help to make positive environment at workplace
(Schuh and et.al., 2017). Like if management have lack of leadership activity then it can affect to
work because employees are not motivated for work as well as not have any proper idea to
complete work. As per that, lack of leadership quality is affect to changes into the business.
Competition:
Competition is also affected to the changes into the business. Company have various
competitors at market place who affect to business in negative manner. On the other side, if
competition has between the employees than it is affect to business and its process of working in
negative manner because employees are help to other employees which is affect business.

Those are the factors which can be affected to company in negative manner as well as
changes in the company. This creates more issues for business in negative manner. Those factors
have affect to changes which are happens at Sainsbury. That is creating issues and challenges for
company for successful innovation into the business. There are various changes which are faced
by company. For that, here is select best model of changes which is Kurt Lewis change model.
This develops for managing changes into the business in effective manner. This model is
followed by three stages which are unfreezing, changing and refreezing. The model is reflecting
the simple and practical model for understanding the change process. Explanation of this model
in respect to work is as follows:
Unfreezing:
This is the first ad important stage of changes model. In this company have needed to
unfreeze the activities where management of Sainsbury required changing. Because there are
many of people will naturally resist changes, the goal during unfreeze the stage is to create an
awareness how the status quo. In respect to that management unfreeze the panel of technology
because company want to changes into the online shopping app which is help o customer in
order to shop their product in COVID (Lewin's Change Management Model, 2019). Through that
customer have not any requirement to come out from the home.
Changing:
Here is a company make change into the requirement place which is best ad effective
changes. This stage refers with the transitioning and moving marked by the implementation of
change. That is the time where company required marking uncertainty ad fear, making hardest
decision and stage. In respect to that management of Sainsbury need to make build team for
work hard in the application of online shopping app is help to make positive and hard work
employee in effective manner. Also, company need to make changes in their working culture by
making proper social distancing at workplace. This creates most effectiveness for company.
Refreezing:
In respect to that, management have needed to freeze the changes into the company
which are implemented in the changing process of model (Verburg and van Vliet, 2019). This
help to make changes successfully at the company. This creates complete success at the
workplace in effective manner. Here is team work is effective and leaders are working

effectively and guide their subordinate easily and effectively. Through that, business is able to
get proper success at company.
Those are the changes which are come through the environmental changes in respect to
company due to COVID. Through that business get complete success in effective manner.
Critical evaluation and awareness of any current or potential environmental changes, detailed
recommendations on the subject organization should lead and manage innovation and
change.
Environmental changes can be defined as disturbance of environment that cause by
natural ecological procedure and human influences (Dolbeth and et.al., 2019). It includes variety
elements such as heavy snow fall, pandemic, natural disasters etc. As discussed above, COVID
19 is one of the biggest environmental changes from last few years which had put negative
impact on businesses, management practices and process of innovation. It affects the overall
performance, activities and operational efficiency of well known brands like Sainsbury. In case
of chosen brand, this environmental change had put positive impact on innovation concept by
adopting it firm introduce new online shopping application. By following possible suggestions,
organization effectively manages and leads innovation with current change, which is mention
below;
 Sainsbury in order to retain their potential and new buyers for longer period of time and
increase their satisfactory level, innovate online app (TIDD, 2020). They can manage this
concept in effective manner during pandemic in effective manner by developing plans
and strategies relate to employees training and development. In recent time, it is quite
risky to hire new workers or staff members who have knowledge about IT skills and able
to work with advanced technologies. So, it’s the best thing that company should trained
each applicant that leads innovation and manage it in systematic manner, which in return
increase productivity and profitability even better than other supermarkets, who has
operated in retail industry, UK.
 Training process refers to development of mental fitness, it can consider as highly helpful
technique or tool that could bring a workers into a position where he or she can do his or
her job effectively and appropriately (Arciénaga Morales and et.al., 2018). It makes an
applicant able to be productive for longer and increase their efficiency to work even
better in term of innovation. It is one of the best acts that human resource manager within

Sainsbury must take which turn into increasing skills and knowledge of an candidate for
conducting excellent practice at workplace. Training increase the ability of each worker
and strengthen a team who can manage online application development process easily
and develop it in effective manner, which is quite beneficial for growth and success of
chosen supermarket within current environmental situation.
 In the world of business, there are different types of techniques and approaches available
that Sainsbury and its management should use in order to lead & manage innovation
successfully. Document management is innovation management technique that drives
workers to conduct communication act for making discussion about manuals, files and
other types of document relate to innovation (Online App). Furthermore, according to this
approach marketing team must talk about all these documents and make a clear
discussion between its group members as it leads to manage innovation by conducting
right practice and taking appropriate action that guide each worker how to work
accordant to predesigned plan (Sharma, 2019). It is a key source of innovation that helps
to manage overall process by collection and focusing on documents that relate to it which
supports in term of managing work and then finally contributes gaining desire outcomes.
 Furthermore, Sainsbury must consider other approaches as well along with above two
which make them able to manage and lead innovation in ethical manner. Their leaders
will play vital role in regard to accomplish process of developing and managing online
application by providing influencing suggestions and directions which is very beneficial
in term of increasing productivity and driving each worker towards conducting work
according to plan.
 COVID- 19 is the best example of environmental change that impact Sainsbury business
and operations in negative manner. By considering suitable recommendations and
implementing it at workplace firm will overcome it successfully. For example, due to
corona virus, customers are more conscious about purchasing products or taking services
from supermarket (Li and et.al., 2020). They could not like to purchase vegetables, fruits
and other grocery items from local shops and supermarkets because of pandemic as they
think it would not good for health as it contaminate from different factors. At this
situation, firm should guide employees to follow overall guidelines directed by

government in context of safety precautions that prevent customers and workers from
pandemic impact.
 Moreover, according to national and international authority each company should
conduct ethical business practices. Sainsbury management and its leader must guide its
workers in context wearing mask, hand gloves, hair caps and sanitize hands before and
after serving customers because it is really very important all everyone in term of
protecting and preventing target market and applicants as well. COVID 19 changes the
ways organization conduct daily act and manages its operations and functions as well.
 Sainsbury management will effectively and successfully manage change and its impact
upon business operations which bring several benefits in term of gaining attention of new
buyers and retaining existing one for longer period of time. Company must set up senor
system machines at door that help to detect body temperature of customers before
entering into supermarket, which assist applicant to serve by taking all precautions. By
following all guidance and guidelines workers effectively conduct ethical practices in
term of wearing mask and maintaining social distance from other people either team
members or consumers which is really very important to do (Scheelbeek and Dangour,
2018). All these things build a strong connection between management and target market
and assure that firm is concern about health of everyone.
Those are the changes which come through the Covid 19. This creates more negativity at
the workplace by creating issues. This creates problems for Sainsbury in order to manage thinks
in effective manner. Through that business make various changes in their business and working
process. Those create issues and problems for business working process. In respect to that here is
includes some recommendations for overcome those challenges which are created through the
changes. The technological changes are creating issue for employees because they are not able to
understand the thinks in positive manner. On the other side, management required to organize
training and development session to train them about the using technology. This creates
advantage for company because employee learns the uses of technology in effective manner. For
that management should use just in time theory for proper management at the workplace.
Just in time is the inventory management strategy which is aligns with raw material
orders from the suppliers directly with the production schedules (Webster and Thompson,
2018). This help to company for employ this inventory strategy to increase the efficiency in

effective manner. on the other side, this decease the wastage by receiving goods only as they
need them for the production process. This creates work in proper manner. Through that,
management have chance to increase their efficiency of work as well as operation runs properly
in the context of management. This creates proper operation management for successfully
maintain innovation at the workplace. This is in effective ad more valuable for the business to
run the business. This help to innovative idea for successfully launched at workplace. This
creates more effectiveness for business in proper and successful manner. Through that complete
manufacturing process work successfully. On the other side, management need to follow proper
leadership style for work in better manner (Nava and Luz, 2017). Democratic leadership style
helps to business because in that management can take views ad ideas from employees to work
in better manner. Through that, employees feel that they are the important part of company
where they can easily give their hard contribution for achieve goals ad objectives of company.
In that process, it is mandatory for all the employees to wear mask, hand gloves and caps
at time of work in 2021. Through that proper safety maintained at the workplace in effective
manner. through that business have great advantage employee are safe and more customer are
attract towards the business in effective manner.
CONCLUSION
From the above study, it had been concluded that the innovation ad leading changes into the
company has very important part. Now Days Company faced various environmental changes
which come through the COVID at the market place. This completely affect to business in
negative manner. For that report discussed about those changes which had been more important
for companies to follows into the workplace. In respect to that, report covered the technological
changes, COVID changes, weather changes, shopping changes, workplace changes due to the
corona virus. This creates various changes for the company. Team work has been very important
for company to make changes because group work makes positive success at company. There
have some changes which affect to business like leadership, team work, technological changes,
and lack of understanding. If the employees not accepted changes then company not get success.
For make changes successfully report covered by the Kurt Lewin change model. Here, has
discussed some recommendations for overcome those changes successfully at the workplace.