This report delves into the multifaceted aspects of leading innovative thinking and practice within an organizational context, using Marks & Spencer as a case study. It begins by examining the evolution of approaches to innovation and creativity, followed by an exploration of the role of theory and thinking in fostering innovation in the workplace. The report then investigates various leadership styles and their impact on organizational innovation, alongside the relevance of organizational and industry contexts. Critical success factors for innovation, risk management processes, and challenges to innovation are also analyzed. Furthermore, the report outlines strategies for engaging employees in innovation, generating new ideas, and evaluating innovative concepts. It culminates in the generation and support of a culture of innovation, including stakeholder management, resource allocation, and risk assessment. Finally, the report includes a self-assessment of leadership style and a conclusion summarizing key findings.