Leading and Managing Change Report: House of Fraser and Sports Direct

This report provides a comprehensive analysis of leading and managing change within the context of two case studies: House of Fraser and Sports Direct. It begins with an introduction to organizational change and leadership, setting the stage for an examination of internal and external drivers of change, including rebranding and strategic shifts. The report delves into the impact of these changes on organizational strategies and operations, supported by PEST and SWOT analyses of both companies. It assesses the influence of change on leadership styles, individual behaviors, and team dynamics, offering strategies to mitigate negative impacts. The report also explores different leadership approaches to managing change and concludes with a summary of key findings and recommendations for effective change management.

Leading and
Managing Change

Table of Contents
INTRODUCTION...........................................................................................................................3
SCENARIO 1...................................................................................................................................4
1 ) Overview of the case study of House of Fraser's..................................................................4
2) Drivers and impacts of change and their impact on organisational strategy.........................4
3) PEST analysis and comparison of two firms along with the impact of change on company's
operations and strategy................................................................................................................5
4) Impact of change on organisational strategies and operations of House of Fraser's..............8
5) impact of change on leadership, individuals and team behaviours........................................9
6) How the impact of change can be minimized.........................................................................9
SCENARIO 2.................................................................................................................................10
1) Introduction to the case study organisation..........................................................................10
2) Application of force field analysis to determine opposition and support for change...........10
3) An explanation of the different barriers to change..............................................................11
4) How was change accomplished and how successful was it within your chosen organisation
...................................................................................................................................................11
5) Advantages and disadvantages of different leadership approaches to dealing with chain...13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Organisational change is a system, which is a part of every business organisation and
plays a very important part in every organisation. This is very helpful for effectiveness and
making strategies in a organisation. Leadership is main approach which is used as a management
function so that leaders are able to make appropriate decision in a organisation. This is a report
which is based on two case studies that is Sports Direct and House of Fraser's. House of Fraser is
a department store which is located in UK and Ireland. On other hand, Sports direct is British
retailing group which is providing services across all parts of world and they are having a many
associated sports brand and trades (Pearson 2017). The present report is divided according to
various task which include understanding impact on organisational strategy and operations.
There is also influence of various drivers of change which will be discussed in this report. There

are many barriers to change which can posses a impact on decision making process of leaders.
Lastly, there are various approaches of leadership which are related with change initiate in this
report.
SCENARIO 1
1 ) Overview of the case study of House of Fraser's
House of Fraser is the case study which has been chosen for this business report. In
present case study, Mike Ashley is one who has been preparing for making million of
investments as they are planning for opening new luxury stores as mini chains known as Frasers.
This is major change which is decided by company for development in the organisation. There is
a need for updation of departmental stores usage of updated technology for reduction of cost.
There are resources which are available with firm but there is a requirement for effective
planning which can help them in utilisation of resources in optimum manner (Jorgensen,
Trotterand Hill, 2016). Changes are common in every organisation and all organization lay
emphasis on implementation of this change as they are very crucial in a organisation and
strategies have to be implemented in an appropriate way so that there are no barriers and
organisation can experience positive effects of such types of change. This is also related with
how organisations are willing to introduce the respective change and then implement a particular
change. There is a need for effective strategies so that minimization of negative impacts can be
there and overall benefits for employees and organization as a whole can be increased.
2) Drivers and impacts of change and their impact on organisational strategy
There are two major changes such as internal and external. Internal drivers are
inventions, capabilities, competence, resources, desire etc. and external drivers are customers,
government, competitors, technology etc. these are some of drivers which posses a direct
influence on all business functions. In present case study House of Fraser's & sports direct there
are some changes which posses a impact on strategy of organisation as discussed below:
Change House of Fraser's Sports Direct
Rebranding is a change which
is a type of operational change
and is done in companies. In
this change there is working
The main change which is
being implemented is “buying
& bulling”. This is a process
which has a positive effect on

style which is being focussed
for fulfilment of individual
needs.
business functions.
Strategical change For development if luxury
chain there is a planned usage
of IT system as there is a shift
of warehouse in shirebook.
This is a strategy which will
have a positive effect on
operation's of business and
will also increase overall sales
and growth.
There is negotiation in chains
landlord's which is a major
strategy for sports direct so
that they can reduce rent rates
and also adopting moves
which are made by retailers
who are present in Ashley's
stable so that they are able to
slash their overall cost and
there is developed and growth.
3) PEST analysis and comparison of two firms along with the impact of change on company's
operations and strategy
PEST and SWOT analysis is a effective framework which can be used for making a
internal s well as external analysis of a business operations and functions (Henningsen and
Henningsen, 2015). PEST analysis is used as a strategic tool of business so that they are bale to
organise, discover and then make a detailed evaluation of all macro economic factors. This is a
basic framework which has a direct impact in all business strategies and operations of house of
Fraser's & Sports Direct.
PEST Analysis House if Fraser's Sports Direct
Political This is a component which is
related with stability in
political environment of UK.
House of Frasers has to adopt
modification in their business
function so that they are bale
to function without any
This is a factor which is related
with stable political
environment of UK. Sports
Direct is willing to adopt
growth strategies which can be
beneficial for them for
enhancement of their

barriers. This will have a
impact in their manner
functions in a positive way.
Such as firm will be able to
expand easily and they can
also have their market
activities performed in a more
appropriate manner. Quality
product will be delivered to the
final consumer with help of
this factor.
productivity and profitability.
Economical In UK, there is a scenario of
recession which is posing a
impact on economic growth in
a negative manner this will
lead to better decision making.
In House of Frasers there is a
strategy of lowering of prices
According to market analysis
in UK population ratio is
declining and this is going to
have a direct impact on Sports
Direct so ah hey can alter their
pricing strategy and overall
cost of operations. There is a
voluntary agreement where
there is decision to negotiate
75% reduction of rents. This
has also lead to reduction of
workforce so that cost can be
managed.
Social In present situation in UK
there is a very high population
which is lead to increase in
spending on various activities
so that there is increase in
sales for House of Fraser's.
In present context, majority of
population has developed a
preference for shopping which
leads to lowering of sales of
organisations. There is also
establishment of online

This will lead to a positive
effect on organisation as they
will be having more sales as
people are willing top
purchase more hence overall
profitability will increase.
application for shopping which
is helping Sports Direct for
improvement of their sales.
Technological In this House of Fraser there is
very high competition which is
there for competitors as they
have to adapt themselves for
innovative technologies like
having presence on online
mediums, there must be efforts
made for creation of websites
which will facilitate better
online services so that overall
customer base can be
increased. This will lead to
high competitive advantage.
Which is very necessary for
surviving in situation of high
competition.
In this factor, Sports direct will
face a huge threat as there will
be more business practises
related with implementation of
updated technology in business
practises. Organisation agreed
towards CVA activity which
will lead to adoption of new
technology in a business
function which will help in
exploring of potential of a
business in having a
differentiation advantage.
SWOT Analysis: This us a factor which is having a relation with business strategy & functions
in House of Fraser's & Sports Direct.
Strength
The major strength in House of Fraser has a
global presence because of their services and
they are willing to maintain better quality of
products so that sales can be increased.
Weakness
This is related with comparison which is made
by their competitors so that they cab handle
commodities at various floors which makes it
not that convenient for making of purchase.
Opportunity Threat

There is a very attractive opportunity for
House of Fraser that they can expand their
share of market by adoption of techniques of
M commerce which is helping in expansion of
profit margin of a company (Forgang, 2015).
House of Fraser is facing lot of threats which is
having a negative impact in its efforts of
getting a competitive advantage.
Sports Direct
Strength
The major strategy of Sports Direct is that they
can direct heir business as a retailer who us
get a multi level presence. They are operating
in 20 countries and are having 757 stores world
wide.
Weaknesses
Sports Direct so many times criticised for
having poor working conditions because of
unfair practise of work. It can lead to negative
response of target segment of customers in the
market.
Opportunity
There has been a opportunity for Sports direct
which can help them in having a mass division
in markets of US as there is high population
who are having a preference for sports wear,m
casual wear and other equipments of camping.
This opportunity will help in expansion of
overall profitability ratio.
Threat
There is a high level of competition which is
there because of competitors such as Hibbbet
Sports, Foot Locker , ASOS and many other
such type of companies.
4) Impact of change on organisational strategies and operations of House of Fraser's
Above discussed external and internal factors will posses a direct impact on strategies
and business functions in House if Fraser's. The political factor of UK will have a support for the
organisation as its luxury chain (Greasley, 2017). IT is a technological factor which will also
help in supporting a organisation in increase of its sales and also shift in warehouses which will
lead to overall increment of sales. SWOT analysis is a factor which is used for internal analysis
of a organisation and will also help in expansion of a business in various countries. This is also
possessing a impact on various business functions.

5) impact of change on leadership, individuals and team behaviours
The changes in business entities have a significant impact on companies performance.
Basically, there are two types of changes which are process and strategical change. These are
most common changes which are part of every organisation and help in smooth functioning of
organisation (Ngan and et.al 2016). Due to these changes leadership, team behaviours and
individuals in the house of Fraser company in such manner:
 This is the role of leaders to implement democratic style of leadership. This is so because
it can be beneficial for companies in order to find out views and ideas of employees
regarding to change.
 Process change can also affect to team behaviour aspect of above mentioned House of
Fraser company. Herein, this is important to know that process change will affect
positively on behaviour of their team that is based on leaders for taking right steps.
 As well as the strategical change will affect on any particular individuals boy raising their
knowledge regards to various kinds of strategies and operations that are used by business
entities to create a luxury small chain.
6) How the impact of change can be minimized
There are different types of model in order to overcome impact of change on businesses.
Lewin's change management model is one of the best model in order to make better management
of process and strategical changes (Bagozzi, Sekerka, and Sguera, 2018). Such as in the aspect
of above House of Frason's company, this model can be applied in order to overcome impact of
change. Under this model, there are three types of stages which are Unfreeze, change and
refreeze. All these stages have a significant impact. Such as in the Unfreeze stage company
should be ready in order to face any kinds of change. While in the change stage, actual change is
being implemented in companies' process. In the end, under Refreeze the level of change is being
identified.

SCENARIO 2
1) Introduction to the case study organisation
Sports Direct is a case study which has been chosen in this report and there is a
discussion which is being done on how Mike Ashley is willing to invest in turning of House of
Fraser into a luxury mini chain. Sports Direct is willing to purchase House of Fraser. Jack wills
for smooth administration. Company is willing to expand their business functions towards
“buying and building” of sports brand and fashion. Michael Murrray is leading this division and
is related with head of elevation as a output. Jack wills has a name for itself and executing a
different place in mind of consumers.
2) Application of force field analysis to determine opposition and support for change
Force filed analysis is a framework which is supporting a organisation so that they are
able to handle various types of pressures which are prevailing outside and then according to that
they can make important decision in their organisation (Power, 2015). This is a model which is
representing various forces which are prevailing in external environment and is related with
positive or negative impacts of change. Such type of forces are explained below:
Forces against changes:- Increasing cost:-This is related with overall process and various strategic changes which
is having a negative impact on organisation such as Sports Direct. This is related to
business expansion relate with maximum capital & time required in a company. There are
finite financial resources which are to be utilised so that maximum benefits can be gained
from such available finance with a organisation. There are two levels such as Frasers
having more designer labels and house of Fraser having more market audience. More labour turnover and absenteeism:- This is related with attainment of maximum
position in a business and attainment of large market share this will help in achievement
of high targets (Visinescu, Jones and Sidorova, 2017). This will lead to maximisation of
turnover of labour. There is increase in employees who are willing to leave organisation
as they are not ready to accept change all this sometimes leads to increase in labour cost
for organization. In Sports Direct, many employees may not be supporting the division of
higher authority of buying House of Fraser. This will affecting their willingness to stay
in the organisation.

 Forces in favour of changes:- Governmental support: The government belonging to various countries encourage
various organisations so that they can expand their business functions in a effective
manner.
 Support of company: KPMG is supporting Sports Direct which is managing &
administration whole finance which can be beneficial for expansion if business in sports
and fashion brands.
3) An explanation of the different barriers to change
There are many barriers which are related with change which are taking place in Sports
Direct which they are facing while they are willing to expand their business in sports and fashion
brands. There are some barriers which is discussed as below:
No high involvement of employees: This is a change which Sports Direct is facing while
they are willing to purchase House of Fraser out of administration. change in a organisation
(Scott, 2018). There are some employees who are not willing to accept the change very easily
this is reflect in business in a negative way as there is reduction in overall productivity of
employees. This is also going to posses a impact on various business decision and long terms
success of business.
High level of Resistance:Many times there is also a situation in which there is very high
resistance which is shown by whole workforce in the organisation. The reason behind this is that
they are not ready to accept the change and they try to make efforts that change is avoided. In
present case, there has to be clear communication of change to employees in Sports Direct in
which they have to make their employees understand that what are overall benefits of this
change from their perspective. In present scenario, employees presently working in House of
Fraser may not support the decision and at same time sports Direct may also not accept this
decision and this all may lead to high resistnace.
No appropriate communication strategy: Communication is a very effective strategy
which is used by organisations while they are willing to bring a new change in the organisation.
This also has a huge impact on business functions and operations in which they are using in their
organisation. In present scenario of Sports Direct there is no proper communication channels
which have been laid down in the organisation. Also, there is no proper communication which is