Leading and Managing Change: Internal, External Drivers Analysis

This report examines the impact of change on organisational strategy and operations, using House of Fraser as a case study. It explores how internal and external drivers affect leadership, team dynamics, and individual behaviours within an organisation. The report includes a SWOT analysis to assess the company's strengths, weaknesses, opportunities, and threats, as well as a PEST analysis to evaluate the external market factors influencing the company. It also discusses the measures that can be taken to minimise the negative impacts of change on organisational behaviour, covering aspects like leadership approaches and team management. The report considers the effects of political, economic, social, and technological changes on the organisation and its employees, highlighting the need for effective planning and adaptation to ensure continued success. Finally, the report emphasizes the need for leaders to adapt their styles to the changing needs of the workforce and the market.

Leading and Managing
Change

Table of Contents
INTRODUTION..............................................................................................................................3
TASK 1............................................................................................................................................3
P1. Compare different organisational examples where there has been an impact of change on
an organisation's strategy and operations...............................................................................3
TASK 2............................................................................................................................................5
P2. The ways in which internal and external drivers of change affect leadership, team and
individual behaviours.............................................................................................................5
P3. Evaluation of the measures that can be taken to minimise negative impacts of change in
organisational behaviour........................................................................................................8
TASK 3............................................................................................................................................9
Covered into PPT...................................................................................................................9
TASK 4............................................................................................................................................9
Covered into PPT...................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUTION
Change is an activity in which better way of organising operations gets modified with
some other operation. It is crucial and important for the administrator to understand and measure
changes in efficacious manner. In order to acknowledge and monitor policies by which
operations are organised with understanding outcomes of change (Abdul Razzak and Albaker,
2015). If modification in due to some extrinsic factors the effective planning is need to deal with
it. This assignment is supported to House of Fraser which is one of the leading brand in
departments stores. This organisation operating in UK and Ireland with estimated 54 stores. In
this study, there will discuss about comparing effect of organisational plan of action and
operation because of change, impact of intrinsic and extrinsic drivers on organisational
behaviour, barriers to change and its impact on leadership and decision making and at last range
of leadership approaches.
TASK 1
P1. Compare different organisational examples where there has been an impact of change on an
organisation's strategy and operations
By making change in external market, it is crucial that administration of the company
have to modify their working way. If there is modification occurred in management operations
the in will be easy for managers to understand and measure operations in efficient and adequate
way. House of Fraser is thinking to convert seven stores in mini luxury chains of departmental
store. So there is need of modification as per the requirement of customers and to keep
favourable affect in industry. This change influence, process, people, structure and process of the
company. For making comparison with House of Fraser, study is completed about Debenhams
which is an UK Based company and running in retail industry with the help of its different
franchisees in several nations (Anderson, 2019). They offer number of products as cosmetics,
luggage, garden commodities, man and women fashion and others. If this firm also take decision
to renovate in better and efficacious manner.
Basis House of Fraser Debenhams
Structure There will modification and
alteration in structure of the
company when the
The company will make
change in its infrastructure and
framework the will be need to

organisation launching mini
luxury chain stores the it will
required hierarchical structure
(Archibald and Archibald,
2016).
follow divisional structure so
that it can easily complete the
allocation of the work and task
among its workforce.
Strategy There will development in plan
of actions preparation because
operation of the company
planned as per big retail store.
So there is need of effective
awareness about procedures
and get information about the
responsibilities.
The respective company will
design plan of action for
development of the growth
cause of modification in
operations and executing
actions in effective way. There
will change in financial
advantages to workforce so
that they can get effective
result from it.
People This will also create impact
upon the employees and they
will also satisfied because they
will get the chance of working
with more specific brand. It
will provide them more scope
and responsibility and for this
the management will offer
them training to make
increment in their skills.
Workers will have to work in
group because there is several
departments and when all the
functions is working as team
then they are response for their
working procedures effectively
(Beech and MacIntosh, 2017).
Process Due to implementing change
in the company, modification
in marketing, operating and
distribution procedure as well
because due to alteration in
In Debenhams, marketing can
be done by advertisement by
TV and operations are
segregated among different
departments. This devises

operations. Due to this change,
activity of marketing and
promotion will be changes and
the company can done it by
hoardings and others.
modifications in procedures
and involve individual who are
liable for their operations
(Briggs and Isouard, 2015).
Therefore, it is specify that if the company make change in its business and business
operations then it affect the organisational structure, process, people and plan of action which are
formulated by the company for the effective running of the organisation in specific industry. In
order to make modification, there will change in business policies and it will be easier to
measure and allocate policies. There will change in marketing actions as well by which it is easy
to communicate with people residing in society.
TASK 2
P2. The ways in which internal and external drivers of change affect leadership, team and
individual behaviours
In order to make change in the company, there is need of effective planning and
analysing resources by which operations can be executed in efficacious and adequate way. By
making modification in operations, there will ease in acknowledging and monitoring policies in
effective manner to get favourable impact from it. In order to evaluate and analyse changes, it
will be easy, appropriate and understand alterations with changes in operations. There are inside
and outside factors which influenced the company and it is crucial to make clear modifications
over it. With change only workforce but also employer are facing issues, administrators and
leaders have to change directing and monitoring approaches (Cameron and Green, 2019). So it
clear that modification influenced leadership, team and behaviour of the employees as well. .
SWOT analysis
Strengths Weaknesses
 House of Fraser have good brand image
and position in the fashion sector as
they are running their business in this
 They does not have effective store and
outlet where customer can get a range
of products and services.
 Potential have been cutting down on

industry last 150 years.
 They are known as reward card and
master card
expenses since the economic
downturn.
Opportunities Threats
 The respective company can make
expansion by making change in they
business. They can operate in
developing nations so that they can
make improvement in their brand image
and operations.
 They can offer their goods and services
by using mobile application for the
comfort of their potential clients.
 The main risk and threat for the
respective company is Brexit because
it impacts free trade operations of the
company (Carter, 2015).
 When trend and fashion is change, the
taste and preferences of the society are
also changed and the company also
make change in their operations and
business procedures frequently.
As brand image of respective company is developed so leaders have to direct employees
to communicate effectively with customers and team have to execute actions by considering it.
Workforce have to perform business actions so they can keep good experience in mind of the
target audiences. When there is modification occurred in House of Fraser then it will be easy for
the administrators to understand and evaluate their duties and responsibilities accordingly. There
is need of encouragement to employees so that they can work in more efficacious manner due to
change in working activities. Team have to work in business environment so it is not easier for
managers to acknowledge and measure modifications effectively. This change affect the team
and it is accountable for offering better result in term of development so they are answerable for
rural and growing nations as well. They have to modify their working way in p[articular style.
Employee's behaviour will also altered because they have to aware with working way of rural
people and they have to monitor it and make change in their working manner.
PEST Analysis
With the assistance of this analysis, examination about external market components is
possible (Clark and et. al., 2017). When changes are occurred in external environs, modifications
are occurred in employee behaviour, team and leadership.

Political- In this component, the discussion about the modification in government plans,
policies, regulations etc. If the change is occurred in political policies then it will create impact
upon activities of the team because they have to abide it effectively. In House of Fraser,
workforce also have to consider change in political rules and regulations. The leader of the
respective company will encourage works to give best services which according to rules and
regulation of government.
Economic- This factor involve economical modifications which are taking place in
community in term of tax rate, inflation rate and other (Ferguson, Hall and Hopwood, 2015). For
example if the change are occurred in bank rate the n the leader of House of Fraser have to select
best source of income. When changes are occurred in this factor, then there are possibilities that
workforce of the respective company are not capable to gain effective remunerations regular
origin of financial gain.
Social- this component discuss about the changes in needs and demands of customers.
When there are changes occurred in taste and preference of consumers then leaders have to
modify working plan of actions and use new activities or tools to provide satisfaction to them.
Group have to monitor market on regular base and determine what modifications they devise in
their operations. Employees behaviour also impacted but modification in activities might affects
their focus on the work.
Technological- Within this factor discussion about technological modifications like
change in machinery, upgrade software and use of new technology etc. and it create impact upon
the working style of the employees. If the company make these kind of changes then workforce
of the firm needs effective training regarding it. Leaders of the company have to encourage
workforce to accept modifications because it develops their operational efficiency. Team and
group have to measure which technical changes have to be adopted and advantageous to them.
With intrinsic components also, there is modification in way of working of the workers,
team and leadership style. House of Fraser have a good position and image in the market or
specific sector, so employees have to work to keep that decorum which is potential when they
adopt modifications and leaders have to direct for gaining effective advantages (Fliedner, 2015).
The respective company does not have better outlay by which they can perform activities
effectively in term of offering variety of products but at the same time leadership have to be
changes by which proper store can be launched successfully.

There is favourable and unfavourable impact on development and growth of the company
because it is not possible for administrators of House of Fraser can execute actions effectively.
When there are change occurred in lawful plans and policies then it is crucial that managers have
to monitor and understand modifications efficaciously and change leadership style by which
business activities can be executed. For example, if there is change generated in the needs and
demands of consumers so leaders of the respective company have to direct team by situational
leadership (French and Rees, 2016). Team have to work with more efforts and effectiveness, for
accomplishing goals. Employees behaviour also change because they have to perform their work
in flexible environs.
As per the defined information, this has be evaluate that the internal and external drivers
of change affect the leadership, team and individual in different form like positively as well as
negatively. When changes are occurred in external environment factors like political,
economical, social, technological etc. affect leadership, team and individual behaviour. When
changes are occurred in political factor in term of stable and instable government then it
influence favourable and unfavourable manner. If the employment rate increase then it positively
affects and change is occurred in consumers’ needs them it also influences leadership, team and
individual in term of working as per those changes. Apart from it, internal factors like capability,
weaknesses, growth options and opportunity also influences team and individual behaviour and
influence to do work to overcome weaknesses and threats.
P3. Evaluation of the measures that can be taken to minimise negative impacts of change in
organisational behaviour
Change can be implemented any time within the business organisation but there is
requirement of doing appropriate planning in order to getting operation and negative impact don
not act effectively. There is accurate information towards employees by which they can bring
huge changes within company and able to performed their act accordingly (Nohria, 2017). Some
of the ways that gives positive impact on performance of House of Fraser, those are mentioned
below:
Engagement of workforce: Within this, there is some many employees are needed as a
participants if manager of House of Fraser want to bring few modifications so that with the help
of group members they can implements on several ideas like flexible working environment and
regular feedback properly and gain successful objectives.

In order to overcome changing impact from the firm House of Fraser can easily apply
PDCA model which includes 4 steps to identifying change appropriately. This model is the
process in which numerous policies are framed in order to target customers to achieve goals. All
these sorts of four steps in this model can be performed by several activities in order to deal with
each and every situation. So that there are so many changes which is developed by manager of
respective organisation via observing external market. Now a day’s respective firm is planning to
change its current stores within mini luxury chains of departmental stores to increase operational
growth. There are few steps of this model to overcome negative impact of change from the
House of Fraser, discussed below:
Plan: According to this initial stage of PDCA model, it can be said that it is the process
of researching and collecting accurate information in regards with particular problem or issues
(Oham and Macdonald, 2016). In reference with House of Fraser there are few issues which all
are associated with less growth, losses within the modern environment as company needs to
bring changes. In order to remove unnecessary factor from the firm they are needed to make plan
for betterment of future.
Do: After making appropriate plan to implements on few changes than respective firm is
able to do by which they can easily introduce their changes within firm to identifying several
chains of departmental stores in an effective manner (Oleson, and Cothron, 2016).
Check: Within the this stage, respective firm is able to perform their several operations
in order to check that they are implementing on right things or not. With the help of this they
make their departmental store in a luxurious way and give better performance at marketplace.
House of Fraser has 2 mini luxury departmental stores so that they can easily give its better
performance and able to achieve business growth in a perfect mode.
Act: This is the final stage of this PDCA model which is used by manager of respective
firm in order to gain accurate information through shareholders of management so that they can
implementation on change by observing risk factor as well. It will increase firm's growth and
sustainability at marketplace.
From the above information it can be evaluate that the management of the company
should design effective plan and strategies that are crucial to implement change in effective
manner. By offering training and development to employees about the changes, the firm can
appropriately engagement employees and they ready to adopt change with having any kind of

fear. As per the evaluation of PDCA model, the firm can make plan, then implement them and
check that are effective and if they are better than adopt them in business activities and
operations. As per above defined information, this has been summarised that PDCA model is an
effective approach and model that can be adopt by the firm to implement change and minimise
the unfavourable impact. This concept is effective because it stimulates continuous development
of individual and activities. It prevents the work process from recurring mistakes. The drawbacks
of this concept are that people become confused about the status of activities and processes.
Some individual left out of the loop or unable to maintain pace with the change.
TASK 3
Covered into PPT
TASK 4
Covered into PPT
CONCLUSION
As per the preceding defined information, it can be concluded that in present time, the
need of change has become more essential for the efficacious operation of the business and
sustain in the market to gain competitive edge till term period. There are different factors of
change and they generate influence upon the individual and team behaviour, leadership and
decision making of the company in several manners. In the organisation, the modification can be
implement in an crucial manner when leaders effectively participate in to action of applying
different theories and conceptions such as Kotter's and Lewins change model of management
with the affiliation to leadership style. It will assist the leaders to make control and minimise the
complexities of change which affect the organisation in both positive and negative way.
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