BSBWOR502: Lead and Manage Team Effectiveness for Apparel Brand Report

This report analyzes the team effectiveness and development plans for Apparel Brand Pty. Ltd.'s e-commerce venture. The assignment covers the company's mission, key success factors, value proposition, and target customers. It outlines the team structure, startup summary, and performance plan, including the collection of market information, steps to set up the e-commerce venture, and consultation with experts. The report also includes a third-party report and addresses team performance issues, corrective actions, and stakeholder importance. The main objective is to establish a successful e-commerce platform for Apparel Brand, focusing on customer satisfaction, quality offerings, and competitive pricing. The report details the strategic steps, including website design, marketing campaigns, and payment methods to ensure a user-friendly and secure online shopping experience.

BSBWOR502:
Lead and Manage Team
Effectiveness

Table of Contents
INTRODUCTION...........................................................................................................................1
ASSESSMENT 1.............................................................................................................................1
Team.......................................................................................................................................2
Start-up Summary...................................................................................................................2
Mission...................................................................................................................................3
Key to Success........................................................................................................................3
Value Proposition...................................................................................................................3
Target Customers....................................................................................................................3
Collection of information for setup of venture.......................................................................4
People to consult to gain benefit on the basis of others' expertise.........................................4
Steps to setup e-commerce venture........................................................................................4
Performance Plan....................................................................................................................5
Third party report...................................................................................................................6
ASSESSMENT 2.............................................................................................................................7
ASSESSMENT 3...........................................................................................................................10
1. Consultation with manager to have discussion about challenges and and corrective
measures...............................................................................................................................10
2. Meeting with team for resolution of team performance issues and implementation of
corrective action...................................................................................................................10
3. Report to manager describing the corrective action taken to resolve performance issues10
Third party report.................................................................................................................10
CONCLUSION..............................................................................................................................11
REFRENCES ................................................................................................................................12

INTRODUCTION
Team can be referred to as the accumulation of individuals pertaining to diverse set of
educational as well as professional backgrounds, who come together with a view to attain a
common goal. With the assistance of efforts made by the team, a company is able to carry out its
day to day activities in an effectual manner (Noe and et. al., 2017). This results in gaining
contentment from customers by way of duly fulfilling their needs and requirements. This
assignment is conducted upon Apparel Brands Pty. Ltd. which was found in the year 1901. This
is a manufacturing as well as distribution corporation offering an array of clothing and footwear
items, having its headquarters situated within the confines of Australia. The organisation
develops its products as per the demands as well as requirement of customers and the latest
trends prevailing at market place. This results in suitably gaining the attention of people of
Australia. This corporation intends to expand its business via e-commerce medium and is thus
planning a course of action to execute the same. The report consists of effectiveness of team and
team development plans during the tenure of launch of an e-commerce medium. Also, it
comprises of a strategic plan developed by the organisation for the development of an effective
team. Apart from this, the report also constitutes discussion over organisational stakeholders
together with their importance in relation to the execution of a specific task.
ASSESSMENT 1
Apparel Brand Pty. Limited is one of the most well renowned and duly established
Australian companies dealing in production as well as distribution of trendy clothes and footwear
at reasonable pricing. This corporation usually procure orders from retailers and then purchase
raw materials from vendors. Post that, it manufactures commodities in accordance with needs
and demand of retailers and sell them within the market under their brand name. However,
owing to the rapid increment in rivalry within the confines of apparel sector and Australian
Dollar, the growth of the respective company has been hampered majorly. Additionally, it has
been acknowledged that within a time span of next 2 years, the profits of this entity will be
adversely affected.
In order to deal with the above described scenario, Apparel Brand seeks to launch new
products under its own brand name and offer it with the help of online channels. To facilitate
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this, the manager of this entity has been tasked with the responsibility of creating a team and
identifying the e-commerce opportunities to reach the target customers for the accomplishment
of predetermined goals within the stipulated course of time. This would aid in launch of new e-
commerce medium within competitive and strategic areas.
Owing to the rapid advancement in technology and e-commerce taking the front seat of
every business sector, it has gained significance to be included in the marketing plan of an
enterprise. E-commerce has its relevant position among people owing to the ease and
convenience that is associated with it, which implies that customers can access the offerings of a
corporation via their mobile or laptop (Denhardt and et. al., 2018). This results in savings of their
time and efforts to physically visit the store and procure products. Looking upon this as a
opportunity, Apparel Brand has now come up with the strategy of offerings its products via
online channels. This would the entity in inflating its present reach and gaining the attention of a
large base of audience.
In this regard, a team is formed which will take into account the working of the venture. A
group gains success only when each and every person who is a part of the team conducts their
duties and responsibilities in an effective manner within the stipulated course of time by
practicing collaborative working skills. By facilitating an atmosphere of coordination and
cooperation, the team members are able to effectively deal with the diverse set of situations and
overcome any sort of conflict that arises.
The proposal for the newly identified e-commerce opportunity of Apparel Brand is
presented as follows:-
Team
Apparel Brand will form a team of seven members –
 Three members will be hired for clothing design
 One for Web Administration
 One for managerial post in new e-commerce venture
 Two members working for marketing campaigns and other marketing roles
Start-up Summary
The start-up costs mainly consist of designing the product and marketing campaigns.
Apparel Brand has set up its budget for launching e-commerce venture at $30,000.
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Mission
The main mission of Apparel Brand Private Limited is
“To offer consumers with designs, styling and clothes which energizes their every
outdoor activity, such as drifting down a river, snowboarding, running along the beach and more.
Its new product has offered with comfortable and durable clothing as well as footwear that will
look and feel more wonderful.”
Key to Success
 Accessible website which will be entertaining to surf like a trip to favorite store where
customers always find something new that fulfill their desires.
 Establish a strong and effective advertising campaign through social media channels like
Instagram and traditional medium such as commercial magazines.
 Hiring an excellent and talented staff.
 Develop strong vendor relationship which will facilitate the quality manufacturing of
Apparel Brand’ clothing and quick delivery of orders.
Value Proposition
Apparel Brand Pty Ltd will offer clothes for almost all age groups. Further, they will also
be provided with cash vouchers for the next 2 purchase. The respective company will give huge
discount upon the first purchase by a customer (Magpili and Pazos, 2018). The quality of the
items offered by entity within market would be satisfactory to high, so as to gain maximum
contentment from people. Before the provision of clothes to customers, they will be approved as
well as certified by Quality Inspector. The pricing policy of the products has been set to be
reasonable in order to gain the attention of and persuade, people pertaining to all income groups.
The proposal of e-commerce venture would be beneficial for customers, as they would receive
high quality offerings at an affordable pricing structure. They would even have the option of
returning the articles within a time span of 30 days from the date of purchase.
Target Customers
The target audience for the new e-commerce venture of Apparel Brand will be quality
conscious customers. In return of this, they will be charged a reasonable sum of money. The
pricing has been set in this accord so as to effectively appeal to all the income groups. The
offerings of Apparel Brand will be as per the latest and emerging trends in market place. A
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special category of designer clothes will also be designed by skilled designers of the respective
corporation. Further, the option of customisation will also be provided to customers implying
that people can themselves make clothes as per their needs and requirements (Woodcock, 2017).
This is aimed at the fulfilment of desires of customers and attainment of high satisfaction from
them.
Collection of information for setup of venture
For the effective setup of e-commerce venture, Apparel Brand Pty Ltd will carry out
marketing campaigning and surveys in order to gain knowledge about the needs and wants of
customers in market place. This will aid the corporation in customizing its web portal as per the
demands of people and thus appealing to a large base of audience with its new venture.
People to consult to gain benefit on the basis of others' expertise
For the launch of new e-commerce venture, Apparel Brand Pty Ltd will take assistance
from consultants having knowledge of e-commerce business. This will provide aid in
significantly decreasing the cost associated with setup of new venture and attainment of attention
of customers. With the help of expertise of consultants, the respective company will be able to
successfully flourish the newly launched e-commerce venture and thereby facilitate increment in
sales as well as profitability.
Steps to setup e-commerce venture
The e-commerce venture can be setup only with the systematic execution of effective and
strategic steps. In this regard, the first step will be to gain comprehensibility of market as per the
point of view of customers and then designing the web portal in accordance with that. The
website developed by the entity will be easy to access by people (Tidd and Bessant, 2018). For
this, search engine will be used as it assists in reduction of traffic, thereby helping the customers
to easily search whatever they want. Further, the next stage will be to maintain the follow up
with customers with the help of SMS or mail so as to make them aware about the latest offers or
discounts of entity. The payment modes would be multifold, consisting of options such as cash
on delivery, payment via debit / credit card and payments through e-wallets. At all times,
security of consumers will be ensured while making the online payments. The website of the
company would be accessible through all the search engines, making it easier for people to find
it and begin shopping with the entity.
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The cost of articles will be determined in accordance with the quality of offerings
rendered by Apparel Brand. The pricing structure is fixed at being reasonable to be easily
afforded by all economic sections of society (Breuer, Hüffmeier and Hertel, 2016).
Performance Plan
Action 1 Action 2 Action 3
Description Collection of data as
well as
comprehensibility of
present business
situation to start the
online business
suitably.
Development as well as
the designing of the new
website that is easy to be
used by customers. It is
easily accessible by way
of different types of
search engines.
Measurement of the
plan and receipt of
feedbacks from
customers.
Dependencies This is dependent upon
the marketing
campaigning as well as
the surveys conducted
by staff.
This is dependent upon
the in webpage
designing by the expert.
This is dependent
upon top management
of company together
with the staff of
corporation.
Timeline Time limit to execute
this is set to be 1-2
months as it is a crucial
activity requiring
proper evaluation.
Hereby, the time limit is
set to be 15-22 days.
The time span for this
activity is 1 month
post the launch of new
e-commerce venture.
Responsibility Hereby, the manager
holds the responsibility
as they have to allot
the area of research
within the staff.
Hereby, the team holds
the responsibility as the
members are collectively
consulting the expert.
Hereby also, manager
holds the
responsibility for the
execution of both the
tasks
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Resources Market Computer, Network,
electricity backup
Market survey as well
as evaluation of plan
Review dates After 21 days of
initiation of task.
After 7 days of task
initiation.
18 days after the
initiation of survey to
predetermine the
related outcomes.
Measurement
(KPI and/or
Outcome)
Evaluation of
outcomes of survey to
undertake the next step
in accordance with it.
Measurement is done in
terms of ease of use by
the customers.
Measurement is done
by taking into account
the reactions of people
after consumption of
offerings and
associated services of
company, such as web
page, quality of
products, delivery or
mode of payment.
Third party report
Assessment 1 – Third-party report for candidate:
Did the candidate propose and agree on strategies for ensuring
participation of team members? Y / N
Describe how:
Yes, as each of the group members has their own set of roles and duties. Thus, every
member is actively carrying out the activities associated with their task role.
Did the candidate help develop policy and procedures to ensure team
members take responsibility for own work? Y / N
Describe how:
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Yes, the candidate helped in development of such policies and procedures. Further, in case,
any of the group members is found not to be carrying out their task actively, they will be
blacklisted for next set of activities. A review of the person’s task is carried out to gain
information regarding the skills possessed by the personnel and also the skills lacking in
them.
Did the candidate work with group to determine common
understanding of organisational requirements and team goals? Y / N
Describe how:
Yes, the candidate worked with the group in order to gain comprehensibility of
organisational requirements and goal of group. Further, the candidate timely executed their
task and also assisted other team members who faced difficulties in doing tasks owing to
any reason.
Did the candidate work with group to determine and agree on specific
duties to support team members with assigned responsibilities? Y / N
List the candidate’s support duties:
Yes. The duties of candidate were to encourage the other members and help members who
encounter any issue while carrying out their task.
Did the candidate demonstrate knowledge of group behaviour and how
to gain consensus and work within groups to enhance team
effectiveness?
Yes, candidate shared the comprehensibility of operating in a team by
assisting others while dealing with the conflicts arising among the group.
Y / N
Describe how the candidate demonstrated this knowledge in their interactions with
the team:
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By illustrating some instances with the help of presentations and live examples.
ASSESSMENT 2
Apparel Brands Pvt. Ltd., is an Australian clothing and footwear manufacturing and
distribution company that established in year 1901. They offer wide range of clothing as well as
footwear with fancy and trending designs. Respective company sell their products ranges under
the trusted and known suppliers or retailers for which they generally takes orders from suppliers
and delivers products to them. They are operating their business through offline medium due to
which they are facing several issues like decline in profitability ratio, customers base and many
more (Wilhelm and et. al., 2016). So in order to overcome this situation they are planning to
introduce online application where customers can buy their products from anywhere and at
anytime. At this e commerce application they will offer wide range of women, men and kinds
footwear as well as clothing. The main reason behind occurrence of this situation is
enhancement in Australian dollar and increase in overseas competition. For adopting and
launching e commerce application a plan is developed and present in front of Board of directors
of Apparel Brands Pvt. Ltd and for which budget is decided is $ 30,000. Along with this, while
conducting evaluation I analysis that there are serve factors which I have achieved but there are
also some factor which I am not able to meet due to some issues. Goal which I had achieved for
launching online application are that I develop budget, I also decide time duration, I decide what
type of team members I required and many more. Along with this there some goal which I am
not able to meet in order to launch online application of respective company is that I am not able
to developing proper team. It is so because there is a issues i.e. communication issues due to
diverse culture of employees.
After analysing whole situation I decided develop a team of 4 members who will be
highly skilled and experienced so that me as well as my company gain objective in appropriate
way because they all conduct their work in impressive way. A team refers to a group of an
individual who conduct work together in order to attain common goal which help company in
gaining profitability. In team members are generally collaborate in order to accomplish tasks
which lead to achievement of an organization objective and target. In a team it is necessary that
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every member respect each other because through this they able to conduct their work properly
without any conflict. In regards of Apparel Brands Pvt. Ltd situation, I developed a team of four
members who are skilled, experienced, knowledgeable and from diverse culture. But while
conducting we are conducting work at respective company we go through some issues which
leads to conflict. This is occurring because all the team members are highly skilled and
experienced but another main reason behind occurrence of conflict is diverse culture of
employees (Raj and Ha-Brookshire, 2016).
Team developed by me for respective company online application is of four member
which are from different sector such as one is from finance, second is from technological team,
third is from designing and coding field and last one from marketing field. Along with this they
are also from different culture which is consider as major reason of conflict and not attainment of
goal. So in order to avoid and overcome this situation I decide to adopt theory that will help me
in developing and creating effective team i.e. Tuckman team development theory. First stage is
forming in which team members start communicating each other and try to identify the ways in
which they can conduct work. Second stage is storming at which conflict take place because
member’s personal agenda as well as at this stage members start questioning decision making
authority. Third stage is norming stage at which team members finds the ways in order to resolve
conflict and starts co-operating each other. At last at the fourth stage i.e. performing at which
team member combinable perform the work in order to attain goal and objective of company.
By adopting this Tuckman team development theory I able to develop effective team
which will me and my company i.e. Apparel Brands Pvt. Ltd to launch or introduce online store
in effective manner. After development of team I will develop strategies so that Apparel Brands
Pvt. Ltd can overcome issues and problems in effective manner and at proper period of time.
Some of the major strategies which are developed by me for avoiding issues are I will provide
training and development programmes to employees so that they can understand each other
effectively. Along with this I will also conduct meeting or discussion session on regular basis so
that I can avoid issues or conflict and launch online application successfully and effectively. I
will also conduct brain storming session where all employees interact with each other properly as
well as by this they also understand each other properly that help in ignoring conflict situation at
workplace. Another main strategy that I will adopt is group activities at this stage I will organize
group activities so that teams members able to understand each other in effective manner in order
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to avoid conflict situation. This will also develop feeling of respecting each other as well as their
culture. By this I will implement my strategy properly as well as Apparel Brands Pvt. Ltd able to
launch their online application effective that help them in increasing their profitability ratio as
well as market demand.
ASSESSMENT 3
1. Consultation with manager to have discussion about challenges and and corrective measures
It has been acknowledged that there are a number of issues arise within staff members for
accomplishment of given mission and goals. It includes conflicts arising due to skill gap and lack
of technical skills to deal with associated issues (antos, Passos and Uitdewilligen, 2016). Thus,
the manager is required to consult with the expert involved in web designing at the earliest
possible so that technical issue can be effectively resolved. To rectify the skill gap, proper
training sessions need to be conducted so that staff can be equipped with required skills. Also, to
rectify this, new skilled professionals can be hired by the management of Apparel Brand.
2. Meeting with team for resolution of team performance issues and implementation of corrective
action
To deal with the technical issues, an expert would be consulted whose advice would
provide assistance in dealing with the issue in an effective manner. The design of website needs
to be done taking into consideration that in near future, an increment in quantum of users in
online shopping will take place. Thus, the webpage needs to be designed in accordance with it
and there should be a proper backup of the website in case of crashes. Further, the new members
will be selected as per their technical skills and competence. The skill gap can be dealt by
attending the training sessions regularly.
3. Report to manager describing the corrective action taken to resolve performance issues
Firstly, an expert was consulted to effectively deal with the technical issues being
encountered within the premises. To tackle the skill gap, some skilled and competent
professionals were hired so that under their guidance, team can effectively work to bring forward
the e-commerce venture. Also, training was provided to the members so that their knowledge
base as well as skills can be enriched assisting them to meet the goals on time.
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Third party report
Did the candidate provide you with information from manager? Y / N
What was the information?
Yes candidate provide full information which is given by the manager that is related
to the implementation of the performance plan and the duties assigned to the group
member should be according to the plan and review of the plan should be done
properly on time to increase the effectiveness of the plan.
Did the candidate help you to achieve goals by overcoming issues with
achieving activities on performance plan?
Y / N
Describe how:
For implementing the performance plan in reality there are always some issues.
Yes the candidate help in solving the issues because we are already prepared for the
unexpected issues and the candidate gives full support to solve the problem in
innovative way.
Candidate also increases the morale and motivates the group members during the
issues so the members were doing their work continuously without any hurdle.
CONCLUSION
From the stipulated discussion, it can be stated that team building is essential for a
company in order to complete any task within the stipulated course of time. For this, it is
imperative that every individual is willing to undertake initiatives with the help of which it can
collaboratively achieve the organisational goals. Further, it is acknowledged that, it is important
for a company to formulate a team when it is planning to expand its business or product
portfolio. Along with this, a team development plan has to be made for the formation of team so
that the respective entity can work as well as hire members as per their predetermined goals.
There are some other factors also which need to be taken into account while developing a team
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for attainment of goal. One of the most important of these is ascertained to be stakeholders which
are essential to be satisfied with the team. Communication plays an important role in this.
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