Leading Organizational Changes: Hilton and Marriott Analysis Report

This report provides a comprehensive analysis of leading changes within organizations, using Hilton and Marriott as case studies. It examines the impact of change on organizational strategy and operations, exploring both internal and external drivers and their influence on leadership, team dynamics, and individual behaviors. The report delves into strategies for minimizing the negative impacts of change, including effective communication, teamwork, and training. It also identifies barriers to change and evaluates different leadership approaches to dealing with change, assessing their effectiveness and the application of various change management models. The report emphasizes the importance of adapting to changing environments to improve service quality and maintain a competitive advantage, highlighting the need for strategic adjustments and employee engagement to ensure successful organizational transformation. Finally, the report highlights the importance of maintaining a friendly environment and the importance of communication to reduce the negative impact of change.

UNDERSTANDING
AND LEADING
CHANGES

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................3
P1: How dose the leading changes impact the organisation's strategy and operations...............3
P2: what impact does internal and external drivers of changes bring on leadership, team and
individual behaviours within an organisation.............................................................................4
P3: what measures can be take to minimise the negative impact of changing behaviours of
the organisation...........................................................................................................................6
P4 Different barriers for change and determine how they influence leadership decision...........8
P5 Different leadership approaches to dealing with change.......................................................9
M4 Evaluate the extent to which leadership approach can be used .........................................10
D3 Effectiveness of leadership approaches and models of change management.....................10
REFERENCES ............................................................................................................................11

INTRODUCTION
Leading environment changes in an organisation means that they bring changes in there
existing business policies and progress. This changes are made to improve overall business
operations of an organisation. In this report of Hilton and Marriott company, there Changing
environment will be discusses. Hilton hotels corporation is an American multinational hospitality
company that manages broad functions of hotels and resorts. This company was introduced on
may 31, 1919, 99 years age in Cisco, Texas, in united states. Marriott is also American
multinational hospitality company, which was introduced in 1927 by J.Willard Marriott and
Alice Marriott, 91 years a ago. In this recent report the changes in there organisation's strategy
and operations will be disused. Also, the impact of changes in internal and external environment
on leader, team and on individual behaviours in the organisation will be discuses. The negative
impacts due to changing environment will be seen in this report. Also, different leadership
approaches will be disuses in this report.
Task 1
P1: How dose the leading changes impact the organisation's strategy and operations.
The Hilton hotel provides differentiates services on the basis of its quality, maintaining
high level of standards. Also, uses integrated IT systems to provided various serves provision.
There main sources of competitive advantage is digital hospitality this helps company in booking
channels, mobile services and loyalty. Hilton's business strategy also depend upon extensive
international expansion and it provides more than 100,000 rooms to its portfolio. This company
uses aggressive international business strategy and also focuses on quality improvement of the
hotel (Kuipers and et.al., 2014). By bring changes in there strategy and operations they can
improve there quality of work and can also bring improvement in there serves. Changing the
strategy can help organisation to achieve there goals and objectives. They can impact the
organisation in positive way by improving the quality of work and work can be done in very
effective way. Change in strategy is required by every organisation to work effectively and
efficiently. Whereas Marritto hotel has competitive advantages over other hotels as it based
largely on brand name with pricing power in the marketplace. This hotel provides 1.2million
room in 120 countries. As compare to Hilton hotel market of Marritto is bigger in numbers. So
both the companies has to make changes in there strategy according to there market condition.
There strategy helps the organisation to modified there plans and bring changes in there plan.

Which help them to compete in the market and done well from there competitors. The companies
change there policies now and then to bring improvement in there servers that can satisfy there
customs. Therefore, organisation can gain loyalty of there costumes and provide them with best
services. Changing the strategy also impact the people of the organisation in many ways. The
organisation has to explain all the changes made to there employee's, so that they can work
according to that strategy. This can help organisation to work more effectively and efficiently. If
an organisation is lacking in providing good serves to there customers then they bring changes in
there strategies and operation of there business. Everyone in the organisation should be aware
about the changes made in the organisation. Therefore, working in the organisation can be done
more smoothly. Some changes bring positive impact in the organisation and some bring negative
impact. If, the impact is positive it can increase the profitable of the organisation. If, the impact
is negative then can decrease the profit of the organisation. Therefore, for bring changes in there
organisation structure they improve they service of there hotel (Doppelt, 2017). They hire new
employee's in the organisation to increases there services. The company hire well qualified
employee's in there organisation, so that good services can be provided in there hotels. Its very
importance for an organisation to bring changes to satisfy there customer's. This type of
organisation mainly focuses on there customer and they are customer orient organisation.
P2: what impact does internal and external drivers of changes bring on leadership, team and
individual behaviours within an organisation
Internal changes are the changes which occurs within the organisation and affect the or structure
of the organisation(Wheelen, 2018). The internal factors basically uses SWOT analysis:
Strength : Those hotels are among the best hotel in the world. So they aim at providing best
services to there customer. There management team is also very effective and efficient in
working. They use the latest technology in there organisation, which help leader to provide the
best technology to there employees. Therefore, organisation working is done in more smooth and
effective way. Team work more effectively when they get motivation from there leaders.
Individual can work faster with the latest technology.
Weaknesses : Those organisations has to work on there weakness to develop there organisation
all over the world. Those are international organisation so, leader should be high skill. Also, can

help there employees in the organisation and individual should have knowledge about there
customers.
Opportunities: Those organisations have more opportunities has they are leading hotel
industries in the world. They provide best serves to there customers and are earning huge profit.
If leaders work hard than they can be promoted to high post and there team also get opportunities
to show there talents in the organisation. Individual in the organisation can get some
opportunities if they work hard in the organisation.
Theatres: As they are big organisation and have huge competitions in the market. They have to
perform better than other organisation. Otherwise, there customers can shift there rival
companies. There could be demotion of leader from there post, if they don't perform there duty
properly. The employees are given less pay, due to decrease in there profit of the organisation.
Due to these employees leave the job and go to there rival company.
External environment can be defined as the factors that effect the organisation from outside the
(Baccarini, 1999). Those are not in the control of organisation but organisation can reduce those
risk. By taking some corrective measures against those factors in the organisation. Those
external factors are as following:
Political factor: In these factors the organisation focus on all the issues related to government
and find solution to those problems. The impact of government is there in every organisation, if
there is powerful government in that country. Then, organisation can also earn more profit with
less restriction. Political factors also influences members of organisation, if there is less
restriction on organisation. Then restriction on leaders will be less, by this they can perform there
duties more efficiently and on time. Therefore, this will result in more work by team as well as
by individual in the organisation.
Economic factor: This factory plays very importance role in growth of an organisation. The
growth of company also depends on the growth of there country. If the economic of the country
is good then organisation also growth at faster rate. If, economic condition of that country not so
good then growth rate is of that organisation is also low. This also affect the leaders as well as
employees growth in the organisation. Due to prove conditions of the organisation they are paid
less. Therefore, due to this they work less for organisation and are less motivated. Due to this
organisation has to face lots of problems.

Social factor: according of this factory organisation should adopts the local culture and tradition
of that country. Organisation should be flexible and accept there traditions and culture to work
more smoothly. Everyone in the organisation should respect each other's culture and tradition.
The leader should respect there team member and the term member should respect there leader.
By this there can work more effectively in the organisation.
P3: what measures can be take to minimise the negative impact of changing behaviours of the
organisation.
The organisation can overcome its negative impact by take some corrective actions to improve
there organisational behaviours and by bring some changes in its structure. This can help
organisation to over those negative impact in the following way:
Communicate: To reduce negative impact in the organisation communication is very
importance element. The organisation work on this element by proving work in groups or team
to there employee and one leader to every group. There should be on communicate gap between
the employees as well as leader. If gap arises in the organisation then whole organisation has to
face the problem. To reduces the negative impact there should be no communicate gap . Flow of
communicate should be there in every direction. From top level to low level there should be
smooth flown of communicate. This can help organisation to grow faster.
Team work: This is required in every organisation and Hilton company is work on all the
impact. So that they can achieve there goals and object more effectively and can complete them
on time. By working in team leader's comes to knowns about strength and weakness of there
employees. This helps leader to guide there team members in right directions and employees are
able to work more faster. Team work brings improvement in the organisation as well as bring
improvement in individual work. This bring positive impact on organisation and they perform
better than others.
Training and development: This helps company to reduce negative impact on organisation by
providing proper training and development to there employees. The organisation provides proper
training programme to there leaders and employees. So that employees can perform better and
can work more for the organisation. By this leader get knowledge about the latest technology and
also can guide there team members. This helps the organisation to develop more and perform
better than there rival company. The individual also enjoy the working environment of the
organisation and work more effectively for them. Time to time training and development is

required in every organisation. By this company also get more skilled and trained employees in
the organisation.
Friendly environment: In every organisation its very importance to maintain friendly
relationship with there employees. This reduces negative impact from the organisation. Leader
should be friendly be there employees. So, that the employees can share there problems with
them and problems can be solve by them. They can bring big changes in the organisation.
This is to assess certain effective strategies that can be used to reduce the pessimistic impacts of
change in the entities like Hilton. It is basically to handle the situation of resistance that is often
showed by the employees at times when there exists any newly proposed change. This requires
the adoption of efficient change management strategies to smoothen the transition of change and
assist the employee in happily accepting the introduced change in procedures at the workplace.
Below are such key measures for a successful implementation of change at the workplace that
involves-
 Clear definition of change by aligning it to the undertaken goals of the business- Herein,
the employees must know the importance of change and the need of bringing it. This
necessitates the above concerned bodies to provide a strategic direction to the workers
who are resisting in accepting the change and make them understand the value of the
proposed change.
 Determining the impacts of the proposed change and its affect- This is basically to verify
the influence of change at every organisational level where it is apparent to make a direct
impact. This will duly assist the organisational bodies to understand the need of training
and development that will be needed for a successful implementation of change at the
workplace.
 Development of a communication strategy- This is the next required step in which the
concerned authorities will be required to communicate the change to the workers.
Although, this may require a timeline for an incremental communication of the key
messages with effective channels and mediums of communication that are understandable
for the listeners to clearly understand the message.

P4 Different barriers for change and determine how they influence leadership decision
While implementing change there occurs different barriers. Therefore, these barriers must
be solved in order to implement change in effective way. If not solved the barriers can affect the
implementation of change (Kuipers and et..al 2014) Also, if affect the strategies and decision
that are taken to implement change. The different barriers that can occur are as follows:-
Unknown current state – It means that if change is implemented what will happen in the future.
Also, what impact will it have on employees as well as organisation. This depends on what
change has to be done and where. This can affect the overall organisation. Moreover, if can
enforce employees to change their working style. It is necessary to know what will be the future
impact of change so that strategies are developed to deal with it.
Complexity – Often when change is implemented it makes the work complex. The change is
usually related to modifying methods and procedures. This makes it difficult for employees to
perform their task. Apart from this, changing one method affect the task related to it and is
implemented in overall organisation, so this makes it complicated. Along with this high amount
of risk is involved in this so leader has to work accordingly.
Integration – It refers to integration of task that are related to each other. The implementation of
change affect the working of employees (Burke, 2017). They are not able to understand how to
deal with change. Besides this, manager has to develop effective strategies for this. Thus, team
work is affected and goals are not achieved properly.
Hilton hotel implemented change in housekeeping services. They decided to install a
software that will help staff. For this new duties and roles were assigned to them. This affected
their performance as they have to work in completely new manner. The employees were not
happy as they resist change. This affected their behaviour. In this leader started motivating them,.
They coordinated with them and provided training.
On the contrary Marriott has implemented change in customer relationship management
system. They have changed the way of solving customer problems. In this they have installed
new system and software. This has enabled them to provide high quality services. This resulted
in increase in customer satisfaction. Also, in Marriott hired more employees. They were given
proper training.

P5 Different leadership approaches to dealing with change
In order to deal with change there are several approaches that is followed by leaders. This
because they are responsible for implementing change in organisation. So they have to apply
different leadership style (Hay, 2017). It also affects organisational culture because there is
constant change in task and roles of employees. But it helps in implementing change with some
difficulties. The various leadership approaches are as follows:-
Creative- It is an approach that can be followed by leader. In this leader role is to find out new
tools and techniques so that task can be completed in effective manner. The thinking level of
leader increases. Also, they regularly communicate the methods to employees so that change is
implemented quickly.
Open communication- In this approach leader is in regular touch with employees. They
communicate continuously with them so that issues can be found out. This given an insight to
leader that where problems are occurring. Then, they develop strategies to solve them. Moreover,
in this leader identifies the strengths and weakness of employees. In this way roles and duties are
assigned to them so that it becomes easy to perform it (Hughes, 2016). Open communication
between leader and manager enables them to work freely. They work with creativity.
Situational leadership- In this approach leader changes his or her leadership style according to
the situation. This helps in implementing change in systematic manner. It allows leader to
analyse the situation and then choose appropriate leadership style. The advantage of using this is
that it help in controlling the situation so that negative impact is reduced. By this it becomes easy
for leader to implement change.
Cross cultural- This is a leadership approach in which leader allow employee to participate in
decision making process. With this it becomes east to take effective decisions. In this employees
views and opinions are also heard. They also provide ideas on change can be implemented.
Moreover, in this leader works with them. This helps in completing goals and objectives in given
time. Employees also feel comfortable in working with leaders. They put more efforts in and
encourage colleagues to implement change. In this leader can identify the reaction of employees.
So if any thing changes employees reviews can be taken into consideration on how to deal with
this.

M4 Evaluate the extent to which leadership approach can be used
Hilton hotel leader can implement the situational leadership style in that will help them to
implement change effectively. With this leaders can analyse the situation and then take necessary
steps to adopt change (Cameron and Green, 2015). This will make it easy for employees as well
as leaders. Moreover, they can communicate openly with employee. It will help in finding out
difficulties and developing strategies to improve them.
D3 Effectiveness of leadership approaches and models of change management
Situational leadership approach is effective as it enables leader to implement leadership
style according to situation. With this they become more efficient in developing strategies to
solve complex problems. In this change management model can also be applied. The Lewin's
model consist of three stages that is as follows:-
Unfreeze- in this preparation is made to show employees that why change is necessary. Also, the
area of change is identified. This is the most difficult stage in this model.
Change – In this the change is accepted and adopted by employees. The leader support is
essential in this stage (Hay, 2017).
Freeze – In this change is implemented in process and methods. Employees perform their new
roles and duties.
Conclusion
Organisation can gain loyalty of there costumes and provide them with best services. Changing
the strategy also impact the people of the organisation in many ways.Everyone in the
organisation should be aware about the changes made in the organisation. Therefore, working in
the organisation can be done more smoothly. The company hire well qualified employee's in
there organisation, so that good services can be provided in there hotels.

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