Lean Project Management of the 2022 ICC Cricket World Cup in India

This report focuses on the application of lean project management principles to the organization of the ICC Cricket World Cup 2022, which is to be hosted in India. The report begins with an introduction to the tournament and its stakeholders, followed by a discussion of stakeholder expectation management using PMBOK guidelines. It identifies the critical stakeholders, including the project manager, organizer, sponsors, digital media and IT teams, service providers, quality assurance team, media, risk managers, participating teams, and fans. The report then explores the Voice of the Customer (VOC), Critical to Customer Recruitment (CCR), and Critical to Quality (CTQ) parameters to ensure customer satisfaction and event success. Furthermore, the report details the implementation of lean project management, emphasizing the importance of understanding and specifying value, organizing the product stream value, establishing flow, pulling the project, and pursuing perfection. The report concludes by highlighting the efficient management of the project for the organizing committee, providing insights into the effective use of lean methodologies for large-scale sports events.

Running head: LEAN PROJECT MANAGEMNT OF WORLD CUP
Lean Project Management of World Cup
Name of the Student:
Name of the University:
Author Note:

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Table of Contents
1.0 Introduction.....................................................................................................................2
2.0 Discussion.......................................................................................................................2
2.1 Stakeholders expectation management by PMBOK........................................................2
2.2 Event’s critical stakeholders............................................................................................3
2.2.1 Voice of the Customer (VOC)..................................................................................5
2.2.2 Critical to Customer Recruitment (CCR)..................................................................6
2.2.3 Critical to Quality parameters (CTQ).......................................................................6
2.3 Lean project management for ICC Cricket World Cup...................................................8
2.4 Elaborating after identifying processes from Lean Six Sigma DMAIC and Agile
methodology...........................................................................................................................9
3.0 Conclusion..........................................................................................................................12
4.0 References..........................................................................................................................13

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1.0 Introduction
The next tournament of the ICC Cricket World Cup will be conducted in the India in
2022. India alone is going to host the 13th edition of the tournament and this tournament is
the men’s cricket tournament. There are a total of ten countries that are participating in this
mega sports event. The countries that will be participating in the mega sports event has not
been selected yet as all the participating countries have to go through the qualifying rounds.
The tournament is will take place in the major cities of the India and until now, 6 major cities
have been chosen to host the matches of the tournament. All the major cities that have major
stadiums have been selected and the names of the cities are – Chennai, Lucknow, Kolkata,
Ahmedabad, Mumbai and Bengaluru. As not only the team, support stuffs are also going to
come but with them a lot people will come to the country. The people associated with the
team, many foreign reporters and most importantly many fans from around the world is going
to stay in India for at least one month. The following project report is presented form the
view point of a project manager who have the responsibility to make this event perfect
(Sunindijo, 2015). The aim of this report is to formulate a project report regarding the
upcoming the World Cricket tournament in 2022. The report includes many problems and
situations that the fans, team managements and foreign reporters may face in India. The
report includes the management of the stakeholder’s expectations with PMBOK assistance.
The report is based on lean project management as well as the report concludes by providing
the efficient management of project for the organizing committee.
2.0 Discussion
2.1 Stakeholders expectation management by PMBOK
The following section deals with the expectations of the stakeholder in accordance to
PMBOK. These expectations can be managed easily adhering the guidelines as mentioned in
PMBOK as well as it is often used by the project managers to effectively carry out the project
(Roudias, 2015). Certain process does the application of the PMBOK in stakeholder’s
expectation management and the steps are –
Plan and set up the expectation management: The ICC Cricket World Cup Tournament has
many specifications and particular events. An expectation need to be set up with the help of
the inputs that would be received from the stakeholders during the identification (Gonçalves
et al., 2017). All stakeholders need to be engaged effectively and important stakeholders such
as the sponsors have to validate the specifications. The stakeholders can give the consent to

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various comprehensive scope and it is significant to include the overall stakeholders while
developing the base of the project.
Management of the planned expectation: The stakeholders are updated regularly with all the
information and the data of the progress of the event. The planned expectations of the whole
committee have to be met. The stakeholders should know all the small to major changes to
the events prior to anybody else (Skogmar, 2015). Thus, if any adjustments are going to be
made in the project the stakeholders should be involved in the meeting for negotiating the
consequences.
2.2 Event’s critical stakeholders
Stakeholders Type Liability
Manager of a Project Internal The manager is responsible
for making sure that the
project is successfully
completed. The job of a
manager is to provide the
teams that are under him
with motivations, support,
risk management and
primarily leadership.
Organizer Internal The job of the organizer is to
manage the scheduling of all
the events. The organizer
should be present at the day
of the events to address all
the queries of the visitors
and meeting the specified
budget with success of the
events.
Sponsor Internal One of the significant
stakeholder of the project
are depicted as the sponsors
associated with the project
(Kloppenborg, Tesch &

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Manolis, 2014). Any failure
of the events will directly
affect them. The main job of
them is to advertise the
events to the local and
foreign people.
Digital media and IT team External The digital media team is
responsible for the live
streaming of the events and
IT team has responsibility to
mitigate all the problems
that might occur during the
streaming and other
services.
Service providers External The job of the service
providers is to provide all
kinds of services that a
cricket match and the
visiting audience require
during the match at the
stadium.
Quality assurance team Internal There are more than one
teams for quality assurance,
which is divided in every
sector of the project. All the
teams have only one goal to
maintain the overall quality
of the production, which is
the success of the events
(Mittag, 2018).
Foreign and local media External All the incidents that happen
before, during and after the
matches need to be covered

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and aired to the rest of the
world. The local and the
international media do the
job.
Risk managers Internal Risk managers are
responsible for mitigating
the risks that may appear
during the events. They
inspect all the plans and
policies made by the
organizers so that no risk is
there during the events.
Invited teams External Many teams are going to
come in the Country and
they are the main
stakeholders of the event.
Without the presence of
them, the whole event will
be a failure. Along with the
team there will be support
stuffs who have the same
priority too.
Foreign and local fans External Along with the teams,
numerous supporters from
all around world will also
come in the country. The
accommodation of all the
fans with safety and every
service availability is an
important aspect too.

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2.2.1 Voice of the Customer (VOC)
This is depicted as the significant part regarding the sports events as this involves the
aversion, preference as well as expectations of the customers. The VOC is a significant
managerial tool that is used by the project managers in regards to prioritize the significant
importance as well as the satisfaction of the customers associated with the sports event. In
respect with this sports mega event that is identified as the cricket world cup, the event is said
to involve a lot of businesses as well as associations that will carry out the overall necessities
as adhered by the expectations of the customers (Furterer, 2016). In this regards the
management of the sporting event tends to provide their customers with the extreme
experience quality as well as carry out a significant numbers of programs for the better
understanding of the customer that will further enhance the response in accordance to the
needs and the customer demands. By the enactment of this procedures there are certain
techniques that are adapted by the management of the sports event are identified as
interviews, surveys and many more.
2.2.2 Critical to Customer Recruitment (CCR)
The expectations in regards to the customers are significantly associated with the fact
of the services as well as products that are offered by the management of the stated sporting
event (Tripp, Saltz & Turk, 2018). Moreover, this also includes the integrity, security as well
as the corporate behavior responsibility regarding the customers associated with the project.
The significant requirements that may be analyzed in respect to this type of sports mega event
is stated as follows:
• A safe as well as secured stadium environment while the matches are going on.

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• The customers are to be provided with the safe, healthy as well as good quality food
within the stadium premises. The food stalls do put a concern on the human hygiene in
respect to the food that they will be providing on the match day.
2.2.3 Critical to Quality parameters (CTQ)
The critical to quality parameter is indicated as the internal aspects associated with the
quality, which are quite associated with the needs, as well as the products that are required by
the customers. This factor is quite different from the concept of critical to customer
requirement as CTC focuses on the customer requirements, the CTQ is associated with the
enhancement of the service quality that are to be delivered to the associated customers (Sohi
et al., 2016). The methodology of the data driven factors as well as the format of the
structured data will efficiently help the customers in regards to the recognition of the needs of
the customers as well as also keeps a critical observation of the fact that the customers are
well satisfied with the needs when those are provided to them. In this context the
methodology that is significantly uses the DMADV methodology to emphasize of the CTQ
events that persists within the organizing of this type of the sports event.

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The significant aim of this project is to deal with the potential issues that might persist
in the management of this type of global sports event which in this context is the cricket
world cup. The primary issue that is depicted within the management of this project is the
security as well as integrity of the overall customers that are coming to view the matches
(Conforto et al., 2016). The second significant issue that is primarily identified within the
lean management of this project is depicted as the fact of the quality of the assessment within
the parameters of the security agencies as well as the significant emergency arrangements
that are provided by the different authorities. The third issue that may be focused on is said to
be the fact of the assurance in regards to the stated parameters (Dave et al., 2016). The
optimization of the methodologies that will be needed to be adhered by the managerial
authorities is depicted as the last issue that are to be adhered by the authorities which are
associated with the carrying out of the project.
2.3 Lean project management for ICC Cricket World Cup
The management of the project is to be effectively carried out by the implementation
of the lean project management. It uses five principles and with the help of those principles,
the following section is the implementation of the lean management in regards to this event.
The lean management includes many types of concepts, ideas and design. All these help to be
succeed of the project with improved efficiency and effectiveness. The waste generate by the
workload during the process is identified and eliminated with the enhancement of the lean
project management (Tenera, & Luís Carneiro, 2014). The main operating procedure of the
lean project management is to provide the only the materials that are needed and those should
be provided only when they are needed. Those are provided in minimal amount in the sense
of materials, labors, space and equipment.
Understand and specify the value: The working procedure of the first rule is to specify and
understand the value of project as well as the services of the ICC Cricket World Cup

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tournament (Elias, 2016). The process should include the information and ability to
understand the service value of the project in the eyes of consumers or viewers of the
tournament. There are many services available and the willingness of the customers towards
those services need to be evaluated. The interests of the consumers to the service should be
determined with the help of the top-down approach.
Organize the product stream value: with the help of various display methods, this whole
operation can be described. The whole operation includes the delivery of the product to the
customers which can be described with design flow (Brioso, 2015). There are various
methods such as KanBan, spaghetti diagrams or flow charts. The completely displayed
method is then analyzed to reduce the wastage.
Organized value stream should be flowed: The data and products streaming rate are
optimized and conserved by mapping the value stream with equality (Charron et al., 2014).
The synchronization should be there in the waste development to optimize the leadership of
the project flow. The above guidelines are important to develop the mapping.
Flow pulled by the Customer: This strategy has not been very effective in the past. The
effectiveness and the efficiency of the project can be ensured only if the result and the
manufacturing process are not changed (Martínez-Jurado & Moyano-Fuentes, 2014).
Otherwise, this process is quite hard to implement in the ICC cricket World Cup. The
necessities of the customer are adhered very effectively in smooth manner with the pull and
the sweeping strategy.
With respect to all the policies and regulations it can be said that the waste
management of ICC World Cup is structured very well. The structure will he help the
organizing committee to reduce cost and the man power in many areas. After every match, all
the people associated with the cleaning service have to leave the waste at the waste disposal.

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The disposed wastes should be then moved to the city end such that it will not affect any
living animals. The hygiene of all the people living nearby and all the people that would
come from other places to the major cities, they should be affected by it.
2.4 Elaborating after identifying processes from Lean Six Sigma DMAIC and Agile
methodology
The primary process in regards to the carrying out of the project that is depicted to be
in regards to the PMBOK guide. According to the guide there are five phases that are
associated with the implementation of the lean project management in respect to organize
such a global sports event that is in this context is the cricket world cup (Ansah, Sorooshian
& Mustafa, 2016). The five phases that are to be adhered by the management authority of the
cricket world cup is stated as follows:
Initiation: This deals with the following factors:
 Gathering the overall intelligence regarding the needs of the customer present
within the market.
 Proper evaluation of the customer profiles
 Identification of the profiles in respect to the customers
 The proper assessment of the expectation of the customers that re trying to
view the cricket world cup
Planning: This deals with the following factors stated as below
 The conduction of the plan in regards to the draft of the overall
communication and media in respect to the viewers.
 Selection of an enhanced distribution plan
 Conducting an effective SWOT analysis
 Developing a sustainable budget in respect to the overall event (Kerzner,
2017).
Executing: This deals with the following factors stated as below

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 Choosing of the effective distributors and thus signing contracts
 Incorporating the marketing strategies with the official authorities
 The establishment of the digital marketing campaigns
Monitor and control: This deals with the following factors stated as below
 The response of the different resources associated with the sporting event
 Collecting previous responses
 Analyzing the popularity (Hazır, 2015)
Closure: This deals with the following factors stated as below
 Analyzing the customer feedback
 Developing intelligence in accordance to the preparation of the project
 Submitting a final report in regards to the Cricket World cup Authorities.
Agile Methodology: The agile methodology is divided into minor build procedures,
including the process of iteration as well as working on the process of iteration within the
overall teams across the functional areas that are identified as Planning, Design, Unit testing,
Requirement Analysis, Coding as well as Acceptance (Špundak, 2014). Moreover, this
methodology also requires an extreme level of association in regards to the functional teams
for dealing with the activities or the processes which are to be conducted parallelly. As this
methodology comprises of the fact that it can handle both multitasking as well as pair
programming, the response of this methodology is very quick in regards to change the
preferences and effective development.
Lean Six Sigma: The advanced methodology of the six sigma includes the DMAIC six
process (Sunder, 2016). This significantly indicates the six processes that are likely to be as
follows:
 Define,
 Analyse,
 Measure,