SUSS BUS366: Lean Six Sigma Project at Nike Inc. - Report

This report presents a Lean Six Sigma project undertaken at Nike Inc., focusing on the company's background, industry sector, products, and customer segments. The analysis delves into the marketing department's work process, identifying performance issues such as stagnancy in revenue growth. The report defines the problem, examines its impact on Nike and its customers, and constructs a SIPOC diagram to illustrate the process. It also incorporates Voice of the Customer (VOC) and Critical-to-Quality (CTQ) analysis. The report analyzes the current process using a Gemba walk and recommends a fishbone diagram for root cause analysis. Improvement ideas include streamlining product delivery, acquiring logistics companies, and providing employee training. Finally, the report discusses Nike's organizational structure, ongoing improvement projects, and potential for Lean Six Sigma deployment to enhance continuous improvement and address performance challenges. The report includes a comprehensive reference list.