RN Marketing Solutions: Lean Startup Business Development Plan

This report outlines a lean startup business plan for RN-marketing solutions, focusing on integrating artificial intelligence into marketing services. It details the business objective, customer value proposition, and a lean business model canvas. The plan includes a marketing strategy to introduce the firm and increase market share, an operational plan emphasizing efficiency and sustainability, and a technical solution leveraging information technology. The human resource plan focuses on skilled employees and a supportive environment. Future development possibilities are explored using the Ansoff matrix, with a focus on market penetration. The plan aims to attract investors by demonstrating a solid business model and potential for high annual worth, emphasizing the exchange between equity and ownership for guidance and strategic development.

Lean start up business
plan

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Business Objective.................................................................................................................3
Value creation of customer value preposition Canvas...........................................................3
Value Capture: Lean business model canvas.........................................................................3
Detailed development plan..............................................................................................................4
The marketing plan.................................................................................................................4
The operational plan...............................................................................................................4
Technical solution and information technology plan.............................................................5
Human resource and organisational plan...............................................................................5
Future development possibilities............................................................................................6
Summary..........................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Entrepreneurship refers to the ability of developing, running and organising a business
with a motive of earning profits along with facing the problems and uncertainties related to it. It
is the sole aim of every entrepreneur to start a business with which it can satisfy the needs of its
customers and fill up all the gaps in the market by analysing its properly. Besides this, a person
move towards opening a business to grab the opportunity prevailing the market through which it
can obtain the position of an entrepreneur. When a person initiates to bring its own start up then
it is defined as lean start-up. Also, they are the persons who are ready to take risk by solving all
kinds of unpredictable or known challenges of market. By involving the spice of innovation in
the business plan, a person can attract mire customers and can even take more risk which
ultimately helps it in earning higher profits (Abdallah and Alkhaldi, 2019) .
In relation to report, the idea of entrepreneurship is to undertake a stand for artificial
intelligence in marketing. The reason behind this idea is to move into the market of technology
because it has wide level of scope. In addition to this idea of business, the motive is also to
discuss about various methods which can help companies in promoting their firm with the means
of artificial modes. Here, the idea is to start an entity named RN- marketing solutions which
focuses at providing marketing services to organisations by analysing their current position and
demands. It too focuses on reducing the involvement of humans in creating designs for
businesses. The report also discusses about the objective of firm and its customer value
proposition. At last, it creates a plan for the development of business.
MAIN BODY
Business Objective
Covered in PPT.
Value creation of customer value preposition Canvas
Covered in PPT.
Value Capture: Lean business model canvas.
Covered in PPT.

Detailed development plan
The marketing plan
It refers to a properly structured report that provides a strategy for the manner in which
the firm can promote itself in market. With passing of time, it becomes easy for a firm to
promote itself. This helps it in reaching its target market and customers by providing it long term
leads. In addition to this, RN-marketing solutions too deals in conducting various operations
through which it can manage all the task of UK effectively. Here is the marketing plan of RN
marketing solutions (Li and et.al., 2020).
Goal- it works for introducing itself in the market so that other businesses can know its
presence. This will help it in increasing its market share with a percentage of 10.
Market size- It is going to start with a medium-sized undertaking which operates itself in
small and medium sized in order to manage the operations of company properly.
STP model- It is very effective tool through which RN-marketing solutions can advertise
its offerings properly in the area. Moreover, this technique will also help the firm in gaining a
place in the market.
The operational plan
It refers to the detailed framework which provides a clear information to the business
about all the tasks it has to perform in accomplish its goals. This is helps organisation in
distributing it efforts through which it can prepare an effective plan for undertaking its activities
in significant manner. The important aspects in relation to operational plan of RN marketing
solutions are mentioned below (Pilone, 2021).
Vision- RN-marketing solutions moves with a vision of completing its task in
accordance with marketing rules and regulations. It focuses on improving its marketing actions
through which it can complete the job with efficiency and provide better service to customer. In
addition to this, the firm is also looking forward to generate a practice of sustainability by
completing its work in an efficient manner .
Mission- Here is the mission statements of RN-marketing solutions.
 To treat all the customers equally without any biasses.
 To advertise its actions of business at a large level.

 To esteem its clients.
 To enhance the skills of research and communication.
Key to success
There are many types of strategies for firms which can help them in improving its
position in market and fulfilling its operations in an efficient form. RN-marketing solutions can
follow the below mentioned method for getting success in its operations.
 By introduction of services that can help them in using artificial intelligence while
serving its client (Raju and Antony, 2019).
 It should hire a staff member that can generate better results while handling any action.
 By offering service of artificial intelligence like marketing in digital format.
Technical solution and information technology plan
It can be defined as a business perspective which helps in ensuring that all the needs of
the customer, stakeholder and investor are being completed in an efficient manner. In addition to
this, RN-marketing solutions should also focus on necessary aspects through which the growth of
business can be improved. In relation to the detailed plan of documentation management of RN
should try their best to make use of technology for attempting a task. Also, the requirements of
software helps in implementing the techniques that can increase the possibility of managing the
work in accordance with detailed sections.
Information technology is an important part of functions and operations of RN as it is a
firm that deals in marketing in digital format. Besides this, the idea is in relation with the use of
artificial intelligence which can aid the firm in performing all its operations in an effective
manner by managing all its tasks in a style that motivates the firm in fulfilling its technological
requirements. In relation with RN-marketing solutions, this can provide a different technique to
the business man fir availing guide which helps in performing the actions of start-up stage. This
will also assist in fulfilling the growth requirements of firm by completing all the tasks of
business. Computer, communication and networking are essential aspects for managing and
growth of company (Sony and Naik, 2020).
Human resource and organisational plan
RN-marketing solutions is moving with an idea of attaining growth. While on the other
side, this plan of artificial intelligence aids the employees in managing its work with a motive of
us8ieng the technology with efficiency. It is also focussing on availing skilled persons who are

capable of managing the work strategically. This is very important part of business which helps
in recruiting potential candidates.
 Human resource planning.
 To provide training to the personal through learning within organisation.
 Reducing turnover of employees.
 To recruit skilled and trained employees.
 To provide supportive environment to employees.
Future development possibilities
Organisation can used a term for product and market expansion in another nation that
helps to bring a competitive edge in company (Trad and Kalpić, 2019). Basically it can use
Ansoff matrix, it is a strategy that is helpful to make a plan and measuring those aspects that
derive future growth. This can also gives a clear direction to person on order to accomplish task
through highly focus on organisation target and objectives. RN marketing solution is can follow
those methodologies that can enhance person motivation for completing work by using artificial
intelligence techniques. Following are the methods of this matrix that help to clearly define this
term.
 Market penetration: This matrix gives their attention on deals of business administrations
among comparable market. In present RN Solutions arrangements use market infiltration
procedures to oversee function according to requirement of UK market.
 Product Development: The focal point of association is to present new item in the
comparative space of business. That can bring a competitive benefits to lead with
success.
 Market Development: This methodology of market advancement association concerned
around new market which prompts convey man-made consciousness administrations in a
fitting way. RN Solutions arrangements can utilise market improvement technique that
assist to achieve open doors in specific area as a first mover advantage to upgrade their
market region appropriately.
 Diversification: In this expansion procedure, an executives focus on around entering
among all market which backing to bring new items into new market region. Further,
enhancement methodology additionally increment the quantity of provokes in light of
fact that it drives board to go into new segment (Vaishnavi and Suresh, 2020).

Thus, RN Solutions can create one of the most desired level that directly relate to
business with penetration strategy. This is helpful just because this can increase business sales by
providing product and services in geographical region which is totally based on customer
demand. Additionally, for conducting an effective marketing it can use artificial intelligence
aspect for generating a new term that can make a conflicts in business to handling organisational
task. It determine that data which is extremely focus on local markets which leads to accomplish
business task in an effective manner.
Summary
An owner of business can establish a new venture through several resources that is highly
required in business. It involves human resource, marketing, finance, operation and many more
departments are is highly necessary for introducing a new set up. For completion of activities in
a effective way business try to collect or collaborate such sources as this can lead to implement
successfully on venture. RN Solutions can increase their funds which is up to 50% by their own
aspect. On the other hand,remaining 50% can use to make a demonstrate business plan for sake
of growth. The main objective of this is to enhance more investment that highly focus on those
perspective that is generally utilise to maintain business work as per the establish of new
enterprise.
This also acknowledge angel funder and investor to measuring the annual worth that is
too high. So that they derive a back plan for those entrepreneur who can introduce anew start up.
Additionally, the exchange between equity and ownership is also offering just to take a guidance
in order to make an better strategy. An angel investor need a plan on several stages that is totally
based on organisation. Thus, to undertake these funds, this can create an ease in business for
attain desired goals and objective in a proper way. This can analyse that company can tackle all
that risk according to the guidance of investor.

REFERENCES
Books and Journals
Abdallah, A.B. and Alkhaldi, R.Z., 2019. Lean bundles in health care: a scoping review. Journal
of health organization and management.
Li, S and et.al., 2020. A systematic review of lean construction in Mainland China. Journal of
Cleaner Production, 257, p.120581.
Pilone, K., 2021. Lean Leadership on a Napkin: An Executive's Guide to Lean Transformation in
Three Proven Steps. Productivity Press.
Raju, R. and Antony, J., 2019. Assessment of Lean Six Sigma Readiness (LESIRE) for
manufacturing industries using fuzzy logic. International Journal of Quality &
Reliability Management
Sony, M. and Naik, S., 2020. Green Lean Six Sigma implementation framework: a case of
reducing graphite and dust pollution. International Journal of Sustainable
Engineering. 13(3). pp.184-193.
Trad, A. and Kalpić, D., 2019. The Business Transformation Framework and its Business
Engineering Law support for (e) transactions. In Advanced Methodologies and
Technologies in Business Operations and Management (pp. 230-246). IGI Global.
Vaishnavi, V. and Suresh, M., 2020. Modelling of readiness factors for the implementation of
Lean Six Sigma in healthcare organizations. International Journal of Lean Six Sigma.