Entrepreneurship Development: Lean Start-up & Business Model Canvas

This presentation outlines a lean start-up approach for 'Barbecue Truck Treats,' focusing on shortening development cycles and validating ideas through hypothesis-driven experimentation and iterative product releases. It details business objectives, anticipated profits, and a customer value proposition canvas, including a minimum viable product. The presentation further explores the value map, value capture using a lean business model canvas, a detailed development plan encompassing marketing, operations, and human resources, and future developments considering competitor moves and changing customer needs. It concludes that the lean start-up method helps in launching new products by satisfying consumer needs and achieving company goals. The presentation also references relevant literature on start-up strategies and business plan development.

Assessment (Part 1)

Content
 Introduction
 Objectives of business
 Anticipated profit and sales for the lean start-up for first three operational years
 Customer value proposition canvas minimum viable product
 Value map
 Value Capture: ‘Lean’ Business Model Canvas
 Detailed development plan
 Future developments, competitor moves, changes in customer needs
 Conclusion
 References

Lean Start-up is described to a methodology to
establish a venture and products with objective
of shorten development cycles addition to
rapidly discovering when proposed idea is viable
(Hwang and Shin, 2019). It is attained with the
help of adopting combination of hypothesis
driven experimentation addition to iterative
product releases.
Introduction

Objectives of Business
• To offer affordable dishes and beverages in
the city at pocket friendly prices.
• To satisfy needs of wider audience for
variant food items.
• To establish networking with clients and
customers.
• To make profits and increase sales volume
each year.

Anticipated profit and sales for the lean
start-up for first three operational years

CUSTOMER VALUE PROPOSITION
CANVAS MINIMUM VIABLE PRODUCT
Proposition Canvas is termed as strategic
business tool which helps in ensuring that a
product or service is positioned in
accordance with customer value and needs

Value Map
Value Map
Gain creators: In context of Barbecue Truck Treats, gain creators are food trucks
that offer delicious food to its customers at different locations along with its home
delivery services to its customers at their doorsteps.
Pain relievers: For Barbecue Truck Treats, its home delivery services as well as its
variety list of tasty meals provide delicious satisfaction to its consumers. Its home
delivery service saves its customer from traffic, crowd etc. while providing them
tasty foods at their comfort zones.
Product and services: This refers to creating value while creating gains as well as
relieving pains.

Value Capture: ‘Lean’ Business Model Canvas
The business model was created to present several terms of planning and marketing
tools for competitive and business success in the field of the marketplace as in result to
it target particular Li and successfully that combine both small and large management.
Problems
Solution
Key partners

Detailed Development Plan
• Marketing Plan
• Operational Plan
• Human Resources and Organisation Plan

Future developments, competitor moves, changes in customer needs
Evaluation
At the time of launching a new service or product, the product and business
model satisfy the consumer and make a statement (or hypothesis) that the
company can achieve its goals by developing that product.

Conclusion
From the above mentioned PPT, it has been concluded that the method of
launching a new product on behalf of an existing company as Barbecue Truck
Treats is known as the Lean Start - up Method. The start - up wanted to set up
Barbecue Truck Treats, a club for a healthy lifestyle for adults and children. It
majority focuses on customer-related information like churn rate, product
popularity, and many more.

References
• BROSIA, S., 2021. START-UP, stratégie & création de business-plan. BoD-
Books on Demand.
• Amolaro, M.B., 2021. Business plan brazulaca–innovative language school,
polish course for portuguese speakers (Doctoral dissertation).
• Nikolić, M., 2021. Business plan of the sports and recreation center: bachelor
thesis (Doctoral dissertation, Univerza na Primorskem, Fakulteta za
management).