RN Marketing Solutions: Developing a Lean Startup Business Plan

This document presents a lean startup business plan for RN Marketing Solutions, focusing on achieving profit through defined business objectives. It emphasizes value creation using the customer value proposition canvas, detailing products, services, market creation, and pain relievers. The customer profile includes client lines, customer gains, and issues. The lean business model canvas is employed to capture value, outlining key partners, activities, value propositions, customer relationships, customer segments, key resources, cost structure, channels, and revenue streams. Factors used in the canvas model encompass key partners, activities, resources, value propositions, customer relations, market channels, market and customer segmentation, and cost structure. The plan references various sources on lean leadership and implementation in healthcare and IT outsourcing.

Lean Start up business plan

Contents
• Business Objective
• Value creation of customer value preposition Canvas
• Customer's Profile
• Value Capture: Lean business model canvas
• Factors that are used in the canvas business model
• REFERENCES

Business Objective
The individual start a business with the main goal to earn profit. The profit can be achieved by
accomplishing the business objectives. In RN marketing solutions, the objectives which should be
first decided after enforcing the business activities ton achieve success in the market is as follows:
• Profit
• Sales revenue
• Profit Margin

Value creation of customer value preposition Canvas
The value proposition is a tool which helps the organisation in knowing that what is the potential
need and wants of the customer for a particular product or service. The canvas model was given by
Dr. Alexander Osterwalder, to ensure that it fits between the market and the product.
Value Proposition
• Products and Services
• Market creator
• Pain relievers

Customer's Profile
• Client line or occupation
• Customer gains
• Customer Issues
With the examination of this model, the systematic understanding of essential customer needs is easy
to understand. Along with this, the goods and services also fit perfectly with individuals.

Value Capture: Lean business model canvas
Key partners
 Software Engineer
 Development of business
 Investors
Key activities
 Account on social media
 Artificial intelligence
 customer services and negotiation
 product marketing
Value propositions
 Artificial intelligence
 marketing of business activities
Customer relationships
 social media
 customer service
 personal relationship
Customer Segment
 Digital market organisation
 Small scale companies
Key Resources
 computer systematic
 web designer
 strategic development
Channels
 To engage professional services
 Selling through online services
Cost Structure
 research cost
 equipment cost of artificial intelligence
 technology
Revenue Stream
 Sales
 Transportation cost

Factors that are used in the canvas business model
• Key partners
• Key activities
• Key resources
• Value Propositions
• Customer relation
• Market channel
• Market and customer segmentation
• Cost structure

REFERENCES
• Aij, P. and Lohman, B., 2019. Practical lean leadership for health care managers: a guide to
sustainable and effective application of lean principles. Productivity Press.
• Akmal, A and et.al., 2020. Lean thinking in healthcare–findings from a systematic literature
network and bibliometric analysis. Health Policy. 124(6). pp.615-627.
• Blijleven, V and et.al., 2019. Critical success factors for Lean implementation in IT outsourcing
relationships: A multiple case study. Information Technology & People.
• Cudney, E.A. and Kestle, R., 2018. Implementing Lean Six Sigma throughout the supply chain:
The comprehensive and transparent case study. Crc Press.