Lean Start-Up Project: What's My Car.co.uk Business Development Plan

This project outlines a Lean Start-Up business plan for a car recommendation website, 'What's My Car.co.uk'. The project begins with an introduction to the Lean Start-Up methodology, emphasizing the C-level perspective and profit objectives. It then details business objectives, focusing on profit, sales revenue, and profit margins. The core of the project lies in value creation, utilizing the Customer Value Proposition Canvas to define the Minimum Viable Product, followed by the 'Lean' Business Model Canvas for value capture. A detailed development plan, including a COO operational plan, is presented, along with a critical evaluation of the plan and potential future developments. The project concludes with a summary of why this is a profitable, investable entrepreneurial opportunity, highlighting its value creation and competitive advantages. The project includes diagrams, explanations, and references throughout, providing a comprehensive analysis of the business venture.

Entrepreneurial
development

Table of Contents
Cover page. A photo or diagram of the product/service that conveys its creativity.......3
1. Introduction to the Lean Start-Up. The C level perspective being taken, the Part A
process including feedback. Profit, creativity, lean characteristics................................3
2. Business Objectives. Profit, sales revenue and profit margin objectives for the
first three years of operation..........................................................................................4
3. Value Creation: Customer Value Proposition Canvas (Diagram) Minimum Viable
Product...........................................................................................................................4
Individual student explanation, extensions and details as per the taught syllabus.......4
4. Value Capture: ‘Lean’ Business Model Canvas (Diagram).....................................6
Individual student explanation, extensions and details as decided by the individual
student) of the Business model (means-ends transformation process.........................7
5. Detailed Development Plan (1000 words) with references to Appendix I One of : 8
The COO Operational Plan (For Florentina).................................................................8
6. Critical evaluation of the plan and any possible future developments, competitor
moves, changes in customer needs that need to be accounted.................................10
7. Summary: Why is a profitable, competition beating, value creating ‘lean’,
investable entrepreneurial opportunity? Why should someone invest in and/or provide
loan finance to this Lean Start-Up?.............................................................................10
Appendix......................................................................................................................11

Cover page. A photo or diagram of the product/service that conveys its creativity.
1. Introduction to the Lean Start-Up. The C level perspective being taken, the Part A
process including feedback. Profit, creativity, lean characteristics.
The new business idea presented in this report is a website which collects deal
from major car sellers for recommending the best one for the customer. There is a
simple lifestyle questionnaire which will help in providing the customer best fit car which
will suit his or her personality. The purpose of what's my car.co.uk is that it will offer car
deal recommendations which will be based upon answers from lifestyle questionnaire.
The target market for this are driving license holders and new drivers who want to buy a
new car. This is a concept which is unique and will attract more number of customers
for buying the right kind of car. Online shopping is a common habit nowadays and
people are more prone to words conducting various researches before finally buying the
product. Uniqueness of this is that it will offer available online car questionnaire two
people and these can be filled at any time. There is high profit in this business idea as it
will provide managing of value proposition of customers effectively. This will help in
providing recommendations for customer awareness and managing business through
avoiding time wasting searches. This question here is Developed in accordance with

different factors which will help in evaluating the management of company to know what
are the actual names and requirements of customers. There are various key partners
and activities which are performed in what's my car.co.uk. It is concluded that different
suppliers of car deals include Mercedes Benz, Auto Trader, BMW Group,, Jaguar Ford,
Land Rover, Tesla, etcetera. This questionnaire is helpful for maintaining the
Opportunity for analysing the requirements and needs of customers.
2. Business Objectives. Profit, sales revenue and profit margin objectives for the first
three years of operation
Providing customers an opportunity to analyse needs and requirements before
purchasing the car is a very beneficial idea that will help in achieving success. There is
online shopping which is liked by different individual nowadays. It is very important for
all people to know what is the actual requirement in demand they must be having within
the automobile they are having in order to get the best type of car. Buying off car on
online basis is a very frequent process and people are confused because there are a lot
of options within market. There are a lot of offers available online and customers find it
difficult for choosing the right kind of car without test driving it first. In present scenario,
there's a proper research conducted for knowing what is the exact requirement of
customers. This is a viable business idea as there is a trend of shifting in consumer
behaviour within UK. There is a port unity within business for managing target region
and handling comparable choices. There is competitive advantage which is very limited.
It is a preliminary step and it includes transformation of sustained competitive
advantage for longer run.
3. Value Creation: Customer Value Proposition Canvas (Diagram) Minimum Viable
Product
Individual student explanation, extensions and details as per the taught syllabus
The value proposition canvas has a tool which is helpful for ensuring weather or service
or product is position in a proper manner for achieving needs and values of customers
for stop the value proposition canvas was developed by doctor Alexander osterwalder.
He initiated that it is a framework which will provide the idea for a product to be best fit
within market and customers. It is known as a detailed outlook of relationship between 2

parts of business model canvas. It provide the information that customer segment and
value propositions are 2 important factors before managing any work. The value
proposition canvas is formed around 2 building blocks consisting of value proposition
and customer profile.
Customer profile
This consists of 3 points which are mentioned below in context of the new
website my car.co.uk:
Gains: this consists of benefits which the customer is expecting and he requires it in
the product. It includes what would delete customer and the things which can increase
likelihood of adopting a value proposition. In Context of the new car website it is seen
that Customers will be benefit because they can manage the likelihood of car by
adopting a value proposition within market.
Pain: this includes negative experience, risk and emotion which is associated with
customer experience will stop it consists of managing the process for conducting the job
in right manner.
In context of new website, question is provided to customers for getting their
feedback and providing them the best kind of vehicle they want to drive. There can be
chances where this questionnaire is not able to provide the best automobile which a
person requires.
customer jobs: this includes functional, emotional and social tasks which are involving
in order to perform different problems. It is important to satisfy needs and demands of
customers effectively.
A customer profile is created in this website which consists of different customer
segment and it has the evaluation of different gains, and jobs.
Value map
Gain creators: this consists of managing the website in order to create customer gain
and it includes how it offers value to the customer.
Pain relievers: this consists of description about how exactly ah particular person is
going to have less problem by using the new website application.
Products and services: there are products and services including cars which will gain
and relief painful stop these will under pin the creation of value for the customer.

When there is listing of game creators, pain relievers website then different points are
identified in order to rank them in proper manner. A fit is achieved when this website is
providing offers as part of value proposition. Significant pains and gains are addressed
by evaluating the customer profile. There's identification of value proposition and it is
important to validate that it is required for managing the customers and getting their
back to improve the value proposition.
4. Value Capture: ‘Lean’ Business Model Canvas (Diagram)

Individual student explanation, extensions and details as decided by the individual
student) of the Business model (means-ends transformation process
The business process transformation consists of changing different elements of the
process in order to meet the new objectives and goals of organization. There are
several new goals within business. Are lot of companies which are engaging within
business process transformation when there is need of managing drastic update within
existing process. Transformation methodology is used within process for modernising
the process and incorporating new technology. It helps in saving cost and better
integrating the core system. Business process transformation yes associated with larger
concept of business process management and it is followed by various steps of
business process management. In context of new website my car.co.uk the following
steps will provide the details of business transformation

Identifying goals of transformation: the questionnaire developed for the respondents can
be made in a more convenient manner and this will help customers to know what is their
actual requirement and need. This provides information for adapting processes in order
to manage good organizational structure establishing baseline metrics: it includes
collecting data whenever required within business process transformation. There are
some factors including time, cost, errors which have to be measured properly.
Bing different stakeholders: this is defined as managing different feedbacks from
processes and requiring the prior process for expecting the opportunity from outside.
Mapping out the best scenario: it is important for using a diagramming tool and create
ideal workflow in order to manage human as well as system tasks properly.
Implementing testing environment: there is need to use business planning management
tool within this website for creating a mock process. It will provide help in knowing how
the website is run between the respondent and data.
Set live and monitor: this includes managing of various teams in order to know what will
be the new process in order to monitor progress of the new website.
5. Detailed Development Plan (1000 words) with references to Appendix I One of :
The COO Operational Plan (For Florentina)
As the chief operating officer of website, it is important for the management to have a
proper decision for increasing profitability of new website. Rosen responsibilities of chief
operating officer in context of new website my car.co.uk. Some of the responsibilities
are mentioned below-
It includes designing, planning and implementing business strategies. there is need for
developing proper marketing plan for the new website. it will be able to reach customers
effectively there is a tractors plan prepared. There is need to set comprehensive goals
for growth and success of business. This website can be made to reach potential
customers by increasing the social media networking. There's establishment of various
policies as well as procedures which help in formatting company culture and business.
The new website is known as the business venture decided and it will help in reaching
goals and objectives of company in specified time. There is need for Researching and
need for overseeing daily operations as well as work of executives is done in proper
manner for developing good find effective techniques. There are responsibilities for

chief operating officer to lead employees and provide them goodBenefits. It is the
responsibility of chief operating officer to motivate employees and staff on regular basis
so that they can come up with new and innovative ideas. In context of the present
scenario, there is a new website launched within market which will include a question
year that is to be filled by customers for getting the best vehicle that they can drive.
There are previous working experiences which will help the chief operating officer to
maintain the working in a effective manner. The Coo is known as senior executive which
is task with overseeing of daily administrative as well as operational functions of
business. There is need to directly manage D functioning and report to chief executive
officer on regular basis. It is considered that there is need of chain of command in order
to work in a proper manner the chief operating officer has to manage the upward and
handle all outward facing communication In context of this website, the Coo has been
focusing upon executing business plan of company. There is an established business
model for the new website and CEO has provided term goals and objectives at a
broader company outlook. CEO has developed device plans and Coo has to implement
it properly. In context of the new car website, it has been experienced that there is drop
in market share then CEO has increased quality control. This is done for fortifying in the
reputation among customers. The CEO has been carrying out mandate given by CEO.
There are several instructions provided for human resource Department in order to hire
a quality control personal. COO has been initiated the roll out of new product line and
manage the production, research and development and marketing.
The chief operating officer has the preference to manage dates internal affairs of
companies stop Google functions like public face of the company and outward facing
communication which has to be monitored by COO. Are several chosen complimenting
skills which are managed by chief operating officer. In context of entrepreneurial
situation, COO has to be more practical while handling the various business activities.
There is lack of information when there's a new startup business and at early stages of
development, there is need to evaluate the product and service requirements. There's a
executor has to oversee the implementation of company strategy and he's hired by
COO. There is typically expense extensive experience within the website field and it will
help in operating the question ear properly. COO has to be an aging the corporative

culture within company by providing effective practices and policies for increasing the
workplace culture. Responsibility of directing multiple departments and COO has to
create it in our resourceful manner. There is need for COO to inform in a timely and
candid manner. Erase important to manage operations of company for achieving
established goals and objectives. Is need of fostering a corporate culture which is
involved in promoting ethical practices. There is need for focusing upon customers and
providing the product and service to customers an effective manner for stop important
for ensuring that company has to run in a legality manner and conformity in order to
establish rose, regulations and procedures. There is need develop effective practice
and regulations cat will help in maintaining the organizational goals. Does important to
manage the human resources by COO and he must recruit new and talented
employees and staff. There must be collaboration with the financial controller for doing
the business activities properly. There is an annual operating plan which will support the
new website for managing the long term operations strategy for stop also there is
overseeing of achievement and maintenance of company for satisfying the competitive
position within the industry stop it provides performing of regular cost benefit analysis
for improving operational efficiency and minimising costs.
COO has been the most challenging role within any organization and it includes
multidisciplinary responsibility which is exposed to several activities of a company.
There is professional background of the COO which tends to be more manageable and
effective. There's need to find the presence of board and full accountability and
oversight. It consists of adapting, comforting and leading the diverse complex functions.
There is strategic role for leading the operation leaders and managers of the company
for understanding the wider vision.
6. Critical evaluation of the plan and any possible future developments, competitor
moves, changes in customer needs that need to be accounted
The future of online car shopping is high and it is concluded that people can be able to
attain success and profits. There is huge competition of new car website in market.
There are different car companies which are associated with this website. These are

providing the automobile to the customers. This has helped in achieving successful
business venture.
7. Summary: Why is a profitable, competition beating, value creating ‘lean’,
investable entrepreneurial opportunity? Why should someone invest in and/or
provide loan finance to this Lean Start-Up?
A business's core role is to turn capital into a good or service. The administration
of operations requires the refinement and configuration of your products, organisational
preparation, performance growth and risk management. It is basically the management
of procedures that turn information into the production of the company, which is a good
or service, resources and labour. For process control, there are numerous devices. In
order to develop, schedule, guide and optimise the product of the company, interim
COOs need to know which ones to use and how to use them efficiently.
In small enterprises, the same methods used in multinational companies can be used
successfully. In operations administration, proactive interim COO decisions. There are
four high-level choices that a company takes about planning. Interim COOs are helping
them prepare how to get to where they want to go from where they are now.
Strategic Operation Strategy - COO websites carry out long-term market viability
preparation. There is need to plan in effective manner for achieving success.
Management of the supply chain - The oversight, control and scheduling of all
processes in the supply chain. There are two things it focuses on: time and cost. Interim
COOs promise that supplies are delivered efficiently and cost-effectively.
Value Control - Quality management continues with the determination of how to assess
and improve quality. It also covers how to define and solve quality challenges by routine
assessments that assess the quality of the service product.

Appendix
It is concluded from the above statistics that there are number of people who are
involved in purchasing online products and services. It is concluded that there is need
to manage and control the marketing in effective manner for completing the attainment
of goals and objectives. There is need to manage and develop effective strategies in
order to capture mindset of different individuals. Moreover, there is need for managing
the marketing work properly.
Utilities
Water
To fill the 16 fish tanks of 3.000L each (48.000L in total), which will cost around £200
(Southeastwater, 2017).
Electricity
Annual cost of electricity will be budgeted for £33 – 63.9K