RN-Marketing Solutions: Lean Startup Business & Development Plan

This report outlines a lean startup business plan for RN-Marketing Solutions, focusing on integrating artificial intelligence into marketing services. The core objective is to provide marketing services to organizations, reducing human involvement in design processes. The plan details business objectives, including profit, sales revenue, and profit margin, and utilizes a customer value proposition canvas to understand customer needs. It also employs a lean business model canvas, identifying key partners, activities, resources, value propositions, customer relationships, channels, and market segments. The marketing plan focuses on market introduction and increasing market share, using the STP model for advertising. The operational plan emphasizes completing tasks in accordance with marketing rules, while the technical solution and information technology plan consider the role of AI. The human resource and organizational plan addresses staffing and team structure. Future development possibilities and a summary conclude the report, providing a comprehensive overview of the proposed business.

Lean start up business
plan

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Business Objective......................................................................................................................3
Value creation of customer value preposition Canvas................................................................4
Value Capture: Lean business model canvas..............................................................................6
Detailed development plan..............................................................................................................9
The marketing plan.....................................................................................................................9
The operational plan....................................................................................................................9
Technical solution and information technology plan................................................................10
Human resource and organisational plan..................................................................................10
Future development possibilities...............................................................................................11
Summary........................................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Entrepreneurship refers to the ability of developing, running and organising a business
with a motive of earning profits along with facing the problems and uncertainties related to it. It
is the sole aim of every entrepreneur to start a business with which it can satisfy the needs of its
customers and fill up all the gaps in the market by analysing its properly. Besides this, a person
move towards opening a business to grab the opportunity prevailing the market through which it
can obtain the position of an entrepreneur. When a person initiates to bring its own start up then
it is defined as lean start-up. Also, they are the persons who are ready to take risk by solving all
kinds of unpredictable or known challenges of market. By involving the spice of innovation in
the business plan, a person can attract mire customers and can even take more risk which
ultimately helps it in earning higher profits (Abdallah and Alkhaldi, 2019) .
In relation to report, the idea of entrepreneurship is to undertake a stand for artificial
intelligence in marketing. The reason behind this idea is to move into the market of technology
because it has wide level of scope. In addition to this idea of business, the motive is also to
discuss about various methods which can help companies in promoting their firm with the means
of artificial modes. Here, the idea is to start an entity named RN- marketing solutions which
focuses at providing marketing services to organisations by analysing their current position and
demands. It too focuses on reducing the involvement of humans in creating designs for
businesses. The report also discusses about the objective of firm and its customer value
proposition. At last, it creates a plan for the development of business.
MAIN BODY
Business Objective
The individual start a business with the main goal to earn profit. The profit can be
achieved by accomplishing the business objectives. In RN marketing solutions, the objectives
which should be first decided after enforcing the business activities ton achieve success in the
market is as follows:
 Profit: The main objective of the firm is to gain benefits through its business activities in
an organised manner. It means the incomes which is earned over its expenses (Aij and
Lohman, 2019) . It is very important for RN marketing solutions to sustain in the market
and for the development of its organisation. It guarantees that in future the business

activities will grow and give a stability and efficient capital for the venture. The profit
shows that the firm is performing as per its efficiency and capability.
 Sales revenue: This refers to the amount which is rendered by the organisation by the
association with the offer of administrations and items. Aside from this, sales and
revenue are two related perspectives which is utilized to comprehend the profit margin.
Additionally, sales objective leads to the comparison between gross benefit and net
benefits. The targets are set on the basis of week, month, quarter and tear which needs to
be achieved with the set time period by the RN marketing solutions (Akmal and et.al.,
2020).
 Profit Margin: It refers to the method of calculating ratio by dividing the sales minus
operating expenses by the net sales multiplied by 100, in order to calculate the profit
margin. It is and effective method which is used for knowing the financial aspect of the
business.. The objective of achieving a certain amount of profit will help the RN
marketing solutions to analyse the profit of the artificial intelligence industry.
Value creation of customer value preposition Canvas
The value proposition is a tool which helps the organisation in knowing that what is the
potential need and wants of the customer for a particular product or service. The canvas model
was given by Dr. Alexander Osterwalder, to ensure that it fits between the market and the
product. It is divided into two segment which are value propositions and customer segments for
managing the work for the organisation. The RN marketing solutions use this model to complete
the individual requirement of its consumers (Blijleven and et.al., 2019).

Value Proposition:
 Products and Services: In this segment, The services which is rendered by the firm is
related with the artificial intelligence business sector. The main help of separate business
is to procure better income or to upgrade return on investment for further developing
organization benefits.
 Market creator: This is used to analyse the market and segment in respect to deliver the
goods considering the various necessities of the consumers. It will help RN marketing
solutions to increase the market region for business (Cudney and Kestle, 2018) .
 Pain relievers: This explains all products and services that relieve the business problems
and make it complex for customers to get better value from services operated. RN
marketing Solutions has also trained the management to reduce the problems and
problems of other companies in the technology area.
Customer's Profile
 Client line or occupation: It address about the undertaking which is needed by the
people for performing out their work in a coordinated way. This depicts that the goal of

the firm it to achieve the needs and wants of the customers and to satisfy them by
fulfilling it.
 Customer gains: It is the exact opposite of pain and the RN marketing solutions, use the
customer acquisition to explain aspects that add value to the business services in order to
promote the organization in the market (Gaiardelli and et.al., 2019).
 Customer Issues: One of the biggest challenges identified by the system relates to the
complexity of the techniques and methodologies involved in marketing. This refers to the
fact that almost every company manages its business on a global scale, so promoting
products and services is also done with artificial intelligence.
With the examination of this model, the systematic understanding of essential customer needs is
easy to understand. Along with this, the goods and services also fit perfectly with individuals. In
the latter case, using the Value Proposition Canvas model makes it easy to improve the
company's profitability by analysing any ideas that attract customers to get their job done in an
organized manner.
Value Capture: Lean business model canvas.
The business model was published in the earlier book by Alexander Osterwalder, The
Ontology of the Business Model (Ganesh and Marathe, 2018). Along with this business model, it
has outlined nine different segments that are a building block for the business, and also defined
the business model canvas. That being said, business models reflect systematic models that
organizations use to carry out their work in a systematic way. In addition, it also reflects the
individual requirements, which provide insights into the customer relationship and the area in
which companies serve, better models for managing their work in all segments. Value
propositions also offer other channels for the company to generate money for long-term budgets.
At last, the corresponding model is used by organizations to develop a competitive advantage in
the marketplace.
Key partners
 Software
Engineer
 Developm
ent of
Key activities
 Account
on social
media
 Artificial
Value
propositions
 Artificial
intelligenc
e
Customer
relationships
 social
media
 customer
Customer
Segment
 Digital
market
organisati

business
 Investors
intelligenc
e
 customer
services
and
negotiatio
n
 product
marketing
 marketing
of
business
activities
service
 personal
relationshi
p
on
 Small
scale
companies
Key Resources
 computer
systemati
c
 web
designer
 strategic
developm
ent
Channels
 To engage
profession
al services
 Selling
through
online
services
Cost Structure
 research cost
 equipment cost of artificial
intelligence
 technology
Revenue Stream
 Sales
 Transportation cost
The factors that are used in the canvas business model is as follows:
 Key partners: Various key partners of the organization carry out their work with the
motive of leadership by engaging business development managers, investors and
software engineers to manage all activities in an effective context with artificial
intelligence (Humble and Kim, 2018) .

 Key activities: Through this is useful for managing all tasks and prospects related to
social media accounts, negotiations and customer service, artificial intelligence and
marketing of products work with the help of web designer, internet, computer system and
strategy are important resources for artificial intelligence (Jasti and Kodali, 2019) .
 Key resources: In order to properly carry out all operations, it is imperative for the
organization to arrange essential resources that with the help of web designer, internet,
computer system and strategy for the resources of artificial intelligence.
 Value Propositions: It is utilised by the companies which will add a better value
according to organization, and most of them provide better value, including technology
development, artificial business intelligence and marketing activities.
 Customer relation: It is important for companies to analyse and maintain better
customer relationships as this leads to accomplishing all tasks by developing the value
perspective in the business. Personal relationships, customer service and social media all
refer to customer relationships that help businesses build positive relationships with
consumers.
 Market channel: It refers that the marketing channel through which the organization
promotes its products in the market. As part of the RN marketing solution, an effective
market channel manager carries out his work through social media and organization.
 Market and customer segmentation: By providing services and products to the
customers, it is easy for the organization to do its job by properly providing all of the
products. As part of the RN Marketing Solutions Market, Small Businesses are used to do
all work properly. It also finds that customer segmentation helps get work done according
to the company's wants and needs (Kobus and et.al., 2018).
 Cost structure: It is important that the organization choose an appropriate cost structure
as it results in all work being done in an appropriate manner. Along with this technology,
there are artificial intelligence and research costs to complete the work on the right
research aspect within the set financial budget.

Detailed development plan
The marketing plan
It refers to a properly structured report that provides a strategy for the manner in which
the firm can promote itself in market. With passing of time, it becomes easy for a firm to
promote itself. This helps it in reaching its target market and customers by providing it long term
leads. In addition to this, RN-marketing solutions too deals in conducting various operations
through which it can manage all the task of UK effectively. Here is the marketing plan of RN
marketing solutions (Li and et.al., 2020).
Goal- it works for introducing itself in the market so that other businesses can know its
presence. This will help it in increasing its market share with a percentage of 10.
Market size- It is going to start with a medium-sized undertaking which operates itself in
small and medium sized in order to manage the operations of company properly.
STP model- It is very effective tool through which RN-marketing solutions can advertise
its offerings properly in the area. Moreover, this technique will also help the firm in gaining a
place in the market.
The operational plan
It refers to the detailed framework which provides a clear information to the business
about all the tasks it has to perform in accomplish its goals. This is helps organisation in
distributing it efforts through which it can prepare an effective plan for undertaking its activities
in significant manner. The important aspects in relation to operational plan of RN marketing
solutions are mentioned below (Pilone, 2021).
Vision- RN-marketing solutions moves with a vision of completing its task in
accordance with marketing rules and regulations. It focuses on improving its marketing actions
through which it can complete the job with efficiency and provide better service to customer. In
addition to this, the firm is also looking forward to generate a practice of sustainability by
completing its work in an efficient manner .
Mission- Here is the mission statements of RN-marketing solutions.
 To treat all the customers equally without any biasses.
 To advertise its actions of business at a large level.
 To esteem its clients.

 To enhance the skills of research and communication.
Key to success
There are many types of strategies for firms which can help them in improving its
position in market and fulfilling its operations in an efficient form. RN-marketing solutions can
follow the below mentioned method for getting success in its operations.
 By introduction of services that can help them in using artificial intelligence while
serving its client (Raju and Antony, 2019).
 It should hire a staff member that can generate better results while handling any action.
 By offering service of artificial intelligence like marketing in digital format.
Technical solution and information technology plan
It can be defined as a business perspective which helps in ensuring that all the needs of
the customer, stakeholder and investor are being completed in an efficient manner. In addition to
this, RN-marketing solutions should also focus on necessary aspects through which the growth of
business can be improved. In relation to the detailed plan of documentation management of RN
should try their best to make use of technology for attempting a task. Also, the requirements of
software helps in implementing the techniques that can increase the possibility of managing the
work in accordance with detailed sections.
Information technology is an important part of functions and operations of RN as it is a
firm that deals in marketing in digital format. Besides this, the idea is in relation with the use of
artificial intelligence which can aid the firm in performing all its operations in an effective
manner by managing all its tasks in a style that motivates the firm in fulfilling its technological
requirements. In relation with RN-marketing solutions, this can provide a different technique to
the business man fir availing guide which helps in performing the actions of start-up stage. This
will also assist in fulfilling the growth requirements of firm by completing all the tasks of
business. Computer, communication and networking are essential aspects for managing and
growth of company (Sony and Naik, 2020).
Human resource and organisational plan
RN-marketing solutions is moving with an idea of attaining growth. While on the other
side, this plan of artificial intelligence aids the employees in managing its work with a motive of
us8ieng the technology with efficiency. It is also focussing on availing skilled persons who are

capable of managing the work strategically. This is very important part of business which helps
in recruiting potential candidates.
 Human resource planning.
 To provide training to the personal through learning within organisation.
 Reducing turnover of employees.
 To recruit skilled and trained employees.
 To provide supportive environment to employees.
Future development possibilities
Organisation can used a term for product and market expansion in another nation that
helps to bring a competitive edge in company (Trad and Kalpić, 2019). Basically it can use
Ansoff matrix, it is a strategy that is helpful to make a plan and measuring those aspects that
derive future growth. This can also gives a clear direction to person on order to accomplish task
through highly focus on organisation target and objectives. RN marketing solution is can follow
those methodologies that can enhance person motivation for completing work by using artificial
intelligence techniques. Following are the methods of this matrix that help to clearly define this
term.
 Market penetration: This matrix gives their attention on deals of business administrations
among comparable market. In present RN Solutions arrangements use market infiltration
procedures to oversee function according to requirement of UK market.
 Product Development: The focal point of association is to present new item in the
comparative space of business. That can bring a competitive benefits to lead with
success.
 Market Development: This methodology of market advancement association concerned
around new market which prompts convey man-made consciousness administrations in a
fitting way. RN Solutions arrangements can utilise market improvement technique that
assist to achieve open doors in specific area as a first mover advantage to upgrade their
market region appropriately.
 Diversification: In this expansion procedure, an executives focus on around entering
among all market which backing to bring new items into new market region. Further,
enhancement methodology additionally increment the quantity of provokes in light of
fact that it drives board to go into new segment (Vaishnavi and Suresh, 2020).

Thus, RN Solutions can create one of the most desired level that directly relate to
business with penetration strategy. This is helpful just because this can increase business sales by
providing product and services in geographical region which is totally based on customer
demand. Additionally, for conducting an effective marketing it can use artificial intelligence
aspect for generating a new term that can make a conflicts in business to handling organisational
task. It determine that data which is extremely focus on local markets which leads to accomplish
business task in an effective manner.
Summary
An owner of business can establish a new venture through several resources that is highly
required in business. It involves human resource, marketing, finance, operation and many more
departments are is highly necessary for introducing a new set up. For completion of activities in
a effective way business try to collect or collaborate such sources as this can lead to implement
successfully on venture. RN Solutions can increase their funds which is up to 50% by their own
aspect. On the other hand,remaining 50% can use to make a demonstrate business plan for sake
of growth. The main objective of this is to enhance more investment that highly focus on those
perspective that is generally utilise to maintain business work as per the establish of new
enterprise.
This also acknowledge angel funder and investor to measuring the annual worth that is
too high. So that they derive a back plan for those entrepreneur who can introduce anew start up.
Additionally, the exchange between equity and ownership is also offering just to take a guidance
in order to make an better strategy. An angel investor need a plan on several stages that is totally
based on organisation. Thus, to undertake these funds, this can create an ease in business for
attain desired goals and objective in a proper way. This can analyse that company can tackle all
that risk according to the guidance of investor.