This report presents a comprehensive analysis of a lean startup venture within the Tousist business, focusing on the implementation of 3D Virtual Reality (VR) marketing within the UK tourism industry. The report begins with an introduction to the lean startup methodology, emphasizing its relevance in adapting to market demands and consumer preferences, especially in the context of the post-COVID-19 travel landscape. The core of the report examines the Tousist business objectives, including profit, sales revenue, and profit margin objectives. It then delves into value creation using the Value Proposition Canvas to understand customer needs, pains, and gains. The lean business model canvas is then used to outline the problems, solutions, key metrics, unique value propositions, unfair advantages, channels, customer segments, cost structures, and revenue streams. A detailed marketing plan is also provided. The report's analysis includes an examination of setting marketing goals, conducting marketing audits, market research, and analyzing the research findings. The application of VR per view services is explored, highlighting its potential to address customer needs, enhance the customer experience, and drive revenue generation. The report concludes with a critical evaluation of the plan and potential future development, highlighting its relevance to the current market and the potential for future growth.
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