Business Communication Report: CFPBUS004 - LearnEnglishUK Case Study

This report, focusing on business communication, examines challenges and barriers within the context of LearnEnglishUK, an English language school. It explores psychological, emotional, and physical barriers hindering effective communication, particularly for international students. The report details strategies for overcoming these barriers, such as understanding audience needs, refining language and tone, and utilizing body language. It emphasizes the importance of cultural awareness in promoting successful intercultural communication and creating a supportive environment for students. Furthermore, the report discusses general theories of organizational communication, including bureaucratic theories by Max Weber and Henri Fayol, and how these can be applied to enhance communication practices within LearnEnglishUK. The report concludes by providing a comprehensive analysis of communication strategies to address challenges and improve overall organizational effectiveness.

CFPBUS004 Business
Communication
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INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Common challenges and barriers to effective communication..............................................3
Effective strategies for overcoming communication barriers................................................4
The importance of cultural awareness....................................................................................4
TASK 2............................................................................................................................................5
INTRODUCTION...........................................................................................................................5
Discuss some general theories of organisational communication..........................................5
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INTRODUCTION
Business communication is an important factor which states exchange of conversation or
message in order to promote organisational objectives, activities and aim. Main purpose behind
this is to increase profitability of company. With having strong business communication overall
productivity can be enhanced (Moshiri and Cardon, 2020). Present report has been conducted on
the case scenario of LearnEnglishUKan it is basically an English language School based in
Manchester and London with having thousand’s of international students. Number of
communication issues is being faced by students. In order to overcome this appropriate solutions
is being undertaken which is being discussed in this report.
TASK 1
Common challenges and barriers to effective communication
Communication process many include challenges as well as barriers which affects smooth
transfer of message and information. Some of the certain part of challenges is being defined
below:
Psychological Barrier:
This factor is mainly related to consciousness, emotions, status, attitudes opinion and
more which affect psychological state of an individual and further impact upon their
communication ability (Scott, 2020). It further leads towards creation of various obstacles which
affect effective communication process.
Emotional Barrier:
This form of communication barriers mental restrains individual thought and feelings and
further affect their ability to communicate with others. For instance anger is one of the most
important factors of emotional barrier that is having adverse impact upon individual
communication prospectus.
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Physical barrier:
This form of barrier mainly takes place because of environmental and natural factors.
These factors affect the flow of information from sender to receiver. Main elements of this factor
include noise, interior, technological problem, design of place environmental factors and more.
Effective strategies for overcoming communication barriers
It is essential to overcome different challenges of barriers in order to make sure that
information is being communicated to each and every individual (Miller and Fyke, 2020).
Mentioned below there are some certain form of strategies through which barriers of
communication can be overcome:
Understanding the needs and requirements of the audience:
Proper understanding of audience requirement and needs is required to be considered in
order to determine their emotion and sensitive towards a particular topic. With the help of this
behaviour, culture and religious aspects can be ascertained through which information can be
provided to them with effective communication measure.
Taking care of language, tone and manner of speaking:
It is most important factor through which barrier of communication can be overcome. It
has been determined that it is essential to make sure that message or information is being
communicated by taking care of the manner of speaking language and tone, as these factors will
lead towards communicating information in more understandable and easy manner through
which best impression can be made upon others.
Make the use of body languages:
In order to make communication process effective and understandable making use of body
languages can be facilitate such as eye contact, hand movement and head gestures. It will lead
towards attracting attention of listeners through which message can be effectively conveyed to
them.
The importance of cultural awareness
It is essential to have proper understanding knowledge of cultural awareness as it helps in
reducing the chances of making bad decisions. In context with present case scenario it has been
underline that LearnEnglishUKan is being facing number of issues that has been faced by many
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international students. Thus, in order to effectively promote culture awareness it is essential for
school to understand their concern and undertake proper solutions in an effective manner. It will
effectively help them to promote cultural awareness among students through which homely
environment can be provided to them. Thus it has been identified that cultural awareness helps in
making successful intercultural communication through which celebration of diversity can be
made, it further helps in increasing effectiveness of environment.
TASK 2
INTRODUCTION
Communication is defined as an exchange or transfer of information via different medium.
With having best communication practices transferring of information can be assured among
sender or receiver through which aims and objectives can be effectively fulfilled. Business
communication is defined as a communication of information via different communication
channels in order to fulfil business objectives. This report includes discussion upon general
theories galleries of organisational communication along with the barriers of communication at
LearnEnglishUK. Along with this report also include communication strategies in order to
overcome the barrier of communication facilitating at LearnEnglishUK.
Discuss some general theories of organisational communication
There are some certain form of organisational communication theory can be considered by
LearnEnglishUK in order to facilitate effective communication practices in their environment.
Bureaucratic Theory includes Max Weber and Henri Fayol theories of communication, both of
these theories are mainly known for the classical perspective which is related to organisational
communication (Smallwood, 2020). It has been evaluated that Max theory mainly emphasizes
upon structure of organisation rather than upon activities of entity. According to Max Weber
theory it is essential for entity to effectively aim to aspire, according to this theory it is essential
for a bureaucratic organisation to have specialisation and labour, division, rules and procedures,
hierarchy of authority, formal communication, impersonal environment and detailed job
description. While on the other hand according to Henri Fayol, this theory include unity of
direction, unity of command, authority, order, subordination of individual interest to general
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interest and scalar chain. Both of these theories involve significant factors related to
organisational communication by practicing which LearnEnglishUK can effectively facilitate
effects of form of communication.
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REFERENCES
Books and Journals
Moshiri, F. and Cardon, P.W., 2020. An Updated and Expanded Nationwide Study of Business
Communication Courses. Business and Professional Communication Quarterly,
p.2329490620934043.
Smallwood, M.G., 2020. The Need for Cross-Cultural Communication Instruction in US
Business Communication Courses. Business and Professional Communication
Quarterly, 83(2), pp.133-152.
Scott, A.L., 2020. Book Review: Organizational Moral Learning: A Communication Approach.
Luijkx, A., Gerritsen, M. and van Mulken, M., 2020. The Effect of Dutch Student Errors in
German Business Letters on German Professionals. Business and Professional
Communication Quarterly, 83(1), pp.34-56.
Takino, M., 2020. Power in international business communication and linguistic competence:
Analyzing the experiences of nonnative business people who use English as a business
lingua franca (BELF). International Journal of Business Communication, 57(4), pp.517-
544.
Miller, K.E. and Fyke, J.P., 2020. Communication Professionals’ Sensemaking of CSR: A Case
Study of a Financial Services Firm. Business and Professional Communication
Quarterly, 83(2), pp.184-203.
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