Foundation in Business: Communication Strategies for LearnEnglishUK

This report provides a comprehensive analysis of communication within the context of LearnEnglishUK. It begins by exploring various communication theories, including critical theory, information theory, and post-positive theory, providing insights into how these theories shape organizational communication. The report then delves into the practical aspects of communication by identifying common barriers, such as cultural and language differences, listening barriers, and physical barriers, and explains how these barriers can impede effective communication. Furthermore, the report offers practical strategies to overcome these communication obstacles, including the use of simple language, active listening, and the adoption of flexible targets. Finally, the report concludes with recommendations for LearnEnglishUK, emphasizing the importance of effective communication for achieving both short-term and long-term business goals.

Foundation in Business

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 2............................................................................................................................................3
Communication Theories:-.......................................................................................................3
Post-positive theory:-................................................................................................................4
Barriers of communication LearnEnglishuk:...................................................................................4
Strategies to overcome from communication barrier:.....................................................................6
Recommendation:............................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Communication is a very vital part of organisations and strong communication leads the
business to success. Communication is a process to changes or exchange thoughts, vision,
mission, knowledge and ideas. LearnEnglishuk is UK based company who provides service to
customer that how a person can use effective communication through some attributes. This
report will help to understand what communication is, theories of communication, effective
communication and barriers of communication so company or individual can overcome from that
in the context of Learnenglishuk Company. How the company using communication to achieve
their long term and short terms goals.( Miike, 2017)
MAIN BODY
TASK 2
Communication Theories:-
Communication is very complex situation of organization as without communication people
cannot lead or run the business. As year changes communication theories are also revised by the
time. Effective communication helps to understand what company is looking for and what are
their goals for small to largest business.
Critical theory: - this theory determining the methods to resolve conflicts, preventing
difficulties between groups of people, motivating the employees to do more and giving direction
or guidance that will unite the workforce under a single organizational goal. It helps to resolve
conflicts between the manager, leaders, or employees under the different departments.
Information theory:- information theory as it name suggested how to share the important
information of the company to each and every person in effective way. It also establishes the
way to pass the correct information without any filter to its public with fewer mistakes or errors.
Information theory helps company to focus on how to fix statement so that they can't be
modified. Moreover, company should need to put some criteria in place to confirm
communications for exactness. Company might even hold the message recipient more
responsible way before sending it to the final version(Downing, 2019.)

Post-positive theory:-
Orders are natural process of company and orders are types of communication, because it is very
natural process of the company without giving orders people will not follow the procedures and
rules. Post positive theory help to understand how orders are given by higher authority of
company to control and work of their employees. It helps you to understand the conflicts,
misunderstanding, and insubordination as improper occurrences. In this theory communication is
managing the people, provides methods to make sure about how people are respecting and
fulfilling the company's rules and regulations and helping them to work together. Arranging the
meetings to verify the attendance and guidance.
Groupware Theory: The groupware theory indicates that old lines of communication might be
changed along with unexpected technological advances in last few years but Employees can
easily communicate to each other through computers and mobile devices so instantly that
information can circulate throughout a company before higher management wants it to.
( DeFleur, and DeFleur,2016. ) Through this technique positive or negative news or information
passed so easily. Before they tell information to the employees, they already get ideas about the
new process or policy before management take initiative to provide details to the people.
Barriers of communication LearnEnglishuk:
There are many reason of failure of communication. The message might not be received exactly
the way sender has send, so it is very important to cross check the message after sending it. The
communicator should be aware about the barriers of communication and how to overcome from
them. Barriers may lead to your message become distorted and it is wasting both time and money
by creating complication and misunderstanding.
Culture and Language barrier:- the message can understand by the person when message is
short and in a simple language. If sender is using complex language or using different

terminologies impact the communication because receiver is not aware about these (Yusof,. and
Rahmat 2020) terminologies. culture differences can also be barrier of communication as due to
changes in the religion, state or city the other person is belonging too, So it’s very important to
understand and respect others language and culture.
Listening barriers: - it is also a very important part of communication because of sender is
telling something and receiver is not able to listen or understand it automatically impact the
outcome, so person should be active before interaction.( DeFleur,2016)
Lack of interest or job: - if person has lost his interest or unhappy with the organization them
he will not perceive the message as sender communicating. This barrier, is possibly the most
difficult to overcome because it includes changing a perspective, and hence it typically doesn’t
change until the person goes.
Physical Barriers:- it state the distance between sender and the receiver, if both are from same
area or location communication would be more effective, short and consume less technology and
face to face interaction are more effective compare to other one.
Communication technique:- every person has their own way of style, some people refer in-
depth statements of some wants only points to understand. It create barrier in organization
because to understand the company goals they want the full detailed data of plans, process so
they can easily understand and then work on it.
Conflicts or attitudinal barriers: - As already discuss all the person has their own style or
traits for communication, it is very obvious that every organization has conflicts. Conflicts can
be internal or external like employee to employee, manger to employee and leader to mangers on
these conflicts generated for individuals or organizational differences. Attitudinal barriers to
communication could be result from personality conflicts, bad management, and lack of
motivation resistance to change.

Strategies to overcome from communication barrier:
There are so many barriers in the company. To achieve goals and smoothing the function again
they need to resolve or overcome from this barrier by following these strategies
Removing different perceptions- organization should assure that they are recruiting the right
individuals for the job. It’s the duty of the interviewer to confirm that the interviewee has good
command over the written and spoken languages. Company need to conduct proper Induction
program so that the protocols of the company are clear to all the employees. There should be
sufficient trainings conducted for needed employees.( Yuriev.and et.al.,2018)
Usage of simple language and eliminate noise- employee or persons of company should use
easy language for each other and company has lot of noise , so they have to identify the issue or
source of noise and eliminate it.
Focusing on active listening: - Company should increase the active listening practices to avoid
barriers in communication. Active listening indicates listening with proper understanding of the
message or news that is heard. By asking relevant questions the speaker can confirm whether his
or her message is understood or not.( Belmejdoub, 2017.)
Easy Organizational Structure: - to overcome from the barriers company need to adopt the
easy hierarchy or structure. It should not be complex. All the levels should be excellent. There
should be a notional control within the organization and Simple organizational structure is more
effective for the communication.
Give valuable Feedback:- to sort out the conflict in company speaker should give constructive
feedback and suggestions to person. This c feedback might be negative or positive. But it impact
the or give the result effectively.
Proper Media Selection: - the company should appropriately appoint the channel of
communication. Simple messages should be communicated orally, such as face to face

interaction or meetings, Use of written article or news means that communication should be
motivated for providing complex messages. For important messages reminders can be given by
using written or orally such as: Memos, Notices.
Flexible targets: For effective communication in an organization the supervisors should ensure
that the individuals are meeting their targets on given specific time duration without forgetting
the traditional channels of communication. There should not be much pressure on employees to
meet their targets. But manager have to get track of the work through reports. They also need to
arrange meetings on regular basis to understand the situation and to resolve the queries.
Recommendation:
Miike,2017 in view of communication is very essential part of organization without
communication company cannot work. LearnenglishUK is well known company of UK
specialized for its service for the customers. They have so many branches available in UK. As
per the views there are so many communication theories are available in the market. These
theories have different solution to overcome from the barriers in effective communication. These
theories identifies the ways to maintain the relationships within the organization and providing
methods to achieving the company’s as well as individual goals.

CONCLUSION
As per the above report stated that what is communication and why communication is essential
element of organisation. This report also identifies the different types of barriers that
Learnenglishuk is facing. This barrier reflects that these barriers are impacting the overall cost
and revenue the organisation. This report also provide the strategies and by implementing this
strategies into the LearnEnglishuk can overcome from these barriers and help management to
implement more effective communication with the employees and helping them to achieve their
desired goals.( Belmejdoub, 2017.)

REFERENCES
Books and journals
Miike, Y., 2017. Non-Western theories of communication: Indigenous ideas and insights. Handbooks of
communication science, 9, pp.67-97.
Downing, J.D., 2019. Drawing a bead on global communication theories. Global Communication: A
Multicultural Perspective, p.56.
DeFleur, M.L. and DeFleur, M.H., 2016. Mass communication theories: Explaining origins, processes, and
effects. Routledge.
Floreddu, P.B. and Cabiddu, F., 2016. Social media communication strategies. Journal of Services
Marketing.
Yusof, A.N.A.M. and Rahmat, N.H., 2020. Communication Barriers at the Workplace: A Case
Study. European Journal of Education Studies, 7(10).
Kapur, R., 2018. Barriers to Effective Communication.
Yuriev, A., Boiral, O., Francoeur, V. and Paillé, P., 2018. Overcoming the barriers to pro-environmental
behaviors in the workplace: A systematic review. Journal of Cleaner Production, 182, pp.379-
394.
Канцедал, Ю.А., 2019. Overcoming barriers in cross cultural communication (Doctoral dissertation).
Belmejdoub, A., 2017. MANAGING ORGANISATIONAL COMMUNICATION: An Analysis of
Communication Knowledge, Stakeholder Requirements and Barriers to Effective
Communication in the Workplace.
Yuriev, A.and et.al.,2018 Overcoming the barriers to pro-environmental behaviors in the workplace: A
systematic review. Journal of Cleaner Production, 182, pp.379-394.
Online
What are Communication Barriers & How to Overcome Them.2020.[ONLINE] available
through < https://learning.shine.com/talenteconomy/career-help/communication-barriers-and-
how-to-overcome-them/>