Market Research Survey on Consumer Behavior Regarding LED Televisions

Desklib provides past papers and solved assignments for students. This survey analyzes consumer behavior towards LED TVs.

Name:
Age:
Gender:
Q1. Do you have LED TV?
 Yes
 No
Q2. Where do you check details of LED TV before purchasing it?
 Online
 Offline
Q3. According to you, which is the most preferred brand for purchasing LED?
 Samsung
 LG
 Sony
 Other ()
Q4. Which factors influence on your buying behaviour?
 Demographic
 Cultural
 Socio-economic
 Cultural
 Perception
Q5. Does your family plays a major role in the decision making process while purchasing
LED TV?
 Yes
 No
Q6. Which role is being played by you in the process of family decision making?
 Influencers
 Deciders
 Buyers
 Maintainers
 Gatekeepers
 Users

Q7. Did you have good experience with the purchase of LED TV?
 Yes
 No
Q8. Describe the experience you had with LED TV?
Q9. What are the ways that influence your decision making process for LED TV?
 Advertisements in newspaper
 Commercials on TV
 Social media marketing
 Other ()
Q10. What additional features you want to have in LED TV?
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