Hospitality Industry Analysis: PESTLE, SWOT, and Trends Report

This report provides a detailed analysis of the hospitality industry, focusing on The Ledbury as a case study. It begins with an introduction and proceeds with a PESTLE analysis, examining political, economic, social, and technological factors affecting the industry. Following this, a SWOT analysis is presented, outlining the strengths, weaknesses, opportunities, and threats. The report then discusses current trends in the hospitality sector, including spa and recreational facilities, online booking systems, digital marketing, and the use of artificial intelligence. The conclusion emphasizes the importance of addressing weaknesses and seizing opportunities to maintain a competitive advantage. The report references academic sources to support its findings.

HOSPITALITY INDUSTRY

TOC
Introduction
Pestle analyses
SWOT analyses
Trends
Conclusion
References

Introduction
It is very important to do macro as well as micro
analysis of the company in which various factors are
considered and the same are discussed in detail.
Swot analysis is also done in the study in order to find
out how the company can improve its performance in
order to get better results.

PESTLE analysis
Political
Political factors are the factors which include the governmental factor which will impact
the The Ledbury by changes in the government or changes made by the government. The
political changes which will impact The Ledbury in positive is change decrease in the tax rate for
restaurant and due to which profit of the company will increase
Economical
Economical factors that will positively impact The Ledbury is the change in exchange
rate due to which the price and the cost of the product will decrease and the same will result in
increasing the sales for The Ledbury

Cont…
Social
Social factors are the factors which will take social things
in account such as life style and age differences. It will impact
positively The Ledbury by providing the young generation better
lifestyle and by providing the old generation suitable lifestyle
Technological
Technological factors that can impact positively are the
modification in the technologies by which customers can be
provided better services and the productivity and the profitability of
the company can increase

SWOT analysis
Strength
Strength is the internal factor at which The Ledbury is better. Strength of The Ledbury is
skilled employees who prepare better food and also with better services. The employees are better
than the competition.
Weakness
Weakness is the factor at which the competition is better than The Ledbury (Cheng. and
et.al., 2019). Weakness of the company is the poor technology, which is increasing time for the
process and the customers are suffering due to this. The company mus focus on increasing the
quality of the technology in order to get better results.

Implication of current as well as potential trend in hospitality industry
with examples.
Current trends
Spa and recreational
Swimming and pool party
Online booking
Robots
Digital marketing
Artificial intelligence

Conclusion
As per the analysis it is concluded that the company needs to improve its weaknesses and do not
hesitate in grabbing the opportunity. If the opportunity is not grabbed on time than this will lead
to giving competitive advantages to the competition.
Appropriate action will lead to make the company more profitable and more result oriented

References
Teng, H.Y., 2019. Job crafting and customer service behaviours in the hospitality industry:
Mediating effect of job passion. International Journal of Hospitality Management. 81. pp.34-42.
Li, Y. and Singal, M., 2019. Firm Performance in the Hospitality Industry: Do CEO Attributes
and Compensation Matter?. Journal of Hospitality & Tourism Research. 43(2). pp.272-282.
Dogru, T., and et.al., 2020. The Airbnb paradox: Positive employment effects in the hospitality
industry. Tourism Management. 77. p.104001.