Business Skills for E-Commerce: Ledbury Restaurant System and Impact

This report provides a comprehensive analysis of Ledbury Restaurant, a London-based restaurant with a strong online presence, focusing on its business skills and e-commerce system. It assesses the core business functions such as customer support, marketing, web design, security, and payment processing, highlighting the role of each department in achieving organizational goals. The report evaluates the restaurant's business aims and their relationship with stakeholders, including customers, staff, suppliers, and the government. Furthermore, it analyzes the impact and risks of introducing an e-commerce system, discussing its advantages like 24/7 availability and reduced costs, as well as disadvantages like security concerns and internet dependency. The report also explores the global impact of e-commerce on society, emphasizing its accessibility and convenience, with a focus on Ledbury's strategies for success in the online market.

Business Skills for e-Commerce
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Introduction
Ledbury is a London based famous restaurant which is focused on British cuisine. It is also
offered the online platform for their customer. Some renowned evidence about Ledbury are:
 It provides the menu as breakfast, lunch, and dinner.4 different product codes are
offered
 The restaurant is offered the service as food menu and wine menu.
 It is ranked in top 50 restaurants of the world in 2017.
 It is Two Michelin Stars restaurant tag in 2018.
Ledbury is opened in 2005 by Brett Grahm. He is the head chef at the restaurant. It is offered
their service online which through it is connected millions of customer and suppliers. But this
restaurant success is increased after 2009. Now it is seen in world best restaurant (The
Ledbury., 2005).
In the first section, we will Ledbury restaurant goals and departments with their role in the
organization. Even, we will tell about restaurant goals with their stakeholders.
In the second section, we will explain the pro and cons of E-commerce system for business
and tell about the global impact of E-commerce
In the third section, we will describe the market potential for restaurant organization,
comparison with other organization and also discuss about financial implications. We have
designed the e-commerce system for the success of the organization.
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LO 1: Understand the structure and aims of business organizations
P1.1 Assess the core business functions of your chosen organization.
Ledbury is an organization in the food industry. Here, I am going to describes core business
functions for Ledbury restaurant.
Customer Support: it is a core function for Ledbury restaurant. Ledbury is offered number
of customer support services
 Ledbury is provided the phone and email on each page of the website so customer
easily contact the organization.
Figure 1: Ledbury contact details for customer supoort
 Ledbury website is also feedback form which describes user feedback. It is useful
improve the service of the organization.
Figure 2: Feedback Form
 Nowadays, each online websites is provided Help section. In this section, the user can
chat with a machinist.
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Figure 3: chat window for Customer support
Ledbury is used Customer Support function to improve organize service and users experience
which make a long-term customer.
Marketing Department:
Marketing Department has handled the organization all products, their raw material and
synchronize them so It is the important department for an organization. Marketing
Department is managed following task which is described below:
 An organization success is depended on behavior market research and customers because
market research is the help to recognize the opportunities for organization and tell about
target markets and customers are told about the services and products which provided by
the organization.
 The marketing team is recognized and managed the company brand value. They will tell
that who is the organization, what thing organization deal with, what organization
viewpoint for.
 The marketing team is recognized products and services so the organization can emphasis
on the cycle sales. They will be promoted the business, manage the materials. For growth
organization, they must up to date with the market.
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 The marketing team will be planned the campaigns for restaurant advertising, designed
the website, manage the press, and release magazines such as promotional material,
brochures or sent customers newsletters.
Ledbury is a London based restaurant which is hired a strong marketing team. This
organized is deal with restaurant business with lots of customers and dealers. In the
London, everyone knows about the restaurant and it is also available social media
(Zorzini, 2017).
Figure 4: Social Media
Web Designed department: it is important for SEO (search engine optimizer). SEO is a set
of techniques that enhance the access of a webpage on the search result. SEO main purpose is
increased the rank of the website. Google, Microsoft, and Yahoo are important to search
engines but Google retains share 91% in the market. For the make money online, organize
has good SEO (Qureshi, 2016)
Figure 5: SEO Performance
Ledbury SEO has a high rank in search result.
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Figure 6: SEO Score of Ledbury Restaurant
Security department:
Security is the higher priority for every organization so companies have much investment in
this department. If organizations website is not secure, then it is decrees the sale and brand
value.
Figure 7: Security of website
For the security of the website, web designer prevents pop-up ads because pop-up ads take
visitor particular webpage but it steals sensitive information of the customer. So Ledbury
website prevents the pop-up ads on the website. Another reason blocks it, the customer does
not like (Woodfield, 2014).
Payment Department: Ledbury contains a secure payment system so the client doesn’t
worry about security. They have a payment system in which customer is paying for the
service to the owner but the owner gets money when the service or product is delivered the
customer. There is a return policy when the customer is not satisfied with Ledbury service.
Here, one important thing that system get only money but it can’t store the card detail of
customer (Woodfield, 2014).
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Figure 8: Payment process
Ledbury has number of departments and each department has own status in the organization
like as:
 Event management department which manages all events which are held for restaurant
growth.
 HR department which managed the restaurant employ and team which is developed the
business.
 The delivery department which managed all service that given customers.
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P1.2 Evaluate your chosen organization's business aims and show how they
relate to their stakeholders.
Organize is defined their business goals which are achieved as soon as possible next months.
It is necessary for company growth.
Ledbury organize business aims are
 Enhance the organize according to market
 Establish a brand value
 Increased the turnover
 Organize the Event with offers and they require balance between them
 Compete from market and make survival in the market
 To increase services or menu that customer wants.
 Permanent interaction with the regular customers that help to improve service
according to needs and requirements
 Good communications and customer service advantage
Stakeholders: it is an individuals or groups of person and organizations that are related to the
business. Stakeholders are affected by the business activity (Slideshare, 2013).
Figure 9: Name of Stakeholder
Name of Ledbury stakeholders:
 Sponsor
 The customers
 The managers/ staff
 Creditors / bank
 Supplier
 Government/MOH
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 Media
 Local residents
 Competitors
On the following table, we will notice the relationship between the business goals and the
stakeholders (mohamed, 2013).
Goal of Business Stakeholders
Enhance the organize
according to market
Organize staff member and Owners want to increases the
business because it is necessary to make money.
Increased the turnover Customers have increased the turnover and profit of the
business but it is also depended on organization service.
Compete from market and
make survival in the
market
Business survival in the market is dependent on their service
and plan. For Ledbury, their staff member and customer are
managing the market survival.
To increase services or
menu that customer wants
Business Suppliers are focus on increasing the service but it is
depended on what service customer needs. Customer will be
easily paid for these services.
Organize the Event with
offers and they require
balance between them
Ledbury held many events because it is interacting with
different people that increase their customer. It helps the
success in business. But it is not possible without good staff.
Permanent interaction with
the regular customers that
help to improve service
according to needs and
requirements
Every business has the first priority that makes their customer
happy. Because business success depends on customer
happiness.
Establish a brand value Owners want to establish a brand value. It is the top priority
than revenues.
Good communications and
customer service
advantage
Staff memory requires good skills of communications and
customer service because they do not want to lose their
customer and defeat from competitors.
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Table 1: Relationship between business goal and Stakeholder
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