Analyzing Communication Strategies at Lee Electronics

This report examines the communication channels used by Lee Electronics, emphasizing the importance of effective internal communication for organizational success. It identifies emails, company newsletter articles, and presentations by the General Manager as key channels. The report details the processes for utilizing each channel, including drafting emails, developing newsletter articles, and preparing presentations. It highlights the effectiveness of each method, noting the speed and customization of emails, the attractiveness of newsletters, and the interactive nature of presentations. The report also includes a sample email demonstrating internal communication and concludes that implementing these strategies will facilitate information flow and improve overall performance at Lee Electronics. Desklib provides access to this and other solved assignments for students.

Running head: COMMUNICATION 0
COMMUNICATION

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Table of Contents
Introduction:...............................................................................................................................................1
Recommended communication channels:..................................................................................................1
Process of communication:.........................................................................................................................2
Email that needs to be circulated in this case:............................................................................................4
Conclusion:..................................................................................................................................................4
References:..................................................................................................................................................5

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Introduction:
Communication is the key to success for all the organisations. It is not only the external
communication that needs to be effective but the internal communication should also be effective
(Bovee, Thill and Raina, 2016). This is because circulating the information to all in an effective
manner help in easier flow of information that results in enhancement of performance. This is the
report that discusses about the communication channels that should be used by the company
called Lee Electronics. It also focuses on the process that needs to be followed to use the
particular communication channel.
Recommended communication channels:
 Emails
 Article in company newsletter
 Presentation by General Manager
(Guffey and Loewy, 2010).
Effectiveness of the selected communication channels:
Emails: Emails can be defined as the written material or the collection of words that contains a
message and sent to the people through electronic medium. Emails are used as one of the most
effective tools of business communication in the internal communication process of the
organisation. This is easiest form of communication and also helps in targeting many receivers at
the same time.
Effectiveness: It is the considered as the effective form of communication because it is a very
fast process and requires very less amount of efforts. It also provides the facility of
customization.
Article in company newsletter: It is the form of communication that is very attractive in nature.
Information that needs to be circulated by this method needs to be framed very creatively so that
readers find it attractive to read. It should be written in the manner that is easy to understand the

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readers (Guffey and Loewy, 2012). The newsletter should be then circulated to all the employees
of the company. This method is effective because it acts as the attention of the readers.
Effectiveness: as far as this communication channels is considered, it has been analysed that it is
the form of communication that helps to attract the reader as it is very creative in nature. It can
act as the evidence of the company policies and can be used to showcase the image of the
company.
General Manager Presentation: This is one of the best methods that can be sued to deliver the
information. This is because presentation is the form of communication and it can be made
interactive by sharing some views and taking the considerations of the employees in that as well.
Presentation helps in providing detailed information. It is easy for the members or the employees
to understand the things in presentation (Van Riel and Fombrun, 2007). They can even ask their
queries at the same time, and there will be no scope of doubts or miscommunication.
Effectiveness: it has been analysed that presentation is found to be the most effective methods
out of three. This is because it allows the two way conversation between the employees and the
top management of the company leaving no sign of doubts in the minds of any of the parties.
Process of communication:
Emails:
Following steps needs to be followed in order to implement the strategy of email
communication:
1. Drafting of email: It is the first step in which all the details of the information that needs
to be communicated should be drafted in a particular message. This email needs to be
generated from the site of the company or from the email site of the HR of the company.
2. Add recipients: It is the step where all the recipients who need to be informed should be
included. Add the email address of all those people to whom this information needs to be
sent (Soucek and Moser, 2010).
3. Customize the mail if required: emails also facilitate the sender to customize the message
for the different sender. It is not that much time consuming and thus it is the time to send
the mail.

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Following steps needs to be followed in the process of article in newsletter communication:
1. Information gathering: It is the step where all the information that needs to be circulated
should be gathered. A very creative team is required to develop the newsletter out of that
information (Zheng, Yang and McLean, 2010).
2. Development of article: It is the spent where the article needs to be designed or
developed including all the information required to be shared.
3. Publish: Now, the article that has been developed needs to be published in the newsletter.
4. Circulation of the newsletter: It is the time when the newsletter magazine needs to be
circulated amongst the employees of the company. This can be easily done by assigning
the responsibility to the department managers to circulate the magazine amongst their
team. Any members who have not been given the newsletter should be allowed to collect
it from the reception area (Cornelissen, 2004).
Following steps should be followed to communicate through presentation:
1. Preparation of presentation: it is the first step that needs to be conducted. The
presentation has been made by the team of the company in which all the necessary
information should be presented in brief.
2. Content: the content that needs to be spoken by the General Manager should be drafted
down so that he can clearly explain the points to the employees.
3. Day and venue: A day and venue needs to be decided for presenting the presentation and
all the employees’ needs to be invited to present on the time given to them (Ramdoss, et
al.).
4. Presentation: The presentation should be presented clearly to all the employees in the
same gathering and their queries should also be resolved.

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Email that needs to be circulated in this case:
Hi all!!!!
This is to inform you all that this time, we have performed with great efforts and achieved the
targets. Lee Electronics is at this position because of you, the employees of the company. The
company wants to show the gesture towards the efforts you all have made and wants to
congratulate you with the some of the handsome bonuses to the performers. The bonuses are to
be distributed amongst all the employees at the time of Christmas to make your celebration more
blissful.
Hope!! We all will get more and more success in the coming years…..
Thanks and wish you all a very good luck for the coming years of you professionalism.
ABC
Communication Manager
Lee Electronics
Conclusion:
Lee Electronics is the company that wants to implement some internal communication strategies
that can have great impact and supports easy flow of information. It has been concluded from the

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report that there are three effective communication channels such as emails, article at the
newsletter and presentation by the general manager. All these communication strategies have
different effectiveness for the company and thus it is required by the company to implement it
effectively.

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References:
Bovee, C.L., Thill, J.V. and Raina, R.L., 2016. Business communication today. Pearson
Education India.
Cornelissen, J.P., 2004. Corporate communication. John Wiley & Sons, Ltd.
Guffey, M.E. and Loewy, D., 2010. Business communication: Process and product. Cengage
Learning.
Guffey, M.E. and Loewy, D., 2012. Essentials of business communication. Cengage Learning.
Ramdoss, S., Lang, R., Mulloy, A., Franco, J., O’Reilly, M., Didden, R. and Lancioni, G., 2011.
Use of computer-based interventions to teach communication skills to children with autism
spectrum disorders: A systematic review. Journal of Behavioral Education, 20(1), pp.55-76.
Soucek, R. and Moser, K., 2010. Coping with information overload in email communication:
Evaluation of a training intervention. Computers in Human Behavior, 26(6), pp.1458-1466.
Van Riel, C.B. and Fombrun, C.J., 2007. Essentials of corporate communication: Implementing
practices for effective reputation management. Routledge.
Zheng, W., Yang, B. and McLean, G.N., 2010. Linking organizational culture, structure,
strategy, and organizational effectiveness: Mediating role of knowledge management. Journal of
Business research, 63(7), pp.763-771.