GSB016 Managing Consultancy Practice: Legal Consulting Report

This report provides a comprehensive analysis of managing consultancy practices in the legal sector, focusing on law and advocacy. It explores the challenges faced by legal consultants, including adapting to changing legislation, market divisions, and technological advancements. The report identifies key models and tools for effective legal consulting, such as communication strategies, campaign development, and systemic advocacy. It emphasizes the importance of innovation and creativity in resolving challenges, including talent management, multi-sourcing, and collaboration. Furthermore, the report addresses ethical and environmental issues, such as lack of credibility, organizational capability, and resistance to change, suggesting ways to overcome these challenges through community engagement and ethical conduct. The overall aim is to provide insights into building a sustainable and successful legal consultancy practice.

Running head: MANAGING CONSULTANCY PRACTICE
Managing Consultancy Practice
Name of the Student
Name of the University
Author Note

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Introduction
Practicing any field in which someone is an expert is the celebrated profession
throughout the World. There are many fields of consultancy services practiced throughout the
World. Consultancy in the area of education, advocacy, health, management, reengineering,
transport, human resources, finance and banking is done by professional (Pires and Alves 2015).
A comprehensive report for consulting practice in the field of law and advocacy is
provided. The practice I the law firms is considered to be a area of repute .This is the one of the
most interesting and dynamic field where, the advocates do not fight cases but they are engulfed
in different cases and scenarios of different people and thus they fight to win the cases (Andrews
and Shimp 2017). The most important thing which sets practice apart from any other profession
is that the people are very inspired individuals and they are motivated by the leaders and know
how to win. In order to uphold the vision, mission and purpose of practice in law it is crucial for
the individuals to dedicate towards the ultimate goals and thereby achieve satisfaction.

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Question 1
Research on the legal consulting sector
This field has faced many tough times since there are lot of changes and amendments
coming and people in the profession of law face difficulty to quickly adapt to the changing
circumstances. It is crucial that the legal consultant shall be quick and updated with the latest
amendments so that they can assist their clients and retain them in fast changing environment
(Oh, Cho and Kim 2015).
Legal consultancy is a client based driven industry and therefore the consultancy firm
practicing law and advocacy need to quickly adapt to the terms, service and operations. In the
past few years there has been a significant transition in all the areas of profession such as
legislation management and also the technology (Alhaddi 2016). Thus it is crucial to maintain a
competitive edge and thereby maintain a long term growth. On the surface it is seen that the
Australian law firms are performing very well and it has been found from different sources that
these consultancy firms grew very rapidly and thus they outperformed the market by growing
11.5% to $ 2.95 billion. They enjoyed a steady growth and this was the most attractive for
consulting firms (Akwetey 2015).
The strategic, structural, cultural challenges that the consultants face while practicing law
and advocacy
There a lot of challenges that are faced by this industry and which is to be given
importance. The market is divided into two parts the first part is the low cost customized part and
the other is high value legal advocacy and consultants. This division has forced a lot of

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consultants to take decisions so that they can address both the market condition, so that they can
capture both the market (Basu 2014.). The consultants are therefore making plans so that they
can make well defined plans to strategize the cost, pricing, brand of starting consultancy
services.
There are technological as well as there are huge changes in the legislation and cultural
environment and they are making new business model and thus the people should make a
comprehensive plan and strategies their business and operating model so that they can sustain
their clients and make them successful thus serving their clients (Castro 2016). The legal
consultants should ensure continuous connectivity and engagement with the clients and the
services they need.

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Question 2
Model, tools and framework required in the legal consulting practice
The tools and models of advocacy area as follows:
 One needs to communicate effectively
 It is important to promote and develop a newsletter so as to work
 It is essential to understand and develop the campaign
 To raise funds and run the business (Paul 2015)
 To be able to keep the society together and to look after yourself
 The effective tool in advocacy is to influence the people and arrange meetings.
Preparing for the message - It is important that the legal consultant prepares for the message
on what is being spoken about (Dermawan 2014). While speaking in a crowd, it involves
discussion and negotiations. It is important to know the perspective of the audience.
Getting your message across to the clients- It is important for the legal consultants to convey
the message to the clients and the legal consultants should be able to convey the message
effectively.
Getting to know the people- It is crucial to understand the people and to discuss the issues
with the audience and thus to utilize the presentation (Ernst and Fischer 2014).
Conveying the message – It is crucial to promote the message to the broader community to
be successful in the advocacy work. The more allies are created which will make the case the

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advocate is fighting for to be more supportive for the cause and is willing to work so as to
bring in the changes (Scott 2017).
 Systemic Advocacy – This approach to advocacy is to be managed so as to bring
significant outcomes for the wide population having disability. This needs to have
dedicated resources and good linkages with the individual advocates so that there is a
proper flow of information about the issues affecting people with disability (Rapp 2014).
 There are two models which are provided by an advocacy agent since there is lack of
resources for the systemic advocacy when individual advocacy needs have to take
precedence.
Models of advocacy
a) The circumstances arises where each of the model gets a positive outcome for the
consumers
b) There are circumstances where each model might not get a positive outcome for the
consumer
c) There are barriers in which the models achieve positive outcomes (Singh and Uncles
2016).
d) There should be strategies which shall be formed to overcome the barriers; and
e) It should be seen that effectiveness of the model which can contribute in making
systematic change

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Question 3
The innovation, creativity that could be bought in the legal consultancy practices to resolve
the challenges
It is crucial in the legal practice and profession to bring innovation and creative and to
remain dynamic. It is seen that innovation cannot be achieved only by investing in huge sum of
money. The individuals need to be fast, agile son that they can match themselves with the
upcoming trend. In spite of being accurate it is much more important to be creative in working in
the legal profession (Giachetti and Torrisi 2017). The barriers of reinventing should not be
overlooked, and thus the people shall change the way they operate, and thus to develop
themselves so as to provide the clients with greater value.
Now the consultancy firms offer services so as to recruit and sustain the talent. Talent is
one of the most favored assets and the organization seeks talent so that the organization can
focus on the skills and the talents that the people have (Glowik 2016). The consultants have to
work in a diverse field and thus to prioritize themselves in working with the specific work.
The people shall change their way of thinking and they can fight the challenge with the
multi sourcing and these firms needs complementary expertise to work. Today the consultancy
firms are increasing and they and they are forming partnership outside their industry so s to
continue to cater the clients who are in need of legal solutions (Guri, Mirsky and Elovici 2016).
The smaller consultancy firms have the expertise and the skills and they utilize their strength so
that they are able to collaborate with the other firms and threat they can start sharing the needs of
the partners. They collaborate with different partnership organization having the compatibility

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and the capability so as to build the trust and confidence of the market (Harutyunyan, Jiang and
Narasimhan 2016).
One of the largest threat or challenge that the consultancy firms or organization face is
that of the Crowd sourcing for consultancy and it can be resolved only when they are able to
react quickly and provide particular service anywhere in the World (Huang and Lin 2017). In
order to sustain on a long term basis it is essential that the small firms and the professionals are
able to capture the trust, quality of the market. The advocates’ management consulting firms are
able to develop teams who will be able to understand the intricacies of the clients in the various
sectors so that they are able to face the opportunities and to mitigate the risks (Hinrichs 2013).

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Question 4
The ethical and the environmental issues that the legal consultancy firms faces and the
ways to overcome it
There are many issue that these firms faces but the individuals should be aware about the
importance of the advocacy and thereby it has helped the professionals practicing law to be much
more participative so as to deliver effective advocacy.
The ethical and environmental issues faced are as follows:
1. Lack of credibility: The legal service providers are not able to judge themselves correctly
and the experts on the need of the consumers. The legal consultants are not able to
accurately judge the community concerns thus they should participate in the community
services (Hisrich and Ramadani 2017).
2. Lack of the organizational capability: The consultancies are small and only specialized in
the particular category. Advocacy can only be practiced when there are people who
strongly feel the need to focus on the same goals and activities.
3. The nature of society: The society is largely dependent on the making law and regulation
and the literacy shall help in the improvement of the society and help to reduce the
prejudice (Ji et al. 2015). Thus it is crucial for these consultancies to focus on way such
as media and the communities which shall reduce the barrier in promoting consultancies.
4. Location`: Consultancies are much popular in the urban area where there are a lot of
opportunities of trade and business. People make their own consultancy firms in the cities
due to the environmental issues and thus the rural areas face challenges for carrying out

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advocacy and thus it remain isolated from the rest of the communities (Kirk, Herzer
Artmann and Kunz 2014).
5. Sustainability: In order to sustain on a long term it is crucial that the people give much
more effort. A person needs to have its area of interest and patience so to remain in the
profession of law practice for a long term.
6. Resistance to the change: The change in this field is a difficult thing to implement since
law is huge and it involves a lot of legislations thus the organization culture needs to be
well developed so as to adapt to the changing environment (Liu et al. 2017).
There is no code of conducts for the advocates in the society but there are many ethical
principles and decent and proper ways that the community advocates should have while
practicing the profession law. Advocacy mainly focuses on the equity and justice so their
activities are mainly influenced on their ethical behavior (Lord et al. 2015). The main intension
of advocacy is to empower and value the citizen as equal. The challenge of advocacy is to
maintain a strong sense of views of most o the people in the society.
On the ethical note the legal consultants should be accountable and responsible for their
words and actions. They should know whether their actions are morally correct or not. Thus the
action of the advocates should be such so that it is not interpreted as foolish and self interested
(Njuguna 2017). Thus advocacy is represents the community and the management, the person
shall have clear understanding about the clients and their needs. The most important and ethical
is too maintain the confidential information of the client When the advocate is fighting on behalf
of the client then he should maintain the information of someone else and thus shall be aware
about the issues concerning trust and confidentiality (Naidu 2017).

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Question 5
Example of Consultancy Project Proposal in legal advocacy
November 29th, 2017
Brambles Limited
Training and Development
WPG506RT
123, Pitt Street, Sydney NSW 2000
Australia
Dear Bruce,
This is a confirmation that I will be conducting a group focus plan which will provide a
feedback for the various plans in the legal advisory services. I will on further notice work with
the manager so as to draft or formulate the question and the intricate proposals on the group
composition and to help in proving the solutions.

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The total fee for the work would be charged is $18000 which excludes the travelling
expenses. This fee is charged for the preliminary work, analysis, feedback of the data and at last
presentation of the findings.
In the view of the huge work and the solution to be given, this letter of agreement is a
sufficient document. I am forwarding the letter to you and please keep a copy and return it as per
your convenience and mentioning the tentative starting of the work. Thanks for the help. I am
looking forward in assisting your plans.
Sincerely,
Patrick Williams
PS& Associates Consulting Group
Legal Consultants
Acceptance
This letter of intent is accepted and forms an agreement between PS & Associates Consulting
Group and Brambles Limited (we/us/I) as represented by Patrick Williams.
For PS & Associates Consulting Group, Inc.: For: ****
Patrick Williams
Consultant