Google's Legitimacy: Exploring Management Strategies and Challenges

This report examines the challenges and strategies Google faces in maintaining legitimacy in the digital age. It highlights the importance of trust, privacy, and responsible policies in the context of Google's search engine and its impact on users. The report discusses the role of leadership, particularly Sundar Pichai, in ensuring that Google's actions align with public expectations and ethical considerations. It also references relevant academic sources to provide a comprehensive understanding of the topic, including the need for effective frameworks to address issues such as fake news and government interference. The report emphasizes the necessity of proactive management to protect user privacy and build a sustainable and trustworthy online environment, supported by the effective implementation of best practices and policies.

Running head: MANAGEMENT OF LEGITIMACY IN TOP COMPANIES
Management of Legitimacy in Top Companies
Name of Student:
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Author’s Note:

1MANAGEMENT OF LEGITIMACY IN TOP COMPANIES
In the present scenario, the advent of technology and the growth of successful companies
have led to the questions related to the maintenance of legitimacy of a company. Privacy is a
fundamental human right and it is same for corporate situations and highly successful companies
as well. This can be understood in case of Google.
In the present scenario the legitimacy as well as the features of the search engine in
Google needs to be maintained. This is because of the way the people search and the results they
obtain might influence certain aspects of their work and educational lives. Other than this
purchasing wrong information is unethical and irresponsible to the users as well.
It always needs to be ensured that companies in the industry can work together in a very
effective manner to challenge excessive amount of interference of the government and at the
same time identify best practices and responsible policies by the governments in order to protect
the privacy of the users (Davoine, E., & Ravasi, 2013).
There are many issues which Google has faced due to the problems which arise while
searching anything on the Google search engines. There also has been an uproar regarding the
fake news that was published in the company’s website due to which lot of problems and
confusion ensued. It is thought to be the sole responsibility of Sundar Pichai and other managers
to ensure that the trust which the public has put in Google need to be maintained at all times
(Scherer, Palazzo & Seidl, 2013).
It is crucial for the organizational heads at Google to devise a proper framework to ensure
that the legitimacy is maintained at all times and the needs of the people are met.

2MANAGEMENT OF LEGITIMACY IN TOP COMPANIES
References:
Davoine, E., & Ravasi, C. (2013). The relative stability of national career patterns in European
top management careers in the age of globalisation: A comparative study in
France/Germany/Great Britain and Switzerland. European Management Journal, 31(2),
152-163.
Scherer, A. G., Palazzo, G., & Seidl, D. (2013). Managing legitimacy in complex and
heterogeneous environments: Sustainable development in a globalized world. Journal of
Management Studies, 50(2), 259-284.