Analysis of Fan Engagement at Leicester City Football Club: A Report

This report delves into the fan engagement strategies employed by Leicester City Football Club. It highlights the importance of fan engagement in modern sports and examines the club's approach to building a strong relationship with its supporters. The report discusses the implementation of interactive programs, such as Q&A sessions with players, and the significance of matchday experiences, including the selection of children as mascots. It also emphasizes the role of supporter groups in fostering a sense of community. The analysis covers key drivers of fan experience, including interactive programs and matchday experiences. The report concludes by emphasizing the importance of fan engagement for the overall success of a football club.

LEICESTER CITY FOOTBALL
CLUB FAN INTERACTION
NAME OF THE STUDENT:
NAME OF THE UNIVERSITY:

INTRODUCTION AND FAN
ENGAGEMENT
 The following report is based on the discussion of the fan engagement programs that are
carried out by the Leicester City Football Club in England.
 Fan engagement is one of the hottest topics in the modern day sports culture.
 A club with a tremendous fan engagement program is bound to get profitable and enjoy
business success.
 A modern term of 360 degree fan engagement programs has been doing the rounds since the
last couple of years and most of the clubs have started implementing them.
The club management has arranged for match day mascots for all the supporters and the
junior supporters having a season ticket is randomly selected for each and every game of
the season.
The club management also provides special fan engagement programs for the children as
the players of the club pays a visit to the house and enjoys the party with the fan.
This apart the club holds interactive seasons of the fans with the club players where the
players interact with the fans and engage in different programs.
The fans also enjoy this kind of experiences as they are able to interact with their heroes.

KEY DRIVERS OF FAN EXPERIENCE
 Interactive programs- The interactive programs of Leicester City football
club involve the interaction of the fans with the players of the club. The
interactive sessions are held every now and then and fans are allowed to
ask different questions to the footballers and also click pictures with them
or take autographs. These kinds of interactive sessions serve as a boost for
the players and also serve as a great means of fan experience and
engagement.
 Match day experiences- As said earlier the children of season ticket
holders are selected by the management of the club for acting as mascots or
the player escorts. The experience of these children as escorts helps them to
develop a special experience for the club and turns them more loyal to the
club.

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