This research report provides an in-depth analysis of leisure shopping trends in villages, focusing on the motivations and behaviors of consumers. The report begins with an executive summary outlining the key findings and research questions. It then explores the evolution of village shopping and the factors influencing consumer decisions, including discounts, brand availability, and the overall shopping experience. The methodology section details the use of both qualitative and quantitative data analysis, with a specific emphasis on paper-based surveys. The sampling procedure, sample size, and demographic distribution of the participants are also described. The results and discussion section presents the findings from the survey, highlighting key motivators and limitations. The report concludes with recommendations for village shops to capitalize on these trends, based on the identified factors. The report also includes an overview of the survey instrument, data collection process, and a discussion of the limitations encountered during the research. The research incorporates a questionnaire divided into three parts: population diversity, key motivators for visiting villages and village shops, and the background of the population. The study uses a survey of 94 respondents to understand the key motivators behind leisure shopping in villages and provides valuable insights into consumer behavior and shopping trends in these unique retail environments.
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