Report: HRM Challenges, Strategies, and Solutions for Lend-Lease

This report examines the human resource management challenges faced by the Lend-Lease construction company. It provides an executive summary of the key issues, including recruitment and selection difficulties, labor supply concerns, the importance of organizational image, and demographic challenges such as an aging workforce and generational differences. The report delves into these challenges, offering recommended strategies to improve HRM practices. These strategies include focusing on labor records, conducting recruitment seminars, employer branding, and advertising to attract talent. The report emphasizes the need for Lend-Lease to adapt to changing market dynamics and maintain a strong organizational image, ultimately aiming for improved profitability and revenue through effective HRM strategies. The report also contains references to various academic sources to support its claims.

Running head: Managing human resources
Managing human resources

Managing human resources
Executive summary
The report presents a brief of the key challenges of the human resource management. It explains
that how human resource department plays a vital role in lend lease construction company. It
explains the various strategies and approaches to prevent and reduce the key issues in the
organization. The key challenges affect the business activities and operations adversely. Thus,
the company should control on these challenges and build a good position in the market.
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Table of Contents
Executive summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Key challenges.............................................................................................................................................4
Recommended strategies............................................................................................................................7
Conclusion...................................................................................................................................................8
References.................................................................................................................................................10
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Managing human resources
Introduction
The report talks about the lend-lease construction company. It explains the key
challenges of recruitment and selection that are faced by the company and its recruitment
strategies to achieve success. The report contains the drawbacks of these key challenges and the
recommended strategies to overcome them. It explains the strategies and approaches to prevent
these key challenges. The Lend-lease group is a conglomerate construction, infrastructure, and
property based company. Its head office is located in Barangaroo; Sydney, Australia and it was
founded in 1958. In 1970, the company extended its business operations and activities in
America. The organization is doing the significant work across the world. The organization
operates and manages its business in more than 40 countries across the world. The company
manages and constructs the large building projects. It plays a significant role in the construction
industry. The lend-lease group operates and runs some additional businesses across the world
like investment management, apartment development, property management, infrastructure
development, real estate leasing and sales and venture capital investment in modernization and
innovative technologies.
Key challenges
The lend-lease construction company is not only accountable for explaining and
analyzing job outlooks but also have to be through in recruiting them as per the organizational
requirements and needs. It analyzes and evaluates the behavior, activities, and performance of
the workers according to which they are appointed. Lend-lease has to take care the recruitment
strategies and approaches of the organization (Howe-Walsh & Schyns, 2010). This strategy of
recruitment gives the company a chance to meet and achieve their requirement effectively and
efficiently. The recruitment process mainly comprises of employees ability to do work efficiently
and it also checks the capabilities and potentials of the employees for doing the assignment
correctly. The recruitment in the company is done on the basis of efficiency and effectiveness of
the employees. Only the potential candidates with desired knowledge and experience can fulfill
the requirements of the company (Thompson, 2011). They are recruited to fill the job vacancies.
This criterion gives the candidates the greatest opportunity to show their skills. The selection in
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such companies is done after the recruitment process which is just not limited to checking
references, interviewing or testing.
Labor supply is one of the most important factors needed in the company. It focuses on
the labor demand and labor policy that is maintained by the company in their records. It helps in
the growth of the company. Lend-lease has to go through the various challenges while working
on the labor workforce. Company’s biggest challenge is to check whether the number of labors
working for the company is satisfied or not. It happens that the company falls shortage of labor
supply due to unsatisfactory demands. This affects the image of the company. Hence, it becomes
a key challenge for them to meet the requirements (D'Cruz & Noronha, 2011).
Organizational image
The organizational image plays a vital role in every organization. Every organization
does work hard to create an organizational image. It is a most important challenge for the
company to maintain its organization's image. Lend-lease put hard efforts to meet this challenge.
They work hard to achieve the aim. Lend-lease has a good reputation in the market. This
becomes important for them to maintain the name of the company. They do every possible thing.
They allow their employees to work after hours if they wish. The company does not provide the
fair compensation and remuneration to the employees. Thus, it affects the position and image of
the company in the market(Boxall & Purcell, 2011).
Demographic issues
Demographic characteristics include such as age, sex, religion, place of living, education
and marital status. Sociological characteristics are more challenging and they have various
qualities and traits such as membership in organizations, interests, values, daily household status,
and societal groups. A group based on sociological and demographic traits includes people under
the age of 30 years who are interested in environmentalism (Pereira & Anderson, 2012). Socio-
demographic factors show the impact on poverty and financial health care access among disabled
people (Kompaso & Sridevi, 2010). The demographic issues of lend-lease have been discussed
below.
Ageing workforce
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Managing human resources
The company checks whether the employees working for the firm have the capability to
work or not. It checks the age, knowledge required to function and the ability of the employee. If
the employee falls under it, he is hired. The age of employees is the important aspect that the
company checks before selecting the employee. The employees working in the firm already are
highly experienced so it demands experience from the candidates. it is also needed for the firm to
look after the health of the every individual which allows them to take timely actions (Kakuma,
Minas, van Ginneken, Dal Poz, Desiraju, Morris & Scheffler, 2011).
Generations
Lend-lease is working from a long time. It is achieving growth since development. The
strategy planned by the company motivates them to work hard. The Company usually gives
chances to younger people compared to the experienced people. Thus, the organization is not
able to gain the experience and knowledge of the older employees. The company must recruit the
old people because they have experience. It will save the time as they will already know about
the working if the assigned task. Thus, it is important to hire those people who know the work
already (Järvalt & Randma-Liiv, 2010).
Diversities
As the growth and requirement of the market are changing thus, the company must
recruit highly qualified employees. Lend-lease company diversifies itself on a large scale but
within the country only. This is one of the major challenges for them to expand their growth in
other countries also. The company should plan the strategies in such a way that it can expand its
growth all over the world. The company should create a culture of teamwork and collaboration it
will help to reduce the diversity issue. It gives the company a chance to work in a comfortable
environment. The company should also provide the diversity training programs to employees for
reducing the cross-cultural differences across the world. Further, this will reduce the risk and
errors done by employees during working (Thite, Wilkinson & Shah, 2012).
Recommended strategies
There should be a proper strategy to be followed. The Company must check the labor
record time to time. This will help them in solving the issues regarding labor supply. They
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Managing human resources
should conduct the seminars for recruiting suitable candidates. They can put themselves for the
job consultancies. This will help them to select best candidates and will reduce their chances of
shortage in labor supply. The company should focus on assigning the task of checking and
finding the demanded workforce. This will allow them to work effectively and their time will not
be wasted. This will increase their growth in near future (Gkiontsi & Karanika-Murray, 2016).
To reach the goals and objectives that are set by the company, it is necessary for the company to
check the daily report of employees. This will help them in knowing the employee requirements.
A proper strategy should be planned for the employees to do the work in the firm. The
recruitment in the company is done on the basis of employee’s qualification and experience
(Ehnert & Harry, 2012). Since the company is into existence from last 56 years, hence it chooses
employees according to the requirements. a company has a human resource department which
takes care of the working of overall firm. It is important to have a strong human resource
department. The growth and success of the company are undertaken by HR department. In lend-
lease, HR department is responsible for functioning, recruiting and selecting and other important
tasks (McNulty, De Cieri & Hutchings, 2009).
It is important for each member of the firm. This will make them aware of the
requirements of the company. The image of an organization depends upon the work done by
employees. The company can select best candidates and ask them to put more efforts. This will
maintain their image in the market. The Company should increase their contacts by meeting its
competitive firms (Fenwick & Bierema, 2008). This will help them in making good strategic
plans.
Employer branding
Employer branding is a good strategy to reduce the key challenges of recruitment and selection
in the company. The identity as an employer brand is given to each employee working in the
organization. The Employer branding in the lend-lease company is excellent. Furthermore, the
company should reach a number of individuals who have the capability to meet the company’s
requirement. For this, they should promote themselves by conducting various seminars and
events by reaching distant places. The employer works should define the overall growth and
success of the business. The company must select employees from all over the world. It
describes the value position of the business and it helps in achieving success. An employer sets
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Managing human resources
the company’s reputation; hence it is advised to choose a right representative for the firm
(Marler, 2009).
Types of advertising
Advertising is a strategy to draw people’s attention. It is a way to promote Branding.The
Company uses the advertising strategy to reach into the global market. It helps to increase and
expand the revenue of the company. It is done to reach more and more people so that they come
to know about its existence. One can use audio-video visuals to make their voice reach to around
the world. The company should adopt the excellent advertisement and brand strategies to gain
the competitive advantages in the market. Lend-lease uses effective branding and advertisement
strategies to reduce its key challenges of recruitment. It should promote its name by publishing
its articles in newspapers, advertising on television, printing pamphlets etc. this will aware more
and more people about the company and will lead to its growth and success (Farndale, Scullion
& Sparrow, 2010).
Conclusion
The report gives is based on the human resource management of the lend-lease
construction company. It is necessary for them to increase their contacts not only within the
boundaries but also among the world. The important criteria are followed by the company is
recruiting of employees. The Employees should have good command over the tasks assigned to
them. Lend-lease has highly professional employees still it needs to improve its strategies and
approaches. The company should focus on the workforce, diversities, branding, and
advertisement. It should work according to the demographic conditions. The firm should manage
its reputation in the market by proper planning. The company’s main aim is to earn profits and
revenue. If a company establishes such traits, it can easily achieve its goal.
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References
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Ehnert, I., & Harry, W. (2012). Recent developments and future prospects on sustainable human
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Farndale, E., Scullion, H., & Sparrow, P. (2010). The role of the corporate HR function in global
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Fenwick, T., & Bierema, L. (2008). Corporate social responsibility: issues for human resource
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Gkiontsi, D., & Karanika-Murray, M. (2016). Dealing with economic and demographic
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