This report provides a comprehensive analysis of Lenovo's strategy in the global smartphone market, focusing on its acquisition of Motorola Mobility. The report begins with an introduction to the growing smartphone industry and the objectives of the study. It then delves into Lenovo's overall strategy, including its aim to become the leading smartphone seller. The report uses PESTLE, Porter's Five Forces, Resource-Based View, and SWOT analyses to evaluate the external and internal factors influencing Lenovo's success. It examines the political, economic, social, technological, legal, and environmental aspects, as well as the competitive landscape. A competitive analysis of Lenovo in various countries such as India, the USA, Canada, and Bangladesh is also presented. The report concludes with recommendations on how Lenovo can achieve a competitive advantage, supported by references to relevant literature.
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