HRM Report: Evaluating The Lensbury Hotel's Management Strategies

This report provides a detailed analysis of the Human Resource Management (HRM) practices at The Lensbury, a four-star hotel and conference center in the UK. The report begins with an introduction to HRM, emphasizing its role in hiring, performance improvement, and strategic planning within a service industry context. Task 1 explores the role and purpose of HRM, including recruitment, selection, performance management, training and development, and human resource planning, specifically in relation to The Lensbury's operations. It also includes a discussion of human resource planning, outlining the stages involved in assessing, forecasting, and matching demand and supply. Task 2 focuses on employment relations, examining the current state of employment relations and the impact of employment law, such as anti-discrimination and minimum wage acts, on HRM. Task 3 delves into job descriptions, person specifications, and a comparison of selection processes across different service industries, using The Lensbury and Duke Hotel as examples. The report concludes with a summary of key findings and provides references to support the analysis.

HRM

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Role and purpose of human resource management..............................................................1
1.2 Human resources plan based on an analysis of supply and demand....................................2
TASK 2............................................................................................................................................3
2.1 Current state of employment relations.................................................................................3
2.2 Employment law affects the management of human resources...........................................4
TASK 3............................................................................................................................................5
3.1 A job description and person specification...........................................................................5
3.2 Compare the selection process of different service industries businesses............................6
TASK 4............................................................................................................................................7
4.1 Contribution of training and development activities to the effective operation....................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
.......................................................................................................................................................10

INTRODUCTION
Human resource management is one of the important factor for each and every business
organization as it contribute in hiring as well as improving performance of workers at workplace.
In this, manager play vital role in developing and preparing strategies to executing business
activities in effective manner (Baum, 2015). Along with this, human resource management
includes process of planning, recruiting, selecting, training and many more to enhance
productivity level of the company. Current report is based on The Lensbury, is four star hotel and
Conference Centre who operate their services in UK. It is hospitality sector as they serve their
quality services to customers. For this HRM is more important which helps workers to perform
their activities in effective manner. Role and purpose of HRM is mentioned in this project. Along
with this, employees relation also discussed in this assignment as it directly contribute in
establishing positive image at market place.
TASK 1
1.1 Role and purpose of human resource management
Human resource management consider as an important for business organization as it
helps in managing as well as controlling all the business activities in systematic way. As it
consider various activities such as recruitment, selection, training- development, performance
appraisal and many more. With the help of this company easily attain set goals and objectives. In
context of The Lensbury, is service industry which provide quality services to its customers as
per their needs and wants. It is four star hotel which includes sports facilities like gym, 19 tennis
courts, a water sports centre. As hotel looking for a experiences Hotel receptionist to provide
better customers services to their number of guest. Along with this, the main purpose of HRM is
to increase the profitability level of the company by managing entire activities of the hotel. With
the help of this they easily enhance their productivity level at market place. In addition of this,
there are some main roles of HRM in The Lensbury are as follows:
 Recruitment and selection: It is one of the important role of HRM through which
manager easily hire right person for accurate place at correct time. As the main objective
of HR manager to invite number of candidate to fill vacant place within the company
(Bentley and et. al., 2012). For this company provide information through newspaper
advertisement and many more to hire capable candidate. On the other side, process of
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selection is also include techniques like aptitude test, interview and many more. With the
help of this, manager select capable person towards the vacant place.
 Performance management: In this, it is important duty of HR manager to prepare right
system to execute entire activities of the company (Bratton and Gold, 2017). With the
help of this workers get motivated towards the work which may leads in attaining set
goals and objectives in appropriate time frame.
 Training and development: It is one of the important role of HR manager to provide
better training and development programs to their workers in order to enhance their skills
and knowledge (TRAINING & DEVELOPMENT, 2018). With the help of this employees
easily perform their activities to attaining set goals and objectives. Thus, manager have to
evaluate the needs at the time of performing task in order to enhance overall performance
of the company.
 Human resource planning: Under this, HR manager responsible for preparing strategies,
planning, procedures to their workers so that they effectively perform activities which
may leads in attaining positive results. One of the main advantage of this is to retain
workers for longer period of time within the organization.
 Implementing policies: Under this, manager of company is responsible for execute and
develop policies and plan within the organization as workers easily perform their task
accordingly. Along with this, manager also includes all the workers at the time of
implementing policies at workplace.
1.2 Human resources plan based on an analysis of supply and demand
Human resource plan is one of the important and effective process which define existing
and future requirement of the company. With the help of this manager easily accomplished set
goals and objectives. Along with this, it also helps in reducing the wastage of the resources at
hotel. The Lensbury is a four star hotel in which HR department make an effective plan to
maintain as well as record all the information of available resources in order to achieve set goals
and objectives. In addition of this, hotel provide various services to its customers in order to
attain their satisfaction level (Chan and Kuok, 2011). This will contribute in attaining
competitive advantage at market place. In context of this, there are some main stages which
includes at the time of making an appropriate plan:
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Assessing human resources: It is one of the important step in which HR manager
effectively execute all the activities which may leads in improving the entire business activities.
Along with this, firm conduct PESTLE and SWOT analysis to effectively measure all the factors
which impact on business organization (Crouch, 2011). With the help of this, they easily enhance
their performance level.
Demand Forecasting: This step define estimated supply and demand of human resource
within The Lensbury. With the help of this company easily evaluate the future needs. In this
context the main objective of company to effectively meet with their future need in order to
attain positive results.
Supply Forecasting: It is important step which refer to supply human resource at market
as it helps in evaluating resources which exist within the company. Along with this, internal
source includes promotion, job rotations and external source consider hiring and selection of the
workers to fill the vacant position.
Matching demand and supply: Under this step, it is important for manager to ensure that
demand and supply have to match because it helps in developing positive brand image at market
place. In addition of this the main objective of this stage is to maintain supply and demand in an
systematic way.
Action plan: Under this last step HR manager needs to analyse all the activities and
workers to increase the chances of attaining positive results. For example, if in an organization
workers are less then manager responsible for recruiting new and skilled employees who can
easily perform their activities. This will helps in attaining enhancing the chances of attaining
positive outcomes and also reduce the issues in an appropriate way.
TASK 2
2.1 Current state of employment relations
HRM is an important concept for business organisation and its workers as well because it
helps in maintaining positive relation at workplace. Along with this, employment relation refer to
a healthy relation between workers and manager as well. Thus, it is important for company to
provide better guidance and support to their staff members with the purpose of attaining set
target in appropriate time frame (Riley, 2014). In addition of this, manager of The Lensbury also
includes collective bargaining, negotiation, consultation, employees participation, involvement
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and management of conflicts. All these are contribute in enhancing the workers performance at
workplace and at the same time also accomplishing positive results. As concept of HRM play
vital role developing and preparing all the strategies through which workers can easily perform
their task in most effective manner.
In addition of this, manager also involve workers within decision making process which
may contribute in encouraging them as they increase the chances of attaining favourable results.
Increasing workers participation also contribute in reducing the chances of arising issues and
conflicts among workers (Birasnav, 2014). This will aid in developing positive and ethical work
environment in which workers enhance their skills and knowledge in most effective manner.
2.2 Employment law affects the management of human resources
Employment law consider as an important aspects which helps in dealing with all the
duties of workers at workplace. It directly contribute in developing healthy and positive
relationship with employees and manager. For this, legal authority of UK also develop effective
systems to protect employees rights. This will contribute in developing ethical work environment
through which workers easily perform duties. As The Lensbury also consider some legislation
within their workplace to maintain their performance level. All these are as follows:
Anti-discrimination Act, 1977: Under this, it is important for The Lensbury to treat all
the workers equally. Along with this, also ensure that employees does not suffer from any kind
of discrimination on the basis of age, religion, colour. This will helps in encouraging them
towards their task so that they easily perform their activities.
Minimum Wages act 1948: Under this, it is more important for The Lensbury to protect
workers right at workplace. It is main right for employees to get fair wages of the work which
may leads in improving the performance level and at the same time also aid in enhancing the
productivity level.
Working time regulation act 1998: It is important for The Lensbury to provide flexible
working hours to their workers to improve their productivity level. If workers do extra work than
manager have to pay extra pay (Evans, Stonehouse and Campbell, 2012). Along with this,
workers has rights to do minimum 9 hours in whole day.
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TASK 3
3.1 A job description and person specification
Job Description: It is an important document which define person roles and
responsibilities towards a specific job. Along with it is prepare after undertaking job analysis.
Job Description
Company name: The Lensbury
Department: Marketing
Location: UK
Job title: Marketing manager
Working hours: 8 to 9 hours
Job Summary: The Lensbury is search for marketing manager within their hotel. Thus it is vital
for candidates should have enough knowledge about marketing so that they easily perform their
activities to enhance sales.
Role
 Manage all the budget of the company.
 Prepare better strategies of customers.
 Set promotional activities for specific products.
 Effectively review marketing process
As per job description, The Lensbury easily fill the vacant place in business. As
candidates who are interested should having proper ability to perform entire business activities.
Person Specification: It is also an important document which define staff members
qualifications and characteristics for executing particular job and task. As it is also known by
employee specification.
JOB SPECIFICATION
Company: The Lensbury
Job title: Receptionist position
Qualification: Masters in marketing (MBA)
Important Criteria:
 Proper knowledge about marketing
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 Ability to manage and control all the marketing function.
 Effectively deal with customers and workers as well.
 Ability to solve issues and problem.
Desirable criteria:
 At-least 3 year experience.
 Effective communication.
 Having practical and conceptual skills and knowledge.
3.2 Compare the selection process of different service industries businesses
Selection is considered as a process that is done for hiring eligible and suitable candidates
who best fit for the job (Guest, 2011). Thus, they must select candidates accordingly so that they
can perform their act for giving effective results and if it is not done appropriately than company
can face adverse effect. Therefore, to understand it in a better manner a comparison is explained
below i.e. between Lensbury and Duke Hotel.
Selection process of Lensbury Hotel
Preliminary interview: This is a kind of screening interview that is incorporated by
companies in order to eliminate candidates who are not accurate or suitable for the job. For this,
interview panel go through the documents that are provided by candidates under which academic
details, family background etc.
Review of Applicants: This step come into being after preliminary interview and for this,
a candidate need to fill an application form according to the proper format. A certain type of
details are to be filled such as qualification, age, experience etc.
Selection tests: For checking whether an individual is capable for the job, this assist them
in evaluating skills and metal ability of a person. Other than this, it involves aptitude test,
intelligence test including others as well.
Employment Interviews: Under this process, candidates have a direct contact with
interviewer and to judge person's skills and knowledge superiors ask questions regarding the
field for which candidate has applied for.
Pre-Employment Screening: In this, background of candidates are examined to find the
perfect individual for job (Ladkin, 2011).
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Selection Decision: It is done on the basis of task a person performs so as to identify
who is better than others.
Physical Examination: This step is done in order to know mental and physical standards
of applied candidates.
Final selection: It is considered as the last step in which final candidates are selected
who are suitable for the job.
Selection process of Dukes Hotel
Short listing: Dukes hotel, with the help of this they make a list of candidates who are
being short listed for future proceedings (Marco-Lajara and Úbeda-García, 2013).
Training: For enchaining skills and knowledge department of HRM provides training
programmes through which employees can upgrade their skills.
Interview: Under this, questions are asked in order to evaluate knowledge of that are
acquired by a candidate.
Final selection: This is the last step that is used for hiring suitable candidates.
TASK 4
4.1 Contribution of training and development activities to the effective operation
Training and development activities are the important for every business organization to
enhance employees performance at workplace. By conducting effective training programs
manager easily improve employees performance and at the same time also develop their
particular skills and knowledge. In addition of this, it is important for every type of company to
provide training to their workers so that they easily perform their duties and attain set goals and
objectives in appropriate manner (Nickson, 2013). In context of The Lensbury also give training
to workers to enhance their productivity level at workplace. As there are various kind of training
are as follows:
On the job training: It is an important and formal method of training through which
manager provide training to workers at the time of perform duties. Along with this, new workers
are also learn form their senior. Class room lectures, role playing are comes under this training
method.
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Off the job training: It is also a form of training in which company appoint external
trainer to provide training to their workers. Seminars, conference all these are main method of
this training.
Apart from this, there are some main reasons for providing training within the
organization are as follows: Improve performance: As training is one of the best way to improve employees
performance level through which employees accept all the situation and attain favourable
results. Motivation: Training will help in motivating employees are workplace through which
they easily perform their task and also put their strong efforts to attain et targets.
 Enhance productivity: This is one of the main reason of providing training to workers as
company easily develop employees productivity level at workplace which may contribute
in retaining them for longer period of time (Williams and Shaw, 2011).
Therefore, The Lensbury provide On the job training to their workers in which manager
provide them information towards their roles and responsibilities. By this they easily enhance
their productivity level and at the same time also increase overall profitability level of the
company at market place.
CONCLUSION
From the above mentioned report, it can be summarised that human resource
management play vital role in managing entire activities of service industry. With the help of
this, company easily achieve higher growth level at market place. In this context, the manager of
The Lensbury easily manage activities with the purpose of developing positive relation with their
staff members. In addition of this, various roles and purpose of HRM also aid in increasing the
profitability level of the company. Functions of human resource also put their positive impact to
established competitive image at market form its rivals. Employee relation is also consider as an
important aspect through which firm easily execute entire activities to attain higher success at
market place.
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REFERENCES
Books & Journals
Baum, T., 2015. Human resources in tourism: Still waiting for change?–A 2015 reprise. Tourism
Management. 50. pp.204-212.
Bentley, T. A. and et. al., 2012. Perceptions of workplace bullying in the New Zealand travel
industry: Prevalence and management strategies. Tourism Management. 33(2). pp.351-
360.
Bratton, J. and Gold, J., 2017. Human resource management: theory and practice. Palgrave.
Chan, S. H. and Kuok, O. M., 2011. A study of human resources recruitment, selection, and
retention issues in the hospitality and tourism industry in Macau. Journal of Human
Resources in Hospitality & Tourism. 10(4). pp.421-441.
Crouch, G. I., 2011. Destination competitiveness: An analysis of determinant attributes. Journal
of travel research. 50(1). pp.27-45.
Riley, M., 2014. Human resource management in the hospitality and tourism industry.
Routledge.
Birasnav, M., 2014. Knowledge management and organizational performance in the service
industry: The role of transformational leadership beyond the effects of transactional
leadership. Journal of Business Research. 67(8). pp.1622-1629.
Evans, N., Stonehouse, G. and Campbell, D., 2012. Strategic management for travel and
tourism. Taylor & Francis.
Guest, D.E., 2011. Human resource management and performance: still searching for some
answers. Human resource management journal. 21(1). pp.3-13.
Ladkin, A., 2011. Exploring tourism labor. Annals of Tourism Research. 38(3). pp.1135-1155.
Marco-Lajara, B. and Úbeda-García, M., 2013. Human resource management approaches in
Spanish hotels: An introductory analysis. International Journal of Hospitality
Management. 35. pp.339-347.
Nickson, D., 2013. Human resource management for hospitality, tourism and events. Routledge.
Williams, A. M. and Shaw, G., 2011. Internationalization and innovation in tourism. Annals of
Tourism Research. 38(1). pp.27-51.
Online
TRAINING & DEVELOPMENT, 2018. [Online]. Available through:
<http://www.hrwale.com/training-development/>.
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