Business Development: Reflective Report on Leon Restaurant's Strategy

This reflective report analyzes Leon Restaurant's business strategies, focusing on its efforts to achieve sustainable growth and competitive advantage within the UK market. The report examines the impact of political issues like Brexit, technological advancements, and social trends related to health-conscious consumers. Key findings include the application of Porter's Five Forces model, the implementation of mega-trends such as online delivery and food waste reduction, and the use of PESTLE analysis to assess the external environment. The report highlights Leon Restaurant's adherence to legal compliances and its focus on hygienic food preparation. The conclusion emphasizes the importance of understanding the business environment and utilizing appropriate models and theories to improve brand image and achieve sustainable growth. References include academic sources supporting the analysis.

Reflective Report

Content
 Introduction
• Findings
• Conclusion
• References

Introduction
The main motive of any organisation is to earn maximum level of profit margin and
also to acquire improved level of brand image among competitors. In order to attain the
same, proper allocation of resources and corrective course of action help establishment
to gain competitive advantage and also to cope up with all sort of current and emerging
trend of industry in a better manner.

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Political issue: In perspective of political issues, Leon Restaurant undergoes with huge
modification or changes that is the implication of Brexit in UK marketplace which
influenced firm’s overall growth and sustainability.
Technical issue: In regard of technological issue, there was a high level of competition
and opposition among various restaurants in context of utilizing latest or advanced
automation and technologies that negatively affected Leon Restaurant’s ability in
managing its brand image among UK targeted customers.

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Social issue: In relation to social issue, Leon Restaurants faced intense level of demand
and requirements from its targeted consumers regarding health conscious products
that challenged company to place its brand in an aggressive position within UK
market for longer time duration.

Findings
On the basis of above analysis, it has been identified that Leon Restaurant has
a capability of attaining sustainable growth and enhancement in an
amended way. Some of the findings which had been identified form this
report are as follows:
 Additionally, to examine the competitive force Leon Restaurant implies
Porters Five force model that aid them understand the capability of its
competitors and also lead them to implement best strategic decision in
order to obtain sustainable growth and enlargement.

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 In terms of gaining competitive advantage, the foremost effort which Leon
Restaurant implies within its business function that it introduce the formulation
of mega trends. Hence, in this new measure it involves online delivery facility,
steps for minimising the wastage of food, utilisation of social media,
implementation of latest technologies. With the help of such initiation, it enable
establishment to enlarge its market share and also to enrich proficiency ratio in an
improved manner.

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 In perspective of external environment, Leon Restaurant make an effort to
apply PESTLE analysis that assist them to examine its external capabilities
and also to take corrective course of cation in regard of coping up with
political, economical, legal, social and technological factors.
 Moreover, another advantage about organisation is that it adheres to all
legal compliances or regulation which aid them to decrease the interference
of government in business function. Due to such practices, it help Leon
Restaurant to acquire impressive and attractive position among
competitors.

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Furthermore, for surviving within marketplace for longer time period Leon
Restaurant adopts hygienic food preparation and production surface, best
procurement of raw materials, better treatment of consumers and many more. Due
to this, establishment are able to explore its growth and development tactics in an
improved mode.

Conclusion
It has been summarised from the above report that a better knowledge and
understanding of business environment help organisation to grab various
sort of opportunities and also to enlarge the profit margin ratio. Moreover,
application of suitable models, concept and theories assist establishment to
improve its brand image and also to enrich the potentiality in attaining
sustainable growth among competitors in an improved mode.

References
Aithal, P. S., Shailashree, V. and Kumar, P. M., 2016. ABCD analysis of
Stage Model in Higher Education. International Journal of Management,
IT and Engineering. 6(1). pp.11-24.
Arasti, Z., Zandi, F. and Bahmani, N., 2014. Business failure factors in Iranian
SMEs: Do successful and unsuccessful entrepreneurs have different
viewpoints?. Journal of Global Entrepreneurship Research. 4(1). p.10.
Carraher, S. M., 2018. An examination of an instrument to measure Porter’s
Five Forces Model. In International Journal of Arts & Sciences
Conference at Harvard University.

Thank you