Leon Restaurant Expansion: Resourcing Analysis and Recommendations

This report provides a comprehensive analysis of Leon Restaurant's global expansion strategy, specifically focusing on the resourcing opportunities and challenges it faces. The introduction highlights the importance of effective talent management and human resource practices in achieving business objectives, particularly in the context of international growth. The report delves into the specific challenges related to talent acquisition, training and development, and staff retention, especially in light of Brexit and the changing consumer preferences in different markets like the USA. Opportunities such as leveraging partnerships, franchising, and marketing strategies are also discussed. The report then offers recommendations to address these challenges, including strategies for staff retention, addressing health-related issues, and menu development. The conclusion emphasizes the importance of proactive resourcing strategies for successful global expansion, with references to relevant academic sources.

REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
1. Critically analyse the resourcing opportunities and challenges facing Leon in view of their
global expansion plans...........................................................................................................3
2. How would you recommend that Leon address their key resourcing opportunities and
challenges?.............................................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
It is necessary for organisation to manage and recruit staff in effective way so that they can
be retained. For this they need to be recruit at right place and effective and proper training is to
be given. However, to manage talent for different roles there are certain activities within the
global talent management where the Human resource activities can be considered. Through the
help of the human resources Leone achieves its goals and objectivities. It is crucial to assist
employees feel skilled, engaged, motivated that enables them to work within the direction of the
firm to enhance the satisfaction of the clients as well as business performance (Murphy, De
Coppi,. and Atala, 2019). This report will analyse the case study of Leon restaurant and
resourcing opportunities as well as challenges in their global expansion plan. Besides that, some
recommendations are also given in order to overcome those challenges.
1. Critically analyse the resourcing opportunities and challenges facing Leon in view of their
global expansion plans
There are many opportunities which exists in the industry that allows Leon restaurant to
expand in different countries. Moreover, by hiring skilled and qualified staff it becomes easy for
them to execute plans of global expansion. In a global context the demographic constraints are
required to be taken care of primarily.
Recruiting Talent
The economic downturn caused the companies globally to cut down the jobs. Companies
retained only those employees who were of great importance to the organisation and other
employees were sacked out of their jobs. Huge shuffles were seen at the leadership levels. Leon
has the opportunity of retaining skilled employees and also the challenges would be faced in
expending its business globally (Wetherill,White. and Seligman, 2019).
Training and developments
For managing and enhancing the talents companies are require to train employees. On global
expansions Leon will be facing problems in training and developing employees of other nation.
At the same time it could also be seen as an opportunity as people from different nation could
provide new ideas to the organisation (Wetherill,White. and Seligman, 2019).
Retaining Talent

It is most difficult task for the HR department to retain its employees. If the talent of the
organisation is not managed properly it can affect the organisation. On global expansion
company will have the opportunities of having the employees available at relatively lower rates
(Schneider. and Arnold, 2019). On the other hand to retain these employees is a great challenge
for the Leon.
Resource Opportunities
Leon also facing various resource opportunities such as it plans to open over the next
two years around 20 sites within the transport hubs across the Europe. It also becomes the
partners with the HMSHost International considers as the food travel export that can already
runs around nine restaurants that time Netherlands and United Kingdom. Additionally, this
expansion involves airports in Spain, France, Kuwait, Saudi Arabia, Turkey as well as UAE.
Vincent gives an interview where he plans to expand business within the High streets of Europe
(Wetherill, White. and Seligman, 2019). While focusing on the Staff of the Leon, Vincent
focuses on the importance of hiring the right staff for right restaurateur as they have various
restaurants and Vincent have personally focuses on the skills and experiences of the staff and
their suitability according to place and culture. When expanding overseas, Leon restaurant
should seek assistance from a partner. This global partner should have knowledge of the labour
laws and requirements set forth by your target country’s governing body. There are a few global
expansion resources that can help business successfully start-up operations in the new market.
They must analyse the needs, demands and preferences of consumers that are living in area
where Leon restaurant wants to expand. It will help them in achieving their long term as well as
short term goals and objectives (Schneider. and Arnold, 2019). They also have an opportunity to
investigate about franchising in global expansion. This will assist Leon restaurant in reaching out
large range of consumers. They must be engaged in making sure that internationally right people
is being placed on right job with appropriate knowledge and skills. This helps firm in
establishing their market share in international market. Leon restaurant also have resourcing
opportunity that includes making of marketing plan. Like for example they can decide what
promotional strategy can be used to hire efficient as well as effective talent. This will help Leon
restaurant in growing. Other opportunity which can be grabbed by firm is that they can also open
up their business through Joint venture. In this they can make use of human resource of other
local organization. This can assist firm in gaining competitive advantage (Frishammar, Richtnér.

and Björk, 2019). It will also assist them in making their presence in global market. They can
also work on increasing their brand equity by selling out high quality of goods and services.
Leon restaurant can also attract through third party websites in order to attract diverse pool of
employees. This will also help them in gaining competitive advantage. It will also increase
profitability and revenue of organization. It will also help Leon restaurant in reaching out
ultimate destination. They can hire through Indeed, monster.com and many more sites.
Opportunities such as Recruiting the individuals from the effective marketing as the marketing
managers of the Leon Focuses on various websites so that they can easily attract the employees
by their online websites of Leon as it attracts the strangers as well as turning them into the
websites by high quality contents ,targeting relevant keywords as well as through social
networking sites.
Challenges
Besides that, there are some challenges as well which is currently been faced by Leon
restaurant in global expansion. Due to these challenges it has become difficult for restaurant to
expand. Along with it, they are not able to retain employees and place right manager at right
place. So, the challenges are described below:
In today's world there is globally expansion of the firm may be chaotic well as stressful
but it was not the reason to defer while taking the business internationally (Murphy, De Coppi,.
and Atala, 2019). There are various challenges faced by the Leon within the global expansion.
Such as when Vincent expands business within USA, there are various new things that can be
learned within the USA such as Americans responds very well when the names comes on the
concepts of the Mediterranean menu. As according to the reports Americans May follows the
diet of Mediterranean style as it can reduce the overall death rates that involves Parkinson's
diseases, cancer, cardiovascular diseases as Mediterranean diets involves the fruits,
vegetables ,beans, seeds, breads, olive oil as well as some moderate amount of red wine. One
more challenge that can be faced by the Leon firm is staffing retention consistently struggled due
to cause of the Brexit as that time there is an increase level of the insecurity among the workers
of the Leon and many organizations within the United kingdom as this becomes the major
challenge. At that time hospitality sector faces around of around 60,000 workers as due to the
immigration rules. So Leon faces the shortage of the Staff where there is a need of the staff for
expanding the business (Troemner and Cusatis, 2019). Leon also get to learn that there are very

frequent changes comes within USA such as marketing trends ,sales ,lifestyle of the people and
this could also becomes the barrier for Vicnet as it is hard to recognize the taste of the people as
people change their taste rapidly. It is also challenging for the Firm to appoint the right
managers as managers hold so many responsibilities regarding the employees and various
management and operations for the firm and at the time of Brexit there is shortage of the Skilled
managers so it has been difficult for firm to get the good managers at the time of Brexit.
Managers are also responsible for the global expansion operation's within the Untied Kingdom
Vincent is also looking for establishing business outside the United kingdom but due to the
Unhelpful taxes for examples Apprenticeship levy and business rates there is very hard to doing
business and considers as most challenging (Gallagher, 2019). Last but important challenges
faced by the health and safety issues as due to the issue of the menu as well as communication as
Americans focused more on the Mediterranean menu as it seems healthy for them. the restaurant
is not able to design a proper menu as per needs of people. furthermore, the communication is
not done in proper way to customers. alongside, ineffective design of menu is becoming a
challenge. The Leon restaurant is not able to expand in other markets.
2. How would you recommend that Leon address their key resourcing opportunities and
challenges?
It is necessary for Leon restaurant to overcome the above challenges so that they can grow
and expand in new markets. Also, it will be easy for them to manage their operations and
generate more revenue. so, it should be recommended that in order to overcome the challenges
there are some recommendation that should be followed by the firm (Fairbanks and Buchko,
2018).
In order to retain staff the recommendation are as follows
 Finding the that the employees should be full aware of their roles and responsibilities.
They can achieve it by having the job plan first and than gives regular feedback on an
performance of the staff members .As if the staff members feels not so confident about
their roles and unclear about their responsibilities than they feel disgruntled as start
searching of the new job.
 Firms can also pay the competitive salaries to their employees as especially when the
funds are low as well as budgets are tight. They have to appraise their employees timely

so that they can be motivated timely and hence not switching the jobs regarding the
increment of the salary.
 Employees can be feel more relaxed when the working conditions are flexible. For
example if a firm expect that their employees must be answerable for the clients at the
late night than they must understand they will came late at morning.
 Firms can pay close attention to the employees who may closer hopper to the jobs not for
someone who are switching job regularly. Firm can look for someone who is interested in
growing simultaneously with firm instead of getting the experiences and switching to
other place.
 Firms can give the employees perks that they are not getting somewhere else without
breaking of their budget. Such as provide them nap pods and free meals. Also provide
them to free VIP tickets regarding special events (Ma and Huang, 2019).
In order to solve the healthy related issues recommendation are as follows
 The Leon can launch the concept of the Asian dining and expand its further all over the
Middle east and Europe.
 The Leon can also focused on boom in vegan as well as opening of the plant based
restaurant that would consider as one of the best decision of Vincet. As according to
People desires for healthy food is getting stringer day by day.
 Leon must also opens a healthy bar that merges the concepts regarding wellness,
genuineness as well as taste. With the help of the juice bar Leon focuses on the Healthy
eating concept.
 The manager of restaurant must form a policy which will include guidelines and
procedure to be followed by staff. Besides this, they can set certain standards on basis of
which food is prepared. Thus, it will be useful for them to maintain hygiene and solve
health related issues.
In order to solve the healthy related issues recommendation are as follows
 Within the restaurant employees uses the knives in kitchen as consider as an integral tool
so for safety purposes They must do proper storage of knives when they are not in use.
Apart from it should be to assure that the employees uses the right knife as it involves the
size as well as sharpness. Leon's employees must also assures that the knives are properly
placed when they are not in use. Employees can use the various types of the safety gear

so they can avoid the cuts regarding the sharp knives. Leon should also focuses the
healthy practices such as employees of the restaurant must wear the gloves.
 Employees of Leon should uses the shoes that can provides them safety while falling
spills or objects that can burn their skin. In restaurant some food substance can spills on
the floor and makes floor very slippery (Colasanti, Matts, and Wojciak, 2019). Also, if
there are no spills than also some floors are slippery than also within restaurant some
people may be slip due to the various objects around them. Employees can also falls into
some sharp or hot liquid. One of the best shoes than can be wear by the employees of
Leon are of rubber soles. As rubber provides good grip on various types of flooring that
can be used within various restaurants.
 Leon is considered as the busy workplaces. Waiters and cooks could be busy at each and
every minute as an outcome is stress. Stress can influence thinking of cooks and waiters.
As stressed cook puts more oil in fan and leaves it as well as forget that ultimately leads
to the fire. Thus the management encourages staff members to deals the issues regarding
stress. It also assure that they have also healthy mind within workplace.
In order to hire right managers it is recommended that
 Training and developing of the managers should be there. As hiring the persons who are
serious at their job and not switches their career regularly because of the rise in the
salary. Training must be provided them so that they get to know the polices of the firm
and also how to manage new employees, their work and more. After a certain time
development is essential on a regular basis by providing them training time to time and
able to deal them to handle any kind of situation.
 Hiring process should be improved- It is recommended that hiring process of a manger
should be improved as hiring is considered as first and foremost factor that need to be
more focused and improving. As instead of asking them irrelevant questions there should
be needed to focuses on the skills, capabilities, skills, potential, confidence of the
individuals (Legenvre and Gualandris, 2018). When providing advertisements regarding
job vacancies as that time there should be proper requirements of the job such as
experiences, education, knowledge as well as skills that are needed for the job. It will
helps in attracting as well as evaluating the candidates that can fulfil the requirements as

well as responsibilities. It is considered as a good idea that within an evaluation process
more people involved within process.
 It must be recommended that Managers can be hire by using the social media platforms
such as Facebook, Twitter, LinkedIn and many more as it targets the more number of the
audience. Also managers must be appointed who are able to fit within the culture of
Leon. HR managers of the Leon must check the candidates that have social skills that
can easily communicate with the staff members especially with current employees as
there is only willingness that can be considered as the Primary thing that must posses the
work. As if the individual cannot go along with their bosses and clients ,that cannot be
considered as a great idea that can hire the manager of Leon.
CONCLUSION
From the above study it had been concluded that some challenges faced by the Leon
within the global expansion. Americans May follows the diet of Mediterranean style as it can
reduce the overall death rates . Leon staffing retention is considered as one of the biggest
challenge . Brexit as that time there is an increase level of the insecurity among the workers of
the Leon establishing business outside the United kingdom but due to the Unhelpful taxes creates
problems for Leon restaurant. Furthermore, it focuses on the on resourcing as the Staff of the
Leon, Vincent focuses on the importance of hiring the right staff for right restaurateur. Leon
restaurant should seek assistance from a partner that can help business successfully achieving
their long term as well as short term goals resourcing opportunity that includes making of
marketing plan grabbed by firm open up business Joint venture.

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