Comparative Analysis of Business Plans: Leon and Walmart's Strategies

This report provides a comparative analysis of the business plans of Leon, a fast-food chain, and Walmart, a retail giant. It explores Leon's expansion strategy, focusing on entering the US market with a franchise model and introducing innovative products like sugar-free ice cream. The report highlights Walmart's objective to attract new customers and increase sales. The main body includes the business strategies of both companies, including marketing plans, financial strategies, and approaches to attract investors. It also examines market trends and consumer behavior. The report emphasizes the importance of innovative business plans for better performance and higher profitability, offering recommendations for both companies to enhance their strategies. Leon is advised to optimize pricing and marketing, while Walmart should clarify its financial plans. Both companies are encouraged to focus on customer satisfaction and market segmentation.

Business
Plan

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
This report is about business plans for two companies. The companies which includes for
this report is Leon & Walmart's. This report is about these companies planning for innovative
ideas for their businesses. This report includes topics which are comments & recommendations.
Apart from it includes topic which is how it attracts investors for their business plans. These
companies generates innovative business plans which helps for better performance which helps
for higher profitability for businesses.
MAIN BODY
Leon is one of the popular fast-food chains in the UK which offer healthy food items to
the UK population. This study is focused on developing a business plan for Leon as it has
decided to make an expansion of their business in the Boston City of USA. The company will
use the Franchise strategy to make entry into the USA fast-food market. They will introduce a
new product of Ice-cream, which will be fat-free by containing less amount of sugar which helps
for better performance which helps for higher profitability for businesses.
The second business plan is about Walmart’s vision is to be the destination where the
costumers can save money regardless how they shop, and their mission is to help people save
money so they can live better. The main objective is to reach out to new customers for
diversification of market structure by increasing sales at the end of the year.
These companies generates their business plans which helps it for better performance
which helps for higher profitability for businesses.
Leon company is planning for its fast food business expansion which shows innovative
goods. It shows innovative goods for sugar free ice cream for fat free customers. This strategy
helps it for target more customers which are fat conscious which helps it for higher profits for
businesses.
Walmart's business plans is about where is looking for customers point how they save
their money for shopping. It gives its goods for less price which helps it for increase its sales.

Figure 1; healthy and balanced diet; Source: (Statista, 2021)
This data views healthy habits for USA is increasing sales for 10.3%. The sales for fast
food industry for USA has increasing income by $863B for 2019 which views fast food market
increasing, so this will benefits businesses for attracting customers, generating more profits.
Comments: These companies looking for innovative business plan. These both
companies views for customers profit which attracts customers for purchasing their goods which
helps them for increasing sales which helps them for generating profits. These both are making
financial plans & looking for investors who are investing funds for execute their business plan.
Investors are who investing funds for businesses which they plan for attracting customers for
businesses. These company's generating their marketing strategy for attracting customers. Leon
making its HR, marketing, financial plan for execute its activities. Walmart's analysis its
environment which helps company for knowing its external & internal elements. These
company's views for which gives them higher profitability. Walmart using its marketing plan
which includes marketing mix for businesses. It has plan for increasing customers interest for
businesses. It gives goods less price which attracts customers for purchasing its goods which
increases its sales. Leon attracts customers for their sugar free ice cream which attracts more
customers. These both are generating plans for their benefits which helps for better performance
which helps for higher profitability for businesses (McKenzie and Sansone, 2019) They both
companies can work together because one is views for food industry & other is focus on save
money both concept can brings together. The ice cream can sell for less price which helps for
better performance which helps for higher profitability for businesses.
Recommendations: Leon should making its prices less & gives offers for customers
which attracts for purchasing goods. The company should views for its marketing plan,

environment, profit strategy etc. it should know its elements which helps it for its higher
profitability. Walmart should comes clear its business plan how it save money for customers it
should making financial plan for its profitability. The company's should views for their
segmentation, targeting & positioning which helps it for generating its marketing plan. These
businesses should manage their sales by giving quality goods for its customers which helps for
better performance which help for higher profitability for businesses.
CONCLUSION
From the above report it has been concluded that business plan is about planning for new
business & innovation for businesses. Businesses using this for increasing their sales which helps
them fro higher profitability for businesses. Businesses should views for their marketing, HR,
finance plans. Businesses generating innovative plans for increasing its sales by giving quality
goods which helps for better performance which helps for higher profitability for businesses.

REFERENCES
Books & journals:
McKenzie, D. and Sansone, D., 2019. Predicting entrepreneurial success is hard: Evidence from
a business plan competition in Nigeria. Journal of Development Economics. 141.
p.102369.