Reflective Report: Leon's Restaurant Business Operations Analysis

This report provides a comprehensive reflective analysis of Leon's Restaurant, a fast-food establishment operating primarily in the UK market. The report begins with an introduction outlining the restaurant's mission and vision, emphasizing its commitment to healthy and hygienic food. The main body of the report delves into a critical evaluation of the industry environment using PESTLE analysis, assessing the impact of political, economic, social, technological, legal, and environmental factors. It then evaluates Leon's strategy using Porter's Five Forces, analyzing the competitive landscape and the company's approach to maintaining a competitive edge. The report also examines the restaurant's operations, including its adoption of online services, innovative technologies, and social media to enhance sales performance and customer satisfaction. The analysis concludes with a reflection on the key findings and recommendations for improvement, highlighting the importance of adapting to market changes and maintaining a strong focus on customer needs and preferences.

Reflective Report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Critical evaluation of environment of the industry in which the Leon's Restaurant operates ....1
Evaluation of the strategy of Leon's Restaurant .........................................................................4
Analysis of operation of Leon's Restaurant ...............................................................................5
Reflective ........................................................................................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
The main motive of any organisation is to earn maximum level of profit margin and also
to acquire improved level of brand image among competitors. In order to attain the same, proper
allocation of resources and corrective course of action help establishment to gain competitive
advantage and also to cope up with all sort of current and emerging trend of industry in a better
manner. IN regard of this report, Leon Restaurant has been considered which is one of the
reputed and well established fast food restaurant within UK market. It is founded in the year of
2004 and serve different variety of foods and flavours in a very hygienic and clean manner.
Along with this, the area where it deliver its services are UK, Ireland, Netherland, Norway,
Spain, US. Additionally, the vision of Leon Restaurant is to become the first and best choice for
consumers by keeping healthy as well as hygienic menu. Hence, this study is wholly based on
reflection which means sharing researcher own experience in regard of what they have been
analysed and identified by conducting such report. It involves evaluating the impact of external
as well as internal business environment, analysis of the Porters five force to understand the
competitive force of Leon Restaurant. Finally, examining the operation of restaurant with an aim
of improving overall sales performance in a n effective way.
MAIN BODY
Critical evaluation of environment of the industry in which the Leon's Restaurant operates
An understanding of the aspect of business environment plays a significant role in every
form of establishment as it help them to accomplish their pre desired goal or objective in an
efficacious or prompt way. Along with this, the term business environment is a combination of
internal and external environment which directly impact over organisation decision making
procedure and overall profitability ratio. Each of the factors has its own impact or effect on
company's potentiality in achieving its pre determined goal or objective in an amended mode.
Hence, as per my views implication of appropriate models or concepts help company to attain
sustainable growth or development in competitive marketplace. However, the suitable models
which has been regarded for analysing external environment is PESTLE analysis as it is refer to
a strategic management tool that empower and organisation to identify its macro factors like
competitors, consumers, government, suppliers and etc. Moreover, this tool also aid firm to
implement best strategic decision in order to enrich sales volume among competitors. However,

the industry where Leon Restaurants operate its business function contains high level of
competition and rivalry among companies that influences its potentiality in enhancing the market
share. Therefore, Leon Restaurant make an initiative in apply PESTLE analysis in its business
function that assist them to understand various macro factors in order to place their brand in a
impressive position. The explanation of different kinds of factors are as follows:
Political factors: Under this component, it is link with government rules, regulation,
policies, procedures and many more which effect over company's profit margin ratio. Hence, in
context of Leon Restaurant, it recently undergoes with a major challenge due to the introduction
of Brexit that totally modified company's entire working policies. However, Leon Restaurant
make an effort to adopt market changes and modification within its business premises. The
foremost reason behind this that Leon Restaurant was highly privileged with the political
stability of UK government that allow them to implement necessary alteration within their
working culture without any hindrances.
Economical factors: This factor comprises economic growth, inflation, deflation rate,
interest ratio, GDP and so on which impact over organisation's sales performance. However, in
relation to Leon Restaurant, it has been identified that UK government make an effort to reduce
the corporate tax which benefit organisation to improve its overall proficiency ratio. Along with
this, it also aid them to maintain its price product during tough competition that enlarge Leon
Restaurant's volume of sales.
Social factors: In this, it involves customer taste and preference, population income,
demographic elements and many more which influences firm's reputation among rivalries.
Hence, I have been signified that UK population were in demand of health conscious which
drives Leon Restaurant to produce healthy and hygienic food items with varieties if flavours.
Due to such initiation, it motive Leon's to expand its market share and also to give increased
level of consumer satisfaction.
Technological factors: It is concerned with innovative technologies, automation, novel
ideas and etc. In this regard, Leon's Restaurant undergoes a huge demand from UK customer in
terms of online service that effect over organisation's brand image. Hence, as per the analysis it
has been examined that Leon Restaurant developed various website application that assist
consumers to order food online and also make use of home delivery facility. With the help of
such effort by establishment,. It lead them to enrich its sales performance in an improved way.

Legal factors: Under this, it involves government legislation, procedures, policies, rules
and etc., which effect company's potentiality in maintaining their brand value within existing
marketplace. However, I determined that Leon Resturanat was always make sure that regrinding
adhering all legislation, laws which empower them to minimise the interference of government
into its functional unit. Furthermore, it also enrich its capacity to place the brand in a better
position.
Environmental factors: Under this, it includes environmental friendly products,
measures for reducing pollution in order to gain competitive vanadate. However, Leon
Restaurant introduced food safety policy that aid them to attract large number of consumers
towards the brand and also lead them to obtain high level of consumer loyalty towards the brand.
Emerging Mega trends in the industry
Additionally, I evaluated that due to high competition and challenges, Leon Restaurant
take an initiative in bring some kind of modification or changes in its business process that aid
them to deal with dynamic nature of customer demand and need in an effective mode. Some of
the modification that Leon Restaurant applies within its functional unit are as follows:
Online delivery: As I believes that current world is full in demand of online services as it
facilitates them to reach wide range of population in a smooth and trenchant manner. In regard of
Leon Restaurant, it also acquire the function of online services and also facilitates its targeted
users of home delivery option. Due to this, it enlarge company's volume of sales and profitability
ratio.
Innovative technology: Under this, without advancement and automation, it is difficult
for firm to sustain in current marketplace for long term basis. Hence, I have been determined that
Leon Restaurant make use of novel and latest techniques into its business activities that benefit
them by enriching brand reputation and value in a positive mode among rivalries.
Social Media: I signified that majority of the population spends their most of the time
over social media which is one of the biggest advantage for organisation in improving the sales
growth in a productive style. Hence, Leon Restaurants utilise various social media platforms
which empower them to render increased level of consumer satisfaction and also motive firm to
retain its existing customers for longer time duration.
Tacking food based: In hotel or restaurant industry, one of the biggest challenges is
wastage of food which directly influences establishment growth and enlargement. However,

Leon Restaurant, introduced different environment friendly products that assist them to minimise
the pollution and also the usage of plastics within business premises.
Evaluation of the strategy of Leon's Restaurant
According to market analysis of restaurant and hotel industry, it has been signified that
there is intense of rivalries and tough competition among organisation in terms of adapting
innovative technologies, developing employees friendly policies, effective rules or regulations
many more. Hence, I have been determined that Leon Restaurants also undergoes with same sort
of competition in its business process that negatively influences its overall performance among
competitors. However, Leon Restaurants make an effort to imply the Porters's five force model
which aid them to examine the potentiality of its competitors in regard of accomplishing the
objective in an effective mode. However, by conducting the analysis of Porters five force, I was
able to acquire that the industry where Leon Restutnat function its managerial and operational
function is not much smooth and easy. This is because, there are challenges from supplier and
buyer bargaining power, threat of new entrants and substitute brands and very important
rivalries among companies. Henceforth, proper allocation of available resources enable Leon
Restaurants to place its brand in an impressive or better position within prescribed time duration.
Additionally, organisation to adopt mega trends in its current functional unit for which they have
initiated towards different steps like minimising the wastage of product, policies or regulations
regarding food safety, attractive online applications which empower firm to capture the attention
of wider range of population towards the brand. In addition to this, as per the Leon Restaurant
performance in hotel industry, I analysed that its bargaining power of suppliers is less because
establishment supply chain management is strong as they ensure that whether they are complying
with all government regulation and policies in ethical and trenchant manner. Therefore, the
overall performance of Leon Restaurants is indemnified as impressive and productive which is
main rationale behind its success among competitors in an amended way without any hindrances
or obstacles.
Furthermore, Leon Restaurant is also known for managing its internal capabilities
effectively and efficiently. As per the study, I observed that Leon Restaurants make use of all
available resources at optimal level that aid them to obtain high level of profit maximisation in a
stipulated time duration. Some of the resources that Leon Restaurants put more focus are human
resources, physical and intellectual resources. IN perspective of human resources, company

make an attempt to make use of various recruitment platforms in order to acquire highly skilled
or capable candidate who can put their full potential for the betterment of organisation in a
innovative style. Along with this, for retaining its existing personnel for longer time period,
establishment render enormous growth opportunity that empower employees to enhance its
hidden talents and also to overcome their drawbacks in a improved way. On the other hand, in
terms of physical resource, Leon Restaurants take an effort to identify the requirement of firm
and adopts best and high quality machinery which give increased level of comfortableness in
employees in terms of handling and managing each equipment in order to provide best service to
consumer. Moreover, for intellectual resources Leon Restaurant acquires valid copyrights,
patents, customer information which help them to acquire best position in present market and
also protect their brand name from getting copying from other competitors.
Analysis of operation of Leon's Restaurant
Additionally, business environment is a sum total of internal and external environment
that influence organisation decision making capability and acquiring sustainable growth and
development. Moreover, in the preceding content, Leon Restaurants applied different models or
concepts for examining its presentation in external macro factors. Furthermore, in order to
analyse the internal capability and capacity, VRIN framework is regraded as powerful strategic
management approach. However, it is the tool that help an organisation to examine its internal
potentiality and ability and also assist them to take corrective course of action in order to
enlarger the market division in an amended way. As per the analysis, it has been signified that
Leon Restaurants is famous for maintaining safe and healthy food quality and also in arranging
or keeping its infrastructure. Along with this, the seating capacity of organisation highly
admirable as it can serve 100 people at a time which is one of the biggest positive response from
its targeted customers. Additionally, the other positive performance of Leon Restaurants is that
it contains professional chef who are highly capable in preparing creative food with various
kinds of flavours. Henceforth, as per the overall presentation of company in current marketplace,
more effort and contribution of company in term of adopting innovation and advancement as
well as maintaining healthy food surfaces enable organisation to acquire aggressive or competent
position among competitors.

Reflective
On the basis of above analysis, it has been identified that Leon Restaurant has a
capability of attaining sustainable growth and enhancement in an amended way. Some of the
findings which had been identified form this report are as follows:
 In terms of gaining competitive advantage, the foremost effort which Leon Restaurant
implies within its business function that it introduce the formulation of mega trends.
Hence, in this new measure it involves online delivery facility, steps for minimising the
wastage of food, utilisation of social media, implementation of latest technologies. With
the help of such initiation, it enable establishment to enlarge its market share and also to
enrich proficiency ratio in an improved manner.
 In perspective of external environment, Leon Restaurant make an effort to apply
PESTLE analysis that assist them to examine its external capabilities and also to take
corrective course of cation in regard of coping up with political, economical, legal, social
and technological factors.
 Additionally, to examine the competitive force Leon Restaurant implies Porters Five
force model that aid them understand the capability of its competitors and also lead them
to implement best strategic decision in order to obtain sustainable growth and
enlargement.
 Moreover, another advantage about organisation is that it adheres to all legal
compliances or regulation which aid them to decrease the interference of government in
business function. Due to such practices, it help Leon Restaurant to acquire impressive
and attractive position among competitors.
 Furthermore, for surviving within marketplace for longer time period Leon Restaurant
adopts hygienic food preparation and production surface, best procurement of raw
materials, better treatment of consumers and many more. Due to this, establishment are
able to explore its growth and development tactics in an improved mode.
CONCLUSION
It has been summarised from the above report that a better knowledge and understanding
of business environment help organisation to grab various sort of opportunities and also to
enlarge the profit margin ratio. Moreover, application of suitable models, concept and theories

assist establishment to improve its brand image and also to enrich the potentiality in attaining
sustainable growth among competitors in an improved mode.

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