Managing Strategy, Operations, and Partnerships: Leon's Restaurant

This report provides a strategic analysis of Leon's Restaurant, examining its core strategies, particularly its focus on healthy fast food options. It compares these strategies to those of its competitors, highlighting the company's emphasis on low sodium and sugar content. The report identifies key operational issues, including the threat of low switching costs and challenges in advertising and logistics, such as limited suppliers. It suggests improvements like leveraging digital media for marketing, using cloud computing for customer data management, and implementing AI to reduce costs. The report also emphasizes the importance of a robust implementation plan to achieve desired goals, particularly in managing food wastage. The conclusion underscores the need for effective business decisions and strategies to gain a competitive advantage.

MANAGING STRATEGY,
OPERATIONS AND
PARTNERSHIPS

TABLE OF CONTENT
• Strategies of Leon's restaurant
• How these strategies differ from other competitors
• Issues faced by Leon's restaurant in its operations
• Advertisement issues
• Logistic and other related issues
• Analysis
• Implementation of plan

• Leon’s restaurant is founded in 2004 and is located at Carnaby Street and is started with the
initiatives of John Vincent and the Henry Dimbleby and significant efforts are also made by the
chef Allegra McEvedy. The company is having specialisation in making healthy fast food
options. The main strategy of Leon’s restaurant are as follows:
• Steps and strategies are made by Leon’s restaurant to have decrease on sodium content and
sugar content in its food menu so that more healthy as well as tasty food can be offered to
customers.
STRATEGIES OF LEON'S RESTAURANT

The strategies formed by Leon's restaurant are different from its competitors in following
ways:
• Its competitors are mainly having their focus on fast and ready cook food which are
mainly unhealthy while main strategy of Leon's restaurant is focused on providing
healthy food items to its customers with low sugar and sodium carbonate.
HOW THESE STRATEGIES DIFFER FROM
OTHER COMPETITORS

The various issues faced by Leon's restaurant includes:
• The menu of Leon's restaurant includes healthier food items and the low switching cost
of these product is the greatest threat for Leon's restaurant.
ISSUES FACED BY LEON'S RESTAURANT
IN ITS OPERATION

To deal with the advertisement issues, it is suggested that better use of technology should
be made by Leon's restaurant to have an effective marketing and promotion. Use of digtail
media and social media is a good option to have a better connection and fast
communication with customers. This also facilitates better understanding about taste and
preference of customers so that efforts can be made to attract a larger target customers.
ADVERTISEMENT ISSUES

Apart from the issue in its advertising strategy the other issue
faced by of Leon's restaurant is related with its supplies of raw
material as of Leon's restaurant is having only a limited number of
suppliers of fresh raw material.
LOGISTIC AND OTHER RELATED ISSUES

• Fresh products a more effective and better relation with suppliers of raw material
ensures availability of better and fresh raw material to met the demands of customers.
Efforts should be made by Leon's restaurant to have better supply chain and more well
connected network to ensure the regular and timely supply of fresh product.
CONTINUE….

On the basis of various issues and threat faced by Leon's restaurant following
strategies can be made by Leon's restaurant for better growth.
To have better reach towards its customer and to establish an effective bonding
with consumer so that it can not shift to other competitors use of Internet of
things and other digital media can be made by Leon's restaurant to have better
connection with customers.
ANALYSIS

Use of cloud computing can also be made by Leon's restaurant to
properly record the data and information about its customers so that in
future easy reach and assess can be made towards them. The proper
recording and keeping of information about customers experience and
feedback also yield better understanding of customer behaviour which
helps in providing better services and product.
CONTINUE….

Better use of Artificial intelligence facilitates an effective
operation which will be useful for Leon's restaurant in reducing its cost of
food items thus, can beat the threat of rescission and can offer its product
at lower prices thus will provide better competitive strength.
CONTINUE….

It is very important for respective company to develop a strong and effective plan in order
to achieve desired goals and objectives. Leon’s restaurant is providing high quality food
and drinks products in order to satisfy need and requirement of its customers. This company
is not able to manage its food wastage in effective manner.
IMPLEMENTATION PLAN