Level 5 Managing Communication Training Package Presentation

This presentation delves into the crucial aspects of managing communication within an organizational context. It begins by defining communication and its significance in business, followed by an exploration of the knowledge and information required by various stakeholders, both internal and external. The presentation then examines the systems used to communicate this knowledge, using examples and case studies. It identifies and analyzes barriers to effective workplace communication, including technological and clarity-related issues. Furthermore, it explores the influence of communication on values and the benefits of technology in streamlining communication processes. The impact of communication on organizational policies and procedures is also discussed. The presentation concludes with a list of references used in its preparation.

Managing communication

 Introduction
 Knowledge and Information required for Stakeholders
 System Used For Communicating Knowledge
 Barriers to Effective Work Place Communication
Table of Content

 Influence of Communication Over Values
 Uses of Technology and its Benefits
 Impact of Communication Process
 References
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Introduction
Communication refers to the process of exchanging and imparting information from one
person to another. When the communication is performed between two organisation or
within the organisation then this process is known as business communication

Stakeholders refers to the person or group of individuals who owns their share within an
organisation and affect or being affected by company's decision, objectives as well as
actions. They can be employees, shareholders, management, government statuary,
investor, donor etc.
Knowledge and Information Required For Stakeholders

Stakeholders are of two types:
 Internal:- People having managerial decision power within the organisation is knows
as internal stakeholders such as management or board of directors etc.
 External:- These are group of individuals that are present outside the organisation
but get affected by the company's operations and decisions.
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System Used For Communicating Knowledge
A company uses number of methods in order to communicate its information to different
stakeholders. Following the methods used in communication system of Richardson:
 Meeting and briefings:- It is an most effective way of communicating information about
the company. This method is used to communicated information to internal stakeholders.

 Manuals- This is an another method used for communicating information to internal
stakeholders. Richardson can provide manuals to its employees for informing them
about rule & regulations of country as well as about their duties or responsibilities.
 Emails and brochures:- It is an written form of communication which Richardson
can use to inform their customers about services provided by company.
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For the execution of operations effectively it is very essential the required message is
conveyed appropriately between communicators. Following the potential barriers that
may arises during communication at workplace:
Barriers in verbal communication:- It is used for both formal as well as informal
communication and its effectiveness is depend upon the tone selected, active listening,
focus and clarity.
Barriers to Effective Work Place Communication

 Technological barriers:- Various technologies are used by Richardson such as
email, telephone etc. for circulating its urgent messages. Poor network or disturbance
in LAN may leads to misunderstanding and misinterpretation of message.
 Lack of clarity:- Clarity while writing a formal mail or notice is very essential as
inappropriate message may create barrier. As lack of clarity may leads to
misinterpretation of message.
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Values is defined as belief or standard of behaviour that an individual have and on the
basis of which they takes decision in particular situation. Values influence the behaviour
and choices of words that are being employed for conveying the message. Apart from
this culture is refers to a set of values, beliefs, custom and languages which are well
practiced in society.
Influence of Communication Over Values

Uses of Technology and its Benefits
Companies uses number of digital
technologies for eliminating the physical
barriers of communication. An
organisation uses technologies for
speeding up communication as well as
information flow.

Benefits
 It help in fastest transmission of any message and in effective manner by eliminating
physical barriers in communication.
Limitations
 Use of technology give rise to various malpractices such hacking, viruses and
fraudulent actions. These malpractices may corrupt the data which is important for
organisation which hinder the communicational process.
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Policies is defined as set of principles, rules and plans which are used in decision
making process by an organisation to accomplish its long-term goals. On the other hand
procedure refers to the step by step sequences of actions that must be followed for the
completion of a particular task.
Impact of communication process

 Austin, E.W. and Pinkleton, B.E., 2015. Strategic public relations management:
Planning and managing effective communication campaigns. Routledge.
 Broom, A., and et. al., 2014. The troubles of telling: managing communication about
the end of life. Qualitative health research. 24(2), pp.151-162.
 Caballero, A., Honeywell International Inc, 2014. Managing data communication
between a peripheral device and a host. U.S. Patent 8,868,803.
REFERENCES

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