Project Management Plan for Levi Jeans' Success: An IPECC Approach

This report presents a comprehensive project management plan aimed at revitalizing the Levi Jeans brand, which experienced market failure. It begins by identifying the causes of the brand's decline, including diversification issues, negative advertising, competition, and a loss of brand value. The core of the report focuses on applying the IPECC (Initiation, Planning, Execution, Controlling, and Closing) framework, as aligned with PMBOK, to create a structured approach to project management. Each stage of IPECC is detailed with specific actions relevant to Levi Jeans, such as selecting a project manager, planning raw material sourcing and design, executing the project plan, implementing control measures using software like GanttPRO, and closing the project with stakeholder deliverables and financial reports. The report also highlights success factors, such as stakeholder contributions and risk analysis, and recommends GanttPRO as a suitable software solution. The conclusion reinforces the importance of a strategic project management approach for the brand's revival.

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PROJECT SUCCESS OF LEVI JEANS
Project Success of Levi Jeans
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Causes of the failure of this particular brand...............................................................................3
Project management of Levi Jeans to success in accordance with IPECC..................................4
Initiation......................................................................................................................................4
Success factor which could be useful for the success of this business........................................7
Software which would be appropriate for the success of this business.......................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

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Introduction
Levi Strauss & Co. is a clothing company in America which is mainly known for its
denim jeans brand namely Levi’s in the entire world. The corporate headquarter of the company
is situated within the Levi’s Plaza which in turn is located in San Francisco (Sieczko and Miklin
2014). It has been successful in creating a presence among the most preferable brand worn by the
people from all sectors of life. This in turn ranges from that of miners to the recipients of Nobel
prizes.
On the other hand, this particular corporation gets organized in three different geographic
locations namely LSA or Levi Strauss America which is based out in San Francisco, LSAMA or
Levi Strauss Asia Pacific, Middle East and Africa which is based out in Singapore along with
LSE or Levi Strauss in Europe which has headquarters in Brussels.
This report aims to discuss the causes due to which these particular business failed in
terms of the rates of success along with several other factors linked with the management of the
projects of this corporation. This report purposes to focus on the successful management of Levi
Jeans with the utilization of all the five stages of IPECC according to PMBOK. This report aims
to discuss the success criteria along with the software which would be helpful in managing this
project successfully.
Discussion
Causes of the failure of this particular brand
This particular corporation aimed to focus on the diversification of this brand by the
creation of variety of styles of jeans just for the sake of being sensitive towards several kinds of

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fluctuations in tastes of public who prefer wearing denims. Cheaper ranges of jeans were also
introduced by this brand. In addition to this, the advertisements which promoted the low-rise
jeans of this brand invited equal amount of negative reception from several critics (Su and Tong
2016). It also got engaged in a public battle with supermarket of a corporation called Tesco
which in turn claimed that consumers were paying way too much for affording Levi’s products.
In addition to this, the supermarket demanded for selling the products of Levi’s in their own
stores with much narrow margin of profit. This was refused by Levis for selling its premium
jeans and went to the court for stopping the imports from outside Europe.
Levi’s bounded itself in a never-ending quest for becoming youthful and at the same time
innovative by the creation numerous kinds of jeans styles. The expenses of the market was going
on increasing with each passing day whereas the correct value of brand got diminished (Foster
2014). This brand failed to make its place among the top seventy-five global brand in terms of
value.
Apart from this, higher levels of competition was also faced by several kinds of brands
like that of Benetton and Gap. It additionally has become a troubled company as Levi’s jeans are
being worn by very few people.
Project management of Levi Jeans to success in accordance with IPECC
IPECC in the context of PMBOK, indicates towards the collection of five different
process groups which are namely initiation, planning, execution, controlling and closing.
Initiation
In this particular stage, a project is identified to be feasible and a person for managing
this particular project is selected. This stage also involves the creation of the project charter. A

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project charter basically refers towards a short and a formal document which helps in defining an
entire project along with the inclusion of the objectives and how would those objectives be
carried out and by which stakeholders. For making the business of the Levis jeans successful,
this brand needs to first select a good person who could manage the project in an effective
manner (Farris, Shames and Mitchell 2017). Identification of the activities, procedures and
stakeholders becomes very important for the creation of the project charter. The objectives of
Levi’s jeans needs to be made clear with respect to the achievement of the goals.
Planning
This stage comprises of several planning procedures regarding how the project needs to
be proceeded with. In simple words, planning is referred to be a process group which is iterative
in nature and helps the accountable managers of the project along with every single members of
the group for revisiting as and when it becomes necessary (Masterson 2014). The project team
linked with this brand should plan should plan from where to obtain the raw materials, which
designers to higher for styling the garment and which supplier could provide with raw materials
of best quality.
If these particular things turn out to be correct, then the project could be managed in a
very systematic manner one after the other (Wen, Ni and Huang 2014). The procedure of
planning should be done considering various kinds of aspects like that of the demand of the
market place, current trend to name a few.
Execution
This particular stage indicates that the activities with respect to the work has already been
planned and the work is being completed by the project team. Now the plan regarding the project

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gets executed and not the team of the project. The plan of the project regarding which style needs
to be designed and which style of the garment is more preferred by the customers should also be
considered.
Controlling
It becomes an important duty of the managers of the project to control the activities
which are linked with the project for ensuring that everything gets executed as per the plan. In
this particular stage, the utilization of an efficient software becomes very important for the
manager of this particular project (Berg and Kreiner 2017). This would help the managers in
keeping a watch on all the activities which are linked with the this particular project like that of
the completion of the designing of the garments before the deadline and assuring that each and
every material utilized fir making the garment is of higher quality.
The progress of manufacturing of the products should also be monitored on a regular
basis such that the introduction of the new products could be introduced in the market place in a
quick manner (Shanwar 2018). If something goes incorrect with respect to the successful
management of the project, then it becomes the responsibility of the project manager to control it
as soon as possible such that it does not harm the rates of production of this typical brand.
Closing
This stage indicates that the activities related with the project are already competed.
Hence, the managers of the project along with customers need to identify the deliverables and
then close out the reports of the team, lessons learned along with the finances of the project (Liu-
xin 2017). So, in this stage, the products have already been manufactured and now it comes the

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responsibility of both the brands as well as their respective customers to identify all the essential
deliverables which are connected with the products of this particular brand.
Closing out on the finances that have been involved in this project becomes very
important along with the reports which have been provided by the team accountable for
successfully accomplishing the project and boosting the growth of this brands of Levi’s jeans.
Success factor which could be useful for the success of this business
The success criteria which would be useful for the success of the Levi’s jeans comprises
of the essential roles which are played by each one of the stakeholders who are linked with this
particular brand (Ciurana 2015). The stakeholders who are linked with the brand must focus on
the demands of their respective customers avoiding the ideas of introduction of jeans which are
cheaper in nature and also of poor quality (Samuel et al. 2018). As it very commonly known,
higher levels of the contribution of the stakeholders in a correct manner helps the business in
becoming successful.
So, it becomes very important for the stakeholders in delivering their respective
customers with products which would be of higher quality and the customers would prefer this
brand more as compared to the other brands. In addition to this, the analysis of the risk factors
would help in management of the business in a better manner (Damayanti 2014). Identification
of the risks with respect to the Levi’s jeans would help in incrementing the awareness among the
corporation that cheaper jeans is not required and moreover is not preferred by the people. On
the other hand, people would be more interested in paying for a jeans which would be of best in
quality.

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In addition to this, if these kinds of risks are handled by the managers of the project in an
effective manner manner from the beginning, then the possibilities of risk could be reduced to
higher levels. This in turn would both be beneficial for the brand as well as its respective
customers (Zhou and Piramuthu 2015). This brand would get more preferred by its customers
which would in turn help in boosting the growth of the brand as a whole. On the other hand, an
essential role is played by each and every member of the team with respect to the successful
accomplishment of the strategic goals of the brand.
For achievement of the success, it becomes very important for the project managers in
inculcating project charter such that they should develop an idea of which role is played by
which stakeholder for meeting the requirements of the marketplace along with the inclusion of
various kinds of inputs from each and everybody involved in this particular project to make the
products stand out as compared to that of the products which are introduced in the marketplace
by all its competitors.
Completion of each and every activity should be monitored in a correct manner for the
aim of ensuring that every activity successfully contributes towards a good product which would
always be preferred by people from all sectors of life and the products must be of reasonable
price to match up with the standards of the target customers.
Software which would be appropriate for the success of this business
Apart from the success criteria, an important factor becomes the software which would be
utilized for achieving success with respect to this particular business of Levi’s jeans. There are
numerous software available which could be useful for successful management of these kinds of
projects. The one which would be preferred forms the GanttPRO (Robinson 2018). This software

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is really useful as it could be easily handled as well as managed by the manager of this project
who is accountable for successfully achieving the strategic goals of this brand.
It additionally helps the managers of the projects in tracking the progress of each and
every activities starting from delivery of raw materials on time to styling and designing the
garment to making it available in the marketplace (Jones 2015). This software is equally helpful
in taking follow-ups with respect to the deadlines of each and every activities related with the
project such that the products gets introduced in the market place on time and could match up to
the levels of expectation of the customers (Samuel et al. 2015). The utilization of this software
also helps in the creation of the dependencies and also helps in the simplification of project
workflow along with the enhancement of both interaction as well as integration for delivering
projects with higher quality before the deadline approaches.
Conclusion
It could be undoubtedly be stated that Levi’s jeans becomes one of the most preferred
brands and is preferred by majority of people from the entire world. Various kinds of products
are introduced by this particular brand in the marketplace. But, on the other hand, higher levels
of competition were faced by Levi’s from several other brands along with the cheaper brands
also.
In addition to this, several causes were accountable for the failure of this particular brand
which is mentioned in the above report. This projects of this brand could easily be managed by
the utilization of correct criteria of success. The managers of this project must utilize a good
software for keeping track of the updates which are linked with project. This brand focuses on

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the styling and designing of its garments for the aim of meeting the requirements of its
customers.

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References
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Heritage.
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PURCHASE INTENTION OF LEVI’S IN KARAWANG (Doctoral dissertation, President
University).
Farris, P.W., Shames, E.R. and Mitchell, J., 2017. Levi's at Wal-Mart?. Darden Business
Publishing Cases.
Foster, R.J., 2014. Corporations as Partners:“Connected Capitalism” and The Coca‐Cola
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Masterson, R., 2014. Levi's vs. Tesco. SAGE Publications Ltd.
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