Project Initiation, Planning, Execution for Levi's Jeans Project

This project management plan addresses the market failure of Levi's jeans, offering a detailed roadmap for achieving success using the IPECC framework and PMBOK principles. The plan begins with project initiation, including defining the project scope, objectives, and feasibility. The planning phase outlines the creation of a work breakdown structure, resource allocation, scheduling, budgeting, risk assessment, and communication strategies. The execution phase focuses on implementing the plan, ensuring quality, and managing potential issues. The control phase involves monitoring performance, managing risks, and taking corrective actions to stay on track. Finally, the closure phase includes project completion, report generation, and lessons learned. The plan emphasizes the use of the Jira project management tool for flexibility and adaptability, especially in responding to customer feedback. The analysis also considers the historical context of Levi's challenges, including competition and branding issues, to create a comprehensive strategy for revitalizing the brand and ensuring market success. The plan also provides a detailed explanation of the project management plan for Levi's success using IPECC’s five stages as per PBMOK.

Running head: PROJECT INITIATION, PLANNING AND EXECUTION
PROJECT INITIATION, PLANNING AND EXECUTION
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Table of Contents
Introduction......................................................................................................................................2
Jira Project Management Tool.........................................................................................................2
Project Management Plan................................................................................................................3
Initiation.......................................................................................................................................3
Planning.......................................................................................................................................4
Execution.....................................................................................................................................5
Control.........................................................................................................................................5
Closure.........................................................................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................8

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Introduction
Levi’s is classical brand without any doubt. Levi’s in several ways come in defining
essence of word ‘brand’. In September of 2002, Levi’s was stated as ultimate brand for clothing
and staple to worldwide wardrobe by Esquire magazine. Secret behind enduring success and
magic of Levi’s is the ability in symbolizing both uniqueness and ubiquity simultaneously.
However, despite the continued ubiquity, Levi’s had rocky time recently. Problems of Levis are
numerous. For fully understanding them, it is essential in appreciating the branding strategy of
the company (Yin 2019). However, not every problem is Levi’s making. This could do for
curbing designer jeans’ rise. Levi’s could do for tackling competition was trying and preserving
integrity of the brand. However, brand ran in difficulty also. It was seen in start of new
millennium, Levi’s engaged in battle with supermarket of Tesco.
This paper would provide plan for managing Levi’s success by using IPECC’s five stages
as per PBMOK. The five stages would be used for making project of Levi’s successful.
Jira Project Management Tool
The method is a flexible highly and projects which exhibit dynamic traits could get
advantages from this process. Aim of Levi’s is constantly adapting abrupt modifications from the
clients’ feedback. Regarding transparency, distinct scopes of the clients is delivered by agile
approach for getting included in project. It extends from prioritizing features to iteration planning
and review sessions for common software build which includes the latest features. This is
developed mainly for development of the software (Verma 2017). Project management of it is
lacking activities such as load balancing and estimation of budget. Levi’s could use this tool for

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project management for making their project successful. Firstly, there should be release plan
process. Detailed discussion should be done which would be involved at each features and
factors which influence delivery of the project. Decision should be taken on the working
procedure, listing of stories and epics, adding iteration in the planning, sharing plan and adding
stories for iteration (Farris, Shames and Mitchell 2017). Retrospective meeting should be
conducted by Levi’s.
Project Management Plan
Project management of Levi’s company could be mapped into knowledge areas and
process groups. Among several models of project management, IPECC is most used model of
project management. It is accepted system of all sizes and types. Life cycle of project
management of Levi’s includes five process groups such as initiation, planning, execution,
control and closure (Jost and Süsser 2019). The project of Levi’s should follow these steps for
being successful in the market.
Initiation
The process helps to visualize of what should be accomplished by the organization. This
is the part where project is approved formally by client or sponsors, stakeholders identified and
initial scope defined. The process is executed so that programs and projects are approved by
sponsoring body, also the projects should be aligned with organization’s strategic objectives.
Where this process is not executed, the projects might be started as well as carried on
haphazardly, having no real objective or goal.
Before planning the project of Levi’s, the project should be initiated. Initiation of project
of Levi’s could be done by creating document which outlines the project and the products. The

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initial document is not formal when compared to project charter. This describes simply what
would be overall objective of project or Levi’s or would be created (Baumann, Matheson and
O'Connor 2017). Feasibility report of Levi’s project would be completed. It should be checked
that if Levi’s project would be feasible or not that the project would be completed with available
resources. Once it is determined that project of Levi’s is feasible, manager as well as team would
be assigned for this project. Scope of Levi’s project would be next deliverable. The deliverable
would outline the working procedure of the project. Finally, project charter would be created
which would demonstrate in-charge of this project, scope of the project and crucial success
factors for this project of Levi’s.
Planning
It is crucial process within project management. This process for planning is heart of
activity cycle of the project and gives guidance for the stakeholders. Planning process is where
project plans would be documented, requirements and deliverables of project are defined as well
as there is creation of schedule of the project (Pollach 2016). This involves creation of plans for
guiding project team through implementation as well as closure stages of project. Plans that are
created in this phase would help project team in managing time, quality, changes, cost, risk as
well as the -related issues.
After the approval of Levi’s project, deadline would be set ad scope of this project of
Levi’s would be agreed upon. Planning phase for this project would begin now. Planning phase
for this Levi’s project would review scope of this project and would revise scope if needed. It is
to be made sure that scope of this project could be completed. Once there is creation of work
breakdown structure, organizational breakdown structure could be set up. Then, resource would
be allocated for this Levi’s project (Samuel et al. 2018). The schedule of this project would be

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created, The budget of this project would be created. Risk assessment for this project would be
performed. Communication plan and stakeholder analysis would be put together. Finally the plan
for Levi’s project would be finalized.
Execution
It is implementation phase of project where plan that was designed in previous phase is
executed. During the phase, if execution of this phase, project manager would check for ensuring
that Levi’s project would be completed within time. Project manager would ensure that every
expense is necessary and accounted for. Quality of this project would be checked also. Issues for
this project of Levi’s should be checked carefully so that project manager as well other members
of the team would be aware of the issues which could come up while execution of this project
(Rahmadika and Kristianingsih 2019). Specifications of the stakeholders should be checked and
schedule of this project should be checked to see if there is any change required. Intent of this
execution phase of Levi’s project is bringing about the expected changes of this project.
Control
This phase oversees every metric and task which are required in guarantying that
approved and agreed project of Levi’s is in scope, within budget and on time, for making this
project proceed with minimal risk. The phase includes comparing the actual performance of this
project with the planned performance. Corrective action should be taken in this phase for
yielding desired results (Bach 2018). This involves keeping the changes within project of Levi’s
to minimum. Control of project could get lumped with execution functions of this project.
During control phase, the project manager might find given problem or risk which come up and
was unforeseen might make this project of Levi’s, as planned. This phase would monitor the
risks of this project and would keep the risks in bay.

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Closure
It is considered as last phase for activity cycle of Levi’s cycle. In this phase, this project
would be closed finally and then report would be produced for client or sponsor of the project on
total success of completion of the project (Shi 2018). Closing phase includes handling over
deliverables of project to client or sponsor, informing the stakeholders of project’s closure and
releasing equipment and staff of the project.
Closure of project is overlooked stage of life cycle of this project of Levi’s. It is an
essential phase for Levi’s project. Closure of this project of Levi’s includes writing closure
report of this project. The report would consist of information like sign off of project, strategies
of schedule management and cost management, releasing of staff, results of this project and
lessons that would be learned through this project of Levi’s (Su and Tong 2016). The resources
would be redistributed which were assigned for this project of Levi’s. The administrative
paperwork would be filled regarding the completion of the project of Levi’s. Stepping stones
would be prepared for next project.
Finally, five phases for life cycle of this project of Levi’s company appear linear. Project
manager would need to return in earlier step, finish it as well as work back within the phases of
this project of Levi’s. If there is detection of defect within control phase of this project, project
manager might need to return in phase of planning (Shanwar 2018). During phase of execution,
if there is occurrence of any change, return to phase of planning would be necessary.
Conclusion
Levi’s jeans company is classic brand. It is considered as one of best company for
wardrobe products. Levi’s company has ability in symbolizing both uniqueness and ubiquity

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simultaneously. Other brands were able to be part of system. Levi’s are anti-fashion and fashion.
However, despite the continued ubiquity, Levi’s had rocky ride recently. All problems were not
of making of Levi’s. There was competition between Levi’s and Tesco’s supermarket. This
paper would provide plan for managing Levi’s success by using IPECC’s five stages as per
PBMOK. The five stages would be used for making project of Levi’s successful. This plan
would make the project of Levi’s jeans company really successful.

8PROJECT INITIATION, PLANNING AND EXECUTION
References
Bach, M.S., 2018. She Has Good Jeans: A History of Denim as Womenswear.
Baumann, R., Matheson, V. and O'Connor, D., 2017. Hidden Subsidies and the Public
Ownership of Sports Facilities: The Case of Levi’s Stadium in Santa Clara.
Farris, P.W., Shames, E.R. and Mitchell, J., 2017. Levi's at Wal-Mart?. Darden Business
Publishing Cases.
Jost, P.J. and Süsser, T., 2019. Company-customer interaction in mass
customization. International Journal of Production Economics, p.107454.
Pollach, I., 2016. The Logo Change at Gap North America. The Case Journal.
Rahmadika, N.A. and Kristianingsih, T., 2019. Pengaruh Brand Image dan Gaya Hidup
Terhadap Keputusan Pembelian Jeans Levi’s (Studi Pada Mahasiswa aktif DIV Manajemen
Pemasaran Jurusan Administrasi Niaga Politeknik Negeri Malang Tahun Akademik
2017/2018). Jurnal Aplikasi Bisnis, 4(2), pp.301-304.
Samuel, A., Taylor, D., White, G.R. and Norris, M., 2018. Unpacking the authenticity gap in
corporate social responsibility: lessons learned from Levi’s ‘Go Forth
Braddock’campaign. Journal of Brand Management, 25(1), pp.53-67.
Shanwar, H., 2018. Consumer perceptual study for new product development-A research study
for Pepe Jeans. NIFT.

9PROJECT INITIATION, PLANNING AND EXECUTION
Shi, T., 2018, July. The Sublimation of the Image Narration in Advertisement When Myth Meets
Design. In 4th International Conference on Arts, Design and Contemporary Education (ICADCE
2018). Atlantis Press.
Su, J. and Tong, X., 2016. Brand personality, consumer satisfaction, and loyalty: A perspective
from denim jeans brands. Family and Consumer Sciences Research Journal, 44(4), pp.427-446.
Verma, S., 2017. Women’s wear competition in denim jeans and consumer analysis. NIFt-
Mumbai.
Yin, J., 2019, January. The Endpoint of Costume Designing—Creating New Lifestyle. In 2018
6th International Education, Economics, Social Science, Arts, Sports and Management
Engineering Conference (IEESASM 2018). Atlantis Press.